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Neuromarketing
Neuromarketing is a commercial marketing communication field that applies neuropsychology to market research, studying consumers' sensorimotor, cognitive, and affective responses to marketing stimuli. The potential benefits to marketers include more efficient and effective marketing campaigns and strategies, fewer product and campaign failures, and ultimately the manipulation of the real needs and wants of people to suit the needs and wants of marketing interests. Certain companies, particularly those with large-scale ambitions to predict consumer behavior, have invested in their own laboratories, science personnel, or partnerships with academia. Neuromarketing is still an expensive approach; it requires advanced equipment and technology such as magnetic resonance imaging (MRI), motion capture for eye-tracking, and the electroencephalogram. Given the amount of new learnings from neuroscience and marketing research, marketers have begun applying neuromarketing best practices witho ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gemma Calvert
Gemma A. Calvert FRSA is a British neuroscientist and pioneer of neuromarketing. She is the founder of Neurosense Limited, the world's first neuromarketing agency established in 1999, and in 2016 she co-founded Split Second Research, a company which provides implicit research for companies worldwide. Calvert is a professor of marketing at the Nanyang Business School at the Nanyang Technological University in Singapore. Biography Calvert spent her childhood in the United States and Malaysia. She is the daughter of Michael John Calvert, an HSBC banker who was brought up in China during the Second World War. She attended the Alice Smith School in Kuala Lumpur until 1978 before attending Wycombe Abbey in High Wycombe, Buckinghamshire in the United Kingdom. Her early career was spent as an account executive for marketing consultancy firm, Francis Killingbeck Bain (FKB) before pursuing a degree in social psychology at the London School of Economics. She completed her DPhil in clini ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer Neuroscience
Consumer neuroscience is the combination of consumer research with modern neuroscience. The goal of the field is to find neural explanations for consumer behaviors in individuals both with or without disease. Consumer research Consumer research has existed for more than a century and has been well established as a combination of sociology, psychology, and anthropology, and popular topics in the field revolve around consumer decision-making, advertising, and branding. For decades, however, consumer researchers had never been able to directly record the internal mental processes that govern consumer behavior; they always were limited to designing experiments in which they alter the external conditions in order to view the ways in which changing variables may affect consumer behavior (examples include changing the packaging or changing a subject’s mood). With the integration of neuroscience with consumer research, it is possible to go directly into the brain to discover the neur ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Edward Einhorn
Edward Einhorn (born September 6, 1970) is an American playwright, theater director, and novelist, noted for the comic absurdism of his drama and the imaginative richness of his literary works. A native of Westfield, New Jersey, Einhorn graduated from Westfield High School, where he was an editor of the student newspaper ''Hi's Eye''. He attended Johns Hopkins University. In 1992 he started the Untitled Theater Company #61 in New York (co-founded with his older brother David Einhorn, who has produced plays for the company). With that company, Edward Einhorn directed T. S. Eliot's ''Sweeney Agonistes'', Eugène Ionesco's ''The Bald Soprano'', Dennis Potter's '' Brimstone and Treacle'', and Richard Foreman's ''My Head Was a Sledgehammer'', among other works. He staged a festival of the complete plays of Eugène Ionesco, a celebration of the total plays of Václav Havel, a calypso musical adaptation of Kurt Vonnegut's ''Cat's Cradle'', an adaptation of ''Do Androids Dream of Electri ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Innerscope Research
Innerscope Research was an integrated consumer neuroscience research firm that was acquired by Nielsen in 2015. Founded in 2006, Innerscope was based in Boston, Massachusetts with an office in New York City. Using applied neuroscience tools such as biometrics, eye tracking, facial coding as well as fMRI, often integrated with traditional measures of self-report, the company aims to measure in a more comprehensive way consumers’ non-conscious emotional connection to brands, products and services. The company services Fortune 500 clients and works in multiple domains using a neuroscience informed framework (sometimes referred to as neuromarketing). Its research offering includes the evaluation of video advertising, shopper marketing, media platforms, online/mobile user experience as well as a variety of custom studies from testing fragrances to automobile driving experiences. Innerscope’s goal is to help its clients understand the role of non-conscious processing in decision mak ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Blind Taste Test
In marketing, a blind taste test is often used as a tool for companies to compare their brand to another brand. For example, the Pepsi Challenge is a famous taste test that has been run by Pepsi since 1975. Additionally, taste tests are sometimes used as a tool by companies to develop their brand or new products. Blind taste tests are ideal for goods such as food or wine that are consumed directly. Researchers use blind taste tests to obtain information about customers' perceptions and preferences on the goods. Blind taste test can be used to: * Track views on a product over time * assess changes or improvements made to a product * gauge reactions to a new product Overview Blind taste tests require a "blind testing" meaning the people taking the blind taste test are unaware of the identity of the brand being tested, or if done at home this can be as simple as a blindfold over the person taking the test. This means that any bias, preconceived ideas about a particular brand ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Off-Broadway
An off-Broadway theatre is any professional theatre venue in New York City with a seating capacity between 100 and 499, inclusive. These theatres are smaller than Broadway theatres, but larger than off-off-Broadway theatres, which seat fewer than 100. An "off-Broadway production" is a production of a play, musical, or revue that appears in such a venue and adheres to related trade union and other contracts. Some shows that premiere off-Broadway are subsequently produced on Broadway. History The term originally referred to any venue, and its productions, on a street intersecting Broadway in Midtown Manhattan's Theater District, the hub of the American theatre industry. It later became defined by the League of Off-Broadway Theatres and Producers as a professional venue in Manhattan with a seating capacity of at least 100, but not more than 499, or a production that appears in such a venue and adheres to related trade union and other contracts. Previously, regardless of the size ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kai-Markus Mueller
Kai-Markus Müller is a German neuroscientist, entrepreneur, and professor. He is currently Professor of Consumer Behavior at HFU Business School in Villingen-Schwenningen, Germany. Müller previously acted as founder and CEO of The Neuromarketing Labs, a consumer neuroscience research company based in Aspach, Germany. He is known for having developed an EEG-based research technique for measuring willingness to pay. He is an alumnus of consulting firm Simon-Kucher & Partners. Education Müller earned his PhD in neural and behavioral sciences in 2010 from the International Max Planck Research School in Tübingen for his dissertation research conducted at the National Institute of Mental Health The National Institute of Mental Health (NIMH) is one of 27 institutes and centers that make up the National Institutes of Health (NIH). The NIH, in turn, is an agency of the United States Department of Health and Human Services and is the prima .... Selected works * * * * * * ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Commercial Alert
Commercial Alert is a project of Public Citizen, a consumer advocacy non-profit organization. Commercial Alert opposes advertising to children and the commercialization of culture, education, and government. It works on issues such as commercialism, consumerism, product placement, native advertising, advertising in schools, ad-creep, and privacy. It works to reduce the negative impacts of advertising on public health, such as obesity. It was co-founded in 1999 by prominent consumer advocate Ralph Nader. The mission of Commercial Alert is "to keep the commercial culture within its proper sphere, and to prevent it from exploiting children and subverting the higher values of family, community, environmental integrity and democracy". In 2001, it complained to the Federal Trade Commission that Internet search engines were failing to unambiguously label paid results as advertising. In 2005, the Federal Trade Commission rejected a request by Commercial Alert to identify product placemen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pseudoscience
Pseudoscience consists of statements, beliefs, or practices that claim to be both scientific and factual but are incompatible with the scientific method. Pseudoscience is often characterized by contradictory, exaggerated or falsifiability, unfalsifiable claims; reliance on confirmation bias rather than rigorous attempts at refutation; lack of openness to Peer review, evaluation by other experts; absence of systematic practices when developing Hypothesis, hypotheses; and continued adherence long after the pseudoscientific hypotheses have been experimentally discredited. The demarcation problem, demarcation between science and pseudoscience has scientific, philosophical, and political implications. Philosophers debate the nature of science and the general criteria for drawing the line between scientific theory, scientific theories and pseudoscientific beliefs, but there is general agreement on examples such as ancient astronauts, climate change denial, dowsing, evolution denial, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Springer-Verlag
Springer Science+Business Media, commonly known as Springer, is a German multinational publishing company of books, e-books and peer-reviewed journals in science, humanities, technical and medical (STM) publishing. Originally founded in 1842 in Berlin, it expanded internationally in the 1960s, and through mergers in the 1990s and a sale to venture capitalists it fused with Wolters Kluwer and eventually became part of Springer Nature in 2015. Springer has major offices in Berlin, Heidelberg, Dordrecht, and New York City. History Julius Springer founded Springer-Verlag in Berlin in 1842 and his son Ferdinand Springer grew it from a small firm of 4 employees into Germany's then second largest academic publisher with 65 staff in 1872.Chronology ". Springer Science+Business Media. In 1964, Springer expanded its business internationally, o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Networking
A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for analyzing the structure of whole social entities as well as a variety of theories explaining the patterns observed in these structures. The study of these structures uses social network analysis to identify local and global patterns, locate influential entities, and examine network dynamics. Social networks and the analysis of them is an inherently interdisciplinary academic field which emerged from social psychology, sociology, statistics, and graph theory. Georg Simmel authored early structural theories in sociology emphasizing the dynamics of triads and "web of group affiliations". Jacob Moreno is credited with developing the first sociograms in the 1930s to study interpersonal relationships. These approaches were mathematically formalize ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Big Data
Though used sometimes loosely partly because of a lack of formal definition, the interpretation that seems to best describe Big data is the one associated with large body of information that we could not comprehend when used only in smaller amounts. In it primary definition though, Big data refers to data sets that are too large or complex to be dealt with by traditional data-processing application software. Data with many fields (rows) offer greater statistical power, while data with higher complexity (more attributes or columns) may lead to a higher false discovery rate. Big data analysis challenges include capturing data, data storage, data analysis, search, sharing, transfer, visualization, querying, updating, information privacy, and data source. Big data was originally associated with three key concepts: ''volume'', ''variety'', and ''velocity''. The analysis of big data presents challenges in sampling, and thus previously allowing for only observations and sampling. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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