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Visual Brand Language
Visual brand language is the intentional use of design elements- such as shape, colour, materials, finish, typography and composition- to subliminally communicate a company's values and personality through imagery and design style. It is intended to create a first impression of the brand for the consumer. It is considered by some to be an essential part of gaining both a substantial customer base and work force. Successful visual brand language creates a memorable experience for the consumer, encouraging repeat business. For example, the primary pieces of the Starbucks were black and white icons. These icons are some of a certain collection Starbucks will use throughout its brand. Each year, their promotional campaigns would use the same set of icons, but different ones displayed each time, and in different colour palettes. Another distinguishing iconic design element is the BMW 'split grill' continually employed to represent the brand. While the grill size and design details ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Starbucks Visual Brand Lang
Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain. As of November 2021, the company had 33,833 stores in 80 countries, 15,444 of which were located in the United States. Out of Starbucks' U.S.-based stores, over 8,900 are company-operated, while the remainder are licensed. The rise of the second wave of coffee culture is generally attributed to Starbucks, which introduced a wider variety of coffee experiences. Starbucks serves hot and cold drinks, whole-bean coffee, micro-ground instant coffee, espresso, caffe latte, full and loose-leaf teas, juices, Frappuccino beverages, pastries, and snacks. Some offerings are seasonal, or specific to the locality of the store. Depending on the country, most locations provide free Wi-Fi internet access. Company overview Starbucks was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker at Seattle's P ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Howard Schultz
Howard D. Schultz (born July 19, 1953) is an American businessman and author who served as both chairman and CEO of Starbucks from 1986 to 2000, from 2008 to 2017, and as interim CEO since 2022. Schultz also owned the Seattle SuperSonics basketball team from 2001 to 2006. Schultz began working at the coffeehouse, Starbucks, in 1982. He later left and opened Il Giornale, a specialty coffeeshop, that merged with Starbucks during the late-1980s. Under Schultz, the company established a large network of stores which has influenced coffee culture in Seattle, the U.S., and internationally. Following large-scale distribution deals Starbucks became the largest coffee-house chain in the world. Schultz took the company public in 1992 and used a $271 million valuation to double their store count in a series of highly publicized coffee wars. He stepped down as CEO in 2000, succeeded by Orin Smith. During the 2008 financial crisis, Schultz returned as chief executive. Succeeding Jim Don ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Graphic Design
Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdisciplinary branch of design and of the fine arts. Its practice involves creativity, innovation and lateral thinking using manual or digital tools, where it is usual to use text and graphics to communicate visually. The role of the graphic designer in the communication process is that of encoder or interpreter of the message. They work on the interpretation, ordering, and presentation of visual messages. Usually, graphic design uses the aesthetics of typography and the compositional arrangement of the text, ornamentation, and imagery to convey ideas, feelings, and attitudes beyond what language alone expresses. The design work can be based on a customer's demand, a demand that ends up being established linguistically, either orally or in writin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Language
alt=several colourful flags in front of a billboard, all with related designs, 250px, Multiple visual elements contribute to the branding of the inauguration of Willem-Alexander ceremony in 2013 Brand language is the body of words, phrases, and terms that an organization uses to describe its purpose or in reference to its products. Brand language is used in marketing to help consumers connect specific words or ideas to specific companies or products. When developing a brand language, word choice and tone are the two fundamental components. Word choice is the vocabulary that is used in the marketing or advertising, while tone refers to the attitude of the advertisement. Tone is not limited to language, it can also be incorporated through visual elements as well as delivery. Brand language is a part of verbal brand identity, includes naming of both corporation and the products they sell as well as taglines, idiosyncratic wording choices, and tone. Another benefit of developing a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hear Music
Hear Music was a record label that was founded in 2007 in a partnership between Concord Music Group and Starbucks. Hear Music began as a catalog company in Cambridge, Massachusetts, in 1990 before being purchased by Starbucks in 1999. Concept The Hear Music brand has four components: the music that each location plays; in-store CD sales, including Starbucks exclusives; branded retail stores, which opened shortly after the catalog was formed, and a label distributing their recordings. As of December 2006, there were four Starbucks Hear Music Coffeehouses: Santa Monica, California, on the Third Street Promenade; San Antonio, Texas, on the River Walk; Miami, Florida, on the Lincoln Road shopping promenade; and Bellevue, Washington, in Bellevue Square. The original, now-defunct Hear Music Store was located in Berkeley, California. Ten Starbucks locations also had Hear Music "media bars," a service which uses tablet PCs to allow customers to create their own mix CDs. The media ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Siren (mythology)
In Greek mythology, the sirens (Ancient Greek: singular: ; plural: ) were humanlike beings with alluring voices; they appear in a scene in the Odyssey in which Odysseus saves his crew's lives. Roman poets placed them on some small islands called Sirenum scopuli. In some later, rationalized traditions, the literal geography of the "flowery" island of Anthemoessa, or Anthemusa, is fixed: sometimes on Cape Pelorum and at others in the islands known as the Sirenuse, near Paestum, or in Capreae. All such locations were surrounded by cliffs and rocks. Sirens continued to be used as a symbol for the dangerous temptation embodied by women regularly throughout Christian art of the medieval era. Nomenclature The etymology of the name is contested. Robert S. P. Beekes has suggested a Pre-Greek origin. Others connect the name to σειρά (''seirá'', "rope, cord") and εἴρω (''eírō'', "to tie, join, fasten"), resulting in the meaning "binder, entangler", i.e. one who binds ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Colour Symbolism
Color symbolism in art and anthropology Anthropology is the scientific study of humanity, concerned with human behavior, human biology, cultures, societies, and linguistics, in both the present and past, including past human species. Social anthropology studies patterns of be ... refers to the use of color as a symbol in various cultures. There is great diversity in the use of colors and their associations between cultures and even within the same culture in different time periods. The same color may have very different associations within the same culture at any time. Diversity in color symbolism occurs because color meanings and symbolism occur on an individual, cultural and universal basis. Color symbolism is also context-dependent and influenced by changes over time. Symbolic representations of religious concepts or articles may include a specific color with which the concept or object is associated. There is evidence to suggest that colors have been used for this p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Color Psychology
Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. How color influences individuals may differ depending on age, gender, and culture. For instance, heterosexual men tend to report that red outfits enhance female attractiveness, while heterosexual females deny any outfit color impacting that of men. ''Many studies have been published in support of Color Psychology, including studies that have analyzed the effect of colors on mood, behavior, cognition, and mental processes.'' Although color associations can vary contextually between cultures, color preference is to be relatively uniform across gender and race. Colors can also enhance the effectiveness of placebos. For example, red or orange pills are generally used as stimulants. Color psychology is also widely used in marketing and branding. Marketers see color as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Barista
A barista (; ; from the Italian/Spanish for "bartender") is a person, usually a coffeehouse employee, who prepares and serves espresso-based coffee drinks. Etymology and inflection The word ''barista'' comes from Italian where it means a male or female "bartender" who typically works behind a counter, serving hot drinks (such as espresso), cold alcoholic and non-alcoholic beverages, and snacks. Prieto (2021) shows that the word ''barista'' has been documented since 1916 in both Spanish and Italian. The native plural in English and Spanish is ''baristas'', while in Italian the plural is ''baristi'' for masculine (literally meaning "barmen", "bartenders") or ''bariste'' for feminine (literally meaning "barmaids"). Application of the title While the title is not regulated, most coffee shops use the title to describe the preparer of coffee and operator of an espresso machine. Baristas generally operate a commercial espresso machine, and their role is preparing and pulling the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Typography
Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing ( leading), and letter-spacing (tracking), as well as adjusting the space between pairs of letters (kerning). The term ''typography'' is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. Typography also may be used as an ornamental and decorative device, unrelated to the communication of information. Typography is the work of typesetters (also known as compositors), typographers, graphic designers, art directors, manga artists, comic book artists, and, now, anyone who arranges words, letters, numbers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Loyalty
In marketing, brand loyalty describes a consumer's positive feelings towards a brand, and their dedication to purchasing the brand's products and/or services repeatedly, regardless of deficiencies, a competitor's actions, or changes in the environment. It can also be demonstrated with other behaviors such as positive word-of-mouth advocacy. Corporate brand loyalty is where an individual buys products from the same manufacturer repeatedly and without wavering, rather than from other suppliers. Loyalty implies dedication and should not be confused with habit with its less-than-emotional engagement and commitment. Businesses whose financial and ethical values (for example, ESG responsibilities) rest in large part on their brand loyalty are said to use the loyalty business model. Marketing Brand loyalty, in marketing, consists of a consumer's commitment to repurchase or continue to use the brand. Consumers can demonstrate brand loyalty by repeatedly buying a product, service, or by ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
