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Video Advertising
Video advertising encompasses online display advertisements that have video within them, but it is generally accepted that it refers to advertising that occurs before, during and/or after a video stream on the internet. The advertising units used in this instance are pre-roll, mid-roll, and post-roll and all of these ad units are like the traditional spot advertising you see on television, although often they are "cut-down" to be a shorter version than their TV counterparts if they are run online. Broadcast websites such as Sky.com and itv.com have such advertising on their sites, as do newspaper websites such as ''The Telegraph'', and ''The Guardian''. In 2010, video ads accounted for 12.8% of all videos viewed and 1.2% of all minutes spent viewing video online. In July 2014, Facebook paid an estimated $400 million to acquire LiveRail, a video advertising distributor which uses Real-time bidding to place more than 7 billion video ads a month. Video ad formats According t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Display Advertising
Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. A display ad is usually interactive (i.e. clickable), which allows brands and advertisers to engage deeper with the users. A display ad can also be a companion ad for a non-clickable video ad. According to eMarketer, Facebook and Twitter were set to take 33 percent of display ad spending market share by 2017. Desktop display advertising eclipsed search ad buying in 2014, with mobile ad spending overtaking display in 2015. Overview Digital display advertising is an online form of advertising in which the company's promotional messages appear on third-party sites or search engine results pages such as publishers or social networks. There is an evidence showing that this advertising can increase the number of website page view of a company from most types of customers except fro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) is an American advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents many of the most prominent media outlets globally, but mostly in the United States, Canada and Europe. Structure The IAB Global Network is made up of 42 international licensee organizations around the world. IAB Europe is a coalition of 27 national IABs across Europe, and over 500 companies. The IAB publishes Mediascope Europe annually, a media consumption study based on over 50,000 consumer interviews. The IAB's organizational model includes four areas: IAB (New Membership Criteria), IAB Education Foundation, IAB Technology Lab and Trustworthy Accountability Group. The Trustworthy Accountability Group is industry-owned whereas the rest are owned by IAB. Display ads are subject to standards established by the IAB. History Founded in 1996, the IAB ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
SpotXchange
SpotX is a video advertising and monetization platform. Billions of video ad decisions are transacted through the SpotX platform daily, with ads delivered to over 70 million US households. The company is headquartered north of Denver, Colorado with additional offices worldwide, including Belfast, London, New York, Salt Lake City, San Francisco, Singapore, Sydney, and Tokyo. History SpotX was founded as a division of the search engine marketing technologies and services company, Booyah Networks. The company's founders are Michael Shehan (CEO) and Steve Swoboda (COO and CFO). In March 2007, SpotX, initially SpotXchange, formed a separate company from Booyah that focused on digital video advertising technology. In 2009, SpotX launched targeting tools to help advertisers reach their audiences. In 2010, SpotX launched its real-time bidding solution, which helps companies tailor their bids on an impression-by-impression basis when bidding on in-stream and in-banner video ad i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
YuMe
is the Japanese word for dream, and may refer to: People *, Japanese rugby sevens player *, Japanese actress *, Japanese rugby sevens player *, Japanese gravure idol and actress *, Japanese professional footballer Entertainment * YuMe, a multi-screen video advertising platform * ''Dreams'' (1990 film), a film by the Japanese director Akira Kurosawa * "Yume" (Miwako Okuda song), a single released by Japanese singer Miwako Okuda * "Yume" (The Blue Hearts song), a 1992 song by The Blue Hearts Characters * Yume, a character in the Japanese manga '' Tenchi Muyo!'' *Yume Hasegawa, a character in the Japanese manga ''Pupa A pupa ( la, pupa, "doll"; plural: ''pupae'') is the life stage of some insects undergoing transformation between immature and mature stages. Insects that go through a pupal stage are holometabolous: they go through four distinct stages in thei ...'' *Yume Suzuhara, a character in the Japanese manga '' Hōzuki Island'' and '' Mōryō no Yurikago'' *Yume Nijino, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mixpo
Mixpo is an advertising software company, which provides software that allows companies and agencies to execute multi-screen video advertisement campaigns. The company’s services include software that allows clients to create online video ads and VideoVerify, a tool meant to identify fraudulent web publishers who inflate online ad numbers through the use of bots. Mixpo launched in 2007 and is headquartered in Seattle, Washington. The company was one of America’s most promising in 2013 according to ''Forbes''. Mixpo was acquired by Netsertive in August 2017. History Mixpo began as PiXPO, a Victoria, British Columbia-based company that helped consumers set up online video broadcast sites. PiXPO was funded by $6.5 million in venture capital provided by Madrona Venture Group, Yaletown Venture Partners, Growthworks Capital Ltd and others. Mixpo president and CEO Anupam Gupta joined the company in 2006. Prior to joining Mixpo, Gupta worked as an executive at Microsoft. Mixpo laun ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
BrightRoll
BrightRoll was a programmatic video advertising platform that was acquired by Yahoo!. BrightRoll's video platform became Yahoo's primary video advertising marketplace and demand-side platform. The BrightRoll brand was discontinued by Verizon Media the parent company of Yahoo in favor of Verizon Media Video SSP (re-brand of AOL's One Video Platform) after the company merged. Yahoo and AOL and consolidated the Ad platforms during 2017-2018 to phase out duplicate platforms. BrightRoll was founded in June 2006 by Tod Sacerdoti, the company's CEO, and Dru Nelson. Its headquarters were in San Francisco, California, with offices across the United States, Canada, and Europe. In November 2014, Yahoo! announced that it would acquire BrightRoll for $640 million. Funding BrightRoll raised $36 million in capital, with the last round of funding closing in November 2011. Principal investors include Dave Welsh, Adams Street Partners, Rob Theis, Scale Venture Partners, Evangelos Simoudis, Tr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TubeMogul Inc
TubeMogul is an enterprise software company for brand advertising. TubeMogul is headquartered in Emeryville, California and has global offices located in Chengdu (China), Chicago, Detroit, Kiev, New York, London, Los Angeles, Minneapolis, Paris, São Paulo, Singapore, Shanghai, Sydney, Toronto, and Tokyo. In November 2016, Adobe Systems Incorporated announced an agreement to acquire TubeMogul. Company history 2007–2009 TubeMogul was founded by Brett Wilson and John Hughes while enrolled as MBA students at the University of California Berkeley's Haas School of Business. In 2007, the TubeMogul team led by Wilson and Hughes won the Haas Business Plan Competition, which provided seed money enabling the development and launch of the product. In its original conception, TubeMogul was a cross-platform online video analytics tool in 2007. Video producers uploaded content through TubeMogul, which would then distribute and track performance across video sharing sites. 2010–2013 In ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Innovid
Innovid is an online advertising technology company that offers services used by advertisers and publishers for the distribution and management of digital ads. Originally launched as a video marketing platform, the company expanded its offering to include display and digital out-of-home when Herolens was acquired in 2019. History Innovid was founded in 2007 by Zvika Netter, Tal Chalozin, and Zack Zigdon. Prior to starting Innovid, Netter and Chalozin co-founded the tech hub and nonprofit organization GarageGeeks where high-profile tech personalities from around the world came to speak about innovation, including Sergey Brin, Craig Mundie, and Wikipedia co-founder Jimmy Wales. In 2008, Innovid raised $3 million from Genesis Partners in a Series A round. As of 2015, the company had raised $52.6 million in six rounds of funding from investors including Genesis Partners, NewSpring Capital, Silicon Valley Bank, Cisco Investments, and Sequoia Capital. In November 2017, the company a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering (also owned by Google). In Q1 2014, Google earned US$3.4 billion ($13.6 billion annualized), or 22% of total revenue, through Google AdSense. AdSense is a participant in the AdChoices program, so AdSense ads typically include the triangle-shaped AdChoices icon. This program also operates on HTTP cookies. In 2021, over 38.3 million websites use AdSense. Overview Google uses its technology to serve advertisements based on website content, the user's geographical location, and other factor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rich Media
Interactive media normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, moving image, animation, video and audio. Since its early conception, various forms of interactive media have emerged with impacts on educational and commercial markets. With the rise of decision-driven media, concerns surround the impacts of cybersecurity and societal distraction. Definition Interactive media is a method of communication in which the output from the media comes from the input of the users. Interactive media works with the user's participation. The media still has the same purpose but the user's input adds interaction and brings interesting features to the system for better enjoyment. Development The analogue videodisc developed by NV Philips was the pioneering technology for interactive media. Additionally, there are several elements that encouraged the development of interactive media including ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Companion Ad
In online advertising, a companion ad is a display ad shown alongside a video or audio ad, usually displayed on top of the player and/or on its side. It is displayed at the same time than the master ad and offers the user a spot to click. It can continue to be displayed after the master ad has finished playing. They are called companion ads because they are thought of as a companion to the main video or audio ad Companion ads are seen as giving an advantage to brands because customers will have access to the brand after the video ad ends in the event they gain interest Services like YouTube (video ad) or Spotify (audio ad) allow advertisers to add companion ads to their master ads. For video ads, as standardized by the Interactive Advertising Bureau, the companion ad is defined alongside its master ad inside the VAST response. It is characterized by the creative's resolution and type, the file URL and a click-through URL. Companion ads are also used on connected TVs as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Real-time Bidding
Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per- impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher's site. Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks, allowing them to create and launch advertising campaigns, prioritize networks, and allocate percentages of unsold inventory, known as backfill. Real-time bidding is distinguishable from static auctions by how it is a per-impression way of bidding, whereas static auctions are groups of up to several thousand impressions. RTB is promoted as being more effective than static auctions for both advertisers and publishers in terms of advertising inventory sold, though the results vary by execution and local conditions. RTB replaced the traditional model. Research suggests that ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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