Den Beste Sykkel (lit. ''The Best Bike''), better known as DBS, is a Norwegian

bicycle A bicycle, also called a pedal cycle, bike, push-bike or cycle, is a human-powered transport, human-powered or motorized bicycle, motor-assisted, bicycle pedal, pedal-driven, single-track vehicle, with two bicycle wheel, wheels attached to a ...

brand, manufactured by Jonas Øglænd AS in

Sandnes, Norway Sandnes () is a city and municipality in Rogaland, Norway. It lies immediately south of Stavanger, the 4th largest municipality in Norway, and together the Stavanger/Sandnes area is the third-largest urban area in Norway. The urban city of Sand ...

History

The company was founded at

Sandnes Sandnes () is a city and municipality in Rogaland, Norway. It lies immediately south of Stavanger, the 4th largest municipality in Norway, and together the Stavanger/Sandnes area is the third-largest urban area in Norway. The urban city of Sand ...

Jonas Øglænd Jonas Øglænd (18 January 1847 – 6 October 1931) was a Norwegian merchant and industrial entrepreneur. He was born in Høyland, as the youngest of ten siblings at a small peasant farm. After he was confirmated, he moved to Sandnes to work ...

(1847–1931) in 1892 and operated under the brand name of Øglænd Cyklelager.DBS.no
Historie
At first it was an agent for the German manufacturer Hengstberg, later also the American brand The World. The bicycles were assembled in Norway. In addition to this, some bicycles were also assembled under the brands of Fram and Viking. Then, in 1906, the company started producing bicycles in its own factory. The current brand name, which means "the best bicycle", was adopted in 1932 on the suggestion of the 12-year-old boy Knut Johansen in a competition. The next years were marked by expansion, and export started in 1949. In recent years the company has suffered from competition with inexpensive bicycles from China and the Far East. DBS was sold to

Monark Monark, also known as Cykelfabriken Monark AB and Monark AB, is a Swedish bicycle, moped and motorcycle manufacturer, established in Varberg, Sweden, in 1908 by the industrialist Birger Svensson. As of 2016, Monark was valued at 11.5 billion kr ...

in 1989 and after several

mergers Mergers and acquisitions (M&A) are business transactions in which the ownership of a company, business organization, or one of their operating units is transferred to or consolidated with another entity. They may happen through direct absorpt ...

, in 1996 became part of Swedish-based Cycleurope AB, the company behind brands such as Monark,

Crescent A crescent shape (, ) is a symbol or emblem used to represent the lunar phase (as it appears in the northern hemisphere) in the first quarter (the "sickle moon"), or by extension a symbol representing the Moon itself. In Hindu iconography, Hind ...

Peugeot Peugeot (, , ) is a French automobile brand owned by Stellantis. The family business that preceded the current Peugeot companies was established in 1810, making it the oldest car company in the world. On 20 November 1858, Émile Peugeot applie ...

, Cyclepro and Bianchi.

Notes

External links

DBS website
Cycle manufacturers Cycling in Norway Manufacturing companies of Norway Companies based in Rogaland Norwegian brands Grimaldi Industri {{cycle-manufacturer-stub