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Demand-side Platform
A demand-side platform (DSP) is a concept that combines various software for advertisers (or advertising agencies) to automate the process of buying and selling ad impressions in real time. This platform provides digital advertising inventory with a dashboard, where the advertiser can manage their campaign by defining the target audience, bid amount, overall budgets, ad format, and other parameters, while getting feedback about ad impressions and audience behavior. Much like paid search, using DSPs allows users to optimize based on set key performance indicators such as effective cost per click (eCPC) and effective cost per action (eCPA). There are 2 types of DSPs: * Full-service is a hands-off management model from the agency-side, in which the planning, launch and optimization of an advertising campaign is carried out by account managers of the DSP platform. * Self-service, in contrast, is like full-service but the management is carried out by the agency or advertiser them ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Software
Software consists of computer programs that instruct the Execution (computing), execution of a computer. Software also includes design documents and specifications. The history of software is closely tied to the development of digital computers in the mid-20th century. Early programs were written in the machine language specific to the hardware. The introduction of high-level programming languages in 1958 allowed for more human-readable instructions, making software development easier and more portable across different computer architectures. Software in a programming language is run through a compiler or Interpreter (computing), interpreter to execution (computing), execute on the architecture's hardware. Over time, software has become complex, owing to developments in Computer network, networking, operating systems, and databases. Software can generally be categorized into two main types: # operating systems, which manage hardware resources and provide services for applicat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Behavioral Retargeting
Behavioral retargeting (also known as behavioral remarketing, or simply, retargeting) is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous internet behaviour. Retargeting tags online users by including a pixel within the target webpage or email, which sets a cookie in the user's browser. Once the cookie is set, the advertiser is able to show ads (often display ads) to that user elsewhere on the internet via an ad exchange. Dynamic creative (also known as personalized retargeting), allows an advertiser to display a banner created on-the-fly for a particular consumer based on specific pages that they viewed. For example, if a consumer visits an advertiser's website and browses products A, B, and C – they will then be retargeted with a display banner featuring the exact products A, B, and C that they previously viewed. This is typically restricted to the visitor's browsing on a single website. A refined version impro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Quantcast
Quantcast is an American technology company, founded in 2006, that specializes in AI-driven real-time advertising, audience insights and measurement. It has offices in the United States, Canada, Australia, Singapore, United Kingdom, Ireland, France, Germany, Italy, and Sweden. History Quantcast was launched in 2006. The company was built on the belief that digital advertising requires reliable data to be successful. Initially the primary aim was to gather detailed, real-time insights on audience characteristics across the internet. By placing tags on digital content across the open internet, the firm measures metrics such as audience age and gender makeup, areas of interest and type, length and frequency of their engagement with certain types of content. This private information is made publicly available to be used by marketers and publishers to accurately understand their audience in granular detail. In 2010, Quantcast's Publisher Program was the first syndicated online traffic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
ZoomInfo
ZoomInfo Technologies Inc. is an American software and data company which provides data for companies and business individuals. Their main product is a commercial search-engine, specialized in contact and business information. From the internet and other sources, the company collects contact and other information about individuals, companies and other business entities, such as departments. They maintain profiles for the subjects and make these available to their clients, as a service and for a fee. History In 2007, DiscoverOrg was founded by Henry Schuck and Kirk Brown. In February 2019, it acquired its competitor, Zoom Information, Inc. and rebranded as ZoomInfo. DiscoverOrg's CEO Henry Schuck, CFO Cameron Hyzer, and Chief Revenue Officer Chris Hays kept their roles. Zoom Information was established in 2000 as Eliyon Technologies by founders Yonatan Stern and Michel Decary, and in August 2017 was acquired by Great Hill Partners, a private equity firm, for $240 million. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
InMobi
InMobi (formerly mKhoj) is an Indian multinational technology company, based in Bangalore. Originally an SMS-based search engine, it now operates a mobile-first platform to enable contextual mobile advertising. The company was founded in 2007 under the name mKhoj by Naveen Tewari, Mohit Saxena, Amit Gupta and Abhay Singhal. In 2008, it transitioned from being a SMS-based search engine to mobile advertising and rebranded as InMobi. In 2011, InMobi became the first Indian unicorn startup company. It has 22 offices in 12 countries across 5 continents and employs around 2,500 people. The company is backed by Soft Bank, Kleiner Perkins Caufield & Byers and Ram Shriram's Sherpalo Ventures. It raised a total of US$215.6 million in three rounds of funding – US$0.5 million in 2007, US$7.1 million in Series A funding in 2008, US$8 million in Series B funding in 2010, US$200 million in Series C funding in 2011. History InMobi started in 2007, when it was known as ''mKhoj'' (mobile ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Groundhog Technologies
Groundhog Technologies is a privately held company founded in 2001 and is headquartered in Cambridge, Massachusetts, United States. As a spin-off of MIT Media Lab, it was a semi-finalist in MIT's $50,000 Entrepreneurship Competition in 2000 and was incorporated the following year. The company received the first round of financing from major Japanese corporations and their venture capital arms in November 2002: Marubeni, Yasuda Enterprise Development and Japan Asia Investment Co. It received second round of financing in 2004 and since then has become self-sustainable. Groundhog Inc., Groundhog Technologies Inc.'s operation center in Taiwan, went public in 2022 The company's products are built on top of its Mobility Intelligence Platform, which analyzes the locations, quality of experience, context, and lifestyles of subscribers in mobile operator's network. The intelligence about geolocation is then applied to improve subscribers’ experience and enable applications such as geom ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Google Marketing Platform
Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services. Google Marketing Platform is mainly used by big advertisers to buy ads on the Internet. Google Ads (launched in 2000) and Google Ad Manager (launched in 2010) are not parts of Google Marketing Platform. The three brands are complementary tools targeting different types of ad buyers and presenting slightly different features. Services Google Marketing Platform includes the following services: * Display & Video 360 ( demand-side platform) * Search Ads 360 ( search advertising) * Campaign Manager 360 ( ad management and measurement) * Google Analytics 360 (web analytics) * Google Tag Manager ( tag management) * Google Optimize Google Optimize, formerly Google Website Optimizer, was a freemium web analytics and testing tool by ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Demandbase
Demandbase is an American account-based marketing (ABM), advertising, sales intelligence and data company based in San Francisco. Its products provide business-to-business (B2B) companies sales and marketing support that helps users discover, manage, and measure target audiences. This includes identifying web visitors, targeting and engaging accounts, closing deals, and helping to grow customers. Demandbase One, the company’s suite of cloud products, provides account-based marketing (ABM) and ABX, B2B advertising, sales intelligence, and data capabilities. These products integrate into other advertising, marketing, and sales technologies including marketing automation, customer relationship management, web analytics, content and personalization, and other services. History Headquartered in San Francisco, Demandbase was founded in 2007 by then CEO Chris Golec. Golec was replaced as CEO by the company's Chief Revenue Officer Gabe Rogol in 2019, and left his full-time with the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Criteo
Criteo S.A. is an advertising company that provides online display advertisements. The company was founded and is headquartered in Paris, France. History Criteo was founded in Paris, France, in 2005 by Jean-Baptiste Rudelle, Franck Le Ouay and Romain Niccoli. Criteo spent the first four years focused on R&D, and launched its first product in April 2008. In 2010, Criteo opened an office in Silicon Valley. In 2012, Criteo opened its new headquarters in Paris, France. On April 7, 2011, Criteo announced that it hired Greg Coleman as president. Previously, Coleman served as president and chief revenue officer of ''The Huffington Post'' and executive vice president of global sales for Yahoo!. In October 2013, the firm completed an initial public offering (IPO), raising US$251 million. On 1 January 2016, Rudelle became the executive chairman, while Eric Eichmann, who was the president and chief operating officer (COO), was promoted to chief executive officer. In June 2016, Criteo alleg ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Comcast
Comcast Corporation, formerly known as Comcast Holdings,Before the AT&T Broadband, AT&T merger in 2001, the parent company was Comcast Holdings Corporation. Comcast Holdings Corporation now refers to a subsidiary of Comcast Corporation, not the parent company (seeBloomberg profile on Comcast Holdings Corporation. Technically, the current parent company was founded December 7, 2001 as CAB Holdings Corporation, which changed its name to AT&T Comcast Corporation before finally taking on the Comcast Corporation name (seeNov 2002 8K/A Form anNov 2002 S-4). is an American Multinational corporation, multinational mass media, telecommunications, and entertainment conglomerate. Headquartered at the Comcast Center in Philadelphia, the company was ranked 51st in the Forbes Global 2000, ''Forbes'' Global 2000 in 2023. It is the List of telephone operating companies, fourth-largest telecommunications company by worldwide revenue, after Deutsche Telekom, China Mobile, and Verizon. Comcast i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Beeswax
Bee hive wax complex Beeswax (also known as cera alba) is a natural wax produced by honey bees of the genus ''Apis''. The wax is formed into scales by eight wax-producing glands in the abdominal segments of worker bees, which discard it in or at the hive. The hive workers collect and use it to form cells for honey storage and larval and pupal protection within the beehive. Chemically, beeswax consists mainly of esters of fatty acids and various long-chain alcohols. Beeswax has been used since prehistory as the first plastic, as a lubricant and waterproofing agent, in lost wax casting of metals and glass, as a polish for wood and leather, for making candles, as an ingredient in cosmetics and as an artistic medium in encaustic painting. Beeswax is edible, having similarly negligible toxicity to plant waxes, and is approved for food use in most countries and in the European Union under the E number E901. However, due to its inability to be broken down by the human digestiv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Amazon (company)
Amazon.com, Inc., doing business as Amazon, is an American Multinational corporation, multinational technology company engaged in e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. Founded in 1994 by Jeff Bezos in Bellevue, Washington, the company originally started as an online marketplace for books but gradually expanded its offerings to include a wide range of product categories, referred to as "The Everything Store". Today, Amazon is considered one of the Big Tech, Big Five American technology companies, the other four being Alphabet Inc., Alphabet, Apple Inc., Apple, Meta Platforms, Meta, and Microsoft. The company has multiple subsidiaries, including Amazon Web Services, providing cloud computing; Zoox (company), Zoox, a self-driving car division; Kuiper Systems, a satellite Internet provider; and Amazon Lab126, a computer hardware R&D provider. Other subsidiaries include Ring (company), Ring, Twitch (service), Twitch, IMDb, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
