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Third Screen
In advertising and marketing communication, fourth screen, or sometimes third screen, refers to a small portable video screen such as a mobile phone or portable media player. Today, people use mobile devices in ways that open new possibilities for documentary practice. History The term fourth screen originates in reference to the actual historical sequence in the development of video screens. With the rapid proliferation of video networks in non-traditional spots such as movie theaters, bars and restaurants, gas stations, health clubs, and other place-based venues a category entitled "fourth screen" was created. The first three screens are considered: TV, Internet, and Mobile. The fourth screen is mainly used in the advertising and media space with the explanation and use of digital signage. With the proliferation of technology, digital signage has expanded in this "fourth screen" section to include movie theaters, gas stations and health clubs. One of the leading digital signag ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobile Phone
A mobile phone or cell phone is a portable telephone that allows users to make and receive calls over a radio frequency link while moving within a designated telephone service area, unlike fixed-location phones ( landline phones). This radio frequency link connects to the switching systems of a mobile phone operator, providing access to the public switched telephone network (PSTN). Modern mobile telephony relies on a cellular network architecture, which is why mobile phones are often referred to as 'cell phones' in North America. Beyond traditional voice communication, digital mobile phones have evolved to support a wide range of additional services. These include text messaging, multimedia messaging, email, and internet access (via LTE, 5G NR or Wi-Fi), as well as short-range wireless technologies like Bluetooth, infrared, and ultra-wideband (UWB). Mobile phones also support a variety of multimedia capabilities, such as digital photography, video recordin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Portable Media Player
A portable media player (PMP) or digital audio player (DAP) is a portable consumer electronics device capable of storing and playing digital media such as audio, images, and video files. Normally they refer to small, Electric battery, battery-powered devices utilising flash memory or a Hard disk drive, hard disk for storing various media Computer file, files. MP3 players has been a popular alternative name used for such devices, even if they also support other file formats and media types other than MP3 (for example Advanced Audio Coding, AAC, FLAC, Windows Media Audio, WMA). Generally speaking, PMPs are equipped with a 3.5 mm headphone jack which can be used for headphones or to connect to a boombox, home audio system, or connect to car audio and home High fidelity, stereos wired or via a wireless connection such as Bluetooth, and some may include radio tuners, voice recording and other features. In contrast, analogue portable audio players play music from non-digital m ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Documentary Practice
Documentary practice is the process of creating documentary projects. It refers to what people do with media devices, content, form, and production strategies in order to address the creative, ethical, and conceptual problems and choices that arise as they make documentary films or other similar presentations based on fact or reality. Colleges and universities offer courses and programs in documentary practice (see External Links). Traditional definitions put forth by scholars of documentary film address documentary practice in terms of formal codes, categories and conventions. These are used by filmmakers to create "non-fictional" representations of the historical world. Subsequent definitions made by others define various approaches to documentary in terms of how they use such rhetorical strategies as voice, structure and style. Such definitions focus on finished documentary projects and how they measure up to contemporary notions of truth and representation. However, recent ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Signage
Digital signage is a segment of electronic signage that uses Electronic visual display, digital display technologies to present multimedia content in both public and private environments. Content may include video, images, text, or interactive media and is typically displayed for purposes such as advertising, information dissemination, branding, or entertainment. Digital signage systems can be either networked or standalone. Networked systems are managed through centralized Content management system, content management systems (CMS), often cloud-based, enabling remote updates, scheduling, real-time data integration, and dynamic content delivery. These systems may also incorporate audience analytics, IoT sensors, or AI-driven personalization. Standalone systems, by contrast, operate without a network connection. They rely on local media playback via USB flash drive, USB drives, SD card, SD cards, or internal storage. These solutions are simpler and suitable for locations where con ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Screenvision
Screenvision Media is a cinema advertising and film distribution company in the United States. The Screenvision Media cinema advertising network includes over 15,000 screens, more than 2,400 theatre locations, and 335 universities in every state and 93% of U.S. designated market areas, and through this network delivers more than 500 million consumer touches annually. Headquartered in New York City, Screenvision provides on-screen advertising, in-lobby promotions and integrated marketing programs, with offices in New York City, Chicago, Detroit, and Los Angeles. The company’s Screenvision Direct business unit has 6 regional offices and local sales representatives nationwide. John Partilla joined as CEO in October, 2015. Screenvision has 350 employees and an annual revenue of $250 million. Screenvision represents over 155 theatrical exhibitors, including 17 of the top 25 exhibitor companies. In addition to cinema advertising sales and media management, the company provides pro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gas Station TV
Gas is a state of matter that has neither a fixed volume nor a fixed shape and is a compressible fluid. A ''pure gas'' is made up of individual atoms (e.g. a noble gas like neon) or molecules of either a single type of atom ( elements such as oxygen) or from different atoms ( compounds such as carbon dioxide). A ''gas mixture'', such as air, contains a variety of pure gases. What distinguishes gases from liquids and solids is the vast separation of the individual gas particles. This separation can make some gases invisible to the human observer. The gaseous state of matter occurs between the liquid and plasma states, the latter of which provides the upper-temperature boundary for gases. Bounding the lower end of the temperature scale lie degenerative quantum gases which are gaining increasing attention. High-density atomic gases super-cooled to very low temperatures are classified by their statistical behavior as either Bose gases or Fermi gases. For a comprehensive listing of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television
Television (TV) is a telecommunication medium for transmitting moving images and sound. Additionally, the term can refer to a physical television set rather than the medium of transmission. Television is a mass medium for advertising, entertainment, news, and sports. The medium is capable of more than "radio broadcasting", which refers to an audio signal sent to radio receivers. Television became available in crude experimental forms in the 1920s, but only after several years of further development was the new technology marketed to consumers. After World War II, an improved form of black-and-white television broadcasting became popular in the United Kingdom and the United States, and television sets became commonplace in homes, businesses, and institutions. During the 1950s, television was the primary medium for influencing public opinion.Diggs-Brown, Barbara (2011''Strategic Public Relations: Audience Focused Practice''p. 48 In the mid-1960s, color broadcasting was ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Personal Computer
A personal computer, commonly referred to as PC or computer, is a computer designed for individual use. It is typically used for tasks such as Word processor, word processing, web browser, internet browsing, email, multimedia playback, and PC game, gaming. Personal computers are intended to be operated directly by an end user, rather than by a computer expert or technician. Unlike large, costly minicomputers and mainframes, time-sharing by many people at the same time is not used with personal computers. The term home computer has also been used, primarily in the late 1970s and 1980s. The advent of personal computers and the concurrent Digital Revolution have significantly affected the lives of people. Institutional or corporate computer owners in the 1960s had to write their own programs to do any useful work with computers. While personal computer users may develop their applications, usually these systems run commercial software, free-of-charge software ("freeware"), which i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
