|
McGuire's Motivations
McGuire’s Psychological Motivations is a classification system that organizes theories of motives into 16 categories. The system helps marketers to isolate motives likely to be involved in various Consumption (economics), consumption situations. Categories McGuire first divided the motivation into two main categories using two criteria: # Is the mode of motivation cognitive or affective? # Is the motive focused on preservation of the status quo or on growth? Then for each division in each category he stated there is two more basic elements. # Is this behavior actively initiated or in response to the Social environment, environment? # Does this behavior help the individual achieve a new internal or a new external Interpersonal relationship, relationship to the environment? Divisions of categories #Cognitive Preservation Motives #:a. Need for Consistency (active, internal) #: b. Need for Attribution (active, external) #: c. Need to categorize (passive, internal) #: d. Need for o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketer
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumption (economics)
Consumption is the act of using resources to satisfy current needs and wants. It is seen in contrast to investing, which is spending for acquisition of ''future'' income. Consumption is a major concept in economics and is also studied in many other social sciences. Different schools of economists define consumption differently. According to mainstream economists, only the final purchase of newly produced goods and services by individuals for immediate use constitutes consumption, while other types of expenditure — in particular, fixed investment, intermediate consumption, and government spending — are placed in separate categories (see consumer choice). Other economists define consumption much more broadly, as the aggregate of all economic activity that does not entail the design, production and marketing of goods and services (e.g. the selection, adoption, use, disposal and recycling of goods and services). Economists are particularly interested in the relationshi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cognitive
Cognition refers to "the mental action or process of acquiring knowledge and understanding through thought, experience, and the senses". It encompasses all aspects of intellectual functions and processes such as: perception, attention, thought, intelligence, the formation of knowledge, memory and working memory, judgment and evaluation, reasoning and computation, problem solving and decision making, comprehension and production of language. Imagination is also a cognitive process, it is considered as such because it involves thinking about possibilities. Cognitive processes use existing knowledge and discover new knowledge. Cognitive processes are analyzed from different perspectives within different contexts, notably in the fields of linguistics, musicology, anesthesia, neuroscience, psychiatry, psychology, education, philosophy, anthropology, biology, systemics, logic, and computer science. These and other approaches to the analysis of cognition (such as embodied cogni ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Affective
Affect, in psychology, refers to the underlying experience of feeling, emotion or mood. History The modern conception of affect developed in the 19th century with Wilhelm Wundt. The word comes from the German ''Gefühl'', meaning "feeling." A number of experiments have been conducted in the study of social and psychological affective preferences (i.e., what people like or dislike). Specific research has been done on preferences, attitudes, impression formation, and decision-making. This research contrasts findings with recognition memory (old-new judgments), allowing researchers to demonstrate reliable distinctions between the two. Affect-based judgments and cognitive processes have been examined with noted differences indicated, and some argue affect and cognition are under the control of separate and partially independent systems that can influence each other in a variety of ways ( Zajonc, 1980). Both affect and cognition may constitute independent sources of effects with ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Status Quo
is a Latin phrase meaning the existing state of affairs, particularly with regard to social, political, religious or military issues. In the sociological sense, the ''status quo'' refers to the current state of social structure and/or values. With regard to policy debate, it means how conditions are, contrasted with a possible change. For example: "The countries are now trying to maintain the ''status quo'' with regard to their nuclear arsenals." To maintain the ''status quo'' is to keep things the way they presently are. The related phrase '' status quo ante'', literally "the status before", refers to the state of affairs that existed previously. Political usage Via social movements the status quo might be overhauled. These seek to alleviate or prevent a particular issue and often to shape social feeling and cultural expression of a society or nation. The status quo is at least in part rejected by their protagonists – progressives – leading the movement. Advo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Environment
The social environment, social context, sociocultural context or milieu refers to the immediate physical and social setting in which people live or in which something happens or develops. It includes the culture that the individual was educated or lives in, and the people and institutions with whom they interact. The interaction may be in person or through communication media, even anonymous or one-way, and may not imply equality of social status. The social environment is a broader concept than that of social class or social circle. The physical and social environment is a determining factor in active and healthy aging in place, being a central factor in the study of environmental gerontology. Solidarity People with the same social environment often develop a sense of social solidarity; people often tend to trust and help one another, and to congregate in social groups. They will often think in similar styles and patterns, even though the conclusions which they reach ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Interpersonal Relationship
The concept of interpersonal relationship involves social associations, connections, or affiliations between two or more people. Interpersonal relationships vary in their degree of intimacy or self-disclosure, but also in their duration, in their reciprocity and in their power distribution, to name only a few dimensions. The context can vary from family or kinship relations, friendship, marriage, relations with associates, work, clubs, neighborhoods, and places of worship. Relationships may be regulated by law, custom, or mutual agreement, and form the basis of social groups and of society as a whole. Interpersonal relationships are created by people's interactions with one another in social situations. This association of interpersonal relations being based on social situation has inference since in some degree love, solidarity, support, regular business interactions, or some other type of social connection or commitment. Interpersonal relationships thrive through ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consistency
In classical deductive logic, a consistent theory is one that does not lead to a logical contradiction. The lack of contradiction can be defined in either semantic or syntactic terms. The semantic definition states that a theory is consistent if it has a model, i.e., there exists an interpretation under which all formulas in the theory are true. This is the sense used in traditional Aristotelian logic, although in contemporary mathematical logic the term ''satisfiable'' is used instead. The syntactic definition states a theory T is consistent if there is no formula \varphi such that both \varphi and its negation \lnot\varphi are elements of the set of consequences of T. Let A be a set of closed sentences (informally "axioms") and \langle A\rangle the set of closed sentences provable from A under some (specified, possibly implicitly) formal deductive system. The set of axioms A is consistent when \varphi, \lnot \varphi \in \langle A \rangle for no formula \varphi. If there ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Objectification
In social philosophy, objectification is the act of treating a person, as an object or a thing. It is part of dehumanization, the act of disavowing the humanity of others. Sexual objectification, the act of treating a person as a mere object of sexual desire, is a subset of objectification, as is self-objectification, the objectification of one's self. In Marxism, the objectification of social relationships is discussed as "reification". Definitions According to Martha Nussbaum, a person is objectified if one or more of the following properties are applied to them: # Instrumentality – treating the person as a tool for another's purposes # Denial of autonomy – treating the person as lacking in autonomy or self-determination # Inertness – treating the person as lacking in agency or activity # Fungibility – treating the person as interchangeable with (other) objects # Violability – treating the person as lacking in boundary integrity and violable, "as something that ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Autonomy
In developmental psychology and moral, political, and bioethical philosophy, autonomy, from , ''autonomos'', from αὐτο- ''auto-'' "self" and νόμος ''nomos'', "law", hence when combined understood to mean "one who gives oneself one's own law" is the capacity to make an informed, uncoerced decision. Autonomous organizations or institutions are independent or self-governing. Autonomy can also be defined from a human resources perspective, where it denotes a (relatively high) level of discretion granted to an employee in his or her work. In such cases, autonomy is known to generally increase job satisfaction. Self-actualized individuals are thought to operate autonomously of external expectations. In a medical context, respect for a patient's personal autonomy is considered one of many fundamental ethical principles in medicine. Sociology In the sociology of knowledge, a controversy over the boundaries of autonomy inhibited analysis of any concept beyond relative a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Stimulation
Stimulation is the encouragement of development or the cause of activity generally. For example, "The press provides stimulation of political discourse." An interesting or fun activity can be described as "stimulating", regardless of its physical effects on senses. ''Stimulate'' means to act as a stimulus to; ''stimulus'' means something that rouses the recipient to activity; ''stimuli'' is the plural of ''stimulus''. A particular use of the term is physiological stimulation, which refers to sensory excitation, the action of various agents or forms of energy (stimuli) on receptors that generate impulses that travel through nerves to the brain (afferents). There are sensory receptors on or near the surface of the body, such as photoreceptors in the retina of the eye, hair cells in the cochlea of the ear, touch receptors in the skin and chemical receptors in the mouth and nasal cavity. There are also sensory receptors in the muscles, joints, digestive tract, and membranes around ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Inoculation Theory
Inoculation theory is a social psychological/communication theory that explains how an attitude or belief can be protected against persuasion or influence in much the same way a body can be protected against disease–for example, through pre-exposure to weakened versions of a stronger, future threat.Compton, J. (2013). Inoculation theory. In J. P. Dillard & L. Shen (Eds.), The Sage handbook of persuasion: Developments in theory and practice (2nd ed.) (pp. 220-236). Thousand Oaks, CA: Sage. The theory uses medical inoculation as its explanatory analogy—applied to attitudes (or beliefs) rather than to a disease. It has great potential for building public resilience ('immunity') against misinformation and fake news, for example, in tackling science denialism, risky health behaviours, and emotionally manipulative marketing and political messaging. The theory was developed by social psychologist William J. McGuire in 1961 to explain how attitudes and beliefs change, and more specif ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
