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Social And Behavior Change Communication
Social and behavior change communication (SBCC), often also only "BCC" or "Communication for Development (C4D)" is an interactive process of any intervention with individuals, group or community (as integrated with an overall program) to develop communication strategies to promote positive behaviors which are appropriate to their settings and thereby solving the world's most pressing health problems. This in turn provides a supportive environment which will enable people to initiate, sustain and maintain positive and desirable behavior outcomes. SBCC is the strategic use of communication to promote positive health outcomes, based on proven theories and models of behavior change. SBCC employs a systematic process beginning with formative research and behavior analysis, followed by communication planning, implementation, and monitoring and evaluation. Audiences are carefully segmented, messages and materials are pre-tested, and mass media (which include radio, television, billboard ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Behavior Intervention By Using Images
Behavior (American English) or behaviour (British English) is the range of actions and mannerisms made by individuals, organisms, systems or artificial entities in some environment. These systems can include other systems or organisms as well as the inanimate physical environment. It is the computed response of the system or organism to various stimuli or inputs, whether internal or external, conscious or subconscious, overt or covert, and voluntary or involuntary. Taking a behavior informatics perspective, a behavior consists of actor, operation, interactions, and their properties. This can be represented as a behavior vector. Models Biology Although disagreement exists as to how to precisely define behavior in a biological context, one common interpretation based on a meta-analysis of scientific literature states that "behavior is the internally coordinated responses (actions or inactions) of whole living organisms (individuals or groups) to internal and/or external stim ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Community Mobilization
Community mobilization is an attempt to bring both human and non-human resources together to undertake developmental activities in order to achieve sustainable development. Process Community mobilization is a process through which action is stimulated by a community itself, or by others, that is planned, carried out, and evaluated by a community's individuals, groups, and organizations on a participatory and sustained basis to improve the health, hygiene and education levels so as to enhance the overall standard of living in the community. A group of people have transcended their differences to meet on equal terms in order to facilitate a participatory decision-making process. In other words, it can be viewed as a process which begins a dialogue among members of the community to determine who, what, and how issues are decided, and also to provide an avenue for everyone to participate in decisions that affect their lives. Requirements Community mobilization needs many analyt ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Johns Hopkins University Center For Communication Programs
The Johns Hopkins Center for Communication Programs (CCP) was founded over 30 years ago by Phyllis Tilson Piotrow as a part the Johns Hopkins Bloomberg School of Public Health's department of Health, Behavior, and Society and is located in Baltimore, Maryland, United States. CCP's goal is to advance the science of communication in order to improve health outcomes and save lives through programs such as knowledge management, social and behavior change communication, training and capacity building, strategic advocacy, Entertainment-Education and research and evaluation. The Center for Communication Programs works in over 60 countries, like Angola, Bangladesh, Botswana, Côte d'Ivoire, Nigeria ( Centre for Communication Programs Nigeria), and Ethiopia. CCP aims to improve a span of health issues such as HIV/AIDS, malaria, reproductive health, family planning, water and sanitation, tobacco control, nutrition, avian and pandemic influenza, maternal and child health, and gender. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Entertainment-Education
Entertainment-Education (EE) is a communication strategy that aims to alleviate a social issue or educate the public through a custom-tailored piece of entertainment. It is defined by a set of techniques and methodologies which all aim to use various levels of mass media to communicate social and behavior change. On the impact-entertainment spectrum, EE is balanced between social impact entertainment (SIE) and social and behavior change communication (SBCC). The primary distinction that can be drawn to SIE is that in Entertainment-Education, the "impact issue" usually comes first; the characters and story are built around the issue. In SIE, the story usually originates projects, and impact issues are woven into or extracted out of an existing narrative. As of 2009, Entertainment-Education is defined as: ''"a theory-based communication process for purposefully embedding educational and social issues in the creation, production, processing and dissemination process of an entertainm ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Design For Behaviour Change
Behavioural design is a sub-category of design, which is concerned with how design can shape, or be used to influence human behaviour.Lockton, D., Harrison, D., Stanton, N.A. (2010)The Design with Intent Method: a design tool for influencing user behaviour ''Applied Ergonomics'', 41 (3), 382-392.Niedderer, K., Mackrill, J., Clune, S., Lockton, D., Ludden, G., Morris, A., Cain, R., Gardiner, E., Gutteridge, R., Evans, M., Hekkert, P. (2014). ''Creating Sustainable Innovation through Design for Behaviour Change: Full Project Report.'' University of Wolverhampton & Project Partners. All approaches of design for behaviour change acknowledge that artifacts have an important influence on human behaviour and/or behavioural decisions. They strongly draw on theories of behavioural change, including the division into personal, behavioural, and environmental characteristics as drivers for behaviour change. Areas in which design for behaviour change has been most commonly applied include hea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Behavior Change Method
A behavior change method, or behavior change technique, is a theory-based method for changing one or several determinants of behavior such as a person's attitude or self-efficacy. Such behavior change methods are used in behavior change interventions. Although of course attempts to influence people's attitude and other psychological determinants were much older, especially the definition developed in the late nineties yielded useful insights,Bartholomew, L.K., Parcel, G.S. & Kok, G., 1998. Intervention Mapping: a process for designing theory- and evidence-based health education programs. 'Health Education & Behavior', 25, 545-563. in particular four important benefits: # It developed a generic, abstract vocabulary that facilitated discussion of the active ingredients of an intervention # It emphasized the distinction between behavior change methods and practical applications of these methods # It included the concept of 'parameters for effectiveness', important conditions for effe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Attitude Change
Attitudes are associated beliefs and behaviors towards some object. They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs—when two attitudes or attitude and behavior conflict. Attitudes and attitude objects are functions of affective and cognitive components. It has been suggested that the inter-structural composition of an associative network can be altered by the activation of a single node. Thus, by activating an affective or emotional node, attitude change may be possible, though affective and cognitive components tend to be intertwined.Eagly, A., & Chaiken, S. (1995). Attitude strength, attitude structure and resistance to change. In R. Petty and J. Kosnik (Eds.), Attitude Strength. (pp. 413–432). Mahwah, NJ: Erlbaum. Bases There are three bases for attitude change: compliance, identif ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Community Mobilization
Community mobilization is an attempt to bring both human and non-human resources together to undertake developmental activities in order to achieve sustainable development. Process Community mobilization is a process through which action is stimulated by a community itself, or by others, that is planned, carried out, and evaluated by a community's individuals, groups, and organizations on a participatory and sustained basis to improve the health, hygiene and education levels so as to enhance the overall standard of living in the community. A group of people have transcended their differences to meet on equal terms in order to facilitate a participatory decision-making process. In other words, it can be viewed as a process which begins a dialogue among members of the community to determine who, what, and how issues are decided, and also to provide an avenue for everyone to participate in decisions that affect their lives. Requirements Community mobilization needs many analyt ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sustainable Behaviour
Specific definitions of sustainability are difficult to agree on and have varied in the literature and over time. The concept of sustainability can be used to guide decisions at the global, national, and individual levels (e.g. sustainable living). Sustainability is commonly described as having three dimensions (also called pillars): environmental, economic, and social. Many publications state that the environmental dimension (also called "planetary integrity" or "ecological integrity") is the most important, and, in everyday usage, "sustainability" is often focused on countering major environmental problems, such as climate change, loss of biodiversity, loss of ecosystem services, land degradation, and air and water pollution. Humanity is now exceeding several "planetary boundaries". A closely related concept is that of sustainable development, and the terms are often used synonymously. However, UNESCO distinguishes the two thus: "''Sustainability'' is often thought of as a long ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Marketing
Social marketing is a marketing approach which focuses on influencing behavior with the primary goal of achieving "common good." It utilizes the elements of commercial marketing and applies them to social concepts. However, to see social marketing as only the use of standard commercial marketing practices to achieve non-commercial goals is an oversimplified view. Social marketing has existed for some time, but has only started becoming a common term in recent decades. It was originally done using newspapers and billboards and has adapted to the modern world in many of the same ways commercial marketing has. The most common use of social marketing in today's society is through social media. Traditional commercial marketing aims are primarily financial, though they can have positive social effects as well. In the context of public health, social marketing would promote general health, raise awareness and induce changes in behavior. Social marketing is described as having "two ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
SBCC Summit 2018 Crowd In Nusa Dua, Indonesia
SBCC may refer to: Communication * Social and Behavior Change Communication Construction * State Building Code Council, Washington State Geography *Santa Barbara City College * Campo de Provas Brigadeiro Velloso, a military base in Pará, Brazil **Cachimbo Airport, the airport at the base Medicine *Superficial Basal cell carcinoma Basal-cell carcinoma (BCC), also known as basal-cell cancer, is the most common type of skin cancer. It often appears as a painless raised area of skin, which may be shiny with small blood vessels running over it. It may also present as a raise ... (sBcc) {{disambig ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
SBCC Summit In Bali 2018
SBCC may refer to: Communication * Social and Behavior Change Communication Construction * State Building Code Council, Washington State Geography *Santa Barbara City College * Campo de Provas Brigadeiro Velloso, a military base in Pará, Brazil **Cachimbo Airport, the airport at the base Medicine *Superficial Basal cell carcinoma Basal-cell carcinoma (BCC), also known as basal-cell cancer, is the most common type of skin cancer. It often appears as a painless raised area of skin, which may be shiny with small blood vessels running over it. It may also present as a raise ... (sBcc) {{disambig ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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