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Communication Research
Communication studies (or communication science) is an academic discipline that deals with processes of human communication and behavior, patterns of communication in interpersonal relationships, social interactions and communication in different cultures. Communication is commonly defined as giving, receiving or exchanging ideas, information, signals or messages through appropriate media, enabling individuals or groups to persuade, to seek information, to give information or to express emotions effectively. Communication studies is a social science that uses various methods of empirical investigation and critical analysis to develop a body of knowledge that encompasses a range of topics, from face-to-face conversation at a level of individual agency and interaction to social and cultural communication systems at a macro level. Scholarly communication theorists focus primarily on refining the theoretical understanding of communication, examining statistics in order to help ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Academic Discipline
An academic discipline or academic field is a subdivision of knowledge that is taught and researched at the college or university level. Disciplines are defined (in part) and recognized by the academic journals in which research is published, and the learned society, learned societies and academic departments or faculties within colleges and universities to which their practitioners belong. Academic disciplines are conventionally divided into the humanities (including philosophy, Linguistics, language, art and cultural studies), the scientific disciplines (such as physics, chemistry, and biology); and the formal sciences like mathematics and computer science. The social sciences are sometimes considered a fourth category. It is also known as a ''field of study'', ''field of inquiry'', ''research field'' and ''branch of knowledge''. The different terms are used in different countries and fields. Individuals associated with academic disciplines are commonly referred to as ''expert ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Quantitative Research
Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. It is formed from a deductive approach where emphasis is placed on the testing of theory, shaped by empiricist and positivist philosophies. Associated with the natural, applied, formal, and social sciences this research strategy promotes the objective empirical investigation of observable phenomena to test and understand relationships. This is done through a range of quantifying methods and techniques, reflecting on its broad utilization as a research strategy across differing academic disciplines. There are several situations where quantitative research may not be the most appropriate or effective method to use: 1. When exploring in-depth or complex topics. 2. When studying subjective experiences and personal opinions. 3. When conducting exploratory research. 4. When studying sensitive or controversial topics The objective of quantitative research is to deve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Interpersonal Communication
Interpersonal communication is an exchange of information between two or more people. It is also an area of research that seeks to understand how humans use verbal and nonverbal cues to accomplish several personal and relational goals. Communication includes utilizing communication skills within one's surroundings, including physical and psychological spaces. It is essential to see the visual/nonverbal and verbal cues regarding the physical spaces. In the psychological spaces, self-awareness and awareness of the emotions, cultures, and things that are not seen are also significant when communicating. Interpersonal communication research addresses at least six categories of inquiry: 1) how humans adjust and adapt their verbal communication and nonverbal communication during Face-to-face interaction, face-to-face communication; 2) how messages are produced; 3) how uncertainty influences behavior and information-management strategies; 4) Interpersonal deception theory, deceptive com ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television Broadcasting
A television broadcaster or television network is a telecommunications network for the distribution of television content, where a central operation provides programming to many television stations, pay television providers or, in the United States, multichannel video programming distributors. Until the mid-1980s, broadcast programming on television in most countries of the world was dominated by a small number of terrestrial networks. Many early television networks such as the BBC, CBC, PBS, PTV, NBC or ABC in the US and in Australia evolved from earlier radio networks. Overview In countries where most networks broadcast identical, centrally originated content to all of their stations, and where most individual television transmitters therefore operate only as large " repeater stations", the terms "television network", " television channel" (a numeric identifier or radio frequency) and "television station" have become mostly interchangeable in everyday language, wit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
News Broadcasting
News broadcasting is the medium of broadcasting various news events and other information via television, radio, or the internet in the field of broadcast journalism. The content is usually either video production, produced local programming, locally in a radio studio or television studio newsroom, or by a broadcast network. A news broadcast may include material such as sports coverage, Weather forecasting, weather forecasts, Traffic reporting, traffic reports, Political criticism, political commentary, expert opinions, editorial content, and other material that the broadcaster feels is relevant to their audience. An individual news program is typically reported in a series of individual stories that are presented by one or more News presenter, anchors. A frequent inclusion is live or recorded interviews by field Journalist, reporters. Structure, content, and style Television Television news programs inform and discuss current events via the medium of television. A "news b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure is mostly media-based, and this differentiates it from advertising as a form of marketing communications. Public relations often aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. However, advertising, especially of the type that focuses on distributing information or core PR messages, is also a part ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mass Media
Mass media include the diverse arrays of media that reach a large audience via mass communication. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media sites, websites, and Internet-based radio and television. Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR codes in outdoor or print media to direct mobile users to a website. In this way, they can use the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. Outdoor media transmits information via such media as augmented reality (AR) advertising; billboards; blimps; flying billboards (signs in tow of airpl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business
Business is the practice of making one's living or making money by producing or Trade, buying and selling Product (business), products (such as goods and Service (economics), services). It is also "any activity or enterprise entered into for profit." A business entity is not necessarily separate from the owner and the creditors can hold the owner liable for debts the business has acquired except for limited liability company. The taxation system for businesses is different from that of the corporates. A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business. A distinction is made in law and public offices between the term business and a company (such as a corporation or cooperative). Colloquially, the terms are used interchangeably. Corporations are distinct from Sole proprietorship, sole proprietors and partnerships. Corporations are separate and unique Legal person, legal entities from their shareholde ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Journalism
Journalism is the production and distribution of reports on the interaction of events, facts, ideas, and people that are the "news of the day" and that informs society to at least some degree of accuracy. The word, a noun, applies to the journalist, occupation (professional or not), the methods of gathering information, and the organizing literary styles. The appropriate role for journalism varies from country to country, as do perceptions of the profession, and the resulting status. In some nations, the news media are controlled by government and are not independent. In others, news media are independent of the government and operate as private industry. In addition, countries may have differing implementations of laws handling the freedom of speech, freedom of the press as well as slander and Libel, libel cases. The proliferation of the Internet and smartphones has brought significant changes to the media landscape since the turn of the 21st century. This has created a shif ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Philosophic
Philosophy ('love of wisdom' in Ancient Greek) is a systematic study of general and fundamental questions concerning topics like existence, reason, knowledge, Value (ethics and social sciences), value, mind, and language. It is a rational and critical inquiry that reflects on its methods and assumptions. Historically, many of the individual sciences, such as physics and psychology, formed part of philosophy. However, they are considered separate academic disciplines in the modern sense of the term. Influential traditions in the history of philosophy include Western philosophy, Western, Islamic philosophy, Arabic–Persian, Indian philosophy, Indian, and Chinese philosophy. Western philosophy originated in Ancient Greece and covers a wide area of philosophical subfields. A central topic in Arabic–Persian philosophy is the relation between reason and revelation. Indian philosophy combines the Spirituality, spiritual problem of how to reach Enlightenment in Buddhism, enlighten ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hermeneutic
Hermeneutics () is the theory and methodology of interpretation, especially the interpretation of biblical texts, wisdom literature, and philosophical texts. As necessary, hermeneutics may include the art of understanding and communication. Modern hermeneutics includes both verbal and non-verbal communication,''The Routledge Companion to Philosophy in Organization Studies'', Routledge, 2015p. 113Joann McNamara, ''From Dance to Text and Back to Dance: A Hermeneutics of Dance Interpretive Discourse'', PhD thesis, Texas Woman's University, 1994. as well as semiotics, presuppositions, and pre-understandings. Hermeneutics has been broadly applied in the humanities, especially in law, history and theology. Hermeneutics was initially applied to the interpretation, or exegesis, of scripture, and has been later broadened to questions of general interpretation. p. 2 The terms ''hermeneutics'' and ''exegesis'' are sometimes used interchangeably. Hermeneutics is a wider discipline wh ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
