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Made To Stick
''Made to Stick: Why Some Ideas Survive and Others Die'' is a book by brothers Chip and Dan Heath published by Random House on January 2, 2007. The book expands upon the idea of "stickiness" popularized by Malcolm Gladwell in ''The Tipping Point'', seeking to explain what makes an idea or concept memorable or interesting. The Heaths employed a style similar to Gladwell's by including a number of stories and case studies followed by general principles. The stories range from urban legends, such as the "Kidney Heist" in the introduction; to business stories, as with the story of Southwest Airlines, "the low price airline"; to inspirational, personal stories such as that of Floyd Lee, a passionate mess hall manager. Each chapter includes a section entitled "Clinic," in which the principles of the chapter are applied to a specific case study or idea to demonstrate the principle's application. Overview The book's outline follows the acronym "SUCCES" (with the last ''s'' omitted). Eac ...
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Dan Heath
Dan Heath is an American bestselling author, speaker and fellow at Duke University's CASE center. He, along with his brother Chip Heath, has co-authored four books, '' Made to Stick: Why Some Ideas Survive and Others Die'' (2007), '' Switch: How to Change Things When Change Is Hard'' (2010), ''Decisive: How to Make Better Choices in Life and Work'', and ''The Power of Moments: Why Certain Experiences Have Extraordinary Impact'' (2017). Heath released his first solo work, ''Upstream: The Quest to Solve Problems Before They Happen'', in 2020. From 2007 to 2011, the Heath brothers wrote a column for ''Fast Company'' magazine. Made to Stick was named the Best Business Book of the Year, was on the BusinessWeek bestseller list for 24 months, and has been translated into 29 languages. In 2018, Heath hosted the first season of ''Choiceology'', a podcast about behavioral economics. References {{DEFAULTSORT:Heath, Dan Living people Duke University faculty American business writer ...
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Wall Street Journal
''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscription model, requiring readers to pay for access to most of its articles and content. The ''Journal'' is published six days a week by Dow Jones & Company, a division of News Corp. As of 2023, ''The'' ''Wall Street Journal'' is the largest newspaper in the United States by print circulation, with 609,650 print subscribers. It has 3.17 million digital subscribers, the second-most in the nation after ''The New York Times''. The newspaper is one of the United States' newspapers of record. The first issue of the newspaper was published on July 8, 1889. The editorial page of the ''Journal'' is typically center-right in its positions. The newspaper has won 39 Pulitzer Prizes. History Founding and 19th century A predecessor to ' ...
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2007 Non-fiction Books
7 (seven) is the natural number following 6 and preceding 8. It is the only prime number preceding a cube. As an early prime number in the series of positive integers, the number seven has symbolic associations in religion, mythology, superstition and philosophy. The seven classical planets resulted in seven being the number of days in a week. 7 is often considered lucky in Western culture and is often seen as highly symbolic. Evolution of the Arabic digit For early Brahmi numerals, 7 was written more or less in one stroke as a curve that looks like an uppercase vertically inverted (ᒉ). The western Arab peoples' main contribution was to make the longer line diagonal rather than straight, though they showed some tendencies to making the digit more rectilinear. The eastern Arab peoples developed the digit from a form that looked something like 6 to one that looked like an uppercase V. Both modern Arab forms influenced the European form, a two-stroke form consisting of a ho ...
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Why Crucial Decisions Can't Be Made In The Blink Of An Eye
Why may refer to: * Causality, a consequential relationship between two events * Reason (argument), a premise in support of an argument, for what reason or purpose * Grounding (metaphysics), a topic in metaphysics regarding how things exist in virtue of more fundamental things. * Why?, one of the Five Ws used in journalism Music Artists * Why? (American band), a hip hop/indie rock band formed in Oakland, California, in 2004 ** Yoni Wolf, formerly known by the stage name Why? * Why (Canadian band), a rock band formed in Winnipeg, Manitoba, in 1993 * Why?, a 1990s UK folk band, two members of which formed Quench in 2001 Albums * ''Why'' (Baby V.O.X album) or the title song, 2000 * ''Why?'' (Ginger Baker album) or the title song, 2014 * ''Why'' (Prudence Liew album) or the title song, 1987 * ''Why?'' (They Might Be Giants album), 2015 * ''Why?'', by Jacob Whitesides, 2016 * ''Why'', by Moahni Moahna, 1996 * ''Why?'', by the MonaLisa Twins, 2022 EPs * ''Why'' (Discharge EP) ...
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Viral Marketing
Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by Word-of-mouth marketing, word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire a ...
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Meme
A meme (; ) is an idea, behavior, or style that Mimesis, spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. A meme acts as a unit for carrying culture, cultural ideas, symbols, or practices, that can be transmitted from one mind to another through writing, speech, gestures, rituals, or other imitable phenomena with a mimicked theme. Supporters of the concept regard memes as cultural analogues to genes in that they Self-replication, self-replicate, mutate, and respond to natural selection, selective pressures. In popular language, a meme may refer to an Internet meme, typically an image, that is remixed, copied, and circulated in a shared cultural experience online. Proponents theorize that memes are a viral phenomenon that may evolve by natural selection in a manner analogous to that of evolution, biological evolution. Memes do this through processes analogous to those of genetic ...
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Nashville
Nashville, often known as Music City, is the capital and List of municipalities in Tennessee, most populous city in the U.S. state of Tennessee. It is the county seat, seat of Davidson County, Tennessee, Davidson County in Middle Tennessee, located on the Cumberland River. Nashville had a population of 689,447 at the 2020 United States census, 2020 census, making it the List of United States cities by population, 21st-most populous city in the United States and the fourth-most populous city in Southeastern United States, the Southeast. The city is the center of the Nashville metropolitan area, home to 2.1 million people, and is among the fastest growing cities in the nation. Named for Francis Nash, a general of the Continental Army during the American Revolutionary War, the city was founded in 1779 when this territory was still considered part of North Carolina. The city grew quickly due to its strategic location as a port on the Cumberland River and, in the 19th century, a railr ...
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Stanford Social Innovation Review
''Stanford Social Innovation Review'' (''SSIR'') is a magazine and website that covers cross-sector solutions to global problems. ''SSIR'' is written by and for social change leaders from around the world and from all sectors of society—nonprofits, foundations, business, government, and engaged citizens. ''SSIR'' mission is to advance, educate, and inspire the field of social innovation by seeking out, cultivating, and disseminating the best in research- and practice-based knowledge. With print and online articles, webinars, conferences, podcasts, and more, ''SSIR'' bridges research, theory, and practice on a wide range of topics, including human rights, impact investing, and nonprofit business models. ''SSIR'' is published by the Stanford Center on Philanthropy and Civil Society at Stanford University. The publication was founded in 2003 by the Center for Social Innovation (CSI), a Hewlett Foundation grantee at the Stanford Graduate School of Business. Now, ''SSIR'' receives ab ...
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The Guardian
''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardian'' is part of the Guardian Media Group, owned by the Scott Trust Limited. The trust was created in 1936 to "secure the financial and editorial independence of ''The Guardian'' in perpetuity and to safeguard the journalistic freedom and liberal values of ''The Guardian'' free from commercial or political interference". The trust was converted into a limited company in 2008, with a constitution written so as to maintain for ''The Guardian'' the same protections as were built into the structure of the Scott Trust by its creators. Profits are reinvested in its journalism rather than distributed to owners or shareholders. It is considered a newspaper of record in the UK. The editor-in-chief Katharine Viner succeeded Alan Rusbridger in 2015. S ...
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BusinessWeek
''Bloomberg Businessweek'', previously known as ''BusinessWeek'' (and before that ''Business Week'' and ''The Business Week''), is an American monthly business magazine published 12 times a year. The magazine debuted in New York City in September 1929. Since 2009, the magazine has been owned by Bloomberg L.P. and became a monthly in June 2024. History 1929–2008: ''Businessweek'' ''The Business Week'' was first published based in New York City in September 1929, weeks before the stock market crash. The magazine provided information and opinions on what was happening in the business world at the time. Early sections of the magazine included marketing, labor, finance, management and Washington Outlook, which made it one of the first publications to cover national political issues that directly impacted the business world. The name of the magazine was shortened to ''Business Week'' in 1934. Originally published as a resource for business managers, the magazine shifted its s ...
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New York Times
''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of the longest-running newspapers in the United States, the ''Times'' serves as one of the country's Newspaper of record, newspapers of record. , ''The New York Times'' had 9.13 million total and 8.83 million online subscribers, both by significant margins the List of newspapers in the United States, highest numbers for any newspaper in the United States; the total also included 296,330 print subscribers, making the ''Times'' the second-largest newspaper by print circulation in the United States, following ''The Wall Street Journal'', also based in New York City. ''The New York Times'' is published by the New York Times Company; since 1896, the company has been chaired by the Ochs-Sulzberger family, whose current chairman and the paper's publ ...
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Psychology
Psychology is the scientific study of mind and behavior. Its subject matter includes the behavior of humans and nonhumans, both consciousness, conscious and Unconscious mind, unconscious phenomena, and mental processes such as thoughts, feelings, and motivation, motives. Psychology is an academic discipline of immense scope, crossing the boundaries between the Natural science, natural and social sciences. Biological psychologists seek an understanding of the Emergence, emergent properties of brains, linking the discipline to neuroscience. As social scientists, psychologists aim to understand the behavior of individuals and groups.Hockenbury & Hockenbury. Psychology. Worth Publishers, 2010. A professional practitioner or researcher involved in the discipline is called a psychologist. Some psychologists can also be classified as Behavioural sciences, behavioral or Cognitive science, cognitive scientists. Some psychologists attempt to understand the role of mental functions in i ...
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