The 23rd Annual Nickelodeon Kids' Choice Awards was held on March 27, 2010, on the Nell and

John Wooden John Robert Wooden (October 14, 1910 – June 4, 2010) was an American basketball coach and player. Nicknamed "the Wizard of Westwood", he won ten National Collegiate Athletic Association (NCAA) NCAA Division I men's basketball tournament, nati ...

Court of

Pauley Pavilion Edwin W. Pauley Pavilion, commonly known as Pauley Pavilion, is an indoor arena located in the Westwood Village district of Los Angeles, California, on the campus of UCLA. It is home to the UCLA Bruins men's and women's basketball teams. Th ...

, on the campus of

UCLA The University of California, Los Angeles (UCLA) is a public land-grant research university in Los Angeles, California, United States. Its academic roots were established in 1881 as a normal school then known as the southern branch of the C ...

Los Angeles, California Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

with

Kevin James Kevin George Knipfing (born April 26, 1965), known professionally as Kevin James, is an American comedian and actor. He began his career by performing stand-up comedy at clubs on Long Island in the 1980s. He rose to prominence for his portrayal ...

as host. With the launch of Nickelodeon Canada in late 2009, Canada broadcast the awards live as it aired in the

Eastern Eastern or Easterns may refer to: Transportation Airlines *China Eastern Airlines, a current Chinese airline based in Shanghai * Eastern Air, former name of Zambia Skyways *Eastern Air Lines, a defunct American airline that operated from 192 ...

, Central, and Mountain time zones of the United States (it was tape-delayed for the

Pacific Time Zone The Pacific Time Zone (PT) is a time zone encompassing parts of western Canada, the western United States, and western Mexico. Places in this zone observe standard time by subtracting eight hours from Coordinated Universal Time ( UTC−08:00 ...

) and the awards was rebroadcast on YTV on April 2, 2010, at 7 p.m. ET. As a result, Canadian kids were able to vote on candidates for the first time. Nickelodeon's sister channels TeenNick and

Nicktoons Nicktoons is the brand name used by Nickelodeon for their original animated series. All Nicktoons are produced partly at the Nickelodeon Animation Studio and list Nickelodeon's parent company (Paramount Global) in their copyright bylines. Since ...

suspended regular programming during the 90-minute duration of the award show to allow viewers to see the awards. The awards show featured the orange carpet, the celebrities, the fun, the slime, and the orange blimp awards (some featuring the new

Nickelodeon Nickelodeon (nicknamed Nick) is an American pay television channel and the flagship property of the Nickelodeon Group, a sub-division of the Paramount Media Networks division of Paramount Global. Launched on April 1, 1979, as the first ca ...

logo that debuted on September 28, 2009). Votes were cast on Nickelodeon's websites on the 19 categories this year (including one new category) from February 25, 2010, to March 27, 2010, at 7:30 p.m. ET. More than 91.1 million votes were cast by kids for the 2009 award show. For the 2010 awards, more than 115 million votes were cast. This was the last year the awards were held at Pauley Pavilion for some time, due to renovations that began in 2010 and continued until the fall of 2012. The ''Non-Stop Kids' Choice Weekend,'' a two-day-long look at preparations for the 2010 KCAs and included an inside look at the new series ''

Victorious ''Victorious'' (stylized as ''VICTORiOUS'') is an American sitcom created by Dan Schneider that originally aired on Nickelodeon, debuting on March 27, 2010, and concluding on February 2, 2013 after four seasons. The series revolves around aspi ...

'', whose pilot aired as a "sneak preview" episode immediately after the awards telecast (two weeks before it began airing as a regular weekly series), ran during regular Nickelodeon daytime programming as wraparound segments hosted live by ''

BrainSurge ''BrainSurge'' is an American children's game show that aired on Nickelodeon and was hosted by Jeff Sutphen. The show taped its first season in February 2009, and debuted on September 28, 2009. The show's format was adapted from the Japanese ga ...

'' host Jeff Sutphen on March 26, 2010, with taped segments hosted by ''

Big Time Rush ''Big Time Rush'' is an American musical sitcom television series created by Scott Fellows that originally aired on Nickelodeon from November 28, 2009, to July 25, 2013, featuring the band Big Time Rush portrayed as a fictional version of th ...

'' stars Kendall Schmidt,

James Maslow James David Maslow (born July 16, 1990) is an American actor, singer, dancer and model. He played the role of James Diamond on Nickelodeon's ''Big Time Rush'', had roles in ''The Frozen Ground'' and '' Seeds of Yesterday'', and is a member of the ...

, Carlos Pena, Jr., and Logan Henderson aired on March 27, 2010. The ''Countdown to Kids' Choice!'' pre-show telecast was hosted by Sutphen and

Lily Collins Lily Jane Collins (born 18 March 1989) is an English and American actress. Born in Guildford and raised in Los Angeles, she began performing on screen at the age of two in the BBC sitcom ''Growing Pains''. In the late 2000s, she began acting a ...

and aired live from 6 to 8 p.m. ET, also aired as wraparound segments during scheduled programming, and included

Miranda Cosgrove Miranda Taylor Cosgrove (born May 14, 1993) is an American actress, singer, and producer. A teen idol of the 2000s and early 2010s, she was listed as the highest-paid child actor of 2012 by Guinness World Records and appeared on ''Forbes " 30 ...

performing her new single " Kissin U". ''

True Jackson, VP ''True Jackson, VP'' is an American teen sitcom created by Andy Gordon that aired on Nickelodeon from November 8, 2008, to August 20, 2011. The series stars Keke Palmer, Ashley Argota, Matt Shively, Danielle Bisutti, Greg Proops, Robbie ...

'' cast members

Ashley Argota Ashley Spencer Taylor Villegas Argota (born January 9, 1993) is an American actress and singer. She is known for her roles on television, such as Lulu on the Nickelodeon sitcom '' True Jackson, VP'', and Kelly on the Nickelodeon sitcom '' Bucket ...

and Matt Shively hosted a webcast portion of ''Countdown to Kids' Choice!'' at 7:00 p.m. ET on Nick.com. 13-year-old Megan Call of

Guilford, Connecticut Guilford is a town in New Haven County, Connecticut, United States, that borders Madison, Connecticut, Madison, Branford, Connecticut, Branford, North Branford, Connecticut, North Branford and Durham, Connecticut, Durham, and is situated on Inter ...

, was the winner of the "All Access Sweepstakes with Justin Bieber" contest from the 500,000 entries. Call met Bieber, attended his pre-show rehearsal, walked with him down the orange carpet and attended the awards show in Los Angeles.

Presenters and performers, and stunts

Host

Presenters

The list of presenters and performers for the ceremony were announced on March 24, 2010. *

Tyra Banks Tyra Lynne Banks (born December 4, 1973), also known as BanX, is an American model, television personality, producer, writer, and actress. Born in Inglewood, California, she began her career as a model at the age of 15 and was the first Black A ...

John Cena John Felix Anthony Cena ( ; born April 23, 1977) is an American actor and professional wrestler. As a wrestler, he has been signed to WWE , where he is the current WWE Championship, Undisputed WWE Champion in his record 14th reign, which is ...

Jackie Chan Fang Shilong (born Chan Kong-sang; 7 April 1954), known professionally as Jackie Chan,; is a Hong Kong actor and filmmaker, known for his slapstick, acrobatic fighting style, comic timing, and innovative stunts, which he typically perf ...

Rosario Dawson Rosario Isabel Dawson (born May 9, 1979) is an American actress. She made her feature-film debut in the 1995 independent drama '' Kids''. Her subsequent film roles include '' He Got Game'' (1998), '' Josie and the Pussycats'' (2001), ''Men in B ...

Robert Downey Jr. Robert John Downey Jr. (born April 4, 1965), also known as RDJ, is an American actor. One of the highest-grossing actors of all time, his films as a leading actor have grossed over $14 billion worldwide. In 2008, Downey was named by ''Time ...

Lucas Cruikshank Lucas Alan Cruikshank (born August 29, 1993) is an American YouTuber and actor who created the character Fred Figglehorn and the associated ''Fred'' series for his channel on the video-hosting website YouTube in late 2006. These videos are cent ...

Jonah Hill Jonah Hill (born Jonah Hill Feldstein; December 20, 1983) is an American actor. List of awards and nominations received by Jonah Hill, The accolades he has received include nominations for two Academy Awards, a British Academy Film Award, BAFTA ...

Victoria Justice Victoria Justice (born February 19, 1993) is an American actress and singer. She rose to fame on Nickelodeon, playing Lola Martinez on the comedy drama series '' Zoey 101'' (2005–2008) and Tori Vega on the sitcom '' Victorious'' (2010–20 ...

Nathan Kress Nathan Karl Kress (born November 18, 1992) is an American actor. He began his career at the age of three, notably appearing in several television commercials and providing the voices of Easy and Tough Pup in the comedy-drama film ''Babe: Pig in ...

George Lopez George Edward Lopez (born April 23, 1961) is an American stand-up comedian and actor. He is most known for starring in his self-produced ABC sitcom '' George Lopez''. His stand-up comedy examines race and ethnic relations, including Mexican ...

Jennette McCurdy Jennette McCurdy (born June 26, 1992) is an American writer, filmmaker, former actress, and singer. Her breakthrough role as Sam Puckett in the Nickelodeon sitcom ''iCarly'' (2007–2012) won her four Nickelodeon Kids' Choice Awards. She repri ...

Lea Michele Lea Michele Sarfati ( ; born August 29, 1986) is an American actress, singer, and songwriter. She began her career as a child actress on Broadway, appearing in productions of ''Les Misérables'' (1995–1996), ''Ragtime'' (1997–1999), ''Fid ...

Cory Monteith Cory Allan Michael Monteith (; May 11, 1982 July 13, 2013) was a Canadian actor and musician. He made his acting debut in the television series ''Stargate Atlantis'' (2004), and had other roles in shows including ''Smallville'' (2005), and ''Sup ...

Keke Palmer Lauren Keyana "Keke" Palmer ( ; born August 26, 1993) is an American actress, singer, and television personality. She has received numerous accolades, including two Primetime Emmy Awards and nominations for a Daytime Emmy Award and a Screen Act ...

Dev Patel Dev Patel (; born 23 April 1990) is an English actor and filmmaker. List of awards and nominations received by Dev Patel, His accolades include a British Academy Film Award, in addition to nominations for an Academy Award and two Golden Globe A ...

Katy Perry Katheryn Elizabeth Hudson (born October 25, 1984), known professionally as Katy Perry, is an American singer, songwriter, and television personality. She is one of the List of best-selling music artists, best-selling music artists in hist ...

Chris Rock Christopher Julius Rock (born February 7, 1965) is an American comedian, actor, and filmmaker. He first gained prominence for his stand-up routines in the 1980s in which he tackled subjects including race relations, human sexuality, and obse ...

* Zoe Saldana *

Jaden Smith Jaden Christopher Syre Smith (born July 8, 1998) is an American rapper and actor. The son of Jada Pinkett-Smith and Will Smith, he has received various accolades, including a Teen Choice Award, an MTV Movie Award, a BET Award and a Young A ...

David Spade David Wayne Spade (born July 22, 1964) is an American stand-up comedian, actor and podcaster. His comedic style, in both his stand-up material and acting roles, relies heavily on sarcasm and self-deprecation. For his roles on television, Spade h ...

Shaun White Shaun Roger White (born September 3, 1986) is an American former professional snowboarder and skateboarder. He is a five-time Olympian and a three-time Olympic gold medalist in half-pipe snowboarding. He holds the world record for the most X ...

Note: In addition, promos aired prior to the telecast also announced that

Queen Latifah Dana Elaine Owens (born March 18, 1970), known professionally by her stage name Queen Latifah, is an American rapper, singer, and actress. She has received various accolades, including a Grammy Award, a Primetime Emmy Award, a Golden Globe ...

was supposed to be a presenter at the awards, but she did not appear. Also, though Jerry Trainor, Victoria Justice, Nathan Kress, Jennette McCurdy, David Spade, Dev Patel, and Lucas Cruikshank did appear on the telecast as presenters, their appearances were not advertised in award show promos prior to the telecast.

Musical performers

The performers for the ceremony were announced on February 24, 2010. *

- " Kissin U" (Pre-show) *

Rihanna Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, businesswoman, and actress. One of the List of music artists by net worth, wealthiest musicians in the world, List of awards and nominations received by Rihanna, her vario ...

- " Hard"/"

Rude Boy Rude boy is a subculture that originated from 1960s Jamaican street culture. In the late 1970s, there was a revival in England of the terms ''rude boy'' and ''rude girl'', among other variations like ''rudeboy'' and ''rudebwoy'', being used t ...

"/" Don't Stop the Music" (Main program) *

Justin Bieber Justin Drew Bieber ( ; born March 1, 1994) is a Canadian singer. Regarded as a pop icon, he is recognized for his multi-genre musical performances. He was discovered by record executive Scooter Braun in 2008 and subsequently brought to the U ...

- "

Baby In common terminology, a baby is the very young offspring of adult human beings, while infant (from the Latin word ''infans'', meaning 'baby' or 'child') is a formal or specialised synonym. The terms may also be used to refer to Juvenile (orga ...

" (Main program)

Slime stunts

Apolo Anton Ohno Apolo Anton Ohno (; born May 22, 1982) is an American retired short track speed skating competitor and an eight-time medalist (two gold, two silver, four bronze) in the Winter Olympics. Ohno was inducted into the International Sports Hall of Fa ...

–

catapult A catapult is a ballistics, ballistic device used to launch a projectile at a great distance without the aid of gunpowder or other propellants – particularly various types of ancient and medieval siege engines. A catapult uses the sudden rel ...

ed into slime by a "slime slingshot"

Special guest appearance

Adam Sandler Adam Richard Sandler (born September 9, 1966) is an American actor, comedian, producer and screenwriter. Primarily a comedic leading actor in films, List of awards and nominations received by Adam Sandler, his accolades include an Independent Sp ...

Jerry Trainor Gerald William "Jerry" Trainor (born January 21, 1977) is an American actor. He is best known for his roles as "Crazy" Steve in ''Drake & Josh'' and Spencer Shay in the teen sitcom ''iCarly'' (both on Nickelodeon) and its Paramount+ revival s ...

Jackson Rathbone Monroe Jackson Rathbone V (born December 14, 1984) is an American actor, singer, and musician best known for his roles as Jasper Hale in ''The Twilight Saga (film series), The Twilight Saga'' and Sokka in the live-action ''The Last Airbender (fil ...

Nicola Peltz Nicola Anne Peltz Beckham (born January 9, 1995) is an American actress, filmmaker, and billionaire heiress. She is best known for her roles as Katara in the film '' The Last Airbender'' (2010), Bradley Martin in the A&E drama series '' Bates ...

Steve Carell Steven John Carell (; born August 16, 1962) is an American actor and comedian. He starred as Michael Scott in the NBC sitcom ''The Office'' (2005–2011, 2013), and also worked at several points as a producer, executive producer, writer, a ...

Tina Fey Elizabeth Stamatina "Tina" Fey (; born May 18, 1970) is an American actress, comedian, writer, and producer. Known for her comedic roles in sketch comedy, television and film, Fey has received List of awards and nominations received by Tina Fe ...

Nicktoon appearances

* Poof and Foop of ''

The Fairly OddParents ''The Fairly OddParents'' is an American animated television series created by Butch Hartman for Nickelodeon. The series follows the adventures of Timmy Turner, a 10-year-old boy with two Fairy godmother, fairy godparents named List of The Fai ...

'' * ''

Fanboy & Chum Chum ''Fanboy & Chum Chum'' is an American animated comedy television series created by Eric Robles for Nickelodeon. It is based on ''Fanboy'', an animated short created by Robles for Nickelodeon Animation Studio and Frederator Studios, that was bro ...

'' * ''

The Penguins of Madagascar ''The Penguins of Madagascar'' is an American animated television series produced by DreamWorks Animation in collaboration with Nickelodeon Animation Studio. It stars nine characters from DreamWorks' animated film ''Madagascar'': the penguin ...

Winners and nominees

Winners are listed first, in bold. Other nominees are in alphabetical order.

Movies

Television

Music

Sports

Miscellaneous

Events within the show

Kids' Choice Ultimate Dance Smackdown

The show also featured the "Kids' Choice Ultimate Dance Smackdown," hosted by ''iCarly'' co-stars

and

. It featured Nickelodeon live-action stars alongside characters from the

Nicktoon Nicktoons is the brand name used by Nickelodeon for their original animated series. All Nicktoons are produced partly at the Nickelodeon Animation Studio and list Nickelodeon's parent company (Paramount Global) in their copyright bylines. Since ...

series ''

'', ''

'' and ''

'' split amongst three teams with each team performing a different style of dance. Robbie Amell from ''

'',

Ariana Grande Ariana Grande-Butera ( ; born June 26, 1993) is an American singer, songwriter, and actress. Regarded as a pop icon and an influential figure in popular music, Grande is known for her four-octave vocal range, which extends into the whistle re ...

from ''

'',

Gage Golightly Gage Golightly (born September 5, 1993) is an American actress. She is best known for her roles as Hayley Steele in the Nickelodeon series ''The Troop'', Erica Reyes in the MTV series ''Teen Wolf'', and Karen in the Amazon Studios series '' Red O ...

from ''

The Troop ''The Troop'' is an action-comedy children's television series centered around a trio of teenagers who fight monsters that invade the fictional town of Lakewood. Created and executive produced by Max Burnett, Greg Coolidge and Chris Morgan (wr ...

'' and

performed a

Bollywood Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, is primarily produced in Mumbai. The popular term Bollywood is a portmanteau of "Bombay" (former name of Mumbai) and "Cinema of the United States, Hollywood". The in ...

routine;

Leon Thomas Amos Leon Thomas Jr. (October 4, 1937 – May 8, 1999), known professionally as Leon Thomas, was an American jazz and blues vocalist, born in East St. Louis, Illinois, and known for his bellowing glottal-stop style of free jazz singing in the ...

from ''

'', Nick Purcell from ''

'',

from ''

'' and Poof and Foop of ''

'' performed a

disco Disco is a music genre, genre of dance music and a subculture that emerged in the late 1960s from the United States' urban nightclub, nightlife, particularly in African Americans, African-American, Italian-Americans, Italian-American, LGBTQ ...

routine; and Matt Shively from ''

'',

Noah Munck Noah Bryant Munck (born May 3, 1996) is an American actor, musician and YouTuber. He is best known for his roles as Gibby in the Nickelodeon series ''iCarly'' and "Naked" Rob Smith in the ABC comedy series '' The Goldbergs''. He also release ...

from ''

iCarly ''iCarly'' is an American teen sitcom created by Dan Schneider, which originally aired on Nickelodeon from September 8, 2007, to November 23, 2012. The series tells the story of Carly Shay (Miranda Cosgrove), a teenager who creates and hosts ...

'' and the title characters of ''

'' performed a

hip-hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hi ...

routine. Viewers could vote for the winner of the battle at Nick.com during the show. The hip-hop competitors, consisting of Munck, Shively and the title characters of ''Fanboy & Chum Chum'', were voted winners of the battle.

Slime stunts

Two slime stunts were featured in the 2010 awards: the first involved gold-medalist Olympic speed skater

in a stunt in which he would be catapulted into slime by a "slime slingshot" in a "slime world record" attempt (the "launch" segment was actually pre-taped in advance of the show with Ohno's "catapulting" into the air digitally inserted); the second slime stunt involved actress

, who co-stars in the then-upcoming feature film '' The Last Airbender'' making an attempt to bend slime (Peltz plays Katara, who has the ability to bend water.)

Mystery slimed celebrities

''The Last Airbender'' co-star

, ''iCarly'' co-star

, online celebrity

Fred Figglehorn Frederick "Fred" Figglehorn is a fictional character who appears in the YouTube web series ''Fred'' (stylized as "FЯED") created by American Internet personality Lucas Cruikshank from 2006 to 2015 and revived from 2020 to 2021. The characters' ...

(played by

, who announced during commercial breaks the awards whose categories could not make it into the main show due to time constraints),

, and show host

were all slimed during the awards show. Trainor and Rathbone were slimed during the slimebending stunt by a slime geyser (the podium where presenters and winners appear featured a pool of slime in front of the podium, directly surrounding it, thus also allowing those in the audience directly in front of that area of the stage to be slimed as well when the slime geyser is activated), Perry was slimed while introducing the "Favorite Movie Actress" award in which

Miley Cyrus Miley Ray Cyrus ( , born Destiny Hope Cyrus, November 23, 1992) is an American singer, songwriter, actress and director. Regarded as a contemporary pop icon, Cyrus has been recognized for her evolving artistry and image reinventions. She is ...

won (Perry was slimed while opening a box thought to contain a card announcing the winner; the force of the slime sprayed from the box caused Perry to lose balance and fall on the stage briefly), and Fey and Carell were also slimed by a slime geyser from the slime area directly surrounding the podium (though they appeared onstage, Fey and Carell did not introduce or present an award); Cruikshank (as his persona from his

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

video series) slimed himself during one of the commercial break segments. KCA host James, who was standing onstage with the children who handed out the awards to the winners appearing on the show, was slimed along with the children onstage near the end of the telecast after completing a running gag within the telecast in which James attempted to become a "beyond awesome" host by doing things to get in the audience's favor, with special guest

appearing on the videoscreens directly above the stage during the final sliming of the telecast.

References

External links

* {{DEFAULTSORT:Kids' Choice Awards, 2010 Nickelodeon Kids' Choice Awards

Kids' Choice Awards The Nickelodeon Kids' Choice Awards, also known as the KCAs or Kids' Choice, is an American annual awards ceremony show produced by Nickelodeon. Usually held on a Saturday night in March or early April, the show honors the year's biggest in te ...

Kids' Choice

2010 in Los Angeles Television shows directed by Beth McCarthy-Miller