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Simple Random Sampling
In statistics, a simple random sample (or SRS) is a subset of individuals (a sample (statistics), sample) chosen from a larger Set (mathematics), set (a statistical population, population) in which a subset of individuals are chosen randomization, randomly, all with the same probability. It is a process of selecting a sample in a random way. In SRS, each subset of ''k'' individuals has the same probability of being chosen for the sample as any other subset of ''k'' individuals. Simple random sampling is a basic type of sampling and can be a component of other more complex sampling methods. Introduction The principle of simple random sampling is that every set with the same number of items has the same probability of being chosen. For example, suppose ''N'' college students want to get a ticket for a basketball game, but there are only ''X'' < ''N'' tickets for them, so they decide to have a fair way to see who gets to go. Then, everybody is given a number in the range from 0 to ' ...
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Statistics
Statistics (from German language, German: ', "description of a State (polity), state, a country") is the discipline that concerns the collection, organization, analysis, interpretation, and presentation of data. In applying statistics to a scientific, industrial, or social problem, it is conventional to begin with a statistical population or a statistical model to be studied. Populations can be diverse groups of people or objects such as "all people living in a country" or "every atom composing a crystal". Statistics deals with every aspect of data, including the planning of data collection in terms of the design of statistical survey, surveys and experimental design, experiments. When census data (comprising every member of the target population) cannot be collected, statisticians collect data by developing specific experiment designs and survey sample (statistics), samples. Representative sampling assures that inferences and conclusions can reasonably extend from the sample ...
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Systematic Sampling
In survey methodology, one-dimensional systematic sampling is a statistical method involving the selection of elements from an ordered sampling frame. The most common form of systematic sampling is an equiprobability method. This applies in particular when the sampled units are individuals, households or corporations. When a geographic area is sampled for a spatial analysis, bi-dimensional systematic sampling on an area sampling frame can be applied. In one-dimensional systematic sampling, progression through the list is treated circularly, with a return to the top once the list ends. The sampling starts by selecting an element from the list at random and then every ''k''th element in the frame is selected, where ''k'', is the sampling interval (sometimes known as the ''skip''): this is calculated as: :k = \frac Nn where ''n'' is the sample size, and ''N'' is the population size. Using this procedure each element in the population has a known and equal probability of selectio ...
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Bernoulli Sampling
In the theory of finite population sampling, Bernoulli sampling is a sampling process where each element of the statistical population, population is subjected to an statistical independence, independent Bernoulli trial which determines whether the element becomes part of the sample. An essential property of Bernoulli sampling is that all elements of the population have equal probability of being included in the sample. Bernoulli sampling is therefore a special case of Poisson sampling. In Poisson sampling each element of the population may have a different probability of being included in the sample. In Bernoulli sampling, the probability is equal for all the elements. Because each element of the population is considered separately for the sample, the sample size is not fixed but rather follows a binomial distribution. Example The most basic Bernoulli method generates ''n'' random variates to extract a sample from a population of ''n'' items. Suppose you want to extract a given ...
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Sampling Design
In the theory of finite population sampling, a sampling design specifies for every possible sample its probability of being drawn. Mathematical formulation Mathematically, a sampling design is denoted by the function P(S) which gives the probability of drawing a sample S. An example of a sampling design During Bernoulli sampling, P(S) is given by : P(S) = q^ \times (1-q)^ where for each element q is the probability of being included in the sample and N_\text(S) is the total number of elements in the sample S and N_\text is the total number of elements in the population (before sampling commenced). Sample design for managerial research In business research, companies must often generate samples of customers, clients, employees, and so forth to gather their opinions. Sample design is also a critical component of marketing research and employee research for many organizations. During sample design, firms must answer questions such as: * What is the relevant population, sampl ...
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Quantitative Marketing Research
Quantitative marketing research is the application of quantitative research techniques to the field of marketing research. It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the " four Ps" of marketing: Product, Price, Place (location) and Promotion. As a social research method, it typically involves the construction of questionnaires and scales. People who respond (respondents) are asked to complete the survey. Marketers use the information to obtain and understand the needs of individuals in the marketplace, and to create strategies and marketing plans. Data collection The most popular quantitative marketing research method is a survey. Surveys typically contain a combination of structured questions and open questions. Survey participants respond to the same set of questions, which allows the researcher to easily compare responses ...
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Opinion Poll
An opinion poll, often simply referred to as a survey or a poll, is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals. A person who conducts polls is referred to as a pollster. History The first known example of an opinion poll was a tally of voter preferences reported by the ''Raleigh Star and North Carolina State Gazette'' and the ''Wilmington American Watchman and Delaware Advertiser'' prior to the 1824 presidential election, showing Andrew Jackson leading John Quincy Adams by 335 votes to 169 in the contest for the United States presidency. Since Jackson won the popular vote in that state and the national popular vote, such straw votes gradually became more popular, but they remained local, usually citywide phenomena. In 1916, '' The Literary Digest'' embarked ...
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Nonprobability Sampling
Nonprobability sampling is a form of Sampling (statistics), sampling that does not utilise random sampling techniques where the probability of getting any particular sample may be calculated. Nonprobability samples are not intended to be used to infer from the sample to the general population in statistical terms. In cases where external validity is not of critical importance to the study's goals or purpose, researchers might prefer to use nonprobability sampling. Researchers may seek to use iterative nonprobability sampling for theoretical purposes, where analytical generalization is considered over statistical generalization. Advantages and disadvantages While probabilistic methods are suitable for large-scale studies concerned with representativeness, nonprobability approaches may be more suitable for in-depth qualitative research in which the focus is often to understand complex social phenomena. The in-depth analysis of a small purposive sample or case study enables the dis ...
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Multistage Sampling
Multistage may refer to: * Armitage–Doll multistage model of carcinogenesis * Multistage amplifiers * Centrifugal pump, Multistage centrifugal pump * Multi-stage flash distillation * Multistage interconnection networks * Multistage rocket * Multistage sampling * Multistage testing {{dab ...
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Reservoir Sampling
Reservoir sampling is a family of randomized algorithms for choosing a simple random sample, without replacement, of items from a population of unknown size in a single pass over the items. The size of the population is not known to the algorithm and is typically too large for all items to fit into main memory. The population is revealed to the algorithm over time, and the algorithm cannot look back at previous items. At any point, the current state of the algorithm must permit extraction of a simple random sample without replacement of size over the part of the population seen so far. Motivation Suppose we see a sequence of items, one at a time. We want to keep 10 items in memory, and we want them to be selected at random from the sequence. If we know the total number of items and can access the items arbitrarily, then the solution is easy: select 10 distinct indices between 1 and with equal probability, and keep the -th elements. The problem is that we do not always ...
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Hypergeometric Distribution
In probability theory and statistics, the hypergeometric distribution is a Probability distribution#Discrete probability distribution, discrete probability distribution that describes the probability of k successes (random draws for which the object drawn has a specified feature) in n draws, ''without'' replacement, from a finite Statistical population, population of size N that contains exactly K objects with that feature, wherein each draw is either a success or a failure. In contrast, the binomial distribution describes the probability of k successes in n draws ''with'' replacement. Definitions Probability mass function The following conditions characterize the hypergeometric distribution: * The result of each draw (the elements of the population being sampled) can be classified into one of Binary variable, two mutually exclusive categories (e.g. Pass/Fail or Employed/Unemployed). * The probability of a success changes on each draw, as each draw decreases the population ...
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Binomial Distribution
In probability theory and statistics, the binomial distribution with parameters and is the discrete probability distribution of the number of successes in a sequence of statistical independence, independent experiment (probability theory), experiments, each asking a yes–no question, and each with its own Boolean-valued function, Boolean-valued outcome (probability), outcome: ''success'' (with probability ) or ''failure'' (with probability ). A single success/failure experiment is also called a Bernoulli trial or Bernoulli experiment, and a sequence of outcomes is called a Bernoulli process; for a single trial, i.e., , the binomial distribution is a Bernoulli distribution. The binomial distribution is the basis for the binomial test of statistical significance. The binomial distribution is frequently used to model the number of successes in a sample of size drawn with replacement from a population of size . If the sampling is carried out without replacement, the draws ar ...
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Multistage Sampling
Multistage may refer to: * Armitage–Doll multistage model of carcinogenesis * Multistage amplifiers * Centrifugal pump, Multistage centrifugal pump * Multi-stage flash distillation * Multistage interconnection networks * Multistage rocket * Multistage sampling * Multistage testing {{dab ...
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