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Logo
A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name that it represents, as in a wordmark. In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond), as opposed to a ligature, which is two or more letters joined, but not forming a word. By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand.Wheeler, Alina. ''Designing Brand Identity'' © 2006 John Wiley & Sons, Inc. (page 4) Etymology Douglas Harper's ''Online Etymology Dictionary'' states that the first surviving written record of the term 'logo' dates back to 1937, and that the term was "probably a shortening of logogram". Histo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Logogram
In a written language, a logogram (from Ancient Greek 'word', and 'that which is drawn or written'), also logograph or lexigraph, is a written character that represents a semantic component of a language, such as a word or morpheme. Chinese characters as used in Chinese as well as other languages are logograms, as are Egyptian hieroglyphs and characters in cuneiform script. A writing system that primarily uses logograms is called a ''logography''. Non-logographic writing systems, such as alphabets and syllabaries, are ''phonemic'': their individual symbols represent sounds directly and lack any inherent meaning. However, all known logographies have some phonetic component, generally based on the rebus principle, and the addition of a phonetic component to pure ideographs is considered to be a key innovation in enabling the writing system to adequately encode human language. Types of logographic systems Some of the earliest recorded writing systems are logographic; th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Logograph
In a written language, a logogram (from Ancient Greek 'word', and 'that which is drawn or written'), also logograph or lexigraph, is a written character that represents a semantic component of a language, such as a word or morpheme. Chinese characters as used in Chinese as well as other languages are logograms, as are Egyptian hieroglyphs and characters in cuneiform script. A writing system that primarily uses logograms is called a ''logography''. Non-logographic writing systems, such as alphabets and syllabaries, are ''phonemic'': their individual symbols represent sounds directly and lack any inherent meaning. However, all known logographies have some phonetic component, generally based on the rebus principle, and the addition of a phonetic component to pure ideographs is considered to be a key innovation in enabling the writing system to adequately encode human language. Types of logographic systems Some of the earliest recorded writing systems are logographic; the f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding—in the original literal sense of marking by burning—is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding and branded slaves as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic person ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wordmark
A wordmark or word mark is a text-only statement of the name of a product, service, company, organization, or institution which is used for purposes of identification and branding. A wordmark can be an actual word (e.g., Apple), a made-up term that reads like a word (e.g., iPhone), or an acronym, initialism, or series of letters (e.g., IBM). In some jurisdictions a wordmark may be trademarked, giving it legal distinction, and potentially additional protection of any artistic presentation. Comparison with logos Brands & Companies Wordmarks and logos are the two most common types of brand marks. Either may be trademarked. Wordmarks, by definition, always contain the name of the product or company, such as Disney, Simoniz, and FedEx, whereas a logo, such as Coca-Cola's, may be both, or, as in Nike, Shell Oil, and Starbucks, a textless image. A wordmark logo (also called a lettermark or a lettermark logo) is a type of logo, not a type of wordmark, which consists of just text s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lexico
''Lexico'' was a dictionary website that provided a collection of English and Spanish dictionaries produced by Oxford University Press (OUP), the publishing house of the University of Oxford. While the dictionary content on ''Lexico'' came from OUP, this website was operated by Dictionary.com, whose eponymous website hosts dictionaries by other publishers such as Random House. The website was closed and redirected to Dictionary.com on 26 August 2022. Before the Lexico site was launched, the ''Oxford Dictionary of English'' and ''New Oxford American Dictionary'' were hosted by OUP's own website ''Oxford Dictionaries Online'' (''ODO''), later known as ''Oxford Living Dictionaries''. The dictionaries' definitions have also appeared in Google Dictionary, Google definition search and the Dictionary (software), Dictionary application on macOS, among others, licensed through the Oxford Dictionaries API. History In the 2000s, OUP allowed access to content of the ''Compact Oxford Englis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trademark
A trademark (also written trade mark or trade-mark) is a form of intellectual property that consists of a word, phrase, symbol, design, or a combination that identifies a Good (economics and accounting), product or Service (economics), service from a particular source and distinguishes it from others. Trademarks can also extend to non-traditional marks like drawings, symbols, 3D shapes like product designs or packaging, sounds, scents, or specific colours used to create a unique identity. For example, Pepsi® is a registered trademark associated with soft drinks, and the distinctive shape of the Coca-Cola® bottle is a registered trademark protecting Coca-Cola's packaging design. The primary function of a trademark is to identify the source of goods or services and prevent consumers from confusing them with those from other sources. Legal protection for trademarks is typically secured through registration with governmental agencies, such as the United States Patent and Trademark ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Typographic Ligature
In writing and typography, a ligature occurs where two or more graphemes or letters are joined to form a single glyph. Examples are the characters and used in English and French, in which the letters and are joined for the first ligature and the letters and are joined for the second ligature. For stylistic and legibility reasons, and are often merged to create (where the tittle on the merges with the hood of the ); the same is true of and to create . The common ampersand, , developed from a ligature in which the handwritten Latin letters and (spelling , Latin for 'and') were combined. History The earliest known script Sumerian cuneiform and Egyptian hieratic both include many cases of character combinations that gradually evolve from ligatures into separately recognizable characters. Other notable ligatures, such as the Brahmic abugidas and the Germanic bind rune, figure prominently throughout ancient manuscripts. These new glyphs emerge alongside the p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Etymology Dictionary
Etymonline, or ''Online Etymology Dictionary'', sometimes abbreviated as OED (not to be confused with the ''Oxford English Dictionary'', which the site often cites), is a free online dictionary that describes the etymology, origins of English language, English words, written and compiled by Douglas R. Harper. Description Douglas R. Harper is an American Civil War historian and copy editor for LNP Media Group. He compiled the etymology dictionary to record the history and evolution of more than 50,000 words, including slang and technical terms. The core of its etymology information stems from ''The Barnhart Dictionary of Etymology'' by Robert Barnhart, Ernest Klein's ''Comprehensive Etymology Dictionary of the English Language'', ''The Middle English Compendium'', ''The Oxford English Dictionary'', and the 1889–1902 ''Century Dictionary''. Harper also researches on digital archives. On the ''Etymonline'' homepage, Harper says that he considers himself "essentially and for the m ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Graphic
Graphics () are visual images or designs on some surface, such as a wall, canvas, screen, paper, or stone, to inform, illustrate, or entertain. In contemporary usage, it includes a pictorial representation of the data, as in design and manufacture, in typesetting and the graphic arts, and in educational and recreational software. Images that are generated by a computer are called computer graphics. Examples are photographs, drawings, line art, mathematical graphs, line graphs, charts, diagrams, typography, numbers, symbols, geometric designs, maps, engineering drawings, or other images. Graphics often combine text, illustration, and color. Graphic design may consist of the deliberate selection, creation, or arrangement of typography alone, as in a brochure, flyer, poster, web site, or book without any other element. The objective can be clarity or effective communication, association with other cultural elements, or merely the creation of a distinctive style. Graphics ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Garamond
Garamond is a group of many serif typefaces, named for sixteenth-century Parisian engraver Claude Garamond, generally spelled as Garamont in his lifetime. Garamond-style typefaces are popular to this day and often used for book printing and body text. Garamond's types followed the model of an influential typeface cut for Venetian printer Aldus Manutius by his punchcutter Francesco Griffo in 1495, and are in what is now called the Serif#Old-style, old-style of serif letter design, letters with a relatively organic structure resembling handwriting with a Quill pen, pen, but with a slightly more structured, upright design. Following an eclipse in popularity in the eighteenth and nineteenth century, many modern revival faces in the Garamond style have been developed. It is common to pair these with italic type, italics based on those created by his contemporary Robert Granjon, who was well known for his proficiency in this genre. However, although Garamond himself remains considere ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Typeface
A typeface (or font family) is a design of Letter (alphabet), letters, Numerical digit, numbers and other symbols, to be used in printing or for electronic display. Most typefaces include variations in size (e.g., 24 point), weight (e.g., light, bold), slope (e.g., italic), width (e.g., condensed), and so on. Each of these variations of the typeface is a font. There are list of typefaces, thousands of different typefaces in existence, with new ones being developed constantly. The art and craft of designing typefaces is called type design. Designers of typefaces are called type designers and are often employed by type foundry, type foundries. In desktop publishing, type designers are sometimes also called "font developers" or "font designers" (a typographer is someone who ''uses'' typefaces to design a page layout). Every typeface is a collection of glyphs, each of which represents an individual letter, number, punctuation mark, or other symbol. The same glyph may be used for ch ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Silver Hallmarks
A silver object that is to be sold commercially is, in most countries, stamped with one or more silver hallmarks indicating the purity of the silver, the mark of the manufacturer or silversmith, and other (optional) markings to indicate the date of manufacture and additional information about the piece. In some countries, a national assay office, assayer's office controls the testing of silver objects and marking of purity. Hallmarks are applied with a hammer and punch, a process that leaves sharp edges and spurs of metal. Therefore, hallmarking is generally done before the piece goes for its final polishing. The hallmark for sterling silver varies from nation to nation, often using distinctive historical symbols, although Dutch and UK Assay offices no longer strike their traditional hallmarks exclusively in their own territories and undertake assay in other countries using marks that are the same as those used domestically. United Kingdom and Ireland One of the most highly st ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
