Željko Mitrović (born 31 May 1967) is a Serbian entrepreneur and

media executive A media proprietor, also called a media executive, media mogul, media tycoon, or press baron is an entrepreneur who controls any means of public or commercial mass media, through the personal ownership or holding of a dominant position within a ...

, best known for being the founder and

CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

of Pink Media Group.

Early life

Mitrović was born on 31 May 1967 in

Belgrade Belgrade is the Capital city, capital and List of cities in Serbia, largest city of Serbia. It is located at the confluence of the Sava and Danube rivers and at the crossroads of the Pannonian Basin, Pannonian Plain and the Balkan Peninsula. T ...

SR Serbia The Socialist Republic of Serbia ( sh-Cyrl-Latn, separator=" / ", Социјалистичка Република Србија, Socijalistička Republika Srbija), previously known as the People's Republic of Serbia ( sh-Cyrl-Latn, separator=" / " ...

Yugoslavia , common_name = Yugoslavia , life_span = 1918–19921941–1945: World War II in Yugoslavia#Axis invasion and dismemberment of Yugoslavia, Axis occupation , p1 = Kingdom of SerbiaSerbia , flag_p ...

Career

In 1988, Mitrović, a former rock guitarist, founded one of Yugoslavia's first music recording studios. He opened a

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

in 1993, followed by the

TV Pink Pink is a privately owned, national brand of radio stations and TV channels in Serbia , image_flag = Flag of Serbia.svg , national_motto = , image_coat = Coat of arms of Serbia.svg , national_anthem ...

station in 1994. Later, Mitrović founded the music publishing house

City Records City Records (full legal name in Serbian: Предузеће за издавачко-пропагандну делатност City Records д.о.о. Београд/''Preduzeće za izdavačko-propagandnu delatnost City Records d.o.o. Beograd'' ...

. After launching the satellite program, Mitrović launched

Montenegro , image_flag = Flag of Montenegro.svg , image_coat = Coat of arms of Montenegro.svg , coa_size = 80 , national_motto = , national_anthem = () , image_map = Europe-Mont ...

in 2002 and

Pink BH Pink BH is a Bosnian cable television channel based in Sarajevo. It was established on 3 September 2018 as Pink Media BH when Pink Media Group sold its terrestrial commercial channels Pink BH (now Nova BH) and Pink M (now Nova M) (now Nova M ...

Bosnia and Herzegovina Bosnia and Herzegovina, sometimes known as Bosnia-Herzegovina and informally as Bosnia, is a country in Southeast Europe. Situated on the Balkans, Balkan Peninsula, it borders Serbia to the east, Montenegro to the southeast, and Croatia to th ...

in 2003. Mitrović included a subsidiary in the Pink International Company: the ''PFI—Pink Films International,'' a film production complex intended for commercial film and television production. In May 2008, the ''

Los Angeles Times The ''Los Angeles Times'' is an American Newspaper#Daily, daily newspaper that began publishing in Los Angeles, California, in 1881. Based in the Greater Los Angeles city of El Segundo, California, El Segundo since 2018, it is the List of new ...

'' wrote about Mitrović's new project, a film studio complex. In 2004, Mitrović founded a

business jet A business jet, private jet, or bizjet is a jet aircraft designed for transporting small groups of people, typically business executives and high-ranking coworker, associates. Business jets are generally designed for faster air travel and more ...

airline, '' Air Pink'', one of seven companies under Pink Media Group. They extended its 11-airplane fleet with three new Cessna XLS+ aircraft. The company specializes in VIP and

corporate A corporation or body corporate is an individual or a group of people, such as an association or company, that has been authorized by the state to act as a single entity (a legal entity recognized by private and public law as "born out of s ...

aviation services. The airline was grounded in February 2024 following AOC suspension. Air Pink has since been rebranded as ImperialJet following a 68% stake acquired by companies affiliated with Abed El Jaouni. Mitrović established the Pink Digital Company, a subsidiary of the Pink Media Group, to develop digital products and platforms within the Pink Media Group. The company's Pink Digital Media System has developed applications such as Pink.rs and KlikTV.

Honors and awards

In 2006, Mitrović was awarded 'Manager of the Year' by the Belgrade Chamber of Commerce (BCC) for his role in the growth and development of the Pink Media Group.

References

External links

Pink Media Group website
{{DEFAULTSORT:Mitrovic, Željko 1967 births Living people Serbian businesspeople