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Logotype
A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark. In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond), as opposed to a ligature, which is two or more letters joined, but not forming a word. By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand.Wheeler, Alina. ''Designing Brand Identity'' © 2006 John Wiley & Sons, Inc. (page 4) Etymology Douglas Harper's Online Etymology Dictionary states that the term 'logo' used in 1937 "probably a shortening of logogram". History Numerous inventions and techniques have contributed to the contemporary logo, inclu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wordmark
__notoc__ A wordmark, word mark, or logotype, is usually a distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding. Examples can be found in the graphic identities of the Government of Canada, FedEx, and Microsoft. The organization name is incorporated as a simple graphic treatment to create a clear, visually memorable identity. The representation of the word becomes a visual symbol of the organization or product. In the United States and European Union, a wordmark may be registered, making it a protected intellectual property. In the United States, the term "word mark" refers not to the graphical representation but to only the text. In most cases, wordmarks cannot be copyrighted, as they do not reach the threshold of originality. The wordmark is one of several different types of logos, and is among the most common. It has the benefit of containing the brand name of the company (i.e. the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a produ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cylinder Seal
A cylinder seal is a small round cylinder, typically about one inch (2 to 3 cm) in length, engraved with written characters or figurative scenes or both, used in ancient times to roll an impression onto a two-dimensional surface, generally wet clay. According to some sources, cylinder seals were invented around 3500 BC in the Near East, at the contemporary sites of Uruk in southern Mesopotamia and slightly later at Susa in south-western Iran during the Proto-Elamite period, and they follow the development of stamp seals in the Halaf culture or slightly earlier. They are linked to the invention of the latter's cuneiform writing on clay tablets. Other sources, however, date the earliest cylinder seals to a much earlier time, to the Late Neolithic period (7600-6000 BC), hundreds of years before the invention of writing. Cylinder seals are a form of impression seal, a category which includes the stamp seal and finger ring seal. They survive in fairly large numbers and are ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
BMC 06
BMC may refer to: Business and organizations * Beard Miller Company, a US public accounting firm * BioMed Central, a UK-based scientific publisher * BMC Software, an American business service management software vendor * BMC Switzerland, a Swiss bicycle products manufacturer and sponsor of professional cycling * BMC (Turkey), a Turkish vehicle manufacturer * Boston Micromachines Corporation, a manufacturer of microelectromechanical deformable mirrors * Brega Marketing Company, a Libyan company for marketing petroleum and related products * British Motor Corporation, a UK vehicle company ** British Motor Corporation (Australia), the Australian arm of the British Motor Corporation * British Mountaineering Council * Bulk mail center * Burma Muslim Congress, a former political party in Myanmar * Business Model Canvas a canvas diagram invented by Alexander Osterwalder * Buy Me a Coffee, an American crowdfunding company Education * Bangalore Medical College * Belfast Metropolitan Coll ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Poster
A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both typography, textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be used for many purposes. They are a frequent tool of advertisers (particularly of events, musicians, and films), propaganda, propagandists, protestors, and other groups trying to communicate a message. Posters are also used for reproductions of artwork, particularly famous works, and are generally low-cost compared to the original artwork. The modern poster, as we know it, however, dates back to the 1840s and 1850s when the printing industry perfected colour lithography and made mass production possible. History Introduction According to the French historian Max Gallo, "for over two hundred years, posters have been displayed in public places all over ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Typography
Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing ( leading), and letter-spacing (tracking), as well as adjusting the space between pairs of letters (kerning). The term ''typography'' is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. Typography also may be used as an ornamental and decorative device, unrelated to the communication of information. Typography is the work of typesetters (also known as compositors), typographers, graphic designers, art directors, manga artists, comic book artists, and, now, anyone who arranges words, letters, numbers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Agriculture
Agriculture or farming is the practice of cultivating plants and livestock. Agriculture was the key development in the rise of sedentary human civilization, whereby farming of domesticated species created food surpluses that enabled people to live in cities. The history of agriculture began thousands of years ago. After gathering wild grains beginning at least 105,000 years ago, nascent farmers began to plant them around 11,500 years ago. Sheep, goats, pigs and cattle were domesticated over 10,000 years ago. Plants were independently cultivated in at least 11 regions of the world. Industrial agriculture based on large-scale monoculture in the twentieth century came to dominate agricultural output, though about 2 billion people still depended on subsistence agriculture. The major agricultural products can be broadly grouped into foods, fibers, fuels, and raw materials (such as rubber). Food classes include cereals (grains), vegetables, fruits, cooking oils, meat, milk, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Industrial Revolution
The Industrial Revolution was the transition to new manufacturing processes in Great Britain, continental Europe, and the United States, that occurred during the period from around 1760 to about 1820–1840. This transition included going from hand production methods to machines, new chemical manufacturing and iron production processes, the increasing use of steam power and water power, the development of machine tools and the rise of the mechanized factory system. Output greatly increased, and a result was an unprecedented rise in population and in the rate of population growth. Textiles were the dominant industry of the Industrial Revolution in terms of employment, value of output and capital invested. The textile industry was also the first to use modern production methods. The Industrial Revolution began in Great Britain, and many of the technological and architectural innovations were of British origin. By the mid-18th century, Britain was the world's leadi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
History Of Printing
The history of printing starts as early as 3000 BCE, when the proto-Elamite and Sumerian civilizations used cylinder seals to certify documents written in clay tablets . Other early forms include block seals, hammered coinage, pottery imprints, and cloth printing. Initially a method of printing patterns on cloth such as silk, woodblock printing for texts on paper originated in China by the 7th century during the Tang dynasty, leading to the spread of book production and woodblock printing in other parts of Asia such as Korea and Japan. The Chinese Buddhist '' Diamond Sutra'', printed by woodblock on 11 May 868, is the earliest known printed book with a precise publishing date. Movable type was invented by Chinese artisan Bi Sheng in the 11th century during the Song dynasty, but it received limited use compared to woodblock printing. Nevertheless, the technology spread outside China, as the oldest printed book using metal movable type was the ''Jikji'', printed in Korea in 1377 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Silver Hallmarks
A silver object that is to be sold commercially is, in most countries, stamped with one or more silver hallmarks indicating the purity of the silver, the mark of the manufacturer or silversmith, and other (optional) markings to indicate date of manufacture and additional information about the piece. In some countries, the testing of silver objects and marking of purity is controlled by a national assayer's office. Hallmarks are applied with a hammer and punch, a process that leaves sharp edges and spurs of metal. Therefore, hallmarking is generally done before the piece goes for its final polishing. The hallmark for sterling silver varies from nation to nation, often using distinctive historic symbols, although Dutch and UK Assay offices no longer strike their traditional hallmarks exclusively in their own territories and undertake assay in other countries using marks that are the same as those used domestically. United Kingdom and Ireland One of the most highly structured ha ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Watermark
A watermark is an identifying image or pattern in paper that appears as various shades of lightness/darkness when viewed by transmitted light (or when viewed by reflected light, atop a dark background), caused by thickness or density variations in the paper. Watermarks have been used on postage stamps, currency, and other government documents to discourage counterfeiting. There are two main ways of producing watermarks in paper; the ''dandy roll process'', and the more complex ''cylinder mould process''. Watermarks vary greatly in their visibility; while some are obvious on casual inspection, others require some study to pick out. Various aids have been developed, such as ''watermark fluid'' that wets the paper without damaging it. A watermark is very useful in the examination of paper because it can be used for dating documents and artworks, identifying sizes, mill trademarks and locations, and determining the quality of a sheet of paper. The word is also used for digital ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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