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New Directors' Showcase
The New Directors' Showcase, established in 1991, is an award category at the Cannes Lions International Festival of Creativity. It is intended to discover new directorial talent and is organised by Saatchi & Saatchi Saatchi and Saatchi is a British multinational communications and advertising agency network with 114 offices in 76 countries and over 6,500 staff. It was founded in 1970 and is currently headquartered in London. The parent company of the agency .... References Advertising awards Awards established in 1991 Events in Cannes {{media-award-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cannes Lions International Festival Of Creativity
The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry. The five-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France. During the last week of June, around 15,000 registered delegates from 90 countries visited the Festival. They celebrated the best of creativity in brand communication, discussed industry issues, and networked with one another. The week's activities include multiple award ceremonies, as well as an opening and closing gala. History Inspired by the Cannes Film Festival, staged in Cannes since the late 1940s, a group of cinema screen advertising contractors belonging to the Screen Advertising World Association (SAWA) felt the makers of advertis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Saatchi & Saatchi
Saatchi and Saatchi is a British multinational communications and advertising agency network with 114 offices in 76 countries and over 6,500 staff. It was founded in 1970 and is currently headquartered in London. The parent company of the agency group was known as ''Saatchi and Saatchi PLC'' from 1976 to 1994, was listed on the New York Stock Exchange and London Stock Exchange until 2000 and, for a time, was a constituent of the FTSE 100 Index. In 2000, the group was acquired by the Publicis Groupe. In 2005, the group went private. History Early years (1970–1975) Saatchi & Saatchi was founded in London by brothers Maurice Saatchi, Baron Saatchi, Maurice (now Lord Saatchi) and Charles Saatchi in 1970. Following stints starting as a copywriter at the New York City offices of Benton & Bowles in 1965, then at Collett Dickenson Pearce and John Collins & Partners, Charles Saatchi teamed up with art director Ross Cramer, and the genesis of what would become Saatchi & Saatchi was born ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Awards
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations, and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to rea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Awards Established In 1991
An award, sometimes called a distinction, is given to a recipient as a token of recognition of excellence in a certain field. When the token is a medal, ribbon or other item designed for wearing, it is known as a decoration. An award may be described by three aspects: 1) to whom it is given to 2) what 3) by whom, all varying according to purpose. The recipient is often awarded to an individual, a student, athlete or representative of a group of people, be it an organisation, a sports team or a whole country. The award item may be a decoration or an insignia suitable for wearing, such as a medal, badge, award pin or rosette. It can also be a token object such as a certificate, diploma, championship belt, trophy or plaque. The award may also be accompanied by a title of honor, and an object of direct cash value, such as prize money or a scholarship. Furthermore, an is an award given, typically in education, that does not confer the recipient(s) a higher standing but is consi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
