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Motivational Intensity
Motivational intensity is defined as the strength of the tendency to either approach a positive situation or event or to move away from a negative situation or event. Separation of motivational intensity and valence In psychology, the term '' valence'' is used to describe stimuli, events, situations and emotional states that are intrinsically attractive (positively valenced) or intrinsically aversive (negatively valenced). The valence of a stimulus or event tells us whether we are likely to approach or avoid it. Valence, however provides no information about the strength of this tendency as it is either positive or negative. Instead, the strength of this association is quantified as the Motivational Intensity. By analogy, the valence of a stimulus or event is like the sign of a correlation coefficient and its motivational intensity is like the coefficient magnitude. It has been suggested that valence ratings in normative data sets such as the International Affective Picture Syste ...
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Valence (psychology)
Valence, or hedonic tone, is the affective quality referring to the intrinsic attractiveness/"good"-ness (positive valence) or averseness/"bad"-ness (negative valence) of an event, object, or situation. The term also characterizes and categorizes specific emotions. For example, emotions popularly referred to as "negative", such as anger and fear, have ''negative valence''. Joy has ''positive valence''. Positively valenced emotions are evoked by positively valenced events, objects, or situations. The term is also used to describe the hedonic tone of feelings, affect, certain behaviors (for example, approach and avoidance), goal attainment or nonattainment, and conformity with or violation of norms. Ambivalence can be viewed as conflict between positive and negative valence-carriers. Theorists taking a valence-based approach to studying affect, judgment, and choice posit that emotions with the same valence (e.g., anger and fear or pride and surprise) produce a similar i ...
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Incentive
In general, incentives are anything that persuade a person to alter their behaviour. It is emphasised that incentives matter by the basic law of economists and the laws of behaviour, which state that higher incentives amount to greater levels of effort and therefore, higher levels of performance. Divisions Incentives can be broken down into two categories; intrinsic incentives and extrinsic incentives. The motivation of people's behaviour comes from within. In activities, they are often motivated by the task itself or the internal reward rather than the external reward. There are many internal rewards, for example, participating in activities can satisfy people's sense of achievement and bring them positive emotions. An intrinsic incentive is when a person is motivated to act in a certain way for their own personal satisfaction. This means that when a person is intrinsically incentivised, they perform a certain task to please themselves and are not seeking any external reward, nor ...
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Neuropsychological
Neuropsychology is a branch of psychology concerned with how a person's cognition and behavior are related to the brain and the rest of the nervous system. Professionals in this branch of psychology often focus on how injuries or illnesses of the brain affect cognitive and behavioral functions. It is both an experimental and clinical field of psychology, thus aiming to understand how behavior and cognition are influenced by brain function and concerned with the diagnosis and treatment of behavioral and cognitive effects of neurological disorders. Whereas classical neurology focuses on the pathology of the nervous system and classical psychology is largely divorced from it, neuropsychology seeks to discover how the brain correlates with the mind through the study of neurological patients. It thus shares concepts and concerns with neuropsychiatry and with behavioral neurology in general. The term ''neuropsychology'' has been applied to lesion studies in humans and anima ...
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Cognitive Flexibility
Cognitive flexibility is an intrinsic property of a cognitive system often associated with the mental ability to adjust its activity and content, switch between different task rules and corresponding behavioral responses, maintain multiple concepts simultaneously and shift internal attention between them. The term ''cognitive flexibility'' is traditionally used to refer to one of the executive functions. In this sense, it can be seen as neural underpinnings of adaptive and flexible behavior. Most flexibility tests were developed under this assumption several decades ago. Nowadays, cognitive flexibility can also be referred to as a set of properties of the brain that facilitate flexible yet relevant switching between functional brain states. Cognitive flexibility varies during the lifespan of an individual. In addition, certain conditions such as obsessive–compulsive disorder are associated with reduced cognitive flexibility. Since cognitive flexibility is a vital component o ...
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Attentional Bias
Attentional bias refers to how a person's perception is affected by selective factors in their attention. Attentional biases may explain an individual's failure to consider alternative possibilities when occupied with an existing train of thought. For example, cigarette smokers have been shown to possess an attentional bias for smoking-related cues around them, due to their brain's altered reward sensitivity. Attentional bias has also been associated with clinically relevant symptoms such as anxiety and depression. In decision making A commonly studied experiment to test for attentional bias is one in which there are two variables, a factor (A) and a result (B). Both can be either present (P) or not present (N). This results in four possible combinations: #Both the factor and result are present (AP/BP) #Both the factor and result are not present (AN/BN) #While the factor is present, the result is not (AP/BN) #While the result is present, the factor is not (AN/BP) The four combina ...
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Behavioral Activation
Behavioral activation (BA) is a third generation behavior therapy for treating depression. It is one form of functional analytic psychotherapy, which is based on a Skinnerian psychological model of behavior change, generally referred to as applied behavior analysis. This area is also a part of what is called clinical behavior analysis (CBA) and makes up one of the most effective practices in the professional practice of behavior analysis. The technique can also be used from a cognitive-behavior therapy framework. Overview The Beck Institute describes BA as ''"getting clients more active and involved in life by scheduling activities that have the potential to improve their mood."'' Theoretical underpinnings Behavioral activation emerged from a component analysis of cognitive behavioral therapy. This analysis found that any cognitive component added little to the overall treatment of depression. The behavioral component had existed as a stand-alone treatment in the early wor ...
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Attentional Control
Attentional control, colloquially referred to as concentration, refers to an individual's capacity to choose what they pay attention to and what they ignore. It is also known as endogenous attention or executive attention. In lay terms, attentional control can be described as an individual's ability to concentrate. Primarily mediated by the frontal areas of the brain including the anterior cingulate cortex, attentional control is thought to be closely related to other executive functions such as working memory. General overview of research Sources of attention in our brain create a system of three networks: alertness (maintaining awareness), orientation (information from sensory input), and executive control (resolving conflict). These three networks have been studied using experimental designs involving adults, children, and monkeys, with and without abnormalities of attention. Research designs include the Stroop task and flanker task, which study executive control with analysis ...
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Perception Of Time
The study of time perception or chronoception is a field within psychology, cognitive linguistics and neuroscience that refers to the subjective experience, or sense, of time, which is measured by someone's own perception of the duration of the indefinite and unfolding of events. The perceived time interval between two successive events is referred to as perceived duration. Though directly experiencing or understanding another person's perception of time is not possible, perception can be objectively studied and inference, inferred through a number of scientific experiments. Some temporal illusions help to expose the underlying neural mechanisms of time perception. Pioneering work, emphasizing species-specific differences, was conducted by Karl Ernst von Baer. Theories Time perception is typically categorized in three distinct ranges, because different ranges of duration are processed in different areas of the brain: * Sub-second timing or millisecond timing * Interval timing o ...
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Memory
Memory is the faculty of the mind by which data or information is encoded, stored, and retrieved when needed. It is the retention of information over time for the purpose of influencing future action. If past events could not be remembered, it would be impossible for language, relationships, or personal identity to develop. Memory loss is usually described as forgetfulness or amnesia. Memory is often understood as an informational processing system with explicit and implicit functioning that is made up of a sensory processor, short-term (or working) memory, and long-term memory. This can be related to the neuron. The sensory processor allows information from the outside world to be sensed in the form of chemical and physical stimuli and attended to various levels of focus and intent. Working memory serves as an encoding and retrieval processor. Information in the form of stimuli is encoded in accordance with explicit or implicit functions by the working memory proces ...
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Flanker Task
In cognitive psychology, the Eriksen flanker task is a set of response inhibition tests used to assess the ability to suppress responses that are inappropriate in a particular context. The target is flanked by non-target stimuli which correspond either to the same directional response as the target (''congruent'' flankers), to the opposite response (''incongruent'' flankers), or to neither (''neutral'' flankers). The task is named for American psychologists Barbara. A. Eriksen & Charles W. Eriksen, who first published the task in 1974, and for the flanker stimuli that surround the target. In the tests, a directional response (usually left or right) is assigned to a central target stimulus. Various forms of the task are used to measure information processing and selective attention. Procedure and method In an Eriksen Flanker Task there are three types of stimuli used: #Congruent stimulus- Flankers call for the same response as the target, and may appear identical. Also referred t ...
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Money
Money is any item or verifiable record that is generally accepted as payment for goods and services and repayment of debts, such as taxes, in a particular country or socio-economic context. The primary functions which distinguish money are as a medium of exchange, a unit of account, a store of value and sometimes, a standard of deferred payment. Money was historically an Emergence#Economics, emergent market phenomenon that possess intrinsic value as a Commodity money, commodity; nearly all contemporary money systems are based on unbacked fiat money without use value. Its value is consequently derived by social convention, having been declared by a government or regulatory entity to be legal tender; that is, it must be accepted as a form of payment within the boundaries of the country, for "all debts, public and private", in the case of the United States dollar. Contexts which erode public confidence, such as the circulation of counterfeit money or domestic hyperinflation, can ...
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Goal Pursuit
Goal pursuit is the process of attempting to achieve a desired future outcome. This generally follows goal setting, the process of forming these desires. Definition Gollwitzer and Brandstatter (1997) define four phases of goal pursuit as * predecisional ("setting preferences between concurring wishes and desires"), * preactional ("promoting the initiation of goal-directed actions"), * actional ("bringing goal-directed actions to a successful ending"), and * postactional ("evaluating what has been achieved as compared to what was desired"). Research This article overviews literature on motivation and persistence to accomplish a goal once goal activities have begun (i.e. the actional phase), with specific applications to the field of marketing and consumer behavior. Motivation Goal Gradient Hypothesis Goal progress is a measure of advancement toward accomplishment of a goal. Perceptions of progress often impact human motivation to pursue a goal. Hull (1932, 1934) devel ...
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