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Marketing Automation
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to automate repetitive tasks and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. It often integrates with customer relationship management (CRM) and customer data platform (CDP) software. Overview Marketing automation tracks top-of-funnel activities to drive prospects to sales. This is contrasted with CRM, which manages information about the prospect and their position in the sales cycle. The use of marketing automation makes processes that would otherwise have been performed manually much more efficient and makes new processes possible. Marketing Automation can be defined as a process where technology is used to automate several repetitive tasks that are undertaken on a regular basis in a marketing campaign. Marketing Automation plat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
UTM Parameters
Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics' predecessor Urchin and, consequently, are supported out of the box by Google Analytics. The UTM parameters in a URL identify the campaign that refers traffic to a specific website, and attribute the browser's website session and the sessions after that until the campaign attribution window expires to it. The parameters can be parsed by analytics tools and used to populate reports. This example URL has four of the five UTM parameters highlighted: : https://www.example.com/page?utm_content=buffercf3b2&utm_medium=social&utm_source=snapchat.com&utm_campaign=buffer Use UTM parameters in a URL identify the marketing campaign that refers traffic to a specific website. To define and append the relevant UTM parameters to the appropriate URLs, marke ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Salesforce
Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides applications focused on sales, customer service, marketing automation, e-commerce, analytics, artificial intelligence, and application development. Founded by former Oracle executive Marc Benioff in March 1999, Salesforce grew quickly, making its initial public offering in 2004. As of September 2022, Salesforce is the 61st largest company in the world by market cap with a value of nearly US$153 billion. It became the world's largest enterprise applications firm in 2022. Salesforce ranked 491st on the 2023 edition of the ''Fortune'' 500, making $31.352 billion in revenue. Since 2020, Salesforce has also been a component of the Dow Jones Industrial Average. History Salesforce was founded on March 8, 1999 by former Oracle executive Marc Benioff, together with Parker Harris, Dave Moellenhoff, and Frank Dominguez as a software-as-a-service (SaaS) company. The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Oracle Advertising And Customer Experience (CX)
An oracle is a person or thing considered to provide insight, wise counsel or prophetic predictions, most notably including precognition of the future, inspired by deities. If done through occultic means, it is a form of divination. Description The word ''oracle'' comes from the Latin verb ''ōrāre'', "to speak" and properly refers to the priest or priestess uttering the prediction. In extended use, ''oracle'' may also refer to the ''site of the oracle'', and the oracular utterances themselves, are called ''khrēsmoí'' (χρησμοί) in Greek. Oracles were thought to be portals through which the gods spoke directly to people. In this sense, they were different from seers (''manteis'', μάντεις) who interpreted signs sent by the gods through bird signs, animal entrails, and other various methods.Flower, Michael Attyah. ''The Seer in Ancient Greece.'' Berkeley: University of California Press, 2008. The most important oracles of Greek antiquity were Pythia (prieste ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
HubSpot
HubSpot, Inc. is a US-based developer and marketer of software products for inbound marketing, sales, and customer service. Its products and services are meant to provide tools for customer relationship management, social media marketing, content management, lead generation, web analytics, search engine optimization, live chat, sales enablement, pay-per-click management and customer support. HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006. History The company grew rapidly from $255,000.00 in revenues in 2007 to $15.6 million in 2010. Later that year, HubSpot acquired Oneforty, the Twitter app store founded by Laura Fitton. The company also introduced new software for personalizing websites for each visitor. According to ''Forbes'', HubSpot started out targeting small companies but "moved steadily upmarket to serve larger businesses of up to 1000 employees." HubSpot filed for an IPO with the Securities and Exchange Commission on August 25, 2014, reque ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketo
Marketo, Inc. is an American software company, with its headquarters in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products, including SEO and content creation. In 2018, Marketo was acquired by Adobe Inc. History Phil Fernandez, Jon Miller, and David Morandi, formerly of Epiphany, founded Marketo in 2006. In April 2012, Marketo completed its first acquisition by acquiring Crowd Factory, which enabled the company to integrate social media marketing capabilities into its application suite. By 2013, Marketo had filed for an initial public offering and went public on May 17, 2013. In December 2013, Marketo acquired Insightera, an Israeli company specializing in website personalization, for $20 million in cash and stock. In June 2016, Vista Equity Partners announced an agreement to acquire Marketo for approximately $1.79 billion, and the acquisition was completed in August 2017. S ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Adobe Inc
Adobe Inc. ( ), formerly Adobe Systems Incorporated, is an American software, computer software company based in San Jose, California. It offers a wide range of programs from web design tools, photo manipulation and vector creation, through to video/audio editing, mobile app development, print layout and animation software. It has historically specialized in software for the creation and publication of a wide range of content, including graphics, photography, illustration, animation, multimedia/video, motion pictures, and print. Its flagship products include Adobe Photoshop image editing software; Adobe Illustrator vector-based illustration software; Adobe Acrobat Reader and the Portable Document Format (PDF); and a host of tools primarily for audio-visual content creation, editing and publishing. Adobe offered a bundled solution of its products named Adobe Creative Suite, which evolved into a subscription-based offering named Adobe Creative Cloud. The company also expanded into ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gartner
Gartner, Inc. is an American research and advisory firm focusing on business and technology topics. Gartner provides its products and services through research reports, conferences, and consulting. Its clients include large corporations, government agencies, technology companies, and investment firms. Operations Gartner is a research and advisory firm with three business segments: research, conferences, and consulting. As of December 2024, Gartner has over 21,000 employees globally and operates in 90 countries and territories. It is headquartered in Stamford, Connecticut. Gene A. Hall is the chief executive officer. Gartner is a publicly traded company listed on the S&P 500. History 1980s Gideon Gartner and David Stein founded Gartner, Inc. in 1979 to provide IT industry research and analysis to businesses buying and selling computer hardware. Gideon Gartner had previously worked at IBM, and his new firm specialized in information about IBM and its products. Gartner's ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Coupon
In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail, coupon envelopes, magazines, newspapers, the Internet (social media, email newsletter), directly from the retailer, and mobile devices such as cell phones. ''The New York Times'' reported "more than 900 manufacturers' coupons were distributed" per household, and that "the United States Department of Agriculture estimates that four families in five use coupons. "Only about 4 percent" of coupons received were redeemed. Coupons can be targeted selectively to regional markets in which price competition is great. Most coupons have an expiration date, although American military commissaries overseas honor manufacturers' coupons for up to six months pa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
University Of North Carolina Wilmington
The University of North Carolina Wilmington, or University of North Carolina at Wilmington, (UNC Wilmington or UNCW) is a Public university, public research university in Wilmington, North Carolina. It is part of the University of North Carolina system and enrolls 18,848 undergraduate and graduate students each year. It is Carnegie Classification of Institutions of Higher Education, classified among "R2: Doctoral Universities – High research activity". Founded on September 4, 1947, Wilmington College opened as a Junior college#United States, junior college, primarily providing education to World War II veterans. The school became a four-year Liberal Arts College, liberal arts college in 1963, following legislation from the North Carolina General Assembly. In 1969, the college became a university and was renamed as the University of North Carolina Wilmington. Today, it has three campuses with the main campus in Wilmington, an extension campus in Jacksonville, North Carolina, a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Customer Data
Customer data or consumer data refers to all personal, behavioural, and demographic data that is collected by marketing companies and departments from their customer base. To some extent, data collection from customers intrudes into customer privacy, the exact limits to the type and amount of data collected need to be regulated. The data collected is processed in customer analytics. The data collection is thus aimed at insights into customer behaviour ( buying decisions, etc.) and, eventually, profit maximization by consolidation and expansion of the customer base. Customer data may be collected from Internet users through online surveys, but also through the recording of user activity through measures such as click-through and abandonment rates. Levels of information One approach to classifying business customer information starts by distinguishing levels of information into market, organizational, business unit, and individual information. Information may then be further bro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
GDPR
The General Data Protection Regulation (Regulation (EU) 2016/679), abbreviated GDPR, is a European Union regulation on information privacy in the European Union (EU) and the European Economic Area (EEA). The GDPR is an important component of EU privacy law and human rights law, in particular Article 8(1) of the Charter of Fundamental Rights of the European Union. It also governs the transfer of personal data outside the EU and EEA. The GDPR's goals are to enhance individuals' control and rights over their personal information and to simplify the regulations for international business. It supersedes the Data Protection Directive 95/46/EC and, among other things, simplifies the terminology. The European Parliament and Council of the European Union adopted the GDPR on 14 April 2016, to become effective on 25 May 2018. As an EU regulation (instead of a directive), the GDPR has direct legal effect and does not require transposition into national law. However, it also provides ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
