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Reasoned Action Approach
The reasoned action approach (RAA) is an integrative framework for the prediction (and change) of human social behavior. The reasoned action approach states that attitudes towards the behavior, perceived norms, and perceived behavioral control determine people's intentions, while people's intentions predict their behaviors. __TOC__ History The reasoned action approach is the latest version of the theoretical ideas of Martin Fishbein and Icek Ajzen, following the earlier theory of reasoned action and the theory of planned behavior. Those theoretical ideas have resulted in over a thousand empirical studies in behavioral science journals. The RAA originally came from Jacqueline Eccels' Expectancy-value theory. Later Martin Fishbein and Icek Ajzen extended Expectancy-value theory into the theory of reasoned action (TRA) by adding the element of intention. Then, they took the element of intention into account and created the theory of planned behavior. And the RAA iteration brings ...
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Social Behavior
Social behavior is behavior among two or more organisms within the same species, and encompasses any behavior in which one member affects the other. This is due to an interaction among those members. Social behavior can be seen as similar to an exchange of goods, with the expectation that when you give, you will receive the same. This behavior can be affected by both the qualities of the individual and the environmental (situational) factors. Therefore, social behavior arises as a result of an interaction between the two—the organism and its environment. This means that, in regards to humans, social behavior can be determined by both the individual characteristics of the person, and the situation they are in. A major aspect of social behavior is communication, which is the basis for survival and reproduction. Social behavior is said to be determined by two different processes, that can either work together or oppose one another. The dual-systems model of reflective and impulsi ...
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Self-efficacy
In psychology, self-efficacy is an individual's belief in their capacity to act in the ways necessary to reach specific goals. The concept was originally proposed by the psychologist Albert Bandura. Self-efficacy affects every area of human endeavor. By determining the beliefs a person holds regarding their power to affect situations, self-efficacy strongly influences both the power a person actually has to face challenges competently and the choices a person is most likely to make. These effects are particularly apparent, and compelling, with regard to investment behaviors such as in health, education, and agriculture. A strong sense of self-efficacy promotes human accomplishment and personal well-being. A person with high self-efficacy views challenges as things that are supposed to be mastered rather than threats to avoid. These people are able to recover from failure faster and are more likely to attribute failure to a lack of effort. They approach threatening situations ...
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Behavior Change Method
A behavior change method, or behavior change technique, is a theory-based method for changing one or several determinants of behavior such as a person's attitude or self-efficacy. Such behavior change methods are used in behavior change interventions. Although of course attempts to influence people's attitude and other psychological determinants were much older, especially the definition developed in the late nineties yielded useful insights,Bartholomew, L.K., Parcel, G.S. & Kok, G., 1998. Intervention Mapping: a process for designing theory- and evidence-based health education programs. 'Health Education & Behavior', 25, 545-563. in particular four important benefits: # It developed a generic, abstract vocabulary that facilitated discussion of the active ingredients of an intervention # It emphasized the distinction between behavior change methods and practical applications of these methods # It included the concept of 'parameters for effectiveness', important conditions for effe ...
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Behavior Change (public Health)
Behavior change, in context of public health, refers to efforts put in place to change people's personal habits and attitudes, to prevent disease. Behavior change in public health can take place at several levels and is known as social and behavior change (SBC). More and more, efforts focus on prevention of disease to save healthcare care costs. This is particularly important in low and middle income countries, where supply side health interventions have come under increased scrutiny because of the cost. Aims The 3-4-50 concept outlines that there are 3 behaviors (poor diet, little to no physical activity, and smoking), that lead to four diseases (heart disease/stroke, diabetes, cancer, pulmonary disease), that account for 50% of deaths worldwide. This is why so much emphasis in public health interventions have been on changing behaviors or intervening early on to decrease the negative impacts that come with these behaviors. With successful intervention, there is the possibility ...
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Social And Behavior Change Communication
Social and behavior change communication (SBCC), often also only "BCC" or "Communication for Development (C4D)" is an interactive process of any intervention with individuals, group or community (as integrated with an overall program) to develop communication strategies to promote positive behaviors which are appropriate to their settings and thereby solving the world's most pressing health problems. This in turn provides a supportive environment which will enable people to initiate, sustain and maintain positive and desirable behavior outcomes. SBCC is the strategic use of communication to promote positive health outcomes, based on proven theories and models of behavior change. SBCC employs a systematic process beginning with formative research and behavior analysis, followed by communication planning, implementation, and monitoring and evaluation. Audiences are carefully segmented, messages and materials are pre-tested, and mass media (which include radio, television, billboard ...
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Health Promotion
Health promotion is, as stated in the 1986 World Health Organization (WHO) Ottawa Charter for Health Promotion, the "process of enabling people to increase control over, and to improve their health." Scope The WHO's 1986 Ottawa Charter for Health Promotion and then the 2005 Bangkok Charter for Health Promotion in a Globalized World defines health promotion as "the process of enabling people to increase control over their health and its determinants, and thereby improve their health".Participants at the 1st Global Conference on Health Promotion in Ottawa, Canada, Geneva, Switzerland: World Health Organization, 1986. Accessed 2021 Sept 15. Health promotion involves public policy that addresses health determinants such as income, housing, food security, employment, and quality working conditions. More recent work has used the term Health in All Policies (HiAP) to refer to the actions that incorporate health into all public policies. Health promotion is aligned with health equity ...
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Family Planning
Family planning is the consideration of the number of children a person wishes to have, including the choice to have no children, and the age at which they wish to have them. Things that may play a role on family planning decisions include marital situation, career or work considerations, financial situations. If sexually active, family planning may involve the use of contraception and other techniques to control the timing of reproduction. Family planning has been of practice since the 16th century by the people of Djenné in West Africa, when physicians advised women to space their births at three-year intervals. Others aspects of family planning aside from contraception include sex education, prevention and management of sexually transmitted infections, pre-conception counseling and management, and infertility management.World Health Organization. (n.d.)Sexual and Reproductive Health Retrieved on 30 October 2019. Family planning, as defined by the United Nations and the W ...
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Theory Of Reasoned Action
The theory of reasoned action (TRA or ToRA) aims to explain the relationship between attitudes and behaviors within human action. It is mainly used to predict how individuals will behave based on their pre-existing attitudes and behavioral intentions. An individual's decision to engage in a particular behavior is based on the outcomes the individual expects will come as a result of performing the behavior. Developed by Martin Fishbein and Icek Ajzen in 1967, the theory derived from previous research in social psychology, persuasion models, and attitude theories. Fishbein's theories suggested a relationship between attitude and behaviors (the A-B relationship). However, critics estimated that attitude theories were not proving to be good indicators of human behavior. The TRA was later revised and expanded by the two theorists in the following decades to overcome any discrepancies in the A-B relationship with the theory of planned behavior (TPB) and reasoned action approach (RAA). T ...
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Theory Of Planned Behavior
The theory of planned behavior (TPB) is a psychological theory that links beliefs to behavior. The theory maintains that three core components, namely, attitude, subjective norms, and perceived behavioral control, together shape an individual's behavioral intentions. In turn, a tenet of TPB is that behavioral intention is the most proximal determinant of human social behavior. The theory was elaborated by Icek Ajzen for the purpose of improving the predictive power of the theory of reasoned action (TRA). Ajzen's idea was to include perceived behavioral control in TPB. Perceived behavior control was not a component of TRA. TPB has been applied to studies of the relations among beliefs, attitudes, behavioral intentions, and behaviors in various human domains. These domains include, but are not limited to, advertising, public relations, advertising campaigns, healthcare, sport management, and sustainability. History Extension from the theory of reasoned action Icek Ajzen ...
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Behavioural Change Theories
Behavioural change theories are attempts to explain why human behaviours change. These theories cite environmental, personal, and behavioural characteristics as the major factors in behavioural determination. In recent years, there has been increased interest in the application of these theories in the areas of health, education, criminology, energy and international development with the hope that understanding behavioural change will improve the services offered in these areas. Some scholars have recently introduced a distinction between models of behavior and theories of change. Whereas models of behavior are more diagnostic and geared towards understanding the psychological factors that explain or predict a specific behavior, theories of change are more process-oriented and generally aimed at changing a given behavior. Thus, from this perspective, understanding and changing behavior are two separate but complementary lines of scientific investigation. General theories and mode ...
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Martin Fishbein
Martin Fishbein (March 2, 1936 Brooklyn, New York - November 27, 2009 London)Ajzen, I. (2010). Martin Fishbein (1936–2009). American Psychologist, 65(4), 296. https://doi.org/10.1037/a0019275 was a social psychologist, considered influential, and active AIDS prevention. He had been director of the health communication program at the University of Pennsylvania Public Policy Center of the Annenberg School for Communication. Biography Raised in Jamaica, Queens, Fishbein earned a bachelor's degree from Reed College and a doctorate in psychology from the University of California, Los Angeles before he joined the University of Illinois faculty in 1961. Fishbein is considered to have pioneered the Reasoned action approach which “has emerged as the dominant conceptual framework for predicting, explaining, and changing human social behavior.” Career While at the University of Illinois in 1975, he and Icek Ajzen coauthored ''Belief, Attitude, Intention and Behavior.'' He went on ...
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Autonomy
In developmental psychology and moral, political, and bioethical philosophy, autonomy, from , ''autonomos'', from αὐτο- ''auto-'' "self" and νόμος ''nomos'', "law", hence when combined understood to mean "one who gives oneself one's own law" is the capacity to make an informed, uncoerced decision. Autonomous organizations or institutions are independent or self-governing. Autonomy can also be defined from a human resources perspective, where it denotes a (relatively high) level of discretion granted to an employee in his or her work. In such cases, autonomy is known to generally increase job satisfaction. Self-actualized individuals are thought to operate autonomously of external expectations. In a medical context, respect for a patient's personal autonomy is considered one of many fundamental ethical principles in medicine. Sociology In the sociology of knowledge, a controversy over the boundaries of autonomy inhibited analysis of any concept beyond relative ...
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