Online Advertising In China
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Online Advertising In China
Online advertising in China reached 20.61 billion Chinese yuan in 2009, up 21.2% from 2008. Internet users According to Internet World Stats, China's online shopping population reached 8% of the total Chinese population in 2009, and the number of Internet users in China reached 485 million in June 2011. They spend 1 billion hours online each day and the number will double to 2 billion by 2015. China's online shopping population is estimated to increase to 19% of the total population by 2012. Search engine advertising The key players in China's search engine advertising are Tencent, Soso, Baidu, Sogou, Google, Bing, and Yahoo! China.AM Mind Power Solutions, Oct 2011, P.49 Tencent became the top choice for search engine advertising in China. Tencent's advertising platform is in Chinese. References {{China topics China Advertising Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Adv ...
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Chinese Yuan
The renminbi ( ; currency symbol, symbol: Yen and yuan sign, ¥; ISO 4217, ISO code: CNY; abbreviation: RMB), also known as the Chinese yuan, is the official currency of the China, People's Republic of China. The renminbi is issued by the People's Bank of China, the Central bank, monetary authority of China. It is the world's Template:Most traded currencies, fifth-most-traded currency as of April 2022. The Yuan (currency), yuan () is the basic unit of the renminbi. One yuan is divided into 10 Jiao (currency), jiao (), and the jiao is further subdivided into 10 Fen (currency), fen (). The word ''yuan'' is widely used to refer to the Chinese currency generally, especially in international contexts. Valuation Until 2005, the value of the renminbi was Fixed exchange-rate system, pegged to the United States dollar, US dollar. As China pursued its Chinese economic reform, transition from planned economy, central planning to a market economy and increased its participation in foreign ...
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Online Shopping
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers. customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones. Online stores that evoke the physical analogy of buying products or services at a regular "brick-and-mortar" retailer or shopping center follow a process called business-to-consumer (B2C) online shopping. When an online store is set up to enable businesses to buy from another business, the process is instead called business-to-business (B2B) online shopping. A typical online store enables the customer to browse t ...
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Chinese Population
The People's Republic of China is the second most-populous country in the world with a population exceeding 1.4 billion, only surpassed by India. Historically, China has always been one of the nation-states with the most population. China has an enormous population with a relatively small youth component, partially a result of China's one-child policy that was implemented from 1979 until 2015, which limited urban families to one offspring and rural families to two. , Chinese state media reported the country's total fertility rate to be 1.09. China was the world's most populous country from at least 1950 until being surpassed by India in 2023. By one estimate, in 2024 China's population stood at about 1.408 billion, down from the 1.412 billion recorded in the 2020 census. According to the 2020 census, 91.11% of the population was Han Chinese, and 8.89% were minorities. China's population growth rate is -0.10%. China conducted its sixth national population census in 2 ...
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China
China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after India, representing 17.4% of the world population. China spans the equivalent of five time zones and Borders of China, borders fourteen countries by land across an area of nearly , making it the list of countries and dependencies by area, third-largest country by land area. The country is divided into 33 Province-level divisions of China, province-level divisions: 22 provinces of China, provinces, 5 autonomous regions of China, autonomous regions, 4 direct-administered municipalities of China, municipalities, and 2 semi-autonomous special administrative regions. Beijing is the country's capital, while Shanghai is List of cities in China by population, its most populous city by urban area and largest financial center. Considered one of six ...
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Search Engine
A search engine is a software system that provides hyperlinks to web pages, and other relevant information on World Wide Web, the Web in response to a user's web query, query. The user enters a query in a web browser or a mobile app, and the search engine results page, search results are typically presented as a list of hyperlinks accompanied by textual summaries and images. Users also have the option of limiting a search to specific types of results, such as images, videos, or news. For a search provider, its software engine, engine is part of a distributed computing system that can encompass many data centers throughout the world. The speed and accuracy of an engine's response to a query are based on a complex system of Search engine indexing, indexing that is continuously updated by automated web crawlers. This can include data mining the Computer file, files and databases stored on web servers, although some content is deep web, not accessible to crawlers. There have been ma ...
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Tencent
Tencent Holdings Ltd. ( zh, s=腾讯, p=Téngxùn) is a Chinese Multinational corporation, multinational technology Conglomerate (company), conglomerate and holding company headquartered in Shenzhen. It is one of the highest grossing multimedia companies in the world based on revenue. It is also the world's largest company in the video game industry based on its equity investments. Founded in 1998, its subsidiaries globally market various Internet-related services and products, including in entertainment, Artificial intelligence industry in China, artificial intelligence, and other technology. Its twin-skyscraper headquarters, Tencent Binhai Mansion, Tencent Seafront Towers (also known as Tencent Binhai Mansion) are based in the Nanshan District, Shenzhen, Nanshan District of Shenzhen. In December 2023, architect Büro Ole Scheeren unveiled the latest helix-inspired design of Tencent's new global headquarters in Shenzhen. Known as Tencent Helix, it will accommodate more than 2 ...
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Soso
Soso, So-so, or So so may refer to: * Boris Michel Soso (1917-2002), American actor and film producer better known as Brad Dexter * Soso, Mississippi, town in the United States * Soso (search engine) Soso () was a Chinese search engine owned by Tencent Holdings Limited, which is well known for its other creations Pengyou and QQ. , Soso was ranked as the 33rd most visited website in the world, the 11th most visited website in China, and the n ... (搜搜) a Chinese search engine site owned by Tencent Holdings Limited * Soso, a childhood nickname of Joseph Stalin (1878 - 1953) * Julie Soso (born 1960), Papua New Guinean politician * Soso (born Wang Chingyi, 2001), Taiwanese singer and member of South Korean girl group GWSN * Soso, nickname of Sophia Somajo (born 1985), Swedish musician * Soso people of West Africa * SO-SO, a Japanese beatboxer, looper, singer-songwriter and producer * So So, a nickname for Southwest Center City, Philadelphia, a neighbourhood in Philade ...
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Baidu
Baidu, Inc. ( ; ) is a Chinese multinational technology company specializing in Internet services and artificial intelligence. It holds a dominant position in China's search engine market (via Baidu Search), and provides a wide variety of other internet services such as Baidu App (Baidu's flagship app for search and newsfeed), Baidu Baike (an online user created Wikipedia-like encyclopedia), iQIYI (a video streaming service), and Baidu Tieba (a keyword-based discussion forum similar to Reddit). Besides its core internet search business, Baidu has diversified into several high-growth areas. The company is a leading player in autonomous driving (Baidu Apollo), and smart consumer electronics (Xiaodu). With over a decade of investment in artificial intelligence, Baidu is one of the few tech companies globally to offer a full-service AI stack, including software, chips, cloud infrastructure, foundation models, and applications. The holding company of the group is incorpo ...
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Sogou
Sogou, Inc. () is a Chinese technology company and subsidiary of Tencent. The offices of Sogou are located in Beijing on the southeast corner of Tsinghua University. Sogou also has offices in Chengdu, co-located within Tencent's office building. In April 2018, Sogou established a R&D center in Guangzhou. History Wang Xiaochuan was hired by Sohu.com after graduation from Tsinghua University to create a new search engine. He continued to lead a small team of students from nearby Tsinghua University to develop the new search engine. The Sogou search engine was launched on August 3, 2004, and operated as a separate division within Sohu. In 2006, Sogou invented Sogou Pinyin, the eventual dominant input platform used in China for both desktop PC and mobile. In 2007, Sogou established a search curriculum with Tsinghua University to recruit future engineers and stimulate development. Wang Xiaochuan is known as the "Goalie of the East Gate" for the relentless recruitment from Tsing ...
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Google
Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial intelligence (AI). It has been referred to as "the most powerful company in the world" by the BBC and is one of the world's List of most valuable brands, most valuable brands. Google's parent company, Alphabet Inc., is one of the five Big Tech companies alongside Amazon (company), Amazon, Apple Inc., Apple, Meta Platforms, Meta, and Microsoft. Google was founded on September 4, 1998, by American computer scientists Larry Page and Sergey Brin. Together, they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public company, public via an initial public offering (IPO) in 2004. In 2015, Google was reorganized as a wholly owned subsidiary of Alphabet Inc. Go ...
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Bing (search Engine)
Microsoft Bing (also known simply as Bing) is a search engine owned and operated by Microsoft. The service traces its roots back to Microsoft's earlier search engines, including MSN Search, Windows Live Search, and Live Search. Bing offers a broad spectrum of search services, encompassing web, Bing Videos, video, image, and Bing Maps, map search products, all developed using ASP.NET. The transition from Live Search to Bing was announced by Microsoft CEO Steve Ballmer on May 28, 2009, at the ''All Things Digital'' conference in San Diego, California. The official release followed on June 3, 2009. Bing introduced several notable features at its inception, such as search suggestions during query input and a list of related searches, known as the 'Explore pane'. These features leveraged semantic technology from Powerset (company), Powerset, a company Microsoft acquired in 2008. Microsoft also struck a deal with Yahoo! that led to Bing powering Yahoo! Search. Microsoft made signif ...
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Yahoo!
Yahoo (, styled yahoo''!'' in its logo) is an American web portal that provides the search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports, y!entertainment, yahoo!life, and its advertising platform, Yahoo Native. It is operated by the namesake company Yahoo! Inc. (2017–present), Yahoo! Inc., which is 90% owned by Apollo Global Management and 10% by Verizon. Yahoo was established by Jerry Yang and David Filo in January 1994 and was one of the pioneers of the early Internet era in the 1990s. However, its use declined in the 2010s as some of its services were discontinued, and it lost market share to Facebook and Google. Etymology The word "yahoo" is a backronym for "Yet another, Yet Another Hierarchically Organized Oracle" or "Yet Another Hierarchical Officious Oracle". The term "hierarchical" described how the Yahoo database was arranged in layers of subcategories. The term "oracle" was intended to mean "sourc ...
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