Multimodal Communication
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Multimodal Communication
Multimodality is the application of multiple literacies within one medium. Multiple literacies or "modes" contribute to an audience's understanding of a composition. Everything from the placement of images to the organization of the content to the method of delivery creates meaning. This is the result of a shift from isolated text being relied on as the primary source of communication, to the image being utilized more frequently in the digital age. Multimodality describes communication practices in terms of the textual, aural, linguistic, spatial, and visual resources used to compose messages. While all communication, literacy, and composing practices are and always have been multimodal, academic and scientific attention to the phenomenon only started gaining momentum in the 1960s. Work by Roland Barthes and others has led to a broad range of disciplinarily distinct approaches. More recently, rhetoric and composition instructors have included multimodality in their coursework. ...
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Rhetorical Velocity
Rhetorical velocity is a term originating from the fields of composition studies and rhetoric used to describe how rhetoricians may strategically theorize and anticipate the third party recomposition of their texts. In their 2009 article "Composing for Recomposition: Rhetorical Velocity and Delivery" in '' Kairos: A Journal of Rhetoric, Technology, and Pedagogy'', Jim Ridolfo and DĂ nielle Nicole DeVoss provide the example of a writer delivering a press release, where the writer of the release rhetorically anticipates the positive and negative ways in which the text may be recomposed into other texts, including news articles, blog posts, and video content. It is similar to having something go viral. Author Sean Morey agrees in his book ''The Digital Writer'' that rhetorical velocity is the way in which a creator predicts how the audience will make use of their original work. Practicing rhetorical velocity allows the speaker/writer to theorize of all possible outcomes with time and ...
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IPhone
The iPhone is a line of smartphones developed and marketed by Apple that run iOS, the company's own mobile operating system. The first-generation iPhone was announced by then–Apple CEO and co-founder Steve Jobs on January 9, 2007, at Macworld 2007, and launched later that year. Since then, Apple has annually released new iPhone models and iOS versions; the most recent models being the iPhone 16 and 16 Plus, alongside the higher-end iPhone 16 Pro and 16 Pro Max, and the lower-end iPhone 16e (which replaces the iPhone SE). As of January 1, 2024, more than 2.3 billion iPhones have been sold, making Apple the largest vendor of mobile phones in 2023. The original iPhone was the first mobile phone to use multi-touch technology. Throughout its history, the iPhone has gained larger, higher-resolution displays, video-recording functionality, waterproofing, and many accessibility features. Up to the iPhone 8 and 8 Plus, iPhones had a single button on the front pane ...
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Apple Inc
Apple Inc. is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services. Founded in 1976 as Apple Computer Company by Steve Jobs, Steve Wozniak and Ronald Wayne, the company was incorporated by Jobs and Wozniak as Apple Computer, Inc. the following year. It was renamed Apple Inc. in 2007 as the company had expanded its focus from computers to consumer electronics. Apple is the largest technology company by revenue, with  billion in the 2024 fiscal year. The company was founded to produce and market Wozniak's Apple I personal computer. Its second computer, the Apple II, became a best seller as one of the first mass-produced microcomputers. Apple introduced the Lisa in 1983 and the Macintosh in 1984, as some of the first computers to use a graphical user interface and a mouse. By 1985, internal company problems led to Jobs leavin ...
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University Of Antwerp
The University of Antwerp () is a major Belgian university located in the city of Antwerp. The official abbreviation is ''UAntwerp''. The University of Antwerp has about 20,000 students, which makes it the third-largest university in Flanders. The University of Antwerp is characterised by its high standards in education, internationally competitive research and entrepreneurial approach. It was founded in 2003 after the merger of three smaller universities. History Origins The university's roots go back to Sint-Ignatius Handelshogeschool (Saint-Ignatius School for Higher Education in Commerce) founded by the Jesuits (Society of Jesus) in Antwerp in 1852. This was one of the first European business schools to offer formal university degrees. It later opened a Faculty of Literature and Philosophy (including Law) and a Faculty of Political and Social Sciences. It was renamed Universitaire Faculteiten Sint-Ignatius Antwerpen (UFSIA) in the 1960s when the Belgian government granted it ...
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Luc Pauwels
Luc Maria Alfons Pauwels (born 1957) is a Belgian visual sociologist and communication scientist, Professor of Communication Studies at the University of Antwerp, Belgium, and director of its Visual and Digital Cultures Research Center (ViDi). He is known for his work on visual research methods. Biography Pauwels obtained his degrees in sociology, communication science and philosophy at the University of Antwerp and the Katholieke Universiteit Leuven in the 1970s and 1980s. In 1991 he obtained his PhD in Social and Cultural Sciences at the VU University Amsterdam with the thesis, entitled "Visuele sociologie? : de camera en de verbeelding van de wetenschap en de samenleving" (Visual sociology? : The camera and the imagination of science and society). After graduation Pauwels started his academic career as associate professor in communication science at the University of Antwerp, Department of Political and Social Sciences, and was lecturer at the Maastricht University. In the ne ...
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Private Sphere
The private sphere is the complement or opposite to the public sphere. The private sphere is a certain sector of societal life in which an individual enjoys a degree of authority and tradition, unhampered by interventions from governmental, economic or other institutions. Examples of the private sphere are high society, religion, sex, family and home. In public-sphere theory, on the bourgeois model, the private sphere is that domain of one's life in which one works for oneself. In that domain, people work, exchange goods, and maintain their families; it is therefore, in that sense, separate from the rest of society. Shifting boundaries The parameters separating public and private spheres are not fixed but vary both in (cultural) space and in time. In the classical world, economic life was the prerogative of the household, only matters which could not be dealt with by the household alone entered the public realm of the polis. In the modern world, the public economy permeates the h ...
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HuffPost
''HuffPost'' (''The Huffington Post'' until 2017, itself often abbreviated as ''HPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and covers politics, business, entertainment, environment, technology, popular media, lifestyle, culture, comedy, healthy eating, young women's interests, and local news featuring columnists. It was created to provide a progressive alternative to conservative news websites such as the Drudge Report. The site contains its own content and user-generated content via video blogging, audio, and photo. In 2012, the website became the first commercially run United States digital media enterprise to win a Pulitzer Prize. Founded by Arianna Huffington, Andrew Breitbart, Kenneth Lerer, and Jonah Peretti, the site was launched on May 9, 2005, as a counterpart to the Drudge Report. In March 2011, it was acquired by AOL for US$315 million, with Arianna ...
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Phallogocentric
In critical theory and deconstruction, phallogocentrism is a neologism coined by Jacques Derrida to refer to the privileging of the masculine (phallus) in the construction of meaning. The term is a blend word of the older terms ''phallocentrism'' (focusing on the masculine point of view) and ''logocentrism'' (focusing on language in assigning meaning to the world). Derrida and others identified phonocentrism, or the prioritizing of speech over writing, as an integral part of phallogocentrism. Derrida explored this idea in his essay "Plato's Pharmacy". Background In contemporary literary and philosophical works concerned with gender, the term "phallogocentrism" is commonplace largely as a result of the writings of Jacques Derrida, the founder of the philosophy of deconstruction In philosophy, deconstruction is a loosely-defined set of approaches to understand the relationship between text and meaning. The concept of deconstruction was introduced by the philosopher Jacques D ...
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Pedagogy
Pedagogy (), most commonly understood as the approach to teaching, is the theory and practice of learning, and how this process influences, and is influenced by, the social, political, and psychological development of learners. Pedagogy, taken as an academic discipline, is the study of how knowledge and skills are imparted in an educational context, and it considers the interactions that take place during learning. Both the theory and practice of pedagogy vary greatly as they reflect different social, political, and cultural contexts. Pedagogy is often described as the act of teaching. The pedagogy adopted by teachers shapes their actions, judgments, and teaching strategies by taking into consideration theories of learning, understandings of students and their needs, and the backgrounds and interests of individual students. Its aims may range from furthering liberal education (the general development of human potential) to the narrower specifics of vocational education (the i ...
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Dick And Jane
''Dick and Jane'' are the two protagonists created by Zerna Sharp for a series of basal readers written by William S. Gray to teach children to read. The characters first appeared in the ''Elson-Gray Readers'' in 1930 and continued in a subsequent series of books through the final version in 1965. These readers were used in classrooms in the United States and in other English-speaking countries for nearly four decades, reaching the height of their popularity in the 1950s, when 80 percent of first-grade students in the United States used them. Although the Dick and Jane series of primers continued to be sold until 1973 and remained in use in some classrooms throughout the 1970s, they were replaced with other reading texts by the 1980s and gradually disappeared from school curricula. The Dick and Jane series were known for their simple narrative text and watercolor illustrations. For a generation of middle-class Americans, the characters of "Dick", "Jane", and their younger siste ...
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Georgia Institute Of Technology
The Georgia Institute of Technology (commonly referred to as Georgia Tech, GT, and simply Tech or the Institute) is a public university, public research university and Institute of technology (United States), institute of technology in Atlanta, Georgia, United States. Established in 1885, it has the largest student enrollment of the University System of Georgia, University System of Georgia institutions and satellite campuses Georgia Tech Savannah, in Savannah, Georgia, and Georgia Tech Europe, Metz, France. The school was founded as the Georgia School of Technology as part of Reconstruction era of the United States, Reconstruction efforts to build an industrial economy in the Southern United States after the American Civil War, Civil War. Initially, it offered only a degree in mechanical engineering. By 1901, its curriculum had expanded to include electrical, civil, and chemical engineering. In 1948, the school changed its name to reflect its evolution from a Vocational school, ...
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