İhap Hulusi Görey (November 28, 1898, in

Cairo Cairo ( ; , ) is the Capital city, capital and largest city of Egypt and the Cairo Governorate, being home to more than 10 million people. It is also part of the List of urban agglomerations in Africa, largest urban agglomeration in Africa, L ...

– March 27, 1986, in

Istanbul Istanbul is the List of largest cities and towns in Turkey, largest city in Turkey, constituting the country's economic, cultural, and historical heart. With Demographics of Istanbul, a population over , it is home to 18% of the Demographics ...

), was the first international Turkish graphic artist best known for his

illustration An illustration is a decoration, interpretation, or visual explanation of a text, concept, or process, designed for integration in print and digitally published media, such as posters, flyers, magazines, books, teaching materials, animations, vi ...

s on

poster A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both typography, textual and graphic elements, although a poster may be either wholly graphical or w ...

s and labels of several Turkish brands in the

Republic A republic, based on the Latin phrase ''res publica'' ('public affair' or 'people's affair'), is a State (polity), state in which Power (social and political), political power rests with the public (people), typically through their Representat ...

an era.

Early life

Ihap Hulusi's father was a well-known architect in Cairo and he wanted his son become a successful diplomat. For this Ihap Hulusi was sent to English schools in Cairo. However, his primary interest was in

painting Painting is a Visual arts, visual art, which is characterized by the practice of applying paint, pigment, color or other medium to a solid surface (called "matrix" or "Support (art), support"). The medium is commonly applied to the base with ...

. In the meantime, he took lessons in painting by mail from

Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...

. In 1920, after graduating from the high school, Ihap Hulusi went to

Munich Munich is the capital and most populous city of Bavaria, Germany. As of 30 November 2024, its population was 1,604,384, making it the third-largest city in Germany after Berlin and Hamburg. Munich is the largest city in Germany that is no ...

, Germany, and studied painting for five years specializing in illustrations. Following his return, İhap Hulusi's father enrolled him to the Ministry of Foreign Affairs in Istanbul against his will. So Ihap Hulusi dropped off after a while and devoted himself to commercial graphic art.

Career

Ihap Hulusi's first work was the illustration for a toothpaste advertisement poster. In 1929 he established his first workshop in Istanbul and designed 1930 the famous bottle label for the Turkish liquor Raki brand "Kulüp Rakısı". This artwork on the bottle label is still in use today. With the

Latin alphabet The Latin alphabet, also known as the Roman alphabet, is the collection of letters originally used by the Ancient Rome, ancient Romans to write the Latin language. Largely unaltered except several letters splitting—i.e. from , and from � ...

reform Reform refers to the improvement or amendment of what is wrong, corrupt, unsatisfactory, etc. The modern usage of the word emerged in the late 18th century and is believed to have originated from Christopher Wyvill's Association movement, which ...

in 1928, Atatürk commissioned him in 1934 to make illustrations in order to promote the adoption of the new

Turkish alphabet The Turkish alphabet () is a Latin-script alphabet used for writing the Turkish language, consisting of 29 letters, seven of which ( Ç, Ğ, I, İ, Ö, Ş and Ü) have been modified from their Latin originals for the phonetic requirements o ...

. The graphic artwork showed Atatürk teaching the new Turkish alphabet to a little girl, Atatürk's adoptive daughter Ülkü. His first private exhibition was held in 1935 in Istanbul. Several exhibitions followed at home and abroad. Ihap Hulusi Görey's work became well-known and he performed illustrations for state and private companies until 1977. He worked without interruption for 45 years designing the tickets for the Turkish State lottery, which came out three times a month. He designed the bottle labels of various products of the Turkish State Monopoly 35 years long. He illustrated also posters for the famous brands like the

British British may refer to: Peoples, culture, and language * British people, nationals or natives of the United Kingdom, British Overseas Territories and Crown Dependencies. * British national identity, the characteristics of British people and culture ...

whisky Whisky or whiskey is a type of liquor made from Fermentation in food processing, fermented grain mashing, mash. Various grains (which may be Malting, malted) are used for different varieties, including barley, Maize, corn, rye, and wheat. Whisky ...

John Haig,

Italian Italian(s) may refer to: * Anything of, from, or related to the people of Italy over the centuries ** Italians, a Romance ethnic group related to or simply a citizen of the Italian Republic or Italian Kingdom ** Italian language, a Romance languag ...

Cinzano Cinzano () is an Italian brand of vermouth, a brand owned since 1999 by Campari Group, Gruppo Campari. History Cinzano vermouths date back to 1757 and the Turin herbal shop of two brothers, Giovanni Giacomo and Carlo Stefano Cinzano, who creat ...

and

Fernet Branca Fernet-Branca () is an Italian brand of fernet, a style of ''Amaro (liqueur), amaro'' or bitters. It was formulated in Milan in 1845, and is manufactured there by Fratelli Branca, Fratelli Branca Distillerie. History Fernet-Branca was formulate ...

. Görey designed also logos for some companies, which helped them get easily recognized and well known. In his late life he was much involved in performing

calligraphy Calligraphy () is a visual art related to writing. It is the design and execution of lettering with a pen, ink brush, or other writing instruments. Contemporary calligraphic practice can be defined as "the art of giving form to signs in an e ...

. He was called the "man who illustrated the Republic" or the "king of the graphic art". Ihap Hulusi Görey died on March 27, 1986, in Istanbul. He was survived by his fourth wife Naşide after 27 years of marriage. Ender Merter, a Turkish advertisement businessman, who collects the works of Ihap Hulusi Görey since 1993, exhibited in 2002 Görey's original drawings, aquarelles, calligraphies and personal belongings in the Rahmi M Koç Museum.

References

External links

Personal Web site (Turkish)
{{DEFAULTSORT:Gorey, Ihap Hulusi 1898 births 1986 deaths Turkish illustrators Turkish poster artists Egyptian emigrants to Turkey