ActiveCampaign is a software as a service (SaaS) platform for small-to-mid-sized businesses and is based in

Chicago, Illinois (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = List of sovereign states, Count ...

. The company offers

email marketing Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to ...

, marketing automation, sales automation, and CRM functionality.

Overview

ActiveCampaign was founded by Jason VandeBoom in 2003. It started as a consulting firm, and then as an

on-premises software On-premises software (abbreviated to on-prem, and incorrectly referred to as on-premise) is installed and runs on computers on the premises of the person or organization using the software, rather than at a remote facility such as a server farm ...

provider. The company would later transition from on-premises software to a

software as a service Software as a service (SaaS ) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. SaaS is also known as "on-demand software" and Web-based/Web-hosted software. SaaS is co ...

business focused on marketing and sales automation. ActiveCampaign raised $20 million from Silversmith Capital Partners in 2016. In February 2020 it raised $100 million in a Series B round led by Susquehanna Growth Equity, joined by Silversmith. In April, it raised $240 million in a Series C round led by

Tiger Global Tiger Global Management, LLC (often referred to as Tiger Global and formerly known as Tiger Technology) is an American investment firm. It mainly focuses on Internet, software, consumer, and financial technology industries. Background and histo ...

with participation from Dragoneer, Susquehanna Growth Equity and Silversmith Capital Partners. ActiveCampaign acquired Postmark, a transactional email delivery system, along with Postmark’s platforms, DMARC Digests and Postmark Labs in May 2022. ActiveCampaign is headquartered in Chicago with offices in Indianapolis,

Sydney, Australia Sydney ( ) is the capital city of the States and territories of Australia, state of New South Wales, and the most populous city in both Australia and List of cities in Oceania by population, Oceania. Located on Australia's east coast, the metro ...

Dublin, Ireland Dublin (; , or ) is the capital and largest city of Ireland. On a bay at the mouth of the River Liffey, it is in the province of Leinster, bordered on the south by the Dublin Mountains, a part of the Wicklow Mountains range. At the 2016 c ...

. Florianopolis,

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

, and Costa Rica.

Software and services

ActiveCampaign provides cloud-based marketing and sales automation software with features for email marketing,

lead scoring Lead scoring is a methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization. The resulting score is used to determine which leads a receiving function (e.g. sales, partners, tele ...

and

web analytics Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research a ...

, a CRM platform, and a live chat messaging platform called Conversations. In 2023, it introduced

generative AI Generative artificial intelligence (generative AI, GenAI, or GAI) is a subset of artificial intelligence that uses generative models to produce text, images, videos, or other forms of data. These models machine learning, learn the underlying p ...

capabilities. ActiveCampaign integrates with over 900 applications, including

Salesforce Salesforce, Inc. is an American Cloud computing, cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketi ...

WordPress WordPress (WP or WordPress.org) is a free and open-source software, free and open-source content management system (CMS) written in PHP, hypertext preprocessor language and paired with a MySQL or MariaDB database with supported secure hypert ...

Shopify Shopify Inc. is a Canadian multinational e-commerce company headquartered in Ottawa, Ontario. Shopify is the name of its proprietary e-commerce platform for online stores and retail point-of-sale systems. The Shopify platform offers online ret ...

PayPal PayPal Holdings, Inc. is an American multinational financial technology company operating an online payments system in the majority of countries that support online money transfers, and serves as an electronic alternative to traditional paper ...

Stripe Stripe, striped, or stripes may refer to: Decorations * Stripe (pattern), a line or band that differs in colour or tone from an adjacent surface * Racing stripe, a vehicle decoration * Service stripe, a decoration of the U.S. military Entertainme ...

Gmail Gmail is a free email service provided by Google. As of 2019, it had 1.5 billion active user (computing), users worldwide. A user typically accesses Gmail in a web browser or the official mobile app. Google also supports the use of email clien ...

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin ...

, and

WooCommerce WooCommerce is an open-source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress. Launched on September 27, 2011, the plugin quickly became popular for its simplicity to install and customiz ...

. ActiveCampaign is a

unicorn The unicorn is a legendary creature that has been described since Classical antiquity, antiquity as a beast with a single large, pointed, spiraling horn (anatomy), horn projecting from its forehead. In European literature and art, the unicor ...

company, as it is a privately-held startup valued at over $1 billion. It has appeared on ''

Crain's Chicago Business ''Crain's Chicago Business'' is a weekly business newspaper in Chicago, IL. It is owned by Detroit-based Crain Communications, a privately held publishing company with more than 30 magazines, including '' Advertising Age'', '' Modern Healthca ...

'' 2018, 2019, and 2021 best places to work lists,

Inc.com ''Inc.'' is an American business magazine founded in 1979 and based in New York City. The magazine publishes six issues per year, along with surrounding online and social media content. The magazine also produces several live and virtual events ...

's 2018 list of the best workplaces, ''

Chicago Tribune The ''Chicago Tribune'' is a daily newspaper based in Chicago, Illinois, United States, owned by Tribune Publishing. Founded in 1847, and formerly self-styled as the "World's Greatest Newspaper" (a slogan for which WGN radio and television a ...

s 2018 list of top midsize workplaces. Quartz also named ActiveCampaign as a top workplace for remote employees in 2021 and 2022.

Acquisitions

* In May 2022, ActiveCampaign acquired both Postmark and DMARC Digests. * In October 2023, ActiveCampaign acquired Onesend.

References

{{Reflist

External links

Official website
Companies based in Chicago 2003 establishments in Illinois American companies established in 2003 Email marketing software Digital marketing companies of the United States Customer relationship management software companies Cloud applications