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Photo Elicitation
Photo-elicitation is a method of interview in visual sociology and marketing research that uses visual images to elicit comments. The types of images used include photographs, video, paintings, cartoons, graffiti, and advertising, among others.Elisa BignantThe use of photo-elicitation in field research EchoGeo. Either the interviewer or the subject may provide the images.Marisol Clark-IbáÑeFraming the Social World With Photo-Elicitation Interviews American Behavioral Scientist August 2004 vol. 47 no. 12 1507-1527. Objective The main purpose of photo-elicitation interviewing is to record how subjects respond to the images, attributing their social and personal meanings and values. The meanings and emotions elicited may differ from or supplement those obtained through verbal inquiry. Regions of the brain that process visual information are evolutionarily and developmentally older than the parts that process verbal information.Douglas HarpeTalking about pictures: a case for photo eli ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Interview
An interview is a structured conversation where one participant asks questions, and the other provides answers.Merriam Webster DictionaryInterview Dictionary definition, Retrieved February 16, 2016 In common parlance, the word "interview" refers to a one-on-one conversation between an ''interviewer'' and an ''interviewee''. The interviewer asks questions to which the interviewee responds, usually providing information. That information may be used or provided to other audiences immediately or later. This feature is common to many types of interviews – a job interview or interview with a witness to an event may have no other audience present at the time, but the answers will be later provided to others in the employment or investigative process. An interview may also transfer information in both directions. Interviews usually take place face-to-face and in person but the parties may instead be separated geographically, as in videoconferencing or telephone interviews. I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Visual Sociology
Visual sociology is an area of sociology concerned with the visual dimensions of social life. Theory and method Visual sociology can be theoretically framed around three themes. Luc Pauwels suggests that the framework is based on the origin and nature of visuals, research focus and design, and format and purpose. There are at least three approaches to doing visual sociology: Data collection using cameras and other recording technology In this context, the camera is analogous to a tape recorder. Film and video cameras are particularly well suited as data gathering technologies for experiments and small group interactions, classroom studies, ethnography, participant observation, oral history, the use of urban space, etc. The tape recorder captures things that are not preserved in even the best researchers' field notes. Similarly, tape recordings preserve audible data not available in even the most carefully annotated transcripts: timbre, the music of a voice, inflecti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Research
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. This involves specifying the data required to address these issues, then designing the method for collecting information, managing and implementing the data collection process. After analyzing the data collected, these results and findings, including their implications, are forwarded to those empowered to act on them. Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of ''marketing research'' is much older than that of ''market research''. Although both involve consumers, ''Marketing'' research is concerned specifically about marketing processes, such as advertising effectiveness and salesforce effectiveness, while ''mark ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Image
An image is a visual representation of something. It can be two-dimensional, three-dimensional, or somehow otherwise feed into the visual system to convey information. An image can be an artifact, such as a photograph or other two-dimensional picture, that resembles a subject. In the context of signal processing, an image is a distributed amplitude of color(s). In optics, the term “image” may refer specifically to a 2D image. An image does not have to use the entire visual system to be a visual representation. A popular example of this is of a greyscale image, which uses the visual system's sensitivity to brightness across all wavelengths, without taking into account different colors. A black and white visual representation of something is still an image, even though it does not make full use of the visual system's capabilities. Images are typically still, but in some cases can be moving or animated. Characteristics Images may be two or three-dimensional, such as a ph ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Research
Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising research is a detailed study conducted to know how customers respond to a particular ad or advertising campaign. History The highlighted events of the history of advertising research include: 1879 - N. W. Ayer conducts custom research in an attempt to win the advertising business of Nichols-Shepard Co., a manufacturer of agricultural machinery.Honomichl p.173 1895 - Harlow Gale of the University of Minnesota mails questionnaires to gather opinions about advertising from the public. 1900s - George B. Waldron conducts qualitative research for Mahin’s Advertising Agency. 1910s - 1911 can be considered the year marketing research becomes an industry. That year, J. George Frederick leaves his position as editor of ''Printer’s Ink'' to begin his research company, the Business Bourse with clients such as General Electric and the Texas Co. Also in 1911, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer Behaviour
Consumer behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer's emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics). The study of consumer behaviour formally investigates individual qualities such as demographics, personality lifestyles, and behavioural variables (such as usage rates, usage occasion, loyalty, brand advocacy, and willingness to provide referrals), in an attempt to understand people's wants and consumption patterns. Consumer behaviour also investigates on the influences on the consumer, from social g ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data. It includes social and opinion research, and is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of ''marketing researc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Visual Sociology
Visual sociology is an area of sociology concerned with the visual dimensions of social life. Theory and method Visual sociology can be theoretically framed around three themes. Luc Pauwels suggests that the framework is based on the origin and nature of visuals, research focus and design, and format and purpose. There are at least three approaches to doing visual sociology: Data collection using cameras and other recording technology In this context, the camera is analogous to a tape recorder. Film and video cameras are particularly well suited as data gathering technologies for experiments and small group interactions, classroom studies, ethnography, participant observation, oral history, the use of urban space, etc. The tape recorder captures things that are not preserved in even the best researchers' field notes. Similarly, tape recordings preserve audible data not available in even the most carefully annotated transcripts: timbre, the music of a voice, inflecti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Visual Anthropology
Visual anthropology is a subfield of social anthropology that is concerned, in part, with the study and production of ethnographic photography, film and, since the mid-1990s, new media. More recently it has been used by historians of science and visual culture. Although sometimes wrongly conflated with ethnographic film, visual anthropology encompasses much more, including the anthropological study of all visual representations such as dance and other kinds of performance, museums and archiving, all visual arts, and the production and reception of mass media. Histories and analyses of representations from many cultures are part of visual anthropology: research topics include sandpaintings, tattoos, sculptures and reliefs, cave paintings, scrimshaw, jewelry, hieroglyphics, paintings and photographs. Also within the province of the subfield are studies of human vision, properties of media, the relationship of visual form and function, and applied, collaborative uses of visual repr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Visual Culture
Visual culture is the aspect of culture expressed in visual images. Many academic fields study this subject, including cultural studies, art history, critical theory, philosophy, media studies, Deaf Studies, and anthropology. The field of visual culture studies in the United States corresponds or parallels the ''Bildwissenschaft'' ("image studies") in Germany. Both fields are not entirely new, as they can be considered reformulations of issues of photography and film theory that had been raised from the 1920s and 1930s by authors like Béla Balázs, László Moholy-Nagy, Siegfried Kracauer and Walter Benjamin. Overview Among theorists working within contemporary culture, this field of study often overlaps with film studies, psychoanalytic theory, sex studies, queer theory, and the study of television; it can also include video game studies, comics, traditional artistic media, advertising, the Internet, and any other medium that has a crucial visual component. The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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