Shopping is an activity in which a customer browses the available goods or services presented by one or more retailers with the potential intent to purchase a suitable selection of them. A typology of shopper types has been developed by scholars which identifies one group of shoppers as recreational shoppers, that is, those who enjoy shopping and view it as a leisure activity.Jones, C. and Spang, R., "Sans Culottes, Sans Café, Sans Tabac: Shifting Realms of Luxury and Necessity in Eighteenth-Century France," Chapter 2 in ''Consumers and Luxury: Consumer Culture in Europe, 1650-1850'' Berg, M. and Clifford, H., Manchester University Press, 1999; Berg, M., "New Commodities, Luxuries and Their Consumers in Nineteenth-Century England," Chapter 3 in ''Consumers and Luxury: Consumer Culture in Europe, 1650-1850'' Berg, M. and Clifford, H., Manchester University Press, 1999
Online shopping has become a major disruptor in the retail industry as consumers can now search for produ ...