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$TRUMP (stylized in all caps) is a
meme coin A meme coin (also spelled memecoin) is a cryptocurrency that originated from an internet meme or has some other humorous characteristic. The term is sometimes used interchangeably with the term shitcoin, which typically refers to a cryptocurren ...
associated with United States president
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who is the 47th president of the United States. A member of the Republican Party (United States), Republican Party, he served as the 45 ...
, hosted on the Solana blockchain platform. One billion coins were originally created; 800 million remain owned by two Trump-owned companies, after 200 million were publicly released in an
initial coin offering An initial coin offering (ICO) or initial currency offering is a type of funding using cryptocurrencies. It is often a form of crowdfunding, although a private ICO which does not seek public investment is also possible. In an ICO, a quantity of c ...
(ICO) on January 17, 2025. Less than a day later, the aggregate market value of all coins was more than $27 billion, valuing Trump's holdings at more than $20 billion. A March 2025 ''Financial Times'' analysis found that the crypto project netted at least $350 million through sales of tokens and fees. The venture has faced widespread condemnation from ethics experts for Donald Trump's
conflicts of interest A conflict of interest (COI) is a situation in which a person or organization is involved in multiple interests, financial or otherwise, and serving one interest could involve working against another. Typically, this relates to situations in whi ...
related to the project and his presidential duties. During the second Trump administration, Trump has promoted $TRUMP and taken actions that have raised the value of the meme coin, contributing to a substantial increase in his net worth.


History

The Trump
meme coin A meme coin (also spelled memecoin) is a cryptocurrency that originated from an internet meme or has some other humorous characteristic. The term is sometimes used interchangeably with the term shitcoin, which typically refers to a cryptocurren ...
was launched on January 17, 2025, three days before Trump was
inaugurated In government and politics, inauguration is the process of swearing a person into office and thus making that person the incumbent. Such an inauguration commonly occurs through a formal ceremony or special event, which may also include an inau ...
as president of the United States. The lack of a public announcement initially led to concerns that the
cryptocurrency A cryptocurrency (colloquially crypto) is a digital currency designed to work through a computer network that is not reliant on any central authority, such as a government or bank, to uphold or maintain it. Individual coin ownership record ...
was a scam and might have no association to the president-elect. Several hours later, Trump announced $TRUMP on his X and
Truth Truth or verity is the Property (philosophy), property of being in accord with fact or reality.Merriam-Webster's Online Dictionarytruth, 2005 In everyday language, it is typically ascribed to things that aim to represent reality or otherwise cor ...
social accounts. The meme coin website described it as the "only official Trump meme". Its logo is a cartoon image of Trump raising his fist after surviving the attempted assassination in July 2024. A disclaimer said that the coin was "not intended to be, or the subject of" an investment opportunity or a security and was "not political and has nothing to do with" any political campaign, political office or government agency. The terms of the offering prohibit coin buyers from joining any class-action lawsuits against the project and assert indemnity against any claims. Trump promoted the coin on the night of its ICO while a "Crypto Ball" was underway. After its launch, its price soared by over 300% overnight. Within two days, it became the 19th most valuable form of cryptocurrency in the world, with a total trading value of nearly $13 billion, and a total of $29 billion worth of trades based on a $64 value of each of the 200 million tokens issued by the afternoon of January 19. ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' reported that Trump affiliates controlled an additional 800 million tokens that, hypothetically, could be worth over $56 billion, potentially making Trump one of the richest people in the world at an estimated net worth of $63.8 billion. On January 19, 2025, Trump's wife Melania launched her own meme coin, $Melania. A March 2025, a ''Financial Times'' analysis found that the crypto project netted at least $350 million ($314 million from the sale of the tokens and $36 million from fees).


Private dinner

In April 2025, the top 220 holders of the coin were offered dinner with the president, and the very top 25 holders would receive a special VIP White House tour. Following the announcement, the coin jumped more than 50%. Analysis found that leaked information about the promotion allowed certain traders to make bets on the coin before it was publicly announced. According to ''The New York Times'', certain buyers in interviews and statements said they "bought the coins or entered the dinner contest with the intention of securing an action by Mr. Trump to affect United States policy". On May 13, ''The New York Times'' reported that GD Culture Group, a small company with ties to China, no reported revenue in 2024, and affiliated with
TikTok TikTok, known in mainland China and Hong Kong as Douyin (), is a social media and Short-form content, short-form online video platform owned by Chinese Internet company ByteDance. It hosts user-submitted videos, which may range in duration f ...
, announced it would spend $300 million on purchasing Bitcoin and $TRUMP using proceeds from "a stock sale to an unnamed entity in the British Virgin Islands". The purchase was the first known instance of a China-linked firm buying Trump's cryptocurrency. TikTok is facing a ban in the US, although Trump has postponed the decision several times.


Token distribution

According to the memecoin's website, ownership of the token is largely concentrated in two Trump owned entities: CIC Digital LLC and Fight Fight Fight LLC, which together hold 80 percent of the coins remaining after the ICO. Trump's personal profit under this ownership structure is unclear. The holdings are scheduled for gradual release over three years.


SEC Classification

The SEC's Division of Corporation Finance stated that meme coins like $TRUMP do not qualify as securities under federal law, citing their speculative nature and lack of inherent utility. However, CFTC officials argued for jurisdiction over meme coins as commodities, emphasizing their authority to prosecute market manipulation.


Reception

Some crypto executives and investors said Trump had undermined the credibility of the industry they had worked hard to build by selling coins known for their speculative nature and extreme volatility. They also noted Trump's brazen conflict of interest by setting crypto market policies while directly benefiting from participating in the market. Some noted its similarity to a " rug pull", in which a coin is launched and quickly abandoned, leaving early investors with steep losses. ''
The Wall Street Journal ''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscriptio ...
'' reported "Even the most ardent Trump supporters reached a breaking point when the $MELANIA token launched less than 48 hours after" $TRUMP, with one urging Trump to fire the advisor who recommended it. Erik Voorhees, a prominent Bitcoin investor, criticized the coin as "stupid and embarrassing". The crypto venture was criticized by ethics experts and government watchdogs. The venture and the possibility of foreign governments buying the coin and enriching Trump was highlighted as possibly violating the Constitution's
foreign emoluments clause The Foreign Emoluments Clause is a provision in Article I, Section 9, Clause 8 of the United States Constitution that prohibits the federal government from granting titles of nobility, and restricts federal officials from receiving gifts, emol ...
. Critics said it could allow special interests and foreign governments to seek to buy influence with the president. The release of $Trump was condemned by ethics lawyers, including Adav Noti, the director of the
Campaign Legal Center Campaign Legal Center (CLC) is a nonprofit, non-partisan 501(c)(3) government watchdog group in the United States. CLC supports more restrictive United States campaign finance laws. Trevor Potter, former Republican chairman of the Federal Elect ...
, and Jordan Libowitz, the vice president for communications at
Citizens for Responsibility and Ethics in Washington Citizens for Responsibility and Ethics in Washington (CREW), is a progressive nonprofit 501(c)(3) watchdog organization devoted to U.S. government ethics and accountability.''Washington Information Directory 2017-2018''; CQ Press; 2017; Pg. 327 ...
. Nick Tomaino, a former executive at
Coinbase Coinbase Global, Inc. is an American cryptocurrency exchange. It was founded in 2012 by Brian Armstrong and Fred Ehrsam. Coinbase has over 100 million users, and is the largest U.S. based cryptocurrency exchange as well as the world's bigge ...
, described Trump's ownership and the timing of the cryptocurrency as "predatory".
Anthony Scaramucci Anthony Scaramucci ( ; born January 6, 1964) is an American financier and broadcaster who briefly served as the White House communications director from July 21 to July 31, 2017. Scaramucci worked at Goldman Sachs's investment banking, equitie ...
, a former
White House Communications Director The White House communications director or White House director of communications, also known officially as Assistant to the President for Communications, is part of the senior staff of the president of the United States. The officeholder is resp ...
during the
first Trump administration Donald Trump's first tenure as the president of the United States began on January 20, 2017, when Trump First inauguration of Donald Trump, was inaugurated as the List of presidents of the United States, 45th president, and ended on January ...
and current crypto investor, described the coin as "
Idi Amin Idi Amin Dada Oumee (, ; 30 May 192816 August 2003) was a Ugandan military officer and politician who served as the third president of Uganda from 1971 until Uganda–Tanzania War, his overthrow in 1979. He ruled as a Military dictatorship, ...
level corruption" and said that the launch of the coin was bad for the cryptocurrency industry. He added, "Now anyone in world can essentially deposit money into bank account of President of USA with a couple clicks." Brendan Fischer, the deputy executive director at ''Documented,'' an investigative news outlet, said, "The timing of this launch cannot be a coincidence. It comes just after Trump's campaign ended, and just before he formally takes office and is fully subject to federal ethics rules." With the coin having slumped in value as of the end of early February 2025, the circumstances around the coin have led to wide condemnation from ethics experts and concerns over conflicts of interest as well as allegations from members of Congress that have called for an investigation. Concerns were raised with some analysts described it as a
pump and dump Pump and dump (P&D) is a form of securities fraud that involves artificially inflating the price of an owned stock through false and misleading positive statements (pump), in order to sell the cheaply purchased stock at a higher price (dump). O ...
scheme while others viewed it as a "disaster". A forensic analysis commissioned by ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' concluded that 813,294 wallets lost $2 billion by trading the coin while the president's company and partners profited about $100 million from trading fees. According to ''Fortune'', "Less than three weeks after its release, President Donald Trump's memecoin has produced more losers than winners. For every dollar in trading fees the Trump crypto creators raked in, investors lost $20." Representative
Sam Liccardo Samuel Theodore Liccardo (born April 16, 1970) is an American attorney and politician currently serving as the U.S. representative from California's 16th congressional district. Previously, he served as the 65th mayor of San Jose from 2015 to ...
, a Democrat who represents
Silicon Valley Silicon Valley is a region in Northern California that is a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical area of the Santa Clara Valley ...
, introduced the Modern Emoluments and Malfeasance Enforcement Act (MEME Act), which would prohibit the issuance or endorsement of any financial asset by the president, senior White House officials, or members of Congress, or their spouses or children. Unlike the
Hatch Act The Hatch Act of 1939, An Act to Prevent Pernicious Political Activities, is a United States federal law that prohibits civil service employees in the executive branch of the federal government, except the president and vice president, from eng ...
, it would introduce a
private right of action A cause of action or right of action, in law, is a set of facts sufficient to justify suing to obtain money or property, or to justify the enforcement of a legal right against another party. The term also refers to the legal theory upon which a p ...
for anyone harmed by purchasing such assets.


See also

* Donald Trump's stance on cryptocurrencies * $Libra cryptocurrency scandal, meme coin associated with Argentinian president
Javier Milei Javier Gerardo Milei (born 22 October 1970) is an Argentine politician and economist who has served as President of Argentina since 2023. Milei also served as a national deputy representing the City of Buenos Aires for the party La Libertad ...
* Trump Rebate Banking system, fraudulent products that use Trump's name and likeness *
World Liberty Financial World Liberty Financial is a decentralized finance protocol and cryptocurrency company founded in 2024. It has been noted for directly advertising its connection with Donald Trump and his family. A ''New York Times'' investigation described it as ...
, a
decentralized finance Decentralized finance (often stylized as DeFi) provides financial instruments and services through smart contracts on a programmable, permissionless blockchain. This approach reduces the need for intermediaries such as brokerages, exchanges, or ...
project linked with the
family of Donald Trump The Trump family is the prominent wealthy family of US president Donald Trump. The family is of Bavarian German and Scottish descent. They are active in business, entertainment, politics, and real estate. Prominent members such as the Pres ...


References


External links

* {{Trump businesses Solana 2025 establishments in the United States Business career of Donald Trump Cryptocurrency in the United States Internet memes introduced in 2025 Meme coins Second presidency of Donald Trump Currencies introduced in 2025 Corruption in the United States