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L'Oréal
L'Oréal S.A. () is a French multinational personal care corporation registered in ParisStatuts
(PDF). ." L'Oréal. 16 April 2009. Retrieved 3 May 2010.
and headquartered in Clichy, Hauts-de-Seine. It is the world's largest cosmetics company.


History


Founding

In the early 20th century, Eugène Paul Louis Schueller (1881–1957), a young French chemist, developed a hair dye formula called ''Oréale''. Schueller formulated and manufactured his own products, which he sold to Parisian hairdressers. On 31 July 1909, Schueller ...
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Liliane Bettencourt
Liliane Henriette Charlotte Bettencourt (; née Schueller; 21 October 1922 – 21 September 2017) was a French heiress, socialite and businesswoman. She was a board member and one of the principal shareholders of L'Oréal. At the time of her death, she was the richest woman, and the 14th richest person in the world, with a net worth of US$44.3 billion. Biography She was born Liliane Henriette Charlotte Schueller on 21 October 1922 in Paris, the only child of Louise Madeleine Berthe (''née'' Doncieux) and Eugène Schueller, the founder of L'Oréal, one of the world's largest cosmetics and beauty companies. When Liliane was five years old, her mother died, and she formed a close bond with her father, who later married Liliane's British governess.Th ...
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Eugène Schueller
Eugène Paul Louis Schueller (20 March 1881 – 23 August 1957) was a French chemist and entrepreneur who was the founder of L'Oréal, a leading company in cosmetics and beauty. Founding of L'Oréal Schueller was of Alsatian origin. He graduated in 1904 from the Institut de Chimie Appliquée de Paris (now Chimie ParisTech) and became a laboratory assistant under Victor Auger (father of Pierre Victor Auger) at Sorbonne. A barber asked him to develop a new hair dye, but Schueller took this opportunity to lead his own research shop. Schueller developed an innovative hair-color formula in 1907, which he called Oréale. He formulated and manufactured his own products, and sold them to Parisian hairdressers. In 1909, he registered his company, the ''Société Française de Teintures Inoffensives pour Cheveux'' (French Company of Inoffensive Hair Dyes), the future L'Oréal. In his production unit, he developed the concept of proportional salary. In 1936, the social reforms led by ...
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Nicolas Hieronimus
Nicolas Hieronimus (born 3 January 1964), is a French businessman, and the CEO of the L’Oréal Group since May 1, 2021, the sixth CEO in the history of the group, taking the place of Jean-Paul Agon, who remains the chairman of the group. Early life Born in Paris on 3 January 1964, Hieronimus’ father was a television producer and his mother an engineer in the aerospace sector. He attended ESSEC Business School in 1981, graduating in 1985 with a degree in marketing. Career at L'Oréal Hieronimus joined L'Oréal in 1987 as a product manager on the Garnier brand. As marketing director at Garnier Laboratories in the 1990s, he created, developed and launched the Fructis haircare and Movida hair color ranges. In 1998 he led the Garnier and Maybelline businesses in the United Kingdom and launched the Fructis franchise and the Maybelline brand on to the British market. He was responsible for creating the International Brand Management of L'Oréal Paris and became Internatio ...
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Jean-Paul Agon
Jean-Paul Agon (born 6 July 1956) is a French businessman who is the chairman and former CEO of the international cosmetic company L'Oréal. Because of the age limit of 65 set by the company, he was replaced in his role of CEO by Nicolas Hieronimus on 1 May 2021, while remaining chairman of the board. He graduated from HEC Paris in 1978. Career Early career Agon joined L’Oréal in 1978 after completing his studies at the HEC International Business School. He has spent his entire career in prominent sales and marketing positions across several markets with the company. He started as a product manager for the Consumer Products division in France when he was 24 years old and then in 1981 was appointed General Manager of L'Oréal Greece, where he laid the foundations of a solid business. In 1985, he returned to France as General Manager of L'Oreal Paris, where he oversaw a number of key launches and successes, including Studio Line, Plénitude and Elsève. In 1989, he became Inte ...
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NYX Cosmetics
NYX DARIEN () is an American cosmetics company that is a subsidiary of L'Oréal. The company was founded in Los Angeles by Toni Ko in 1999. It was named after Nyx, the Greek goddess of the night. NYX Professional Makeup is "certified" and acknowledged by PETA as a cruelty-free brand, and they offer a wide range of vegan-friendly products. NYX products are sold in over 70 countries at thousands of retailers, ranging from specialty beauty and fashion stores to freestanding shops and the brand's corporate website. History Founding and early history Toni Ko founded NYX Cosmetics in 1999 when she was 25 using a $250,000 loan from her parents. Ko knew a guy from New Jersey who made pencils, from there, she started with six eyeliners and 12 lip liners, priced at $1.99 and was sold out in less than 30 days. The company's first products were jumbo eye pencils, which brought in revenue of $2 million within the first year. The products were initially sold only to beauty professionals befor ...
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Aesop (brand)
Aesop (stylised as Aēsop) is an Australian luxury cosmetics brand that produces skincare, haircare and fragrance products. It is headquartered in Collingwood, Victoria and is a subsidiary of L'Oréal. Aesop was established in 1987 by Dennis Paphitis in Armadale, Victoria, where Paphitis owned and operated a hair salon named Emeis in which he blended essential oils into hair products. After continued success, he rebranded to Aesop, naming the brand after Aesop, the Greek fabulist and storyteller to mock the puffery exhibited in cosmetics industry advertising. He sold the brand to Natura & Co in 2012 while maintaining a role as advisor. Each Aesop store has a unique interior design developed in collaboration with various architects, interior designers and artists. , the brand had nearly 400 points of sale across 27 countries. , Aesop produced 83 product formulations and three shaving accessories. L'Oréal bought Aesop for $3.7 billion on 30 August 2023. Michael O'Keeffe remai ...
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Kiehl's
Kiehl's LLC is an American cosmetics brand retailer that specializes in skin, hair, and body care products. It started as a single pharmacy in Manhattan at Third Avenue and List of numbered streets in Manhattan#10th to 13th Streets, East 13th Street in 1851. Kiehl's was purchased by the L'Oréal Group in 2000 and has 65 stores in the United States and 400 stores worldwide as of 2015, with over 1,000 points of sale supplemented by sales in department stores, select airport locations, as well as independent stockists. In contrast to its market competitors, Kiehl's is distinguished for its unorthodox marketing approach, exceptionally large male clientele base, and its products' simple and straightforward packaging. History Foundation Founded in 1851 by John Kiehl, Kiehl's began as a Homeopathy, homeopathic pharmacy located in New York City‘s East Village: Third Avenue, 3rd Avenue and 13th Street. In 1921 Irving Morse, a former apprentice and Russian Jewish émigré who had studi ...
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Françoise Bettencourt Meyers
Françoise Bettencourt Meyers (; born 10 July 1953) is a French businesswoman, philanthropist, writer, billionaire heiress, and the richest woman in the world, with an estimated net worth of US$89.6 billion as of May 2025, according to ''Forbes''. She is the only child and heir of Liliane Bettencourt, and the granddaughter of Eugène Schueller, founder of L'Oréal. Her mother died in September 2017, after which her fortune tripled with her investments through her family holding company, Téthys Invest, and the high valuation of L'Oréal shares on the stock exchange. Biography Raised to be Catholic, she has written several Bible commentaries.''Les Échos''
, December 2009.
She is the only child and heir of Liliane Bettencou ...
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Maybelline
Maybelline New York (formerly The Maybelline Company and Mabelline and Co.), trading as and commonly known as simply Maybelline ( ), is an American multinational cosmetics, skin care, perfume, and personal care company, based in New York City. Founded in Chicago in 1914, it has been a subsidiary of French cosmetics company L'Oréal since 1996. History The Maybelline Company was founded in Chicago by pharmacist Thomas Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called Lash-Brow-Ine. Williams renamed his eye beautifier Maybelline in her honor. In 1917, the company produced Maybelline Cake Mascara, "the first modern eye cosmetic for everyday use", and Ultra Lash, the first mass-market automatic, in the 1960s. In 1967, the company was sold by Williams to Plough Inc. (now Schering-Plough) in Memp ...
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Garnier
Garnier () is a mass market cosmetics brand owned by the French company L'Oréal. Garnier produces hair care and skin care products. Launch ''Laboratoires Garnier'' was founded in France in 1904 by Alfred Amour Garnier. The company's first product was a patented as the first hair lotion derived from natural plant ingredients. The company then introduced sun-care products in 1936, followed by permanent home hair color in 1960. Expansion and products Over the decades Garnier expanded from hair color and hair care Hair care or haircare is an overall term for hygiene and cosmetology involving the hair which grows from the human scalp, and to a lesser extent Facial hair, facial, Pubic hair, pubic and other body hair. Hair care routines differ according to a ... into skincare since acquisition in 1970. In the 2000s, Garnier launched a line of hair color products, including permanent and semi-permanent dyes. In 2021, Garnier launched a line of products aimed at black skin in ...
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Clichy, Hauts-de-Seine
Clichy ( , ; sometimes unofficially Clichy-la-Garenne ) is a Communes of France, commune in the northwestern suburbs of Paris, France. It is located on the Seine, from the Kilometre zero, centre of Paris. Located in Clichy are the headquarters of the L'Oréal, L'Oréal Group, the world's largest company in cosmetics and beauty; Société Bic, Bic, one of the biggest pen producers in the world; Monoprix, a major French retail chain; as well as Sony France, a large electronics and mass media, media company. Name The name Clichy was recorded for the first time in the 6th century as ''Clippiacum'', later corrupted into ''Clichiacum'', meaning "estate of Cleppius", a Gallo-Roman landowner. In the 13th century, the plain of Clichy was used as a ''garenne'' ("warren" in English), i.e. a hunting park and game preserve for the exclusive use of the king or a lord. Clichy became known as Clichy-la-Garenne ("Clichy the Warren" or preserve). Between 1793 and 1795, during the French Revolu ...
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