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Don't Be Evil
"Don't be evil" is Google's former motto, and a phrase used in Google's corporate code of conduct. One of Google's early uses of the motto was in the prospectus for its 2004 IPO. In 2015, following Google's corporate restructuring as a subsidiary of the conglomerate Alphabet Inc., Google's code of conduct continued to use its original motto, while Alphabet's code of conduct used the motto "Do the right thing". In 2018, Google removed its original motto from the preface of its code of conduct but retained it in the last sentence. History The motto was first suggested either by Google employee Paul Buchheit at a meeting about corporate values that took place either in early 2000 (quoting from: Jessica Livingston, '' Founders at Work'', ) or 2001 or, according to another account, by Google engineer Amit Patel in 1999. Buchheit, the creator of Gmail, said he "wanted something that, once you put it in there, would be hard to take out", adding that the slogan was "also a bit of a j ...
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Google
Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial intelligence (AI). It has been referred to as "the most powerful company in the world" by the BBC and is one of the world's List of most valuable brands, most valuable brands. Google's parent company, Alphabet Inc., is one of the five Big Tech companies alongside Amazon (company), Amazon, Apple Inc., Apple, Meta Platforms, Meta, and Microsoft. Google was founded on September 4, 1998, by American computer scientists Larry Page and Sergey Brin. Together, they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public company, public via an initial public offering (IPO) in 2004. In 2015, Google was reorganized as a wholly owned subsidiary of Alphabet Inc. Go ...
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The Wall Street Journal
''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscription model, requiring readers to pay for access to most of its articles and content. The ''Journal'' is published six days a week by Dow Jones & Company, a division of News Corp. As of 2023, ''The'' ''Wall Street Journal'' is the List of newspapers in the United States, largest newspaper in the United States by print circulation, with 609,650 print subscribers. It has 3.17 million digital subscribers, the second-most in the nation after ''The New York Times''. The newspaper is one of the United States' Newspaper of record, newspapers of record. The first issue of the newspaper was published on July 8, 1889. The Editorial board at The Wall Street Journal, editorial page of the ''Journal'' is typically center-right in its positio ...
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Albatross (metaphor)
The word ''albatross'' is sometimes used metaphorically to mean a psychological burden (most often associated with guilt or shame) that feels like a curse. It is an allusion to Samuel Taylor Coleridge's poem ''The Rime of the Ancient Mariner'' (1798), in which a dead albatross is tied around the neck of a sailor who has brought misfortune to the crew. Origin In the poem ''The Rime of the Ancient Mariner'', an albatross follows a ship setting out to sea, which is considered a sign of good luck. However, the titular mariner shoots the albatross with a crossbow, an act that will curse the ship and cause it to suffer terrible mishaps. Unable to speak due to lack of water, the ship's crew let the mariner know through their glances that they blame him for their plight and they tie the bird around his neck as a sign of his guilt. From this arose the image of an albatross around the neck as metaphor for a burden that is difficult to escape. Literature *In Mary Shelley's ''Franken ...
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Information Privacy
Information privacy is the relationship between the collection and dissemination of data, technology, the public expectation of privacy, contextual information norms, and the legal and political issues surrounding them. It is also known as data privacy or data protection. Information types Various types of personal information often come under privacy concerns. Cable television This describes the ability to control what information one reveals about oneself over cable television, and who can access that information. For example, third parties can track IP TV programs someone has watched at any given time. "The addition of any information in a broadcasting stream is not required for an audience rating survey, additional devices are not requested to be installed in the houses of viewers or listeners, and without the necessity of their cooperations, audience ratings can be automatically performed in real-time." Educational In the United Kingdom in 2012, the Education Secretary ...
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Berkeley Law
The University of California, Berkeley School of Law (Berkeley Law) is the law school of the University of California, Berkeley. The school was commonly referred to as "Boalt Hall" for many years, although it was never the official name. This came from its initial building, the Boalt Memorial Hall of Law, named for John Henry Boalt. This name was transferred to an entirely new law school building in 1951 but was removed in 2020. In 2019, 98 percent of graduates obtained full-time employment within nine months, with a median salary of $190,000. Of all the law schools in California, Berkeley had the highest bar passage rates in 2021 (95.5%) and 2022 (92.2%). The school offers J.D., LL.M., J.S.D. and Ph.D. degrees, and enrolls approximately 320 to 330 J.D. students in each entering class, annually, with each class being further broken down into smaller groups that take courses together. Berkeley Law alumni include notable federal judges, politicians, Fortune 500 executives, note ...
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University Of California, Berkeley
The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California), is a Public university, public Land-grant university, land-grant research university in Berkeley, California, United States. Founded in 1868 and named after the Anglo-Irish philosopher George Berkeley, it is the state's first land-grant university and is the founding campus of the University of California system. Berkeley has an enrollment of more than 45,000 students. The university is organized around fifteen schools of study on the same campus, including the UC Berkeley College of Chemistry, College of Chemistry, the UC Berkeley College of Engineering, College of Engineering, UC Berkeley College of Letters and Science, College of Letters and Science, and the Haas School of Business. It is Carnegie Classification of Institutions of Higher Education, classified among "R1: Doctoral Universities – Very high research activity". Lawrence Berkeley National Laboratory was originally founded as par ...
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Chris Hoofnagle
Chris Jay Hoofnagle is an American professor at the University of California, Berkeley who teaches information privacy law, computer crime law, regulation of online privacy, internet law, and seminars on new technology. Hoofnagle has contributed to the privacy literature by writing privacy law legal reviews and conducting research on the privacy preferences of Americans. Notably, his research demonstrates that most Americans prefer not to be targeted online for advertising and despite claims to the contrary, young people care about privacy and take actions to protect it. Hoofnagle has written scholarly articles regarding identity theft, consumer privacy, U.S. and European privacy laws, and privacy policy suggestions. Career Hoofnagle is a professor and attorney at Gunderson Dettmer LLP. He has served as an Academic advisor, advisor for several student projects at the University of California, Berkeley School of Information. He advised Ashkan Soltani and his colleagues on their art ...
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Bias
Bias is a disproportionate weight ''in favor of'' or ''against'' an idea or thing, usually in a way that is inaccurate, closed-minded, prejudicial, or unfair. Biases can be innate or learned. People may develop biases for or against an individual, a group, or a belief. In science and engineering, a bias is a systematic error. Statistical bias results from an unfair sampling of a population, or from an estimation process that does not give accurate results on average. Etymology The word appears to derive from Old Provençal into Old French ''biais'', "sideways, askance, against the grain". Whence comes French ''biais'', "a slant, a slope, an oblique". It seems to have entered English via the game of bowls">English (language)">English via the game of bowls, where it referred to balls made with a greater weight on one side. Which expanded to the figurative use, "a one-sided tendency of the mind", and, at first especially in law, "undue propensity or prejudice". or ballast, ...
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Objectivity (journalism)
Journalistic objectivity is a principle within the discussion of journalistic professionalism. Journalistic objectivity (philosophy), objectivity may refer to fairness, impartiality, disinterestedness, factuality, and nonpartisanism, nonpartisanship, but most often encompasses all of these qualities. First evolving as a practice in the 18th century, a number of critiques and alternatives to the notion have emerged since, fuelling ongoing and dynamic discourse surrounding the ideal of objectivity in journalism. Most newspapers and TV stations depend upon news agencies for their material, and each of the four major global agencies (Agence France-Presse (formerly the Havas agency), Associated Press, Reuters, and Agencia EFE) began with and continue to operate on a basic philosophy of providing a single objective news feed to all subscribers. That is, they do not provide separate feeds for conservative or liberal newspapers. Journalist Jonathan Fenby has explained the notion: To ach ...
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Conflicts Of Interest
A conflict of interest (COI) is a situation in which a person or organization is involved in multiple interests, financial or otherwise, and serving one interest could involve working against another. Typically, this relates to situations in which the personal interest of an individual or organization might adversely affect a duty owed to make decisions for the benefit of a third party. An "interest" is a commitment, obligation, duty or goal associated with a specific social role or practice. By definition, a "conflict of interest" occurs if, within a particular decision-making context, an individual is subject to two coexisting interests that are in direct conflict with each other ("competing interests"). This is important because under these circumstances, the decision-making process can be disrupted or compromised, affecting the integrity or reliability of the outcomes. Typically, a conflict of interest arises when an individual occupies two social roles simultaneously, gene ...
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Sergey Brin
Sergey Mikhailovich Brin (; born August 21, 1973) is an American computer scientist and businessman who co-founded Google with Larry Page. He was the president of Google's parent company, Alphabet Inc., until stepping down from the role on December 3, 2019. He and Page remain at Alphabet as co-founders, controlling shareholders and board members. As of June 2025, Brin is the tenth richest person in the world, with an estimated net worth of $149 billion, according to the Bloomberg Billionaires Index and 141.5 billion, according to Forbes, making him the eighth-richest person in the world. Brin immigrated to the United States from the Soviet Union at the age of six. He earned his bachelor's degree at the University of Maryland, College Park, following in his father's and grandfather's footsteps by studying mathematics as well as computer science. After graduation, in September 1993, he enrolled in Stanford University to acquire a PhD in computer science. There he met Page, w ...
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Larry Page
Lawrence Edward Page (born March 26, 1973) is an American businessman, computer engineer and computer scientist best known for co-founding Google with Sergey Brin. Page was chief executive officer of Google from 1997 until August 2001 when he stepped down in favor of Eric Schmidt, and then again from April 2011 until July 2015 when he became CEO of its newly formed parent organization Alphabet Inc. He held that post until December 4, 2019, when he and Brin stepped down from all executive positions and day-to-day roles within the company. He remains an Alphabet board member, employee, and controlling shareholder. Page has an estimated net worth of $159 billion as of June 2025, according to the ''Bloomberg Billionaires Index'', and $148 billion according to ''Forbes'', making him the seventh-richest person in the world. He has also invested in flying car startups Kitty Hawk and Opener. Page is the co-creator and namesake of PageRank, a search ranking algorithm for Google ...
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