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Medium.com
Medium is an American online publishing platform for written content such as articles and blogs, developed by Evan Williams and launched in August 2012. It is owned by A Medium Corporation. The platform is an example of social journalism, having a hybrid collection of amateur and professional people and publications, or exclusive blogs or publishers on Medium, and is regularly regarded as a blog host. Williams, who previously co-founded Blogger and Twitter, initially developed Medium as a means to publish writings and documents longer than Twitter's then 140-character maximum. In March 2021, Medium announced a change in its publishing strategy and business model, reducing its own publications and increasing support of independent writers. History 2012–2016 Evan Williams, Twitter co-founder and former CEO, created Medium to encourage users to create posts longer than the then 140-character limit of Twitter. When it launched in 2012, Williams stated, "There's been less prog ...
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Backchannel (blog)
''Backchannel'' was an online magazine that published in-depth stories on technology-related news on Medium. History In early 2014, Ev Williams, founder of Medium, invited Stephen from ''Wired'' to start a tech column on Medium, ''Backchannel''. ''Backchannel'' has interviewed many notable figures, such as Demis Hassabis of Google DeepMind and Orrin Hatch of the Republican Party. The journalists who wrote for the site included Steven Levy Steven Levy (born 1951) is an American journalist and editor at large for '' Wired'' who has written extensively for publications on computers, technology, cryptography, the internet, cybersecurity, and privacy. He is the author of the 1984 boo ..., Andrew Leonard, Susan P. Crawford, Virginia Heffernan, Doug Menuez, Peter Diamandis, and Jessi Hempel. In 2016, it was announced that Condé Nast had purchased ''Backchannel'', though no terms of the deal were communicated, and only a transfer of the editorial team was planned. In S ...
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Privately Held Company
A privately held company (or simply a private company) is a company whose Stock, shares and related rights or obligations are not offered for public subscription or publicly negotiated in their respective listed markets. Instead, the Private equity, company's stock is offered, owned, traded or exchanged privately, also known as "over-the-counter (finance), over-the-counter". Related terms are unlisted organisation, unquoted company and private equity. Private companies are often less well-known than their public company, publicly traded counterparts but still have major importance in the world's economy. For example, in 2008, the 441 list of largest private non-governmental companies by revenue, largest private companies in the United States accounted for $1.8 trillion in revenues and employed 6.2 million people, according to ''Forbes''. In general, all companies that are not owned by the government are classified as private enterprises. This definition encompasses both publ ...
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Matter (online Magazine)
''Matter'' is the online magazine published by Matter Studios, a multi-platform content studio owned by Twitter founder Evan Williams (Internet entrepreneur) History and profile ''Matter'' began life as an online publication specializing in long-form articles about science, technology, medicine, and the environment. The founders, journalists Bobbie Johnson and Jim Giles, funded the project by raising $140,000 on Kickstarter Kickstarter, PBC is an American Benefit corporation, public benefit corporation based in Brooklyn, New York City, that maintains a global crowdfunding platform focused on creativity. The company's stated mission is to "help bring creative project ... in March 2012. Following the successful campaign, an initial release of the online magazine was designed by Paul Lloyd and Jeremy Keith of Clearleft, and developed by Phil Gyford. The success of the campaign generated discussion about new business models in journalism. In April 2013, Johnson and Giles an ...
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Trade Union
A trade union (British English) or labor union (American English), often simply referred to as a union, is an organization of workers whose purpose is to maintain or improve the conditions of their employment, such as attaining better wages and Employee benefits, benefits, improving Work (human activity), working conditions, improving safety standards, establishing complaint procedures, developing rules governing status of employees (rules governing promotions, just-cause conditions for termination) and protecting and increasing the bargaining power of workers. Trade unions typically fund their head office and legal team functions through regularly imposed fees called ''union dues''. The union representatives in the workforce are usually made up of workplace volunteers who are often appointed by members through internal democratic elections. The trade union, through an elected leadership and bargaining committee, bargains with the employer on behalf of its members, known as t ...
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Patronage
Patronage is the support, encouragement, privilege, or financial aid that an organization or individual bestows on another. In the history of art, art patronage refers to the support that princes, popes, and other wealthy and influential people have provided to artists such as musicians, painters, and sculptors. It can also refer to the right of bestowing offices or church benefices, the business given to a store by a regular customer, and the guardianship of saints. The word ''patron'' derives from the Latin ('patron'), one who gives benefits to his clients (see patronage in ancient Rome). In some countries, the term is used to describe political patronage or patronal politics, which is the use of state resources to reward individuals for their electoral support. Some patronage systems are legal, as in the Canadian tradition of the prime minister appointing senators and the heads of a number of commissions and agencies; in many cases, these appointments go to people who ha ...
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Gratuity
A gratuity (often called a tip) is a sum of money customarily given by a customer to certain service sector workers such as hospitality for the service they have performed, in addition to the basic price of the service. Tips and their amount are a matter of social custom and etiquette, and the custom varies between countries and between settings. In some countries, it is customary to tip servers in bars and restaurants, taxi drivers, tattoo artists, hair stylists and so on. However, in some places tipping is not expected and may be discouraged or considered insulting. The customary amount of a tip can be a specific range or a certain percentage of the bill based on the perceived quality of the service given. It is illegal to offer tips to some groups of workers, such as U.S. government workers and more widely police officers, as the tips may be regarded as bribery. A fixed percentage service charge is sometimes added to bills in restaurants and similar establishments. Tippin ...
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Micropayments
A micropayment is a financial transaction involving a very small sum of money and usually one that occurs online. A number of micropayment systems were proposed and developed in the mid-to-late 1990s, all of which were ultimately unsuccessful. A second generation of micropayment systems emerged in the 2010s. While micropayments were originally envisioned to involve very small sums of money, practical systems to allow transactions of less than 1 have seen little success. One problem that has prevented the emergence of micropayment systems is a need to keep costs for individual transactions low, which is impractical when transacting such small sums even if the transaction fee is just a few cents. Definition There are a number of different definitions of what constitutes a micropayment. PayPal defines a micropayment as a transaction of less than £5 while Visa defines it as a transaction under 20 Australian dollars. History The term was coined by Ted Nelson, long before the inventi ...
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Banner Advertising
Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. A display ad is usually interactive (i.e. clickable), which allows brands and advertisers to engage deeper with the users. A display ad can also be a companion ad for a non-clickable video ad. According to eMarketer, Facebook and Twitter were set to take 33 percent of display ad spending market share by 2017. Desktop display advertising eclipsed search ad buying in 2014, with mobile ad spending overtaking display in 2015. Overview Digital display advertising is an online form of advertising in which the company's promotional messages appear on third-party sites or search engine results pages such as publishers or social networks. There is an evidence showing that this advertising can increase the number of website page view of a company from most types of customers except fr ...
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Condé Nast
Condé Nast () is a global mass media company founded in 1909 by Condé Nast (businessman), Condé Montrose Nast (1873–1942) and owned by Advance Publications. Its headquarters are located at One World Trade Center in the FiDi, Financial District of Lower Manhattan. The company's media brands attract more than 72 million consumers in print, 394 million in digital and 454 million across social media platforms. These include ''Vogue (magazine), Vogue'', ''The New Yorker'', ''Condé Nast Traveler'', ''Condé Nast Traveller'', ''GQ'', ''Glamour (magazine), Glamour'', ''Architectural Digest'', ''Vanity Fair (magazine), Vanity Fair, Pitchfork (website), Pitchfork'', ''Wired (magazine), Wired'', ''Bon Appétit'', and ''Ars Technica'', among many others. U.S. ''Vogue'' editor-in-chief Anna Wintour serves as Artistic Director and Global Chief Content Officer. In 2011, the company launched the Condé Nast Entertainment division, tasked with developing film, television, social and digit ...
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The Ringer (website)
''The Ringer'' is a sports and pop culture website and podcast network, founded by sportswriter Bill Simmons in 2016 and acquired by Spotify in 2020. History ''The Ringer'' was launched in March 2016 by Bill Simmons, who brought along several editors who had previously worked with him on ''Grantland'', an ESPN-owned blog he operated from 2011 to 2015. At launch, the Ringer had a staff of 43 and focused primarily on sports and pop culture as content areas, with a few writers also working on technology and politics. HBO, the network on which Simmons hosted his weekly television program ''Any Given Wednesday with Bill Simmons, Any Given Wednesday'' one season in 2016, was an initial investor in the website. The website was previously published on the Medium (website), Medium platform. In May 2017, The Ringer entered into an advertising and technology partnership with Vox Media (owner of ''SB Nation''), under which Vox would handle advertising sales, and give the site access to its ...
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Sponsor (commercial)
Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is known as the sponsor. Definition Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property. While the sponsee (property being sponsored) may be nonprofit, unlike philanthropy, sponsorship is done with the expectation of a commercial return. While sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different from advertising. Unlike advertising, sponsorship can not communicate specific product attributes. Nor can it stand alone, as sponsorship requires support elements. Proponents of sponsorship would, however, point to its unique position in the marketi ...
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Native Advertising
Native advertising, also called sponsored content, partner content, and branded journalism, is a type of paid advertising that appears in the style and format of the content near the advertisement's placement. It manifests as a post, image, video, article or editorial piece of content. In some cases, it functions like an advertorial. The word ''native'' refers to the coherence of the content with the other media that appear on the platform. These ads reduce a consumer's ad recognition by blending the ad into the native content of the platform, even if it is labeled as "sponsored" or "branded" content. Readers may have difficulty immediately identifying them as advertisements due to their ambiguous nature, especially when deceptive labels such as "From around the web" are used. Since the early 2000s, the US FTC has required content that is paid for by advertisers and not created by the publisher as content to be labeled. There are different terms advertisers can use but in all ca ...
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