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Marketing Of Apple Inc.
The marketing of Apple Inc. encompasses the company's advertising, distribution, and branding. After Steve Jobs returned to Apple in 1997, he made industrial design a key element of the company's branding strategy. Apple's public image has been shaped by several acclaimed advertisements made in partnership with TBWA\Chiat\Day, including ''1984'' and ''Get a Mac''. Many of Apple's product announcements occur during keynote speeches the company gives several times a year, at Apple Special Events or at Apple's Worldwide Developers Conference, that help reinforce Apple's brand. Advertising * 1984 (advertisement) * Think different * Switch (ad campaign) * Get a Mac Brand partnerships * Nike+iPod * Apple Watch Hermes Branding According to Steve Jobs, the company's name was inspired by his visit to an apple farm while he was on a fruitarian diet. He thought the name "Apple" was "fun, spirited, and not intimidating". Steve Jobs and Steve Wozniak were fans of the Beatles, but Apple In ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Apple Inc
Apple Inc. is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services. Founded in 1976 as Apple Computer Company by Steve Jobs, Steve Wozniak and Ronald Wayne, the company was incorporated by Jobs and Wozniak as Apple Computer, Inc. the following year. It was renamed Apple Inc. in 2007 as the company had expanded its focus from computers to consumer electronics. Apple is the largest technology company by revenue, with billion in the 2024 fiscal year. The company was founded to produce and market Wozniak's Apple I personal computer. Its second computer, the Apple II, became a best seller as one of the first mass-produced microcomputers. Apple introduced the Lisa in 1983 and the Macintosh in 1984, as some of the first computers to use a graphical user interface and a mouse. By 1985, internal company problems led to Jobs leavin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sir Isaac Newton
Sir Isaac Newton () was an English polymath active as a mathematician, physicist, astronomer, alchemist, theologian, and author. Newton was a key figure in the Scientific Revolution and the Enlightenment that followed. His book (''Mathematical Principles of Natural Philosophy''), first published in 1687, achieved the first great unification in physics and established classical mechanics. Newton also made seminal contributions to optics, and shares credit with German mathematician Gottfried Wilhelm Leibniz for formulating infinitesimal calculus, though he developed calculus years before Leibniz. Newton contributed to and refined the scientific method, and his work is considered the most influential in bringing forth modern science. In the , Newton formulated the laws of motion and universal gravitation that formed the dominant scientific viewpoint for centuries until it was superseded by the theory of relativity. He used his mathematical description of gravity to deriv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Guy Kawasaki
Guy Takeo Kawasaki (born August 30, 1954) is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word ''evangelist'' in marketing the Macintosh as an " Apple evangelist" and the concepts of evangelism marketing and technology evangelism/ platform evangelism in general. From March 2015 until December 2016, Kawasaki sat on the board of trustees of the Wikimedia Foundation, the non-profit operating entity of Wikipedia. Kawasaki has also written fifteen books, including '' The Macintosh Way'' (1990), ''The Art of the Start'' (2004), and ''Wise Guy: Lessons from a Life'' (2019). Early life and education Guy Kawasaki was born in Honolulu, Hawaii to Duke Takeshi Kawasaki (d. 2015) and Aiko Kawasaki. His family lived in an area outside Honolulu called Kalihi Valley. His father, Duke, once served as a fireman, real estate bro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Evangelism Marketing
Evangelism marketing is an advanced form of word-of-mouth marketing in which companies develop customers who believe so strongly in a particular product or service that they freely try to convince others to buy and use it. The customers become voluntary advocates, actively spreading the word on behalf of the company. Evangelism marketing is sometimes confused with affiliate marketing. However, while affiliate programs provide incentives in the form of money or products, evangelist customers spread their recommendations and recruit new customers out of pure belief, not for the receipt of goods or money. Rather, the goal of the customer evangelist is simply to provide benefit to other individuals. As they act independently, evangelist customers often become key influencers. The fact that evangelists are not paid or associated with any company makes their beliefs perceived by others as credible and trustworthy. Evangelism comes from the three words of 'bringing good news', and the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Apple Evangelist
The Apple community consists of the users, media, and third party companies interested in Apple Inc. and its products. They discuss rumors, future products, news stories, and support of Apple's products. Apple has a devoted following, especially for the Apple II, Mac (computer), Mac, iPod, iPhone, and luminary staff members. The personal computer revolution, mixed with Apple's Vertical integration#Apple, vertical integration of its products and services, has increased popularity. Apple's corporate policy of extreme secrecy about future products intensify interest in the company's activities. Magazines Before the popular use of the internet, early Apple-related publications were available in traditional print media form, often but not always moving later to online publication. '' MacLife'' (stylized as ''Mac, Life'') is a San Francisco-based American publication, originally known as ''MacAddict'' between September 1996 and February 2007. Published by Future US, it started as a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ifc Shanghai Apple Store
IFC may refer to: Buildings * International financial centre, home to a cluster of significant financial services providers * International Finance Centre (Hong Kong) (IFC), an integrated commercial building complex in Hong Kong * Shanghai IFC, a building complex in Shanghai * Guangzhou International Finance Center, a building in Tianhe District, Guangzhou * IFC One Saigon, an under construction building complex in Ho Chi Minh City Computers and electronics * Industry Foundation Classes, an object-based file format (IFC), intended to describe architectural, building and construction industry data, frequently used in building information modeling (BIM) based projects * Initial Filter Criteria, similar to triggers in mobile networks * Integer factorization, cryptography * Integrated fluidic circuit, a type of integrated circuit (IC) using fluids * Intel Fortran Compiler, a group of Fortran compilers from Intel for Windows, Linux, and OS X * Intelligent flight control system (I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Dream
The "American Dream" is a phrase referring to a purported national ethos of the United States: that every person has the freedom and opportunity to succeed and attain a better life. The phrase was popularized by James Truslow Adams during the Great Depression in 1931, and has had different meanings over time. Originally, the emphasis was on democracy, liberty, and equality, but more recently has been on achieving material wealth and upward social mobility. Adams defined it as The tenets of the American Dream originate from the Declaration of Independence, which states that " all men are created equal", and have an inalienable right to " life, liberty, and the pursuit of happiness". The Preamble to the Constitution states similarly that the Constitution's purpose is to, in part, "secure the Blessings of Liberty to ourselves and our Posterity". It is said to be a set of ideals including representative democracy, rights, liberty, and equality, in which freedom is interprete ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Law Of Noncontradiction
In logic, the law of noncontradiction (LNC; also known as the law of contradiction, principle of non-contradiction (PNC), or the principle of contradiction) states that for any given proposition, the proposition and its negation cannot both be simultaneously true, e.g. the proposition "''the house is white''" and its negation "''the house is not white''" are mutually exclusive. Formally, this is expressed as the tautology ¬(p ∧ ¬p). The law is not to be confused with the law of excluded middle which states that at least one of two propositions like "the house is white" and "the house is not white" holds. One reason to have this law is the principle of explosion, which states that anything follows from a contradiction. The law is employed in a ''reductio ad absurdum'' proof. To express the fact that the law is tenseless and to avoid equivocation, sometimes the law is amended to say "contradictory propositions cannot both be true 'at the same time and in the same sense'". ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
BYTE
The byte is a unit of digital information that most commonly consists of eight bits. Historically, the byte was the number of bits used to encode a single character of text in a computer and for this reason it is the smallest addressable unit of memory in many computer architectures. To disambiguate arbitrarily sized bytes from the common 8-bit definition, network protocol documents such as the Internet Protocol () refer to an 8-bit byte as an octet. Those bits in an octet are usually counted with numbering from 0 to 7 or 7 to 0 depending on the bit endianness. The size of the byte has historically been hardware-dependent and no definitive standards existed that mandated the size. Sizes from 1 to 48 bits have been used. The six-bit character code was an often-used implementation in early encoding systems, and computers using six-bit and nine-bit bytes were common in the 1960s. These systems often had memory words of 12, 18, 24, 30, 36, 48, or 60 bits, corresponding t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Alex Riley (comedian)
Alexander John Riley (born 29 March 1968 in Sheffield, Yorkshire) is an English TV and radio presenter. Early life and education Born and brought up in Sheffield, Riley started performing with the city's Crucible Youth Theatre, during which time he originated, and appeared in, sketches and devised pieces, as well as appearing in a number of plays and farces at the Library Theatre. Career Riley had a succession of jobs, including spells managing a shopping centre and selling aerial photographs, before successfully answering an on-air appeal for researchers on BBC TV's Top Gear programme. A lifelong car enthusiast, Riley was in his element writing scripts for racing driver turned presenter Vicki Butler-Henderson and making many ''cameo'' appearances before being given the chance to present his own items. Amongst these were a 9-hour road trip from London to Brighton on the world's oldest vehicle, a challenge to build a car in 16 hours from junk bought at Europe's largest auto ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Covent Garden
Covent Garden is a district in London, on the eastern fringes of the West End, between St Martin's Lane and Drury Lane. It is associated with the former fruit-and-vegetable market in the central square, now a popular shopping and tourist site, and with the Royal Opera House, itself known as "Covent Garden". The district is divided by the main thoroughfare of Long Acre, north of which is given over to independent shops centred on Neal's Yard and Seven Dials, while the south contains the central square with its street performers and most of the historical buildings, theatres and entertainment facilities, including the London Transport Museum and the Theatre Royal, Drury Lane. The area was fields until briefly settled in the 7th century when it became the heart of the Anglo-Saxon trading town of Lundenwic, then abandoned at the end of the 9th century after which it returned to fields. By 1200 part of it had been walled off by the Abbot of Westminster Abbey for use as arabl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Aqua (user Interface)
Aqua is the graphical user interface, design language and Theme (computing), visual theme of Apple Inc.'s macOS and iOS operating systems. It was originally based on the theme of water, with droplet-like components and a liberal use of reflection effects and translucency. Its goal is to "incorporate color, depth, translucence, and complex textures into a visually appealing interface" in macOS applications. At its introduction, Steve Jobs noted that "... it's liquid, one of the design goals was when you saw it you wanted to lick it". Aqua was first introduced at the 2000 Macworld Conference & Expo in San Francisco. Its first appearance in a commercial product was in the July 2000 release of iMovie 2, followed by Mac OS X 10.0 the following year. Aqua is the successor to Appearance Manager, Platinum, which was used in Mac OS 8, Mac OS 9, and developer releases of Rhapsody (operating system), Rhapsody (including macOS Server, Mac OS X Server 1.2). The appearance of Aqua has changed ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
