2015 Women's World Cup
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The 2015 FIFA Women's World Cup was the seventh
FIFA Women's World Cup The FIFA Women's World Cup is an international association football competition contested by the senior list of women's national association football teams, women's national teams of the members of the FIFA, Fédération Internationale de Footb ...
, the quadrennial international
soccer Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 Football player, players who almost exclusively use their feet to propel a Ball (association football), ball around a rectangular f ...
championship contested by the women's national teams of the member associations of
FIFA The Fédération Internationale de Football Association (), more commonly known by its acronym FIFA ( ), is the international self-regulatory governing body of association football, beach soccer, and futsal. It was founded on 21 May 1904 to o ...
. The tournament was hosted by Canada for the first time and by a
North America North America is a continent in the Northern Hemisphere, Northern and Western Hemisphere, Western hemispheres. North America is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South Ameri ...
n country for the third time. Matches were played in six cities across Canada in five time zones. The tournament began on 6 June 2015, and finished with the
final Final, Finals or The Final may refer to: *Final examination or finals, a test given at the end of a course of study or training *Final (competition), the last or championship round of a sporting competition, match, game, or other contest which d ...
on 5 July 2015 with a
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
victory over
Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...
. The 2015 tournament saw the World Cup expanded to 24 teams from 16 in
2011 The year marked the start of a Arab Spring, series of protests and revolutions throughout the Arab world advocating for democracy, reform, and economic recovery, later leading to the depositions of world leaders in Tunisia, Egypt, and Yemen ...
. Canada's team received direct entry as host and a qualification tournament of 134 teams was held for the remaining 23 places. With the expanded tournament, eight teams made their Women's World Cup debut. All previous Women's World Cup finalists qualified for the tournament, with defending champions Japan and returning champions
Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...
(
2003 2003 was designated by the United Nations as the International Year of Fresh water, Freshwater. In 2003, a Multi-National Force – Iraq, United States-led coalition 2003 invasion of Iraq, invaded Iraq, starting the Iraq War. Demographic ...
,
2007 2007 was designated as the International Heliophysical Year and the International Polar Year. Events January * January 1 **Bulgaria and Romania 2007 enlargement of the European Union, join the European Union, while Slovenia joins the Eur ...
) and the United States (
1991 It was the final year of the Cold War, which had begun in 1947. During the year, the Soviet Union Dissolution of the Soviet Union, collapsed, leaving Post-soviet states, fifteen sovereign republics and the Commonwealth of Independent State ...
,
1999 1999 was designated as the International Year of Older Persons. Events January * January 1 – The euro currency is established and the European Central Bank assumes its full powers. * January 3 – The Mars Polar Lander is launc ...
) among the seeded teams. The 2015 tournament used
goal-line technology In association football, goal-line technology (sometimes referred to as a Goal Decision System) is the use of electronic aid to determine if a goal has been scored or not. In detail, it is a method used to determine when the ball has completely ...
for the first time with the
Hawk-Eye Hawk-Eye is a computer vision system used to visually track the trajectory of a ball and display a profile of its statistically most likely path as a moving image. It is used in more than 20 major sports, including cricket, tennis, Gaelic foo ...
system. It was also the first World Cup for either men or women to be played on
artificial turf Artificial turf is a surface of synthetic fibers made to look like natural grass, used in sports arenas, residential lawns and commercial applications that traditionally use grass. It is much more durable than grass and easily maintained wi ...
, with all matches played on such surfaces, even though there were some initial concerns over a possible increased risk of injuries.


Host selection

The bidding for each FIFA Women's World Cup typically includes hosting rights for the previous year's
FIFA U-20 Women's World Cup The FIFA U-20 Women's World Cup is an international association football tournament, organized by FIFA (Fédération Internationale de Football Association), for national teams of women under the age of 20. The tournament is held biennially. ...
(similar to the men's version, in which the host nation stages the
Confederations Cup The FIFA Confederations Cup was an international association football tournament for men's national teams, held every four years by FIFA. It was contested by the holders of each of the six Continental football championships, continental champions ...
the year before). Bids for the tournament were required to be submitted by December 2010. Only two bids were submitted: Zimbabwe withdrew its bid on 1 March 2011. The country was seen as a long shot as its women's team was ranked 103rd in the world at the time of the bid and has never qualified for a Women's World Cup. There was also ongoing political and economic instability in the country. The selected host, Canada, had previously hosted FIFA tournaments including the
1987 FIFA U-16 World Championship The 1987 FIFA U-16 World Championship, the second edition of the tournament, was hosted by Canada and held in the cities of Montreal, Saint John, St. John's, and Toronto between 12 and 25 July 1987. Players born after 1 August 1970 could partici ...
,
2002 FIFA U-19 Women's World Championship The 2002 FIFA U-19 Women's World Championship was held from 17 August to 1 September. It was the first sanctioned youth tournament for women put together by FIFA. The tournament was hosted by Canada. FIFA granted the tournament to Canada in March ...
, the
2007 FIFA U-20 World Cup The 2007 FIFA U-20 World Cup was the 16th edition of the FIFA U-20 World Cup (formerly called the FIFA World Youth Championship), hosted by Canada from 30 June to 22 July 2007. Argentina defeated the Czech Republic in the title game by the scor ...
, which set an attendance record for that tournament, and most recently the
2014 FIFA U-20 Women's World Cup The 2014 FIFA U-20 Women's World Cup was an international association football tournament and the world championship for women's national teams under the age of 20, presented by Grant Connell, organized by the sport's world governing body FIFA. I ...
.


Qualification

For 2015, the number of qualifying teams grew from 16 to 24 and scheduled matches increased from 32 to 52. On 11 June 2012, FIFA announced a change to the allocation of the qualifying berths for its continental confederations. The FIFA Executive Committee approved the following slot allocation and the distribution of eight new slots: After
North Korea North Korea, officially the Democratic People's Republic of Korea (DPRK), is a country in East Asia. It constitutes the northern half of the Korea, Korean Peninsula and borders China and Russia to the north at the Yalu River, Yalu (Amnok) an ...
had several players test positive for performance-enhancing drugs during the
2011 FIFA Women's World Cup The 2011 FIFA Women's World Cup was the sixth FIFA Women's World Cup competition, the world championship for List of women's national association football teams, women's national association football, football teams. It was held from 26 June to ...
, FIFA banned the North Korean team from participating in the 2015 FIFA Women's World Cup in Canada. This was the first time a team had been banned from a Women's World Cup, and it was the first time since 1995 that North Korea did not participate in a Women's World Cup.


Qualified teams

The latest published
FIFA Rankings The FIFA Men's World Ranking is a ranking system for men's national teams in association football, first introduced in December 1992. The List of men's national football teams, men's teams of the member nations of FIFA, football's world governi ...
prior to the tournament (March 2015) are shown in parentheses. ; AFC (5) * (10) * (16) * (4) * (18) * (29) ; CAF (3) * (53) * (67) * (33) ; CONCACAF (4) * (8) (hosts) * (37) * (25) * (2) ; CONMEBOL (3) * (7) * (28) * (48) ; OFC (1) * (17) ; UEFA (8) * (6) * (3) * (1) * (12) * (11) * (14) * (5) * (19) A then-record eight nations made their Women's World Cup debut, as listed above: Cameroon, Costa Rica, Ecuador, Ivory Coast, Netherlands, Spain, Switzerland, and Thailand. As of 2023, this is the last time Ecuador, Ivory Coast, and Mexico have qualified.


Venues

The cities of
Vancouver Vancouver is a major city in Western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the cit ...
,
Edmonton Edmonton is the capital city of the Provinces and territories of Canada, Canadian province of Alberta. It is situated on the North Saskatchewan River and is the centre of the Edmonton Metropolitan Region, which is surrounded by Central Alberta ...
,
Winnipeg Winnipeg () is the capital and largest city of the Provinces and territories of Canada, Canadian province of Manitoba. It is centred on the confluence of the Red River of the North, Red and Assiniboine River, Assiniboine rivers. , Winnipeg h ...
,
Ottawa Ottawa is the capital city of Canada. It is located in the southern Ontario, southern portion of the province of Ontario, at the confluence of the Ottawa River and the Rideau River. Ottawa borders Gatineau, Gatineau, Quebec, and forms the cor ...
,
Montreal Montreal is the List of towns in Quebec, largest city in the Provinces and territories of Canada, province of Quebec, the List of the largest municipalities in Canada by population, second-largest in Canada, and the List of North American cit ...
and
Moncton Moncton (; ) is the most populous city in the Provinces and territories of Canada, Canadian province of New Brunswick. Situated in the Petitcodiac River Valley, Moncton lies at the geographic centre of the The Maritimes, Maritime Provinces. Th ...
were selected to host tournament matches. Halifax was also considered, but removed itself from contention in March 2012.
Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...
decided not to bid, due to potential conflicts with the
2015 Pan American Games The 2015 Pan American Games (), officially the XVII Pan American Games () and commonly known as the Toronto 2015 Pan-Am Games (Toronto 2015), were a major international multi-sport event celebrated in the tradition of the Pan American Games, ...
. Due to FIFA's policy against commercial sponsorship of stadium names,
Investors Group Field Princess Auto Stadium (formerly IG Field) is an outdoor stadium in Winnipeg, Manitoba. The stadium, which opened in 2013, is located on the University of Manitoba campus next to University Stadium (Winnipeg), University Stadium. The stadium is h ...
in Winnipeg and
TD Place Stadium TD Place Stadium (originally Lansdowne Park and formerly Frank Clair Stadium) is an outdoor stadium in Ottawa, Ontario, Canada. It is located at Lansdowne Park, on the southern edge of The Glebe neighbourhood, where Bank Street (Ottawa), Bank S ...
in Ottawa were respectively known as Winnipeg Stadium and Lansdowne Stadium during the tournament. Seating capacities shown in table below are as configured for these FIFA games.


Innovations

The tournament introduced
goal-line technology In association football, goal-line technology (sometimes referred to as a Goal Decision System) is the use of electronic aid to determine if a goal has been scored or not. In detail, it is a method used to determine when the ball has completely ...
with the
Hawk-Eye Hawk-Eye is a computer vision system used to visually track the trajectory of a ball and display a profile of its statistically most likely path as a moving image. It is used in more than 20 major sports, including cricket, tennis, Gaelic foo ...
system by which it is possible to show on the stadium screen if the ball was in or not. It was also the first World Cup for either men or women to be played on
artificial turf Artificial turf is a surface of synthetic fibers made to look like natural grass, used in sports arenas, residential lawns and commercial applications that traditionally use grass. It is much more durable than grass and easily maintained wi ...
, with all matches played on such surfaces. There were some initial concerns ( please see below) over a possible increased risk of injuries from playing on artificial turf, but a legal challenge suggesting matches should be played on grass as in similar men's tournaments was dropped in January 2015.


Squads

Each team's squad for the 2015 FIFA Women's World Cup consisted of 23 players (three of whom must be goalkeepers), two more than the 2011 tournament, and the same number as men's World Cup squads. Each participating national association was required to confirm its final 23-player squad no later than 10 working days before the start of the tournament. Replacement of seriously injured players was permitted until 24 hours before the team in question's first World Cup game. The squads were officially announced by FIFA on 28 May 2015. Formiga of Brazil and
Homare Sawa is a Japanese former professional footballer who played as a forward or a midfielder. Regarded by many as one of the greatest female footballers of all time, Sawa had a professional club career spanning 24 seasons, mostly with Nippon TV Beleza ...
of Japan were included in World Cup squads for the sixth time, a record for any men or women players.


Match officials

A total of 29 referees/support referees and 44 assistant referees were selected for the tournament.


Draw

The draw was held on 6 December 2014 at 12:00
Eastern Standard Time The Eastern Time Zone (ET) is a time zone encompassing part or all of 23 states in the eastern part of the United States, parts of eastern Canada, and the state of Quintana Roo in Mexico. * Eastern Standard Time (EST) is five hours behind ...
at the
Canadian Museum of Nature The Canadian Museum of Nature (; CMN) is a national museums of Canada, national natural history museum based in Canada's National Capital Region (Canada), National Capital Region. The museum's exhibitions and public programs are housed in the Vi ...
in
Ottawa Ottawa is the capital city of Canada. It is located in the southern Ontario, southern portion of the province of Ontario, at the confluence of the Ottawa River and the Rideau River. Ottawa borders Gatineau, Gatineau, Quebec, and forms the cor ...
, Ontario, Canada. The seeding pots were announced the day before. Because UEFA qualified eight teams into the final tournament, which had only six groups, two groups by necessity had to contain two European teams. Otherwise, no group could have more than one team from any confederation. Despite having a lower FIFA ranking than Sweden and England, Brazil was seeded ahead of both for "geographical reasons". Before the draw, the Organizing Committee placed the seeded teams in the following groups: Germany in Group B, Japan in Group C, United States in Group D, Brazil in Group E, and France in Group F; Canada were already in Group A as the tournament host. Not drawing the groups for the seeded teams has drawn some criticism. A FIFA spokesperson later confirmed that teams were allocated to certain groups for promotional reasons. The
group of death A group of death in a multi-stage tournament is a group which is unusually competitive, because the number of strong competitors in the group is greater than the number of qualifying places available for the next phase of the tournament. Thus, in ...
for this FIFA World Cup was
Group D Group D may refer to: * FIA Group D - International Formula racing cars: ** Formula Two ** Formula Three ** Formula 3000 * One of six or eight groups of four teams competing at the FIFA World Cup ** 2022 FIFA World Cup Group D ** 2018 FIFA Worl ...
with three top 10-ranked teams, USA (2), Sweden (5), and Australia (10).


Group stage

The 24 teams of the tournament were arranged into 6 groups labelled A to F. The provisional match schedule for the tournament was released on 21 March 2013,FIFA Women's World Cup 2015 match schedule published
FIFA.com. 21 March 2013. Retrieved 21 March 2013.
with the hosts, Canada, placed in position A1. The final schedule with match times was released on the same day right after the draw was made. The first round, or group stage, saw the twenty four teams divided into six groups of four teams. Each group was played in a round-robin-format of six games, where each team played one match against each of the other teams in the same group. Teams were awarded three points for a win, one point for a draw and none for a defeat. The winners and runners-up from each group, as well as the best four third-placed teams, qualified for the first round of the knockout stage.


Group A

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Group B

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Group C

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Group D

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Group E

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Group F

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Ranking of third-placed teams

The four best third-placed teams from the six groups advanced to the knockout stage along with the six group winners and six runners-up.


Knockout stage

The
knockout stage A single-elimination knockout, or sudden-death tournament is a type of elimination tournament where the loser of a match-up is immediately eliminated from the tournament. Each winner will play another in the next round, until the final match-up, w ...
comprised the 16 teams that advanced from the group stage of the tournament. There were four rounds of matches, with each round eliminating half of the teams entering that round. The successive rounds were the round of 16, quarter-finals, semi-finals, and the final. There was also a match to decide third and fourth place. For each game in the knockout stage, any draw at 90 minutes was followed by 30 minutes of
extra time Overtime (OT) or extra time (ET) is an additional period of play to bring a game to a decision and avoid declaring the match a tie or draw where the scores are the same. In some sports, this extra period is played only if the game is required t ...
; if scores were still level, there was a
penalty shootout The penalty shootout is a method of determining a winner in sports matches that would have otherwise been drawn or tied. The rules for penalty shootouts vary between sports and even different competitions; however, the usual form is similar to pe ...
to determine who progressed to the next round. Single yellow cards accrued were cancelled after the quarter-finals, therefore ensuring that no players miss the Final because of receiving a caution in the semi-finals. Three spots in the 2016 Summer Olympics women's football tournament were filled by the UEFA teams that progressed the furthest in the tournament, other than
England England is a Countries of the United Kingdom, country that is part of the United Kingdom. It is located on the island of Great Britain, of which it covers about 62%, and List of islands of England, more than 100 smaller adjacent islands. It ...
. Two spots went to
France France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...
and
Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...
which both reached the quarter-finals. The third spot was a tie between four teams eliminated in the round of 16:
Netherlands , Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...
,
Norway Norway, officially the Kingdom of Norway, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. The remote Arctic island of Jan Mayen and the archipelago of Svalbard also form part of the Kingdom of ...
,
Sweden Sweden, formally the Kingdom of Sweden, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. It borders Norway to the west and north, and Finland to the east. At , Sweden is the largest Nordic count ...
and
Switzerland Switzerland, officially the Swiss Confederation, is a landlocked country located in west-central Europe. It is bordered by Italy to the south, France to the west, Germany to the north, and Austria and Liechtenstein to the east. Switzerland ...
. A play-off tournament in March 2016 determined UEFA's third Olympic qualifier to be Sweden.


Bracket


Round of 16

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Quarter-finals

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Semi-finals

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Third place play-off


Final


Awards

The following awards were given at the conclusion of the tournament. The Golden Ball (best overall player), Golden Boot (top scorer) and Golden Glove (best goalkeeper) awards were sponsored by
Adidas Adidas AG (; stylized in all lowercase since 1949) is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the ...
, while the Best Young Player and Goal of the Tournament awards were sponsored by
Hyundai Motor Company Hyundai Motor Company, often referred to as Hyundai Motors, ( ) and commonly known as Hyundai (), is a South Korean multinational corporation, multinational Automotive industry, automotive manufacturer headquartered in Seoul, South Korea, which ...
. FIFA.com shortlisted twelve goals for users to vote on as the tournaments' best, with the poll closing on 13 July 2015. On 2 July 2015, following the semi-finals, FIFA announced the shortlists for three of the tournament awards. The following candidates were ultimately not selected: *Golden Ball: Saori Ariyoshi (Japan),
Lucy Bronze Lucia Roberta Tough Bronze (born 28 October 1991) is an English professional footballer who plays as a right-back for Women's Super League club Chelsea and the England women's national team. She has previously played for Sunderland, Everto ...
(England), Julie Johnston (United States),
Megan Rapinoe Megan Anna Rapinoe (; born July 5, 1985) is an American former professional Association football, soccer player who played as a Midfielder#Winger, winger. She spent most of her career playing for Seattle Reign FC, OL Reign of the National Wom ...
(United States),
Célia Šašić Célia Šašić (; ; born 27 June 1988) is a German former Association football, footballer who played as a Forward (association football), striker for SC 07 Bad Neuenahr, 1. FFC Frankfurt and the Germany women's national football team, Germany n ...
(Germany) *Golden Glove: Nadine Angerer (Germany), Ayumi Kaihori (Japan) *Best Young Player:
Ada Hegerberg Ada Martine Stolsmo Hegerberg (born 10 July 1995) is a Norwegian professional Women's association football, footballer who plays as a striker (association football), striker for the Première Ligue club Olympique Lyonnais Féminin, Lyon and the ...
(Norway), Tang Jiali (China PR)


All-Star Squad

The All-Star Squad elected by FIFA's Technical Study Group consists of the following players:


Dream Team

The Dream Team elected by users of fifa.com consists of the following players and manager:


Prize money

The total prize money offered by FIFA for the tournament was US$15 million. The winning team, United States, received $2 million.


Statistics


Goalscorers


Assists


Tournament ranking


Controversies

All of the tournament's venues had fields composed of
artificial turf Artificial turf is a surface of synthetic fibers made to look like natural grass, used in sports arenas, residential lawns and commercial applications that traditionally use grass. It is much more durable than grass and easily maintained wi ...
, which some players believe results in a higher risk of injuries to players. More than 50 players protested the use of the surface instead of
grass Poaceae ( ), also called Gramineae ( ), is a large and nearly ubiquitous family (biology), family of monocotyledonous flowering plants commonly known as grasses. It includes the cereal grasses, bamboos, the grasses of natural grassland and spe ...
on the basis of
gender discrimination Sexism is prejudice or discrimination based on one's sex or gender. Sexism can affect anyone, but primarily affects women and girls. It has been linked to gender roles and stereotypes, and may include the belief that one sex or gender is in ...
. They filed a lawsuit challenging FIFA's decision to play on artificial turf, claiming FIFA would never allow the men's World Cup to be played on "unsafe" artificial turf and thus the organizers had violated the
Canadian Human Rights Act The ''Canadian Human Rights Act'' () is a statute passed by the Parliament of Canada in 1977 with the express goal of extending the law to ensure equal opportunity to individuals who may be victims of discriminatory practices based on a set of ...
. 2012 Women's World Player of the Year
Abby Wambach Mary Abigail Wambach (born June 2, 1980) is an American retired Association football, soccer player, coach, and member of the National Soccer Hall of Fame. A six-time winner of the U.S. Soccer Athlete of the Year award, Wambach was a regular on ...
noted "The men would strike playing on artificial turf." The controversial issue of gender equality and an equal playing field for all sparked debate in many countries around the world. An application filed on 1 October 2014 with the Ontario Human Rights Tribunal by a group of women's international soccer players against FIFA and the Canadian Soccer Association noted that, in 1994, FIFA spent $2 million to plant natural grass over artificial turf in
New Jersey New Jersey is a U.S. state, state located in both the Mid-Atlantic States, Mid-Atlantic and Northeastern United States, Northeastern regions of the United States. Located at the geographic hub of the urban area, heavily urbanized Northeas ...
and
Detroit Detroit ( , ) is the List of municipalities in Michigan, most populous city in the U.S. state of Michigan. It is situated on the bank of the Detroit River across from Windsor, Ontario. It had a population of 639,111 at the 2020 United State ...
. Some celebrities and prominent players showed their support for the women soccer players in defence of their lawsuit, including United States men's team keeper
Tim Howard Timothy Matthew Howard (born March 6, 1979) is an American former professional soccer player who played as a goalkeeper. He is the part-owner of club Dagenham & Redbridge as well as an international ambassador in the United States for Premie ...
. Even with the possibility of boycotts,
FIFA The Fédération Internationale de Football Association (), more commonly known by its acronym FIFA ( ), is the international self-regulatory governing body of association football, beach soccer, and futsal. It was founded on 21 May 1904 to o ...
's head of women's competitions, Tatjana Haenni, made it clear "We play on artificial turf and there's no Plan B." In January 2015, the lawsuit was withdrawn by the players. Fox commentator Julie Stewart-Binks measured the turf temperature at several games. On 21 June at the Canada vs Switzerland round of 16 game in Vancouver, she reported that her thermometer was "officially broken". Her thermometer appears to max out at . During the tournament, Australian striker Michelle Heyman slammed the playing conditions, saying the turf is like "walking on hot coals" and the players feet "just turn white, your skin is all ripped off". Prior to the start of the Australia vs Japan quarterfinal in Edmonton on 27 June, Fox commentator Kyndra de St. Aubin measured the air temperature at and the turf temperature at . Despite such dangerous conditions, officials decided against taking cooling breaks during the match because the air temperature was under . As the game wore on, players appeared noticeably exhausted due to the playing conditions. Attendance was largely inflated by FIFA as single tickets were sold for double-headers during the group stages. "This allows FIFA to report the combined attendance for both matches as the attendance for each match when in reality the true attendance for one or both matches is likely to be much different."


Broadcasting

The 2015 FIFA Women's World Cup was one of the first FIFA tournaments under new rights deals in two North American markets. In its host country of Canada,
Bell Media Bell Media Inc. (Canadian French, French: ) is a Canadian media conglomerate that is the mass media subsidiary of BCE Inc. (also known as Bell Canada Enterprises, the owner of telecommunications company Bell Canada). Its operations include nati ...
acquired the broadcast rights; the competition was televised by CTV and TSN in English, as well as
Réseau des sports Réseau des sports (RDS) is a Television in Canada, Canadian French language Discretionary service, discretionary specialty channel oriented towards sports and sport-related shows. It is available in 2.5 million homes, and is owned by CTV Special ...
(RDS) in French. In the United States, English-language television rights were held by
Fox Sports Fox Sports is the brand name for a number of sports channels, broadcast divisions, programming, and other media around the world. The name originates from Fox Broadcasting Company in the United States, which in turn derives its name from Fox Fi ...
with coverage carried on the main
Fox Foxes are small-to-medium-sized omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull; upright, triangular ears; a pointed, slightly upturned snout; and a long, bushy tail ("brush"). Twelve species ...
broadcast network, along with the
Fox Sports 1 Fox Sports 1 (branded on-air as FS1) is an American pay television television channel, channel owned by the Fox Sports (United States), Fox Sports Media Group, a unit of Fox Corporation. FS1 airs an array of live sporting events, including Majo ...
and
Fox Sports 2 Fox Sports 2 (branded on-air as FS2) is an American sports-oriented pay television channel owned by the Fox Sports Media Group, a unit of Fox Corporation. The channel is based at the Fox Sports division's headquarters on the Fox Studio Lot in ...
pay TV channels.
Spanish-language Spanish () or Castilian () is a Romance languages, Romance language of the Indo-European languages, Indo-European language family that evolved from the Vulgar Latin spoken on the Iberian Peninsula of Europe. Today, it is a world language, gl ...
rights were held by
Telemundo Telemundo (; formerly NetSpan) is an American Spanish-language terrestrial television network owned by NBCUniversal Telemundo Enterprises, a division of NBCUniversal, which in turn is a wholly owned subsidiary of Comcast. It provides content ...
and sister cable network
NBC Universo Universo is an American pay television channel owned by the NBCUniversal Telemundo Enterprises subsidiary of NBCUniversal. The network serves as a companion cable channel to the NBCUniversal's flagship broadcast television network NBC and, to so ...
. Fox constructed a temporary studio for the Women's World Cup at Jack Poole Plaza in Vancouver, located outside the
Vancouver Convention Centre The Vancouver Convention Centre (formerly known as the Vancouver Convention & Exhibition Centre, or VCEC) is a convention centre in Vancouver, British Columbia, Canada; it is one of Canada's largest convention centres. With the opening of the n ...
. In December 2014, the
European Broadcasting Union The European Broadcasting Union (EBU; , UER) is an alliance of Public broadcasting, public service media organisations in countries within the European Broadcasting Area (EBA) or who are member states of the Council of Europe, members of the ...
extended its rights to FIFA tournaments for its members in 37 countries, including the 2015 Women's World Cup. In the United Kingdom, all matches from the tournament were shown by the
BBC The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...
via
BBC One BBC One is a British free-to-air public broadcast television channel owned and operated by the BBC. It is the corporation's oldest and flagship channel, and is known for broadcasting mainstream programming, which includes BBC News television b ...
,
BBC Two BBC Two is a British free-to-air Public service broadcasting in the United Kingdom, public broadcast television channel owned and operated by the BBC. It is the corporation's second flagship channel, and it covers a wide range of subject matte ...
,
BBC Three BBC Three is a British free-to-air Public service broadcasting in the United Kingdom, public broadcast television channel owned and operated by the BBC. It was first launched on 9 February 2003 with programmes for a 16 to 34-year-old target aud ...
and
BBC Red Button BBC Red Button is a brand used for digital interactive television services provided by the BBC, and broadcast in the United Kingdom. The services replaced Ceefax, the BBC's analogue teletext service. BBC Red Button's text services were due to cl ...
on TV and
Radio 5 Live BBC Radio 5 Live is a British national radio station owned and operated by the BBC. It broadcasts mainly news, sport, discussion, interviews and phone-ins, and is on air 24 hours a day. It is the principal BBC radio station covering sport i ...
on radio. In Australia, SBS aired all 52 matches live online, and televised 41 matches live, with the only matches not televised live being those which aired concurrently.


Marketing


Mascot

On 17 June 2014, the mascot of the tournament, Shuéme, a female great white owl, was unveiled at the
Canadian Museum of Nature The Canadian Museum of Nature (; CMN) is a national museums of Canada, national natural history museum based in Canada's National Capital Region (Canada), National Capital Region. The museum's exhibitions and public programs are housed in the Vi ...
in
Ottawa Ottawa is the capital city of Canada. It is located in the southern Ontario, southern portion of the province of Ontario, at the confluence of the Ottawa River and the Rideau River. Ottawa borders Gatineau, Gatineau, Quebec, and forms the cor ...
.


Sponsorships

In the final week of the tournament, the Canadian government added Gazprom to a list of organizations sanctioned for supporting the Russian annexation of Crimea. Media suggested the addition was delayed to reduce embarrassment to FIFA.


See also

*
2014 FIFA World Cup The 2014 FIFA World Cup was the 20th FIFA World Cup, the quadrennial world championship for list of men's national association football teams, men's national Association football, football teams organised by FIFA. It took place in Brazil fr ...


Notes


References


External links


FIFA Women's World Cup Canada 2015
FIFA.com
FIFA Technical Report

FIFA Physical Analysis


{{Authority control
World Cup A world cup is a global sporting competition in which the participant entities – usually international teams or individuals representing their countries – compete for the title of world champion. The event most associated with the name is ...
FIFA Women's World Cup The FIFA Women's World Cup is an international association football competition contested by the senior list of women's national association football teams, women's national teams of the members of the FIFA, Fédération Internationale de Footb ...
2015 2015 was designated by the United Nations as: * International Year of Light * International Year of Soil __TOC__ Events January * January 1 – Lithuania officially adopts the euro as its currency, replacing the litas, and becomes ...
Fifa Women's World Cup The FIFA Women's World Cup is an international association football competition contested by the senior list of women's national association football teams, women's national teams of the members of the FIFA, Fédération Internationale de Footb ...
International women's association football competitions hosted by Canada June 2015 sports events in Canada July 2015 sports events in Canada