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Republic TV TRP Manipulation Scam
The TRP manipulation scam of 2020 involved the alleged inflation by some television channels of their viewership ratings. The investigation was based on a complaint filed with the Mumbai Police. The 70% revenue for television channels coming from advertising highlights the importance of Target Rating Point (TRP) for television channels. History In October 2020, Mumbai Police announced that they had received complaints of channels fraudulently inflating their ratings. An investigation was launched into Republic TV's viewership ratings. Fakt Marathi, and Box Cinema TV were also charged in the FIR. The police conducted an audit into the accounts of the ARG Outlier Media Pvt Ltd (owner of Republic TV and Republic Bharat). It showed that the TRPs and viewership of its Hindi channel, Republic Bharat, were high from the first month of its launch in 2016. The police alleged that the channel inflated its ratings by bribing low-income individuals, including people who did not comprehen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mumbai Police
The Greater Mumbai Police (Marathi language, Marathi: बृहन्मुंबई पोलीस, IAST: ''Brihanmumbaī Pulīs'', formerly ''Bombay City Police'') is the Police, police department of the city of Mumbai, Maharashtra. It is a city police commissionerate under the Maharashtra Police and has the primary responsibilities of law enforcement in the city of Mumbai and its surrounding areas. The force's motto is ' (, English: "To protect Good and to destroy Evil"). It is headed by a Commissioner of Police (CP), an officer of the Indian Police Service. The force is divided into 12 police districts, called zones, each headed by a Deputy Commissioner of Police (DCP), further subdivided into 94 police stations. History Early history From 1534 until 1661, Mumbai (then known as Bombay) was History of Bombay under Portuguese rule (1534–1661), under Portuguese colonial rule. The Portuguese India, Portuguese authorities in Mumbai established a police station in 1661, the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
India Today (TV Channel)
India Today is a 24-hour English language television news channel based in Noida, Uttar Pradesh that carries news, current affairs and business programming in India. The channel is owned by TV Today Network Ltd, which is a part of Living Media. History The channel was launched in 2003 as a sister channel of the Hindi Aaj Tak news channel. It is one of the four news channels from the TV Today Network stable, the others being Aaj Tak, Tez and Delhi Aaj Tak. Alok Verma was brought in as the Executive Producer to successfully launch TV Today group's foray into the English news channel category. It aired and produced the animated political cartoon "So Sorry"; each episode satirises recent events in the news featuring extremely dramatised versions of said events and hyper-caricaturized versions of political figures including Narendra Modi, Xi Jinping and Joe Biden. In September 2015, media watchers flagged the channel for unethical use of footage and sexist content. In Octobe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mass Media Issues
Mass is an intrinsic property of a body. It was traditionally believed to be related to the quantity of matter in a body, until the discovery of the atom and particle physics. It was found that different atoms and different elementary particles, theoretically with the same amount of matter, have nonetheless different masses. Mass in modern physics has multiple definitions which are conceptually distinct, but physically equivalent. Mass can be experimentally defined as a measure of the body's inertia, meaning the resistance to acceleration (change of velocity) when a net force is applied. The object's mass also determines the strength of its gravitational attraction to other bodies. The SI base unit of mass is the kilogram (kg). In physics, mass is not the same as weight, even though mass is often determined by measuring the object's weight using a spring scale, rather than balance scale comparing it directly with known masses. An object on the Moon would weigh less than it ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television Controversies In India
Television (TV) is a telecommunications, telecommunication media (communication), medium for transmitting moving images and sound. Additionally, the term can refer to a physical television set rather than the medium of signal transmission, transmission. Television is a mass media, mass medium for advertising, entertainment, news, and sports. The medium is capable of more than "radio broadcasting", which refers to an audio signal sent to radio receivers. Television became available in crude experimental forms in the 1920s, but only after several years of further development was the new technology marketed to consumers. After World War II, an improved form of black-and-white television broadcasting became popular in the United Kingdom and the United States, and television sets became commonplace in homes, businesses, and institutions. During the 1950s, television was the primary medium for influencing public opinion.Diggs-Brown, Barbara (2011''Strategic Public Relations: Audi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mass Media Regulation
Mass media regulations or simply media regulations are a form of media policy with rules enforced by the jurisdiction of law. Guidelines for mass media use differ across the world. This regulation, via law, rules or procedures, can have various goals, for example intervention to protect a stated "public interest", or encouraging competition and an effective media market, or establishing common technical standards. The principal targets of mass media regulation are the press, radio and television, but may also include film, recorded music, cable, satellite, storage and distribution technology (discs, tapes etc.), the internet, mobile phones etc. It includes the regulation of independent media. Content regulation The transmission of content and intellectual property have attracted attention and regulation from authorities worldwide, due to the memetic nature and possible social impact of content sharing. The regulation of content may take the form of selective censorship of work ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mass Media Industry
Mass is an intrinsic property of a body. It was traditionally believed to be related to the quantity of matter in a body, until the discovery of the atom and particle physics. It was found that different atoms and different elementary particles, theoretically with the same amount of matter, have nonetheless different masses. Mass in modern physics has multiple definitions which are conceptually distinct, but physically equivalent. Mass can be experimentally defined as a measure of the body's inertia, meaning the resistance to acceleration (change of velocity) when a net force is applied. The object's mass also determines the strength of its gravitational attraction to other bodies. The SI base unit of mass is the kilogram (kg). In physics, mass is not the same as weight, even though mass is often determined by measuring the object's weight using a spring scale, rather than balance scale comparing it directly with known masses. An object on the Moon would weigh less tha ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reach (advertising)
In advertising and media analysis, reach (or cumulative audience, cumulative reach, net audience, net reach, net unduplicated audience, or unduplicated audience) refers to the total number of different people or households exposed, at least once, to a medium during a given period. Reach should not be confused with the number of people who will actually be exposed to and consume the advertising, though. It is just the number of people who are exposed to the medium and therefore have an opportunity to see or hear the ad or commercial. Reach may be stated either as an absolute number, or as a fraction of a given population (for instance, "TV households", "men", or "those aged 25–35"). Definition For any given viewer, they have been "reached" by the work if they have viewed it at all (or a specified amount) during the specified period. Multiple viewings by a single member of the audience in the cited period do not increase reach; however, media people use the term effective reach ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gross Rating Point
In advertising, a gross rating point (GRP) measures the size of an audience that an advertisement impacts. GRPs help answer ''how often'' "must someone see it before they can readily recall it" and "how many times" does it take before the desired outcome occurs. Overview Gross rating points are a measure of the impact by a campaign using a specific Media (communication), medium or schedule. It quantifies Cost per impression, impressions as a percentage of the target population, multiplied by Frequency (marketing), frequency. This percentage may be greater, or in fact much greater, than 100. Target rating points express the same concept, but with regard to a more narrowly defined target audience.Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.'' Upper Saddle River, New Jersey: Pearson Education, Inc. . The Marketing Accountability Standards Board (MASB) endorses the definiti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Frequency (marketing)
In marketing and advertising, frequency refers to the number of times a target audience is exposed to a particular message or advertisement within a given time frame. This concept is a fundamental element of marketing communication strategies, aiming to enhance brand recall, create awareness, and influence consumer behavior through repeated exposure. From an audience perspective, Philip H. Dougherty says frequency can be interpreted as "how often consumers must see it before they can readily recall it and how many times it must be seen before attitudes are altered." For a business, increased frequency is generally desirable. Some studies have shown that audiences respond more favorably from repeated exposures to advertisements (i.e., increased frequency). Moreover, to maximize return on ad spend (ROAS), some research suggests the repeat of exposures should be spread out (once-a-week) versus multiple times in a short-time period (multiple times in a day), in order not to overwh ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Supreme Court Of India
The Supreme Court of India is the supreme judiciary of India, judicial authority and the supreme court, highest court of the Republic of India. It is the final Appellate court, court of appeal for all civil and criminal cases in India. It also has the power of Judicial review in India, judicial review. The Supreme Court, which consists of the Chief Justice of India and a maximum of fellow 33 judges, has extensive powers in the form of original jurisdiction, original, appellate jurisdiction, appellate and Advisory opinion, advisory jurisdictions. As the apex constitutional court, it takes up appeals primarily against verdicts of the List of High Courts of India, High Courts of various states and tribunals. As an advisory court, it hears matters which are referred by the President of India#Judicial powers, president of India. Under judicial review, the court invalidates both ordinary laws as well as Amendment of the Constitution of India, constitutional amendments as per the basi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bombay High Court
The High Court of Bombay is the High courts of India, high court of the States and union territories of India, states of Maharashtra and Goa in India, and the union territory of Dadra and Nagar Haveli and Daman and Diu. It is seated primarily at Mumbai (also known as Bombay), and is one of the oldest high courts in India. The High Court has circuit benches at Nagpur and Aurangabad in Maharashtra and at Porvorim in Goa. The first Chief Justice of India, Chief Justice, the Attorney General of India, Attorney General and the Solicitor General of India, Solicitor General of independent India were from this court. Since Independence of India, India's independence, 22 judges from this court have been elevated to the Supreme Court of India, Supreme Court and 8 have been appointed to the office of Chief Justice of India. The court has original jurisdiction in addition to its appellate jurisdiction. Judgments issued by this court can be appealed only to the Supreme Court of India. The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
