90min is a

technology Technology is the application of Conceptual model, conceptual knowledge to achieve practical goals, especially in a reproducible way. The word ''technology'' can also mean the products resulting from such efforts, including both tangible too ...

-enabled

football Football is a family of team sports that involve, to varying degrees, kick (football), kicking a football (ball), ball to score a goal (sports), goal. Unqualified, football (word), the word ''football'' generally means the form of football t ...

news platform, which produces Internet content covering various football leagues. The content offered by the platform is user-generated following the principles of

citizen journalism Citizen journalism, also known as collaborative media, participatory journalism, democratic journalism, guerrilla journalism, grassroots journalism, or street journalism, is based upon members of the community playing an active role in the pro ...

. The first

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

based company website was launched in 2011 as FTBpro.com by

Israel Israel, officially the State of Israel, is a country in West Asia. It Borders of Israel, shares borders with Lebanon to the north, Syria to the north-east, Jordan to the east, Egypt to the south-west, and the Mediterranean Sea to the west. Isr ...

i entrepreneurs Yuval Larom, Asaf Peled, and Gilad Beiman, a group which operates today as Minute Media.

History

90min was founded in late 2011, as FTBpro, by Yuval Langdon, Asaf Peled, Gilad Beiman. Prior to 90min, Peled worked for

Cisco Systems Cisco Systems, Inc. (using the trademark Cisco) is an American multinational corporation, multinational digital communications technology conglomerate (company), conglomerate corporation headquartered in San Jose, California. Cisco develops, m ...

for four years, while Beiman was among the founders of the Israeli Web portal Tapuz. The initial idea for the website came as the founders, all of them

fans, noticed that there was little investment in football-related start-ups. Shortly after its establishment the company raised $300,000 by

angel investor An angel investor (also known as a business angel, informal investor, angel funder, private investor, or seed investor) is an individual who provides capital to a business or businesses, including startups, usually in exchange for convertible de ...

s including Shahar Erez and Boaz Dinte. In a second funding round in 2012 the company managed to raise $5.8 million from Battery Ventures and ''Gemini Israel Ventures'', stating that the funding would be used for the geographic expansion of the company. Another $18 million were raised in 2014 by former investors

Battery Ventures Battery Ventures is a global, technology-focused investment firm. Founded in 1983, the firm makes venture-capital and private-equity investments in markets across the globe from offices in Boston, Silicon Valley, San Francisco, Israel and Lond ...

and Gemini Israel Ventures, as well as new investors including UK-based ''Dawn Capital''. The funding was to be used for expansion to new markets, for the opening of new offices in Southeast Asia, and for the enrichment of the site's video and mobile content. Approaching the end of 2014 the website was renamed from FTBpro to 90min. The last funding round ended in October 2015, and it raised a total of $15 million. The round was led by

German German(s) may refer to: * Germany, the country of the Germans and German things **Germania (Roman era) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizenship in Germany, see also Ge ...

media company ProSiebenSat.1 Media, an investment that aimed toward the establishment of a joint venture targeting the German football market, also receiving funds from previous investors. As of 2016, 90min was a subsidiary of Minute Media, along with other brands such as

FanSided FanSided is a network of more than 301 commercial American sports, lifestyle, and entertainment websites and newsletters. It was co-founded and launched in 2009 by brothers Zach Best and Adam Best. The network was sold to Time Inc. in May 2015. ...

, 12Up, and

Mental Floss ''Mental Floss'' (stylized as ''mental_floss'') is an American online magazine and digital, print, and e-commerce media company focused on millennials. It is owned by Minute Media, an international digital media publisher based in London, Engla ...

. Minute Media, a technology and content company, entered into a joint venture with India's HT Media, in July 2016. The partnership launched 90min in India, for football fans in South Asia. In October 2017, 90min struck a deal with Sports Illustrated to provide video content for the latter's Planet Fútbol platform. The Spanish-language version of the platform, Planeta Fútbol, was also included in the agreement. 90min also partnered with the platform SportsHero to provide football-related content.

Services

90min has developed and provides an online platform that shares football related content for desktop and mobile devices, using

video Video is an Electronics, electronic medium for the recording, copying, playback, broadcasting, and display of moving picture, moving image, visual Media (communication), media. Video was first developed for mechanical television systems, whi ...

text Text may refer to: Written word * Text (literary theory) In literary theory, a text is any object that can be "read", whether this object is a work of literature, a street sign, an arrangement of buildings on a city block, or styles of clothi ...

listicle In journalism and blogging, a listicle is an article that is structured as a list, which is often fleshed out with additional text relating to each item. A typical listicle will have a title describing a specific number of items contained within, a ...

slideshow A slide show, or slideshow, is a presentation of a series of still images ( slides) on a projection screen or electronic display device, typically in a prearranged sequence. The changes may be automatic and at regular intervals or they may be ...

s, social round-ups and interactive polls as elements to create its articles. There is content creation on the platform in 11 different languages, namely English,

Spanish Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many countries in the Americas **Spanish cuisine **Spanish history **Spanish culture ...

Italian Italian(s) may refer to: * Anything of, from, or related to the people of Italy over the centuries ** Italians, a Romance ethnic group related to or simply a citizen of the Italian Republic or Italian Kingdom ** Italian language, a Romance languag ...

, French, Turkish, Portuguese,

Vietnamese Vietnamese may refer to: * Something of, from, or related to Vietnam, a country in Southeast Asia * Vietnamese people, or Kinh people, a Southeast Asian ethnic group native to Vietnam ** Overseas Vietnamese, Vietnamese people living outside Vietna ...

, Thai, and Indonesian. The platform also allows football clubs to publish content from 90min on their websites. Content is created by a professional team of editors and journalists throughout Europe, the United States, Asia, and Latin America. 90min editorial staff members are located in offices in

Tel Aviv Tel Aviv-Yafo ( or , ; ), sometimes rendered as Tel Aviv-Jaffa, and usually referred to as just Tel Aviv, is the most populous city in the Gush Dan metropolitan area of Israel. Located on the Israeli Mediterranean coastline and with a popula ...

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

Manila Manila, officially the City of Manila, is the Capital of the Philippines, capital and second-most populous city of the Philippines after Quezon City, with a population of 1,846,513 people in 2020. Located on the eastern shore of Manila Bay on ...

, and

São Paulo São Paulo (; ; Portuguese for 'Paul the Apostle, Saint Paul') is the capital of the São Paulo (state), state of São Paulo, as well as the List of cities in Brazil by population, most populous city in Brazil, the List of largest cities in the ...

. As of 2016, 90min accumulates an average of over 50 million monthly visitors to its website and generates revenue via

online advertising Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. ...

, with its clientele including the likes of Nike,

Kia Motors Kia Corporation (, formerly known as Kyungsung Precision Industry (京城精密工業) and Kia Motors Corporation) is a South Korean multinational corporation, multinational Automotive industry, automobile manufacturer headquartered in Seoul, ...

, and

Heineken Heineken Lager Beer (), or simply Heineken (), is a Dutch pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken N.V. Heineken beer is sold in a green bottle with a red star. History On 15 February 1864, ...

. 90min announced a new

podcast A podcast is a Radio program, program made available in digital format for download over the Internet. Typically, a podcast is an Episode, episodic series of digital audio Computer file, files that users can download to a personal device or str ...

called "Football Americana" in October 2021. Football Americana is hosted by former American professional soccer player, Yael Averbuch West.

References

{{reflist, 2

External links

90min website
Companies based in London Association football websites Internet properties established in 2011 Online companies of Israel