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Trackback
A trackback allows one website to notify another about an update. It is one of four types of linkback methods for website authors to request notification when somebody links to one of their documents. This enables authors to keep track of who is linking to their articles. Some weblog software, such as SilverStripe, WordPress, Drupal, and Movable Type, supports automatic pingbacks where all the links in a published article can be pinged when the article is published. The term is used colloquially for any kind of linkback. History The TrackBack specification was created by Six Apart, which first implemented it in its Movable Type blogging software in August 2002. The TrackBack has since been implemented in most other blogging tools. Six Apart started a working group in February 2006 to improve the Trackback protocol with the goal to eventually have it approved as an Internet standard by the IETF. One notable blogging service that does not support trackback is Blogger. Instead ...
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Linkback
A linkback is a method for Web authors to obtain notifications when other authors link to one of their documents. This enables authors to keep track of who is linking to, or referring to, their articles. The four methods ( refback, trackback, pingback and webmention) differ in how they accomplish this task. Overview "Linkback" is the generalized term used to reference four methods of communication between websites. While sometimes confused with one another, linkbacks and backlinks are not the same type of entity. A backlink is what the person referring to a page creates while a linkback is what the publisher of the page being referred to receives. Any of the four terms—linkback, trackback, pingback, or (rarely) refback—might also refer colloquially to items within a section upon the linked page that display the received notifications, usually along with a reciprocal link; trackback is used most often for this purpose. Also, the word trackback is often used colloquially to ...
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Webmention
Webmention is a W3C recommendation that describes a simple protocol to notify any URL when a website links to it, and for web pages to request notifications when somebody links to them. Webmention was originally developed in the IndieWebCamp community and published as a W3C working draft on January 12, 2016. As of January 12, 2017 it is a W3C recommendation. Webmention enables authors to keep track of who is linking to, referring to, or commenting on their articles. By incorporating such comments from other sites, sites themselves provide federated commenting functionality. Similar to pingback, Webmention is one of four types of linkbacks, but was designed to be simpler than the XML-RPC protocol that pingback relies upon, by instead only using HTTP and x-www-urlencoded content. Beyond previous linkback protocols, Webmention also specifies protocol details for when a page that is the source of a link is deleted, or updated with new links or removal of existing links. See also ...
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Linkback
A linkback is a method for Web authors to obtain notifications when other authors link to one of their documents. This enables authors to keep track of who is linking to, or referring to, their articles. The four methods ( refback, trackback, pingback and webmention) differ in how they accomplish this task. Overview "Linkback" is the generalized term used to reference four methods of communication between websites. While sometimes confused with one another, linkbacks and backlinks are not the same type of entity. A backlink is what the person referring to a page creates while a linkback is what the publisher of the page being referred to receives. Any of the four terms—linkback, trackback, pingback, or (rarely) refback—might also refer colloquially to items within a section upon the linked page that display the received notifications, usually along with a reciprocal link; trackback is used most often for this purpose. Also, the word trackback is often used colloquially to ...
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Refback
A refback is one of four types of linkbacks, methods for Web authors to request notification when somebody links to one of their documents. This enables authors to keep track of who is linking to, or referring to their articles. A Refback is simply the usage of the HTTP referrer header to discover incoming links. Whenever a browser traverses an incoming link from Site A (originator) to Site B (receptor) the browser will send a referrer value indicating the URL from where the user came. Site B might publish a link to Site A after visiting Site A and extracting relevant information from Site A such as the title, meta information, the link text, and so on. Refback only requires Site B to be Refback enabled in order to establish this communication. Refback requires Site A to physically link to Site B. Refback also requires browsers to traverse the links. As of March 2021, this will only work if the originator site explicitly sets the referrer policy to ''no-referrer-when-downgrade ...
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Pingback
A pingback is one of four types of linkback methods for Web authors to request notification when somebody links to one of their documents. This enables authors to keep track of who is linking to, or referring to their articles. Some weblog software and content management systems, such as WordPress, Movable Type, Serendipity, and Telligent Community, support automatic pingbacks where all the links in a published article can be pinged when the article is published. Other content management systems, such as Drupal and Joomla, support pingbacks through the use of addons or extensions. Essentially, a pingback is an XML-RPC request (not to be confused with an ICMP ping) sent from Site A to Site B, when an author of the blog at Site A writes a post that links to Site B. The request includes the URI of the linking page. When Site B receives the notification signal, it automatically goes back to Site A checking for the existence of a live incoming link. If that link exists, the pingb ...
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Spam In Blogs
Spam in blogs (also known as blog spam, comment spam, or social spam) is a form of spamdexing which utilizes internet sites that allow content to be publicly posted, in order to artificially inflate their website ranking by linking back (also referred to as backlinking) to their web pages. Backlinking helps search algorithms determine the popularity of a web page, which plays a major role for search engines like Google and Microsoft Bing to decide a web page ranking on a certain search query. This helps the spammer's website to list ahead of other sites for certain searches, which helps them to increase the number of visitors to their website. It may be done by posting random comments on other blog websites (usually by an automated process), or by copying other websites' content and using it on free-to-use publishing services like Blogger and WordPress or publicly accessible wikis, digital guest books, and internet forums. Note that ''blog spam'' also has another meaning, spe ...
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Blogging Software
A blog (a Clipping (morphology), truncation of "weblog") is an informational website consisting of discrete, often informal diary-style text entries also known as posts. Posts are typically displayed in Reverse chronology, reverse chronological order so that the most recent post appears first, at the top of the web page. In the 2000s, blogs were often the work of a single individual, occasionally of a small group, and often covered a single subject or topic. In the 2010s, multi-author blogs (MABs) emerged, featuring the writing of multiple authors and sometimes professionally Editing, edited. MABs from newspapers, other News media, media outlets, universities, think tanks, advocacy groups, and similar institutions account for an increasing quantity of blog Web traffic, traffic. The rise of Twitter and other "microblogging" systems helps integrate MABs and single-author blogs into the news media. ''Blog'' can also be used as a verb, meaning ''to maintain or add content to a blog ...
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Sping
Sping is short for "spam ping", and is related to pings from blogs using trackbacks, called trackback spam. Pings are messages sent from blog and publishing tools to a centralized network service (a ping server) providing notification of newly published posts or content. Spings, or ping spam, are pings that are sent from spam blogs, or are sometimes multiple pings in a short interval from a legitimate source, often tens or hundreds per minute, due to misconfigured software, or a wish to make the content coming from the source appear fresh. Spings, like spam blogs, are increasingly problematic for the blogging community. Estimates from Weblogs.com and Matt Mullenweg's Ping-o-Matic! service have put the sping rate—the percentage of pings that are sent from spam blogs—well above 50%. A study commissioned by Ebiquity Group and conducted by the University of Maryland in 2006 confirmed that these numbers are around 75%. Since then, growth in sping has slowed, such that the portion ...
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Search Engine Optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid search traffic (usually referred to as "Organic search, organic" results) rather than direct traffic, referral traffic, social media traffic, or Online advertising, paid traffic. Unpaid search engine traffic may originate from a variety of kinds of searches, including image search, video search, academic databases and search engines, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine results, what people search for, the actual search queries or Keyword research, keywords typed into search engines, and which search engines are preferred by a target audience. SEO is performed because a website will receive more visito ...
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Referer
In HTTP, "" (a misspelling of "Referrer") is an optional HTTP header field that identifies the address of the web page (i.e., the URI or IRI) from which the resource has been requested. By checking the referrer, the server providing the new web page can see where the request originated. In the most common situation, this means that when a user clicks a hyperlink in a web browser, causing the browser to send a request to the server holding the destination web page, the request may include the field, which indicates the last page the user was on (the one where they clicked the link). Web sites and web servers log the content of the received field to identify the web page from which the user followed a link, for promotional or statistical purposes. This entails a loss of privacy for the user and may introduce a security risk. To mitigate security risks, browsers have been steadily reducing the amount of information sent in Referer. As of March 2021, by default Chrome, Chromium-ba ...
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Xmlrpc
XML-RPC is a remote procedure call (RPC) protocol which uses XML to encode its calls and HTTP as a transport mechanism.Simon St. Laurent, Joe Johnston, Edd Dumbill. (June 2001) ''Programming Web Services with XML-RPC.'' O'Reilly. First Edition. History The XML-RPC protocol was created in 1998 by Dave Winer of UserLand Software and Microsoft, with Microsoft seeing the protocol as an essential part of scaling up its efforts in business-to-business e-commerce. As new functionality was introduced, the standard evolved into what is now SOAP. UserLand supported XML-RPC from version 5.1 of its Frontier web content management system, released in June 1998. XML-RPC's idea of a human-readable-and-writable, script-parsable standard for HTTP-based requests and responses has also been implemented in competing specifications such as Allaire's Web Distributed Data Exchange (WDDX) and webMethod's Web Interface Definition Language (WIDL). Prior art wrapping COM, CORBA, and Java RMI objects ...
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