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Greenwashing
Greenwashing (a compound word modeled on " whitewash"), also called "green sheen", is a form of advertising or marketing spin in which green PR and green marketing are deceptively used to persuade the public that an organization's products, aims and policies are environmentally friendly. Companies that intentionally take up greenwashing communication strategies often do so in order to distance themselves from the environmental lapses of themselves or their suppliers. An example of greenwashing is when an organization spends significantly more resources on advertising being "green" than on environmentally sound practices. Greenwashing can range from changing the name or label of a product to evoke the natural environment (for example on a product containing harmful chemicals) to multimillion-dollar campaigns that portray highly-polluting energy companies as eco-friendly. Greenwashing covers up unsustainable corporate agendas and policies. Highly public accusations of greenwashi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Keep America Beautiful
Keep America Beautiful is a nonprofit organization founded in 1953. It is the largest community improvement organization in the United States, with more than 700 state and community-based affiliate organizations and more than 1,000 partner organizations. Keep America Beautiful aims to end littering, to improve recycling, and to beautify American communities. The organization's narrow focus on littering and recycling has been criticized as greenwashing in that it diverts responsibility away from corporations and industries. History Keep America Beautiful was founded in December 1953 by a group of American corporations (including companies such as the American Can Company, the Continental Can Company, and Owens-Illinois Glass Co.), nonprofit organizations (the Izaak Walton League, National Council of State Garden Clubs, and the U.S. Brewers Foundation), government agencies (Connecticut State Highway Dept., N.Y. State Department of Public Works), and individuals in reaction to t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Green Marketing
Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Yet defining ''green marketing'' is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term. Other similar terms used are ''environmental marketing'' and ''ecological marketing''. Green, environmental and eco-marketing are part of the new marketing approaches which do not just refocus, adjust or enhance existing marketing thinking and practice, but seek to challenge those approaches and provide a substantially different perspective. In more detail green, environmental and eco-marketing belong to the group of approaches which seek to address the lack of fit between marketing as it is curre ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jay Westerveld
Jay Westerveld (also spelled ''Westervelt'' and ''Westerveldt'') is an ecologist and researcher of habitats associated with endangered species including the Clam shrimp, Bog turtle, and the Northern Cricket frog. Westerveld coined the term "greenwashing" and has mounted ecological preservation efforts in the state of New York. Career In 1986, Westerveld coined the term "greenwash" in a 1986 essay examining practices of the hotel industry. In 2009, Westerveld claimed to discover a new population of rare Clam Shrimp; if confirmed, it would be the fourth population recorded in New York state out of approximately a dozen worldwide. He was also responsible for locating the habitat of additional members of a recently discovered species of frog. Between 2008 and 2010, Westerveld opposed construction on the Glenmere mansion restoration project. Westerveld writes that the Glenmere Lake hosts New York's largest population of the endangered Northern Cricket Frog. In 2010, the New Yo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Environmentally Friendly
Environment friendly processes, or environmental-friendly processes (also referred to as eco-friendly, nature-friendly, and green), are sustainability and marketing terms referring to goods and services, laws, guidelines and policies that claim reduced, minimal, or no harm upon ecosystems or the environment. Companies use these ambiguous terms to promote goods and services, sometimes with additional, more specific certifications, such as ecolabels. Their overuse can be referred to as greenwashing.Greenwashing Fact Sheet. 22 March 2001. Retrieved 14 November 2009. frocorpwatch.org/ref> To ensure the successful meeting of Sustainable Development Goals (SDGs) companies are advised to employ environmental friendly processes in their production. Specifically, Sustainable Development Goal 12 measures 11 targets and 13 indicators "to ensure sustainable consumption and production patterns". The International Organization for Standardization has developed ISO 14020 and ISO 14024 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Starbucks
Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain. As of November 2021, the company had 33,833 stores in 80 countries, 15,444 of which were located in the United States. Out of Starbucks' U.S.-based stores, over 8,900 are company-operated, while the remainder are licensed. The rise of the second wave of coffee culture is generally attributed to Starbucks, which introduced a wider variety of coffee experiences. Starbucks serves hot and cold drinks, whole-bean coffee, micro-ground instant coffee, espresso, caffe latte, full and loose-leaf teas, juices, Frappuccino beverages, pastries, and snacks. Some offerings are seasonal, or specific to the locality of the store. Depending on the country, most locations provide free Wi-Fi internet access. Company overview Starbucks was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker at Seattle' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
McDonald's
McDonald's Corporation is an American multinational fast food chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc, a businessman, joined the company as a franchise agent and proceeded to purchase the chain from the McDonald brothers. McDonald's had its previous headquarters in Oak Brook, Illinois, but moved its global headquarters to Chicago in June 2018. McDonald's is the world's largest restaurant chain by revenue, serving over 69 million customers daily in over 100 countries in more than 40,000 outlets as of 2021. McDonald's is best known for its hamburgers, cheeseburgers and french fries, although their menus include other items like chicken, fish, fruit, and salads. Their m ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chevron Corporation
Chevron Corporation is an American multinational energy corporation. The second-largest direct descendant of Standard Oil, and originally known as the Standard Oil Company of California (shortened to Socal or CalSo), it is headquartered in San Ramon, California, and active in more than 180 countries. Chevron is engaged in every aspect of the oil and natural gas industries, including hydrocarbon exploration and production; refining, marketing and transport; chemicals manufacturing and sales; and power generation. Chevron traces its history back to the 1870s. The company grew quickly after the breakup of Standard Oil by acquiring companies and partnering with others, especially Texaco. Socal was one of the Seven Sisters that dominated the global petroleum industry from the mid-1940s to the 1970s. In 1985, Socal merged with the Pittsburgh-based Gulf Oil and rebranded as Chevron; the newly-merged company later merged with Texaco in 2001. Today, Chevron manufactures and sells ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Quartz News
''Quartz News'' is an American news program from Quartz hosted by Preeti Varathan that premiered on July 19, 2018 on Facebook Watch. The show is broadcast on Thursdays at 12 PM ET. Format ''Quartz News'' features "in-depth reporting from around the world. Each episode investigates a story that’s driving the global conversation. Beyond the show itself, Quartz News will cultivate its community through a companion Messenger bot experience that will give followers the opportunity to interact with the show." Production On February 12, 2018, it was announced that Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dust ... was developing a news section within its streaming service Facebook Watch to feature breaking news stories. The news section was set to be overseen by Facebook's he ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Environmentalist
An environmentalist is a person who is concerned with and/or advocates for the protection of the environment. An environmentalist can be considered a supporter of the goals of the environmental movement, "a political and ethical movement that seeks to improve and protect the quality of the natural environment through changes to environmentally harmful human activities". An environmentalist is engaged in or believes in the philosophy of environmentalism or one of the related philosophies. The environmental movement has a number of subcommunities, with different approaches and focuses – each developing distinct movements and identities. Environmentalists are sometimes referred to by critics with informal or derogatory terms such as "greenie" and "tree-hugger", with some members of the public associating the most radical environmentalists with these derogatory terms. Types The environmental movement contains a number of subcommunities, that have developed with different appro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Federal Government Of The United States
The federal government of the United States (U.S. federal government or U.S. government) is the national government of the United States, a federal republic located primarily in North America, composed of 50 states, a city within a federal district (the city of Washington in the District of Columbia, where most of the federal government is based), five major self-governing territories and several island possessions. The federal government, sometimes simply referred to as Washington, is composed of three distinct branches: legislative, executive, and judicial, whose powers are vested by the U.S. Constitution in the Congress, the president and the federal courts, respectively. The powers and duties of these branches are further defined by acts of Congress, including the creation of executive departments and courts inferior to the Supreme Court. Naming The full name of the republic is "United States of America". No other name appears in the Constitution, and t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
ExxonMobil
ExxonMobil Corporation (commonly shortened to Exxon) is an American multinational oil and gas corporation headquartered in Irving, Texas. It is the largest direct descendant of John D. Rockefeller's Standard Oil, and was formed on November 30, 1999, by the merger of Exxon and Mobil, both of which are used as retail brands, alongside Esso, for fueling stations and downstream products today. The company is vertically integrated across the entire oil and gas industry, and within it is also a chemicals division which produces plastic, synthetic rubber, and other chemical products. ExxonMobil is incorporated in New Jersey. ExxonMobil's earliest corporate ancestor was Vacuum Oil Company, though Standard Oil is its largest ancestor prior to its breakup. The entity today known as ExxonMobil grew out of the Standard Oil Company of New Jersey (or Jersey Standard for short), the corporate entity which effectively controlled all of Standard Oil prior to its breakup. Jersey Standard gr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
World Summit On Sustainable Development
The World Summit on Sustainable Development 2002, took place in South Africa, from 26 August to 4 September 2002. It was convened to discuss ustainable developmentorganizations, 10 years after the first Earth Summit in Rio de Janeiro. (It was therefore also informally nicknamed "Rio+10".) Declarations The Johannesburg Declaration was the main outcome of the Summit; however, there were several other international agreements. It laid out the Johannesburg Plan of Implementation as an action plan. Agreements Johannesburg, 27 August: agreement was made to restore the world's depleted fisheries for 2015. It was agreed to by negotiators at the World Summit. Instead of new agreements between governments, the Earth Summit was organized mostly around almost 300 "partnership initiatives" known as Type II, as opposed to Type I Partnerships which are the more classic outcome of international treaties. These were to be the key means to achieve the Millennium Development Goals. These are k ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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