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Boldface
In typography, emphasis is the strengthening of words in a text with a font in a different style from the rest of the text, to highlight them. It is the equivalent of prosody stress in speech. Methods and use The most common methods in Western typography fall under the general technique of emphasis through a change or modification of font: ''italics'', boldface and . Other methods include the alteration of LETTER CASE and as well as color and *additional graphic marks*. Font styles and variants The human eye is very receptive to differences in "brightness within a text body." Therefore, one can differentiate between types of emphasis according to whether the emphasis changes the " blackness" of text, sometimes referred to as typographic color. A means of emphasis that does not have much effect on blackness is the use of ''italics'', where the text is written in a script style, or '' oblique'', where the vertical orientation of each letter of the text is slanted to the ...
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Typography
Typography is the art and technique of Typesetting, arranging type to make written language legibility, legible, readability, readable and beauty, appealing when displayed. The arrangement of type involves selecting typefaces, Point (typography), point sizes, line lengths, line spacing, letter spacing, and Kerning, spaces between pairs of letters. The term ''typography'' is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. Typography also may be used as an ornamental and decorative device, unrelated to the communication of information. Typography is also the work of graphic designers, art directors, manga artists, comic book artists, and, now, anyone who arranges words, letters, numbers, and symbols for publication, display, ...
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Small Caps
In typography, small caps (short for small capitals) are grapheme, characters typeset with glyphs that resemble uppercase letters but reduced in height and weight close to the surrounding lowercase letters or text figures. Small caps are used in running text as a form of emphasis that is less dominant than all uppercase text, and as a method of emphasis or distinctiveness for text alongside or instead of italics, or when boldface is inappropriate. For example, the text "Text in small caps" appears as in small caps. Small caps can be used to draw attention to the opening phrase or line of a new section of text, or to provide an additional style in a dictionary entry where many parts must be typographically differentiated. Well-designed small capitals are not simply scaled-down versions of normal capitals; they normally retain the same stroke weight as other letters and have a wider Aspect ratio (image), aspect ratio for readability. Typically, the height of a small capital gly ...
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Serif
In typography, a serif () is a small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. A typeface or "font family" making use of serifs is called a serif typeface (or serifed typeface), and a typeface that does not include them is sans-serif. Some typography sources refer to sans-serif typefaces as "grotesque" (in German language, German, ) or "Gothic" (although this often refers to blackletter type as well). In German usage, the term Antiqua (typeface class), Antiqua is used more broadly for serif types. Serif typefaces can be broadly classified into one of four subgroups: Serif#Old-style, Old-style, Serif#Transitional, Transitional, Serif#Didone, Didone, and Serif#Slab serif, Slab serif, in order of first emergence. Origins and etymology Serifs originated from the first official Greek writings on stone and in Latin alphabet with Roman square capitals, inscriptional lettering—words carved into s ...
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Italic Type
In typography, italic type is a cursive font based on a stylised form of calligraphic handwriting. Along with blackletter and roman type, it served as one of the major typefaces in the history of Western typography. Owing to the influence from calligraphy, italics normally slant slightly to the right, ''like so''. Different glyph shapes from roman type are usually usedanother influence from calligraphyand upper-case letters may have Swash (typography), swashes, flourishes inspired by ornate calligraphy. Historically, italics were a distinct style of type used entirely separately from roman type, but they have come to be used in conjunction—most fonts now come with a roman type and an oblique type, oblique version (generally called "italic" though often not true italics). In this usage, italics are a way to emphasise key points in a printed text, to identify many types of creative works, to cite foreign words or phrases, or, when quoting a speaker, a way to show which w ...
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Emphasis Typography2
Emphasis or emphatic may refer to: Communication * Emphasis (telecommunications), intentional alteration of the amplitude-vs.-frequency characteristics of the signal meant to reduce adverse effects of noise * Cultural emphasis, alleged tendency of a language's vocabulary to detail elements of the speakers' culture Writing * Emphasis (typography), visual enhancement a part of a text to make it noticeable * Emphasis point, a typographic marking used in some east Asian languages to indicate emphasis Linguistics * Emphatic consonant, member of a phonological category of consonants in Semitic languages * Prosodic stress, speaking an important word more loudly or slowly so that it stands out * ''Do''-support, a way to using additional words to call attention to important words * Intensifier, a way to using additional words to call attention to important words Music * '' Emphasis! (On Parenthesis)'', 2008 album by the Stanton Moore Trio * " Emphasis/Who Wants to Live Forever", 20 ...
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Short Message Service
Short Message Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile phones exchange short text messages, typically transmitted over cellular networks. Developed as part of the GSM standards, and based on the SS7 signalling protocol, SMS rolled out on digital cellular networks starting in 1993 and was originally intended for customers to receive alerts from their carrier/operator. The service allows users to send and receive text messages of up to 160 characters, originally to and from GSM phones and later also CDMA and Digital AMPS; it has since been defined and supported on newer networks, including present-day 5G ones. Using SMS gateways, messages can be transmitted over the Internet through an SMSC, allowing communication to computers, fixed landlines, and satellite. MMS was later introduced as an upgrade to SMS with "picture mess ...
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Email
Electronic mail (usually shortened to email; alternatively hyphenated e-mail) is a method of transmitting and receiving Digital media, digital messages using electronics, electronic devices over a computer network. It was conceived in the late–20th century as the digital version of, or counterpart to, mail (hence ''wikt:e-#Etymology 2, e- + mail''). Email is a ubiquitous and very widely used communication medium; in current use, an email address is often treated as a basic and necessary part of many processes in business, commerce, government, education, entertainment, and other spheres of daily life in most countries. Email operates across computer networks, primarily the Internet access, Internet, and also local area networks. Today's email systems are based on a store-and-forward model. Email Server (computing), servers accept, forward, deliver, and store messages. Neither the users nor their computers are required to be online simultaneously; they need to connect, ty ...
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Typewriter
A typewriter is a Machine, mechanical or electromechanical machine for typing characters. Typically, a typewriter has an array of Button (control), keys, and each one causes a different single character to be produced on paper by striking an ink ribbon, inked ribbon selectively against the paper with a Sort (typesetting), type element. Thereby, the machine produces a legible written document composed of ink and paper. By the end of the 19th century, a ''person'' who used such a device was also referred to as a ''typewriter''. The first commercial typewriters were introduced in 1874, but did not become common in offices in the United States until after the mid-1880s. The typewriter quickly became an indispensable tool for practically all writing other than personal handwritten correspondence. It was widely used by professional writers, in offices, in business correspondence in private homes, and by students preparing written assignments. Typewriters were a standard fixture in m ...
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Style Guide
A style guide is a set of standards for the writing, formatting, and design of documents. A book-length style guide is often called a style manual or a manual of style. A short style guide, typically ranging from several to several dozen pages, is often called a style sheet. The standards documented in a style guide are applicable for either general use, or prescribed use in an individual publication, particular organization, or specific field. A style guide establishes standard style requirements to improve communication by ensuring consistency within and across documents. They may require certain best practices in writing style, usage, language composition, visual composition, orthography, and typography by setting standards of usage in areas such as punctuation, capitalization, citing sources, formatting of numbers and dates, table appearance and other areas. For academic and technical documents, a guide may also enforce best practices in ethics (such as authorship, ...
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Precautionary Statement
In United States safety standards, precautionary statements are sentences providing information on potential hazards and proper procedures. They are used in situations from consumer product on labels and manuals to descriptions of physical activities. Various methods are used to bring focus to them, such as setting apart from normal text, graphic icons, changes in text's font and color. Texts will often clarify the types of statements and their meanings within the text. Common precautionary statements are described below. Danger Danger statements are a description of situations where an immediate hazard will cause death or serious injury to workers and/or the general public if not avoided. This designation is to be used only in extreme situations. ANSI Z535.5 Definition: "Indicates a hazardous situation that, if not avoided, will result in death or serious injury. The signal word "DANGER" is to be limited to the most extreme situations. DANGER ignsshould not be used for property ...
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Publication
To publish is to make content available to the general public.Berne Convention, article 3(3)
URL last accessed 2025-05-23.
Universal Copyright Convention, Geneva text (1952), article VI
. URL last accessed 2010-05-10.
While specific use of the term may vary among countries, it is usually applied to , images, or other
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Letter-spacing
Examples of headline letter spacing Letter spacing, character spacing or tracking is an optically consistent typographical adjustment to the space between letters to change the visual density of a line or block of text. Letter spacing is distinct from kerning, which adjusts the spacing of particular pairs of adjacent characters such as "7." which would appear to be badly spaced if left unadjusted, and leading, the spacing between lines. History Historically, with metal type, a kern meant having a letter stick out beyond the metal slug to which it was attached, or having part of the body of the slug cut off to allow letters to overlap. A kern could therefore only bring letters closer together (negative spacing). Digital kerning could go in either direction. Tracking can similarly go in either direction, but with metal type, one could make groups of letters only farther apart (positive spacing). In the days of hot metal typesetting, ''letter spacing'' required adding horizontal ...
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