''Atelier de Production et de Création'', or A.P.C.'','' is a French

ready-to-wear Ready-to-wear (RTW)also called ''prêt-à-porter'', or off-the-rack or off-the-peg in casual useis the term for garments sold in finished condition in standardized sizes, as distinct from made-to-measure or bespoke clothing tailored to a partic ...

luxury brand founded in 1987 by

Jean Touitou Jean Touitou (born December 10, 1951 in Tunis, Tunisia) is a Tunisian-French creative director and founder of A.P.C. Early life and career Touitou was born on December 10, 1951, in Tunis, to a Tunisian Jewish family. He was then "a revolutionary m ...

Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...

History

In 1987,

created a clothing line which would later become the A.P.C. brand. The clothes from this first menswear collection wear labels that only mention "HIVER 1987". It was only in 1989 that the labels referring to the seasons are replaced with A.P.C. labels, confirming the creation of the brand. The brand opened several international stores including

Tokyo Tokyo, officially the Tokyo Metropolis, is the capital of Japan, capital and List of cities in Japan, most populous city in Japan. With a population of over 14 million in the city proper in 2023, it is List of largest cities, one of the most ...

Daikanyama in 1991 and New York Mercer Street in 1993. The first pieces of the A.P.C. collections were characterized by minimalist designs, clean lines, and simple patterns. The collection would later include raw Japanese denim. Touitou's co-designer, Louis Wong, has a small line of high-end jackets, Louis W., under the A.P.C. umbrella.Matthew Schneier (24 August 2017)
Its Competitors Make Noise, but A.P.C. Is Happy to Make Clothes
''

The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...

''. In 2011, designer Jessica Ogden launched the first collection of A.P.C. quilts, elaborated with fabric remnants as well. When Vanessa Seward joined A.P.C. in 2012, she was first given a capsule collection, and then eventually her own women's wear line. In 2018, the brand's first sneaker line was launched. A.P.C. is also starting to organize parades and since 2018 they have been included in the official calendar of the Fédération française de la couture. In 2023, A.P.C. agreed to sell a majority stake for an undisclosed sum to investment firm L Catterton, forming a strategic partnership to grow the brand internationally. In May 2024, A.P.C. expanded its range with its first unisex sunglasses collection, a tribute to New York rock band

The Velvet Underground The Velvet Underground were an American Rock music, rock band formed in New York City in 1964. Its classic lineup consisted of singer and guitarist Lou Reed, Welsh multi-instrumentalist John Cale, guitarist Sterling Morrison, and percussionis ...

Collaborations

A.P.C. has done collaborations with brands and creatives including

Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer and record producer. One of the most prominent figures in hip-hop, he is known for his varying musical style and polarizing cultural and political commentary. After ...

(2013), Outdoor Voices (2016),

Kid Cudi Scott Ramon Seguro Mescudi (born January 30, 1984), also known by his stage name Kid Cudi ( ; formerly stylized as KiD CuDi), is an American rapper, singer, songwriter, record producer, actor, and fashion designer. Born and raised in Clevelan ...

(2019), Suzanne Koller (2019), Brain Dead (2019), Carhartt WIP, RTH, Catherine Deneuve, Charlotte Chesnais, Goop (2020), Lacoste (2023), and Asics Tennis (2024).

Campaigns

Past A.P.C. campaigns have been styled and photographed by Carine Roitfeld (1995), Bruce Weber (2008), Stella Tennant and Collier Schorr (2016).William Van Meter (29 February 2016)
Apt. by A.P.C.: Jean Touitou's Parisian Home
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The Wall Street Journal ''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscriptio ...

''.

References

External links

* {{Authority control Clothing companies of France French brands Clothing brands High fashion brands Companies based in Paris French companies established in 1987