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Portable People Meter
The Portable People Meter (PPM), also known as the Nielsen Meter, is a system developed by Arbitron (now Nielsen Audio) to measure how many people are exposed to individual Radio broadcasting, radio stations and television stations. This also includes cable television. The PPM is worn like a pager and detects hidden audio tones within a station or network's audio stream, logging each time it finds a signal. There are several parts to the PPM system: *An Encoder receiver transmitter, encoder that inserts the tones subliminally into a station's or broadcast network's airchain via Psychoacoustics, psychoacoustic masking. *A wikt:monitor#Noun, monitor that checks that the encoder is working properly. *The wearable Portable People Meter carried by each panelist. *A base station for each PPM, where each panelist in the household places it overnight to Rechargeable battery, recharge the battery. *A portable charger for Tourism, vacations and other trips away from the home base. PPM ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Arbitron Portable People Meter
Nielsen Audio (formerly Arbitron) is a marketing research, consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles-based Coffin, Cooper, and Clay in the early 1950s. The company's initial business was the collection of broadcast Nielsen ratings, television ratings. The company changed its name to Arbitron in the mid‑1960s, the namesake of the Arbitron System, a centralized statistics, statistical computer with leased lines to viewers' homes to monitor their activity. Deployed in New York City, it gave instant ratings data on what people were watching. A reporting board lit up to indicate which homes were listening to which broadcasts. For years, Arbitron was a part of Control Data Corporation (CDC) and in 1992, it became a part of Ceridian Corporation before the company was split in 2001. The then-current Arbitro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobile Phone
A mobile phone or cell phone is a portable telephone that allows users to make and receive calls over a radio frequency link while moving within a designated telephone service area, unlike fixed-location phones ( landline phones). This radio frequency link connects to the switching systems of a mobile phone operator, providing access to the public switched telephone network (PSTN). Modern mobile telephony relies on a cellular network architecture, which is why mobile phones are often referred to as 'cell phones' in North America. Beyond traditional voice communication, digital mobile phones have evolved to support a wide range of additional services. These include text messaging, multimedia messaging, email, and internet access (via LTE, 5G NR or Wi-Fi), as well as short-range wireless technologies like Bluetooth, infrared, and ultra-wideband (UWB). Mobile phones also support a variety of multimedia capabilities, such as digital photography, video recordin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Audience Measurement
Audience measurement calculates how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic. The term is sometimes used with regard to practices that help broadcasters and advertisers determine ''who'' is listening, rather than ''how many'' people are listening. In some parts of the world, the resulting numbers are referred to as audience share; in other places, the broader term market share is used. This broader meaning is also known as audience research. Measurements are broken down by media market, which corresponds to large and small metropolitan areas. Methods Diaries The diary was one of the first methods of recording information. However, this is prone to mistakes, forgetfulness and subjectivity. Data is collected down to the level of listener opinion of individual songs cross-referenced against age, race, and economic status in liste ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wayback Machine
The Wayback Machine is a digital archive of the World Wide Web founded by Internet Archive, an American nonprofit organization based in San Francisco, California. Launched for public access in 2001, the service allows users to go "back in time" to see how websites looked in the past. Founders Brewster Kahle and Bruce Gilliat developed the Wayback Machine to provide "universal access to all knowledge" by preserving archived copies of defunct web pages. The Wayback Machine's earliest archives go back at least to 1995, and by the end of 2009, more than 38.2 billion webpages had been saved. As of November 2024, the Wayback Machine has archived more than 916 billion web pages and well over 100 petabytes of data. History The Internet Archive has been archiving cached web pages since at least 1995. One of the earliest known pages was archived on May 8, 1995. Internet Archive founders Brewster Kahle and Bruce Gilliat launched the Wayback Machine in San Francisco, California ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Single-source Data
Single-source data (also single source) is the measurement of TV and/or other mass media's advertising exposure and purchase behavior, over time for the same individual or household. This measurement is gauged through the collection of data components supplied by one or more parties overlapped through a single integrated system of data collection matched to the person or household level. How these data are stored is known as a single-source database. In TV advertising measurement, single-source data is used to explore how advertising exposure influences individuals or households' loyalty and buying behavior across different windows of time, e.g., year, quarter, month, and week. Single-source data is a compilation of 1, home-scanned sales records and/or loyalty card purchases from retail or grocery stores and other commercial operations. 2, ad exposure (or not) from TV tune-in data from cable set-top boxes or people meters (pushbutton or passive) or household tuning meters. Lastly, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Numeris
Numeris (formerly the Bureau of Broadcast Measurement, or BBM Canada) is a Canadian audience measurement organization. Established on May 11, 1944 as a division of the Canadian Association of Broadcasters, Numeris is the sole provider of viewership numbers for television and radio broadcasters in Canada. History Numeris was founded by the Canadian Association of Broadcasters on May 11, 1944 as the Bureau of Broadcast Measurement. In 1964, it became the first ratings service in the world to introduce computerized sample selection. In 2004, the organization began a joint venture with Nielsen Media Research to adopt its Portable People Meter system for television audience measurement. The organization officially shortened its name to BBM Canada in 2001; despite this, many outlets still referred to the organization under its previous name. In late December 2011, BBM sued Canadian technology company Research in Motion for trademark infringement, as it uses the "BBM" acronym to refe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
FiveThirtyEight
''FiveThirtyEight'', also rendered as ''538'', was an American website that focused on opinion poll analysis, politics, economics, and sports blogging in the United States. The website, which took its name from the number of electors in the United States electoral college, was founded on March 7, 2008, as a polling aggregation website with a blog created by analyst Nate Silver. In August 2010, the blog became a licensed feature of ''The New York Times'' online and was renamed ''FiveThirtyEight: Nate Silver's Political Calculus''. In July 2013, ESPN acquired ''FiveThirtyEight'', hiring Silver as editor-in-chief and a contributor for '' ESPN.com''; the new publication launched on March 17, 2014. Afterwards, the ''FiveThirtyEight'' blog covered a broad spectrum of subjects including politics, sports, science, economics, and popular culture. In 2018, operations were transferred from ESPN to sister property ABC News (also under parent The Walt Disney Company). During the presiden ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bloomberg Business Week
''Bloomberg Businessweek'', previously known as ''BusinessWeek'' (and before that ''Business Week'' and ''The Business Week''), is an American monthly business magazine published 12 times a year. The magazine debuted in New York City in September 1929. Since 2009, the magazine has been owned by Bloomberg L.P. and became a monthly in June 2024. History 1929–2008: ''Businessweek'' ''The Business Week'' was first published based in New York City in September 1929, weeks before the stock market crash. The magazine provided information and opinions on what was happening in the business world at the time. Early sections of the magazine included marketing, labor, finance, management and Washington Outlook, which made it one of the first publications to cover national political issues that directly impacted the business world. The name of the magazine was shortened to ''Business Week'' in 1934. Originally published as a resource for business managers, the magazine shifted its str ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Delilah (radio Host)
Delilah Rene Luke (born February 15, 1960) is an American radio personality, author, and songwriter, best known as the host of a nationally syndicated nightly U.S. radio song request and dedication program, with an estimated eight million listeners. She first aired in the Seattle market as Delilah Rene, though she is now known simply as Delilah. Early life In 1969, Delilah's family moved from Coos Bay, Oregon, to neighboring Reedsport, where she attended school. At age 13, she secured her first radio job after winning a school speech contest judged by owners of KDUN, a local radio station. After graduating from high school in 1978, she worked at numerous stations in Oregon and Seattle before creating the format she became known for at KLSY in 1984. Radio show Format The show, known simply as ''Delilah'', begins at 7 p.m. and ends around midnight local time. She takes calls, emails, and letters sent in through her radio station’s website from her listeners. She encourages an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Discrimination
Discrimination is the process of making unfair or prejudicial distinctions between people based on the groups, classes, or other categories to which they belong or are perceived to belong, such as race, gender, age, class, religion, or sexual orientation. Discrimination typically leads to groups being unfairly treated on the basis of perceived statuses based on ethnic, racial, gender or religious categories. It involves depriving members of one group of opportunities or privileges that are available to members of another group. Discriminatory traditions, policies, ideas, practices and laws exist in many countries and institutions in all parts of the world, including some, where such discrimination is generally decried. In some places, countervailing measures such as quotas have been used to redress the balance in favor of those who are believed to be current or past victims of discrimination. These attempts have often been met with controversy, and sometimes been called re ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Arbitron
Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles-based Coffin, Cooper, and Clay in the early 1950s. The company's initial business was the collection of broadcast television ratings. The company changed its name to Arbitron in the mid‑1960s, the namesake of the Arbitron System, a centralized statistical computer with leased lines to viewers' homes to monitor their activity. Deployed in New York City, it gave instant ratings data on what people were watching. A reporting board lit up to indicate which homes were listening to which broadcasts. For years, Arbitron was a part of Control Data Corporation (CDC) and in 1992, it became a part of Ceridian Corporation before the company was split in 2001. The then-current Arbitron was formed from the renaming of the old Cer ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Eetimes
''EE Times'' (''Electronic Engineering Times'') is an electronics industry magazine published in the United States since 1972. EE Times is currently owned by AspenCore, a division of Arrow Electronics since August 2016. Ownership and status ''EE Times'' was launched in 1972 by Gerard G. Leeds of CMP Publications Inc. In 1999, the Leeds family sold CMP to United Business Media for $900 million. After 2000, ''EE Times'' moved more into web publishing. The shift in advertising from print to online began to accelerate in 2007, and the periodical shed staff to adjust to the downturn in revenue. In July 2013, the digital edition migrated to UBM TechWeb's DeusM community platform. On June 3, 2016, UBM announced that ''EE Times'', along with the rest of its electronics media portfolio ( EDN, Embedded.com, TechOnline, and Datasheets.com), was being sold to AspenCore Media, a company owned by Arrow Electronics, for $23.5 million. The acquisition was completed on August 1, 2016. Av ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
