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Media For Equity
Media for equity is a financing option that provides start-up companies with advertising such as television, print, radio, and online, in exchange for equity. The idea is to help the start-up companies increase their metrics in a very short period of time; this way, instead of spending money on online marketing, they can use their financial resources to improve other aspects of their businesses. The companies receive advertising space instead of cash for their stock. There are several other benefits one may consider raising media for equity funding including: * access to preferential rates and the ability to influence the campaign planning, * being accompanied by an experienced team that understands both worlds, the online performance approach, and the offline branding approach * support regarding how to focus the campaign, PR, contacts, and know-how. Some investors such as UKTVN, Channel4 Ventures, ITV AdVentures in the UK also provide creative support * the ability to raise l ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Startup Company
A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship refers to all new businesses, including self-employment and businesses that never intend to become registered, startups refer to new businesses that intend to grow large beyond the solo founder. At the beginning, startups face high uncertainty and have high rates of failure, but a minority of them do go on to be successful and influential.Erin Griffith (2014)Why startups fail, according to their founders Fortune.com, 25 September 2014; accessed 27 October 2017 Actions Startups typically begin by a founder (solo-founder) or co-founders who have a way to solve a problem. The founder of a startup will begin market validation by problem interview, solution interview, and building a minimum viable product (MVP), i.e. a prototype, to develop and validate their business models. The startup process can take a long period of time (by so ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Europe
Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia and it is located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. Comprising the westernmost peninsulas of Eurasia, it shares the continental landmass of Afro-Eurasia with both Africa and Asia. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south and Asia to the east. Europe is commonly considered to be Boundaries between the continents of Earth#Asia and Europe, separated from Asia by the drainage divide, watershed of the Ural Mountains, the Ural (river), Ural River, the Caspian Sea, the Greater Caucasus, the Black Sea and the waterways of the Turkish Straits. "Europe" (pp. 68–69); "Asia" (pp. 90–91): "A commonly accepted division between Asia and E ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Billboard
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products. The largest ordinary-sized billboards are located primarily on major highways, expressways or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). These afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments. Posters are the other common form of billboard advertising, located mostly along primary and secondary arterial roads. Posters are a smaller format and are viewed principally by residents and commuter traffic, with some pedestrian exposure. Advertising style Billboard advertisemen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Street Furniture
Street furniture is a collective term for objects and pieces of equipment installed along streets and roads for various purposes. It includes benches, traffic barriers, bollards, post boxes, phone boxes, streetlamps, traffic lights, traffic signs, bus stops, tram stops, taxi stands, public lavatories, fountains, watering troughs, memorials, public sculptures, and waste receptacles. Description and use Street furniture is a collective term used in the United States, United Kingdom, Australia, and Canada. It refers to objects and pieces of equipment installed along streets and roads for various purposes. The design and placement of furniture should take into account aesthetics, visual identity, function, pedestrian mobility and road safety. For example, street furniture can be positioned to control overspill parking in addition to its primary purpose; for example a bench and a number of bollards may be used to block access to a sidewalk or verges for vehicles. Items * ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mediaset
Mediaset Italia S.p.A., also known as Mediaset, is an Italian-based mass media company which is the largest commercial broadcaster in the country. The company is controlled by the holding company MFE - MediaForEurope. Founded in 1987 by former Italian prime minister Silvio Berlusconi, the group competes primarily against the public broadcaster RAI, the privately owned La7 and (through Sky Group Limited) Comcast's Sky Italia. Mediaset's headquarters are in Milan, Lombardy. Many of its studios are located in the Milano 2 area of Segrate, a municipality bordering Milan, where broadcasts of local station TeleMilano (now airing nationally as Mediaset's Canale 5) began in 1978. After merging with various local broadcaster to form the Canale 5 syndication, much production was moved to Cologno Monzese, where the infrastructure of the former Telealtomilanese was present. The company currently has three main television production centres, in Milan (Segrate, Cologno Monzese) and Rome. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
India
India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the south, the Arabian Sea on the southwest, and the Bay of Bengal on the southeast, it shares land borders with Pakistan to the west; China, Nepal, and Bhutan to the north; and Bangladesh and Myanmar to the east. In the Indian Ocean, India is in the vicinity of Sri Lanka and the Maldives; its Andaman and Nicobar Islands share a maritime border with Thailand, Myanmar, and Indonesia. Modern humans arrived on the Indian subcontinent from Africa no later than 55,000 years ago., "Y-Chromosome and Mt-DNA data support the colonization of South Asia by modern humans originating in Africa. ... Coalescence dates for most non-European populations average to between 73–55 ka.", "Modern human beings—''Homo sapiens''—originated in Africa. Then, int ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Times Group
Bennett, Coleman and Company Limited, (abbreviated as B.C.C.L. and d/b/a The Times Group), is an Indian media conglomerate headquartered in Mumbai, Maharashtra. The company remains a family-owned business with Sahu Jain family owning a majority stake in The Times Group. History On 3 November 1838, the ''Bombay Times and Journal of Commerce'' was first published, a predecessor of what would become ''The Times of India''. While starting as a biweekly paper, it was converted to a daily in 1850. In 1859 the paper was merged with two other papers into the ''Bombay Times and Standard'' under editor Robert Knight. Two years later, in 1861, the paper got a more national scope with the title ''The Times of India''. Subsequently the paper saw its ownership change several times until 1892 when an English journalist named Thomas Jewell Bennett along with Frank Morris Coleman (who later drowned in the 1915 sinking of the SS ''Persia'') acquired the newspaper through their new joint stock ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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