AFC Ajax N.V.
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AFC Ajax NV is mostly known as a
football club In association football, a football club (or association football club, alternatively soccer club) is a sports club that acts as an entity through which association football teams organise their sporting activities. The club can exist either as ...
. Since 17 May 1998 the club is registered as a
Naamloze vennootschap (; abbreviated as N.V. or NV ) or (in the French Community of Belgium) ' ('' SA'') is a type of public company defined by business law in the Netherlands, Belgium, Indonesia (where it is known as , correctly abbreviated PT and allows for pri ...
(N.V.) listed on the stock exchange
Euronext Euronext N.V. (short for European New Exchange Technology) is a European bourse that provides trading and post-trade services for a range of financial instruments. Traded assets include regulated equities, exchange-traded funds (ETF), warrant ...
Amsterdam. As a company the club strives to make a profit through ticket sales, as well as through income accumulated by competing in national, continental and global
football Football is a family of team sports that involve, to varying degrees, kick (football), kicking a football (ball), ball to score a goal (sports), goal. Unqualified, football (word), the word ''football'' generally means the form of football t ...
. Half of the
revenue In accounting, revenue is the total amount of income generated by the sale of product (business), goods and services related to the primary operations of a business. Commercial revenue may also be referred to as sales or as turnover. Some compan ...
is generated through club
merchandise Merchandising is any practice which contributes to the sale of Product (business), products ("merch" colloquially) to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative w ...
,
advertising Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...
, and income from selling
broadcasting rights Broadcasting rights (often also called media rights) are rights which a broadcasting organization negotiates with a commercial concern - such as a sports governing body or film distributor - in order to show that company's products on television o ...
. Ajax is the only Dutch club with an
initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investm ...
(IPO). Outside the Netherlands in countries such as the UK, Germany, Italy or Turkey there are more football clubs with IPOs, including
Manchester United Manchester United Football Club, commonly referred to as Man United (often stylised as Man Utd) or simply United, is a professional association football, football club based in Old Trafford (area), Old Trafford, Greater Manchester, Engl ...
, who are accredited with advising Ajax Amsterdam to enter the
stock market A stock market, equity market, or share market is the aggregation of buyers and sellers of stocks (also called shares), which represent ownership claims on businesses; these may include ''securities'' listed on a public stock exchange a ...
. Several members of Ajax
Board of Commissioners A county commission (or a board of county commissioners) is a group of elected officials (county commissioners) collectively charged with administering the county government in some states of the United States. A county usually has three to five ...
have a financial background in trade. For example, former
treasurer A treasurer is a person responsible for the financial operations of a government, business, or other organization. Government The treasury of a country is the department responsible for the country's economy, finance and revenue. The treasure ...
of the club Arie van Os was a famous
stockbroker A stockbroker is an individual or company that buys and sells stocks and other investments for a financial market participant in return for a commission, markup, or fee. In most countries they are regulated as a broker or broker-dealer and ...
from Amsterdam. Only a limited amount of the shares in AFC Ajax NV are publicly traded on the Stock Market. The "Vereniging AFC Ajax" () retain 73% of the shares. The following majority share holders are Insurance company
Delta Lloyd Group Delta Lloyd Group was a Dutch insurer with operations in the Netherlands, Belgium and Germany. It consisted of Delta Lloyd, OHRA, ABN AMRO Verzekeringen and a few minor banks. The company was the sixth-largest insurer in the Netherlands, with a ...
with 9.95%, followed by former stockbroker Adri with 8.65%.


History

In 1900, Floris Stempel, Carel Reeser and Johan Dade founded the Amsterdamsche Football Club Ajax in
Amsterdam Amsterdam ( , ; ; ) is the capital of the Netherlands, capital and Municipalities of the Netherlands, largest city of the Kingdom of the Netherlands. It has a population of 933,680 in June 2024 within the city proper, 1,457,018 in the City Re ...
. In 1911, Ajax moved into its first stadium
Het Houten Stadion Het Houten Stadion ( English: ''The Wooden Stadium'') is a former stadium of AFC Ajax which served as the team's home stadium from 1907 to 1934. History Het Houten Stadion is a former stadium of AFC Ajax. Before Ajax moved to this stadium, they ...
playing to the max capacity of 15,000. The funding for the stadium came from Wim Eggerman, a local businessman, and president of the club at the time. In 1922, Ajax expanded into
baseball Baseball is a bat-and-ball games, bat-and-ball sport played between two team sport, teams of nine players each, taking turns batting (baseball), batting and Fielding (baseball), fielding. The game occurs over the course of several Pitch ...
as one of the founding clubs of the newly formed
Honkbal Hoofdklasse The Honkbal Hoofdklasse ( Dutch for ''Major League Baseball'') is the highest level of professional baseball in the Netherlands. It is an eight-team league overseen by the Royal Netherlands Baseball and Softball Federation (KNBSB). Games are pl ...
, the team won the national title four times, before the club shut down its baseball division exactly 50 years later. In 1934, Ajax relocated to a new stadium De Meer Stadion, playing to an increased capacity of 22,000. The stadium was designed and funded by
Architect An architect is a person who plans, designs, and oversees the construction of buildings. To practice architecture means to provide services in connection with the design of buildings and the space within the site surrounding the buildings that h ...
and Ajax
Commissioner A commissioner (commonly abbreviated as Comm'r) is, in principle, a member of a commission or an individual who has been given a commission (official charge or authority to do something). In practice, the title of commissioner has evolved to incl ...
Jordanus Roodenburgh, who had designed and completed the first stadium for Ajax as well. Ajax also played their International fixtures at the
Olympic Stadium ''Olympic Stadium'' is the name usually given to the main stadium of an Olympic Games The modern Olympic Games (Olympics; ) are the world's preeminent international Olympic sports, sporting events. They feature summer and winter sports ...
in Amsterdam to an increased capacity of 64,000. In 1964, Jaap van Praag was made the new chairman of the club, a position he held until 1978. The period during his tenure is widely considered Ajax most glorious, with the club winning the intercontinental title, as well as the continental title three consecutive seasons (1971 to 1973). In 1972, Ajax won the
Eredivisie The Eredivisie (; "Honour Division" or "Premier Division") is a professional association football league in the Netherlands and the highest level of the Dutch football league system. The league was founded in 1956, two years after the start o ...
league title, the Dutch Cup, the European Cup, the European Super Cup and the Intercontinental Cup all in the same calendar year, also completing the European Cup treble the following year. In 1989,
Michael van Praag Michael van Praag (born 28 September 1947) is a Dutch association football, football Administrator (business), administrator and former referee (association football), referee. He was the Royal Dutch Football Association, President of the Royal ...
, the son of Jaap, became the new chairman of Ajax, a position he held until 2003. The club won the UEFA Cup in 1992 and the UEFA Champions League in 1995, winning the Intercontinental Cup once more the same year under his guidance. In 1996, construction was completed of a new soccer specific stadium, the
Amsterdam ArenA The Johan Cruyff Arena ( ; officially stylised as Johan Cruijff ArenA) is the main stadium of the Dutch capital city of Amsterdam and the home stadium of association football, football club AFC Ajax, Ajax since its opening. Built from 1993 to ...
to an increased capacity of 53,052. AFC AJax NV own 13% of the new stadium, which includes a training facility
Sportpark De Toekomst Sportcomplex De Toekomst (Dutch for ''Sporting complex The Future'') is a sporting complex in Ouder-Amstel, Netherlands, owned by AFC Ajax N.V. The complex comprises nine football fields and is located close to the Johan Cruyff Arena and on the o ...
, itself with a capacity of 5,000. The remaining proprietorship of the stadium is held by the
Government of Amsterdam A government is the system or group of people governing an organized community, generally a state. In the case of its broad associative definition, government normally consists of legislature, executive, and judiciary. Government is a m ...
. In 1998, AFC Ajax NV was created as the club registered as a
Naamloze vennootschap (; abbreviated as N.V. or NV ) or (in the French Community of Belgium) ' ('' SA'') is a type of public company defined by business law in the Netherlands, Belgium, Indonesia (where it is known as , correctly abbreviated PT and allows for pri ...
company and were listed on the stock exchange
Euronext Euronext N.V. (short for European New Exchange Technology) is a European bourse that provides trading and post-trade services for a range of financial instruments. Traded assets include regulated equities, exchange-traded funds (ETF), warrant ...
Amsterdam on May 17 of that year. In 1999, AFC Ajax NV acquired 51% proprietorship of newly founded
Ajax Cape Town F.C. Cape Town Spurs F.C. (formerly known as Ajax Cape Town) is a South African professional football club based in Parow in the city of Cape Town that plays in the National First Division. Dutch Eredivisie club AFC Ajax was their parent club and ma ...
, through a merger of previous clubs Seven Stars and Cape Town Spurs, as AFC Ajax NV expanded their operations to South Africa. The remaining shares of the club were divvied between the Comitis family and the minority share holders the Efstathiou family. That same year on 18 June 1999, AFC Ajax NV acquired 51% shares of Ashanti Gold S.C., a West-African football club from Ghana, with
Ashanti Goldfields Corporation The Ashanti Goldfields Corporation is a gold mining company based in Ghana that was founded by Joseph Ellis and Joseph Biney both from Cape Coast. The Ashanti Mine, located at Obuasi, 56 km south of Kumasi, has been producing since 1897. Du ...
retained 49% proprietorship of the club. In 2000, AFC Ajax NV acquired 72,5% of the shares of Belgian club
Germinal Beerschot Koninklijke Beerschot Antwerpen Club (), simply known as Beerschot AC, was a Belgian association football, football club based in southern Antwerp. Beerschot played in the Belgian Pro League from Belgian First Division 1999–2000, 1999–2000 ...
with whom Ajax had formed a partnership a year earlier. In 2003, AFC Ajax NV sold all of its shares in
Germinal Beerschot Koninklijke Beerschot Antwerpen Club (), simply known as Beerschot AC, was a Belgian association football, football club based in southern Antwerp. Beerschot played in the Belgian Pro League from Belgian First Division 1999–2000, 1999–2000 ...
back to Belgian businessman Jos Verhaegen for the symbolic price of €1, ending the fusion of both clubs and their joint operations. Ajax also sold their shares of Ashanti Gold S.C. back to Ashanti Goldfields. Instead Ajax expanded operations to Orlando, Florida, in the United States, forming Ajax America, as well as the Ajax Orlando Prospects competing in the USL Pro league, before the North American club folded in 2007. In 2011, AFC Ajax NV opened the Ajax Hellas Youth Academy in Greece, in conjunction with George Kazianis and All Star Consultancy forming the first Ajax youth academy outside the Netherlands. Together they opened a total of 15 youth teams in Greece and Cyprus. In 2020, AFC Ajax NV sold their 51% share in
Ajax Cape Town Cape Town Spurs F.C. (formerly known as Ajax Cape Town) is a South African professional football club based in Parow in the city of Cape Town that plays in the National First Division. Dutch Eredivisie club AFC Ajax was their parent club and ma ...
, ending their 21-year partnership with the South African club. They cited that Ajax Cape Town have failed to produce enough talent at the level they strive for as the major reason behind the sale, with the club also failing to gain promotion to the ABSA Premiership twice, South Africa's premier football competition after being relegated in 2018 In 2023 American investor group
Citibank Citibank, N.A. ("N. A." stands for "National bank (United States), National Association"; stylized as citibank) is the primary U.S. banking subsidiary of Citigroup, a financial services multinational corporation, multinational corporation. Ci ...
bought 4% of the shares with 763.181 in total.


Locations

AFC Ajax manufacture and market their products worldwide.


Europe

*World Headquarters and EMEA Operations:
Amsterdam Amsterdam ( , ; ; ) is the capital of the Netherlands, capital and Municipalities of the Netherlands, largest city of the Kingdom of the Netherlands. It has a population of 933,680 in June 2024 within the city proper, 1,457,018 in the City Re ...
,
Netherlands , Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...


North America

*American Headquarters:
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
,
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...


Asia

*Asian Headquarters:
Guangzhou Guangzhou, Chinese postal romanization, previously romanized as Canton or Kwangchow, is the Capital city, capital and largest city of Guangdong Provinces of China, province in South China, southern China. Located on the Pearl River about nor ...
,
China China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...


References


External links

* {{DEFAULTSORT:AFC Ajax N.V. AFC Ajax Companies established in 1998 Companies based in Amsterdam Multinational companies headquartered in the Netherlands 1998 establishments in the Netherlands Companies listed on Euronext Amsterdam Publicly traded sports companies Sports holding companies