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Interruption Marketing
Interruption marketing or outbound marketing is promoting a product through continued advertising, promotions, public relations and sales. It's the opposite of permission marketing. It is considered to be an annoying version of the traditional way of doing marketing whereby companies focus on finding customers through advertising. (Confusingly, the ambiguous term outbound marketing is sometimes used as a label for interruption marketing. This gives rise to an ambiguity because in the past the term had a different meaning, namely that information about finished product capability was flowing out to prospective customers who have a need for it i.e. benign marketing communication and product marketing.) Types of interruption marketing Interruption marketing can be via various techniques,Mirna BardNuReachGlobal 21/03/09 such as: *Facebook: promoting a good or service on the news feed or elsewhere on their platform *Telemarketing: act of promoting a good or service over the telephone *P ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Permission Marketing
Permission marketing is a type of advertising in which the people who are supposed to see the ads can choose whether or not to get them. This marketing type is becoming increasingly popular in digital marketing. Seth Godin first introduced the concept in his book “Permission Marketing: Turning Strangers Into Friends, And Friends Into Customers.” History Traditional marketing methods often involve interruption – whether a television advertisement that cuts into a TV show or an internet pop-up that interferes with a website. According to Godin, such methods (often referred to as “ interruption marketing”) have become less effective in the modern world, where consumers are overloaded with information. Interruption marketing is essentially a competition to win people’s attention. In today’s world of mass-marketing, people are overloaded with advertisements that compete for their limited time and attention span. Yankelovich, Inc claims the average consumer comes into ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Content
Web content is the text, visual or audio content that is made available online and user encountered as part of the online usage and experience on websites. It may include text, images, sounds and audio, online videos, among other items placed within web pages. In the book ''Information Architecture for the World Wide Web'', Lou Rosenfeld and Peter Morville wrote, "We define content broadly as 'the stuff in your website.' Web content may include webpage document pages, information, software data and applications, e-services, images, audio and video files, personal Web pages, archived e-mail messages stored on email servers, and more. And we include future web content as well as present web content roadmap." __TOC__ Content management Because of websites complexity " content management systems" started to emerge in the mid 1990s as a tool with which to manage and organize the content on a website. Content management often means that within a business there is a range of peop ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sirius Satellite Radio
Sirius Satellite Radio was a satellite radio ( SDARS) service that operated in the United States and Canada. Sirius launched in 2002, and primarily competed with XM Satellite Radio, until the two services merged in 2008 to form Sirius XM. Like XM, Sirius offered pay-for-service radio for a monthly subscription fee, analogous to the business model of cable television. Its music channels were presented without commercial advertising, while its talk channels carried commercials. Its content was not subject to the same FCC content regulation as terrestrial radio, which allowed both music and talk broadcasts to include explicit content. Sirius channels were identified by Nielsen Audio with the label "SR" (e.g. "SR120", "SR9", "SR17"). Sirius Satellite Radio Inc. was headquartered in New York City, and operated smaller studios in Los Angeles and Memphis. History Founding and development Sirius was founded by Martine Rothblatt, who served as the new company's Chairman of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TiVo
TiVo ( ) is a digital video recorder (DVR) developed and marketed by Xperi (previously by TiVo Corporation and TiVo Inc.) and introduced in 1999. TiVo provides an on-screen guide of scheduled broadcast programming television programs, whose features include "OnePass" schedules which record every new episode of a series, and "WishList" searches which allow the user to find and record shows that match their interests by title, actor, director, category, or keyword. TiVo also provides a range of features when the TiVo digital video recorders, TiVo DVR is connected to a home network, including film and TV show downloads, advanced search, online scheduling, and at one time, personal photo viewing and local music playback. Since its launch in its home market of the United States, TiVo has also been made available in Australia, Canada, Mexico, New Zealand, Puerto Rico, Sweden, Taiwan, Spain, and the United Kingdom. Newer models, however, have adopted the CableCARD standard, which is on ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Caller ID
Caller identification (Caller ID) is a telephone service, available in analog and digital telephone systems, including voice over IP (VoIP), that transmits a caller's telephone number to the called party's telephone equipment when the call is being set up. The caller ID service may include the transmission of a name associated with the calling telephone number, in a service called Calling Name Presentation (CNAM). The service was first defined in 1993 in International Telecommunication UnionTelecommunication Standardization Sector (ITU-T) Recommendation Q.731.3. The information received from the service is displayed on a telephone display screen, on a separately attached device, or on other displays, such as cable television sets when telephone and television service is provided by the same vendor. Value to society includes allowing suicide-prevention hotlines to quickly identify a caller, and enabling businesses (for an example, restaurants and florists) to quickly have co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
HubSpot
HubSpot, Inc. is a US-based developer and marketer of software products for inbound marketing, sales, and customer service. Its products and services are meant to provide tools for customer relationship management, social media marketing, content management, lead generation, web analytics, search engine optimization, live chat, sales enablement, pay-per-click management and customer support. HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006. History The company grew rapidly from $255,000.00 in revenues in 2007 to $15.6 million in 2010. Later that year, HubSpot acquired Oneforty, the Twitter app store founded by Laura Fitton. The company also introduced new software for personalizing websites for each visitor. According to ''Forbes'', HubSpot started out targeting small companies but "moved steadily upmarket to serve larger businesses of up to 1000 employees." HubSpot filed for an IPO with the Securities and Exchange Commission on August 25, 2014, reque ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Media
Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongst virtual communities and Network virtualization, networks. Common features include: * Online platforms enable users to create and share content and participate in social networking. * User-generated content—such as text posts or comments, digital photos or videos, and data generated through online interactions. * Service-specific profiles that are designed and maintained by the List of social networking services, social media organization. * Social media helps the development of online social networks by connecting a User profile, user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests platforms enable communal activity. Social media enhances and extends human networks. Users access so ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Optimisation
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid search traffic (usually referred to as " organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic. Unpaid search engine traffic may originate from a variety of kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine results, what people search for, the actual search queries or keywords typed into search engines, and which search engines are preferred by a target audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher within a search engine results page (SERP), with the aim of either conv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
E-mail Spam
Email spam, also referred to as junk email, spam mail, or simply spam, refers to unsolicited messages sent in bulk via email. The term originates from a Monty Python sketch, where the name of a canned meat product, "Spam," is used repetitively, mirroring the intrusive nature of unwanted emails. Since the early 1990s, spam has grown significantly, with estimates suggesting that by 2014, it comprised around 90% of all global email traffic. Spam is primarily a financial burden for the recipient, who may be required to manage, filter, or delete these unwanted messages. Since the expense of spam is mostly borne by the recipient, it is effectively a form of " postage due" advertising, where the recipient bears the cost of unsolicited messages. This cost imposed on recipients, without compensation from the sender, makes spam an example of a " negative externality" (a side effect of an activity that affects others who are not involved in the decision). The legal definition and status of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Direct Mail
Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), mailshot or admail (North America), letterbox drop or letterboxing (Australia), is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact. Advertising mail includes advertising circulars, plastic mailers, coupon envelopes (Money Mailer, Valpak), catalogs, CDs, " pre-approved" credit card applications, and other commercial merchandising materials delivered to homes and businesses. It may be addressed to pre-selected individuals, or unaddressed and delivered on a neighbourhood-by-neighbourhood basis. Origin North Carolina state historians ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cold Calling
Cold calling is the solicitation of business from potential customers who have had no prior contact with the salesperson conducting the call. It is an attempt to convince potential customers to purchase the salesperson's product or service. Generally, it is an over-the-phone process, making it a form of telemarketing, but can also be done in-person by door-to-door salespeople. Though cold calling can be used as a legitimate business tool, scammers can use cold calling as well. Evolution Cold calling has developed from a form of giving sales pitch using a script into a targeted communication tool. Salespeople call from a list of potential customers that fit certain parameters built to help increase the likelihood of a sale. This modern cold calling, sometimes called "warm calling", tries to "dig deeply to understand" the potential customer. Criticisms With the development of newer technology and the Internet, cold calling has gained some criticism. Jeffrey Gitomer wrote in a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
