|
J. R. O'Dwyer Company
J.R. O'Dwyer Company is an online and print news and information publisher covering the public relations and marketing communications fields in New York City, established in 1968. ''O'Dwyer's'' magazine ''O'Dwyer's'' () is a monthly magazine that covers marketing communications, new media, public relations and related fields. It is edited by Jon Gingerich. Jack O'Dwyer is the Editor in Chief. It was previously titled O'Dwyer's PR Report. Public relations rankings The O'Dwyer company publishes rankings of the PR companies in the United States through annual directories. According to Jack O'Dwyer, there are 12 categories of rankings. In order to be ranked, PR firms must provide financial documents, such as the top page of their latest income tax return and their W-3 form showing payroll. Other publications Periodicals * O'Dwyer's PR services report. Monthly, , and * O'Dwyer's Washington, D.C. public relations directory. Annual, , 1994 — * O'Dwyer's PR buyer's guide ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York City
New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive with a respective county. The city is the geographical and demographic center of both the Northeast megalopolis and the New York metropolitan area, the largest metropolitan area in the United States by both population and urban area. New York is a global center of finance and commerce, culture, technology, entertainment and media, academics, and scientific output, the arts and fashion, and, as home to the headquarters of the United Nations, international diplomacy. With an estimated population in 2024 of 8,478,072 distributed over , the city is the most densely populated major city in the United States. New York City has more than double the population of Los Angeles, the nation's second-most populous city. [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Editor & Publisher
''Editor & Publisher'' (''E&P'') is an American monthly trade news magazine covering the news media industry. Published since 1901, ''Editor & Publisher'' is the self-described "bible of the newspaper industry," with offices in Hendersonville, TN. Overview ''Editor & Publisher (E&P)'' covers all aspects of the news media industry. The magazine's original tagline was "The newsmagazine of the fourth estate." As of 2022, E&P's tagline is "The Authoritative Voice of #NewsMedia Since 1884". Today E&P still publishes a monthly print magazine that is mailed to over 5,000 news publishing executives and distributed at yearly news media events. E&P presents the annual EPpy Awards for excellence in digital publishing. History ''Editor & Publisher'' evolved from several publications, the oldest of which — the weekly '' The Journalist'', the first successful American trade newspaper covering journalism [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Communications
Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination.Tomse, & Snoj, 2014 Marketing communication channels focus on how businesses communicate a message to their desired market, or the market in general. It can also include the internal communications of the organization. Marketing communication tools include advertising, personal selling, direct marketing, Sponsor (commercial), sponsorship, communication, public relations, social media, customer journey and Promotion (marketing), promotion. MC are made up of the marketing mix which is made up of the 4 Ps: Price, Promotion, Place and Product, for a business selling goods, and made up of 7 Ps: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service-based business. Overview Marketing communications include advertising, promotions, product sales, branding, advertising campaigns, events, and online pr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure is mostly media-based, and this differentiates it from advertising as a form of marketing communications. Public relations often aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. However, advertising, especially of the type that focuses on distributing information or core PR messages, is also a part ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mondo Times
Print circulation is the average number of copies of a publication. The number of copies of a non-periodical publication (such as a book) are usually called print run. Circulation is not always the same as copies sold, often called paid circulation, since some issues are distributed without cost to the reader. Readership figures are usually higher than circulation figures because of the assumption that a typical copy is read by more than one person. Concept Print circulation is a good proxy measure of print readership and is thus one of the principal factors used to set print advertising rates (prices). In many countries, circulations are audited by independent bodies such as the Audit Bureau of Circulations to assure advertisers that a given newspaper does reach the number of people claimed by the publisher. There are international open access directories such as ''Mondo Times'', but these generally rely on numbers reported by newspapers themselves. World newspapers with t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Relations Society Of America
The Public Relations Society of America (PRSA) is a 501(c)(6) not-for-profit organization trade association serving the public relations and communication community. It was founded in 1947 by combining the American Council on Public Relations and the National Association of Public Relations Councils. That same year, it held its first annual conference and award ceremony. In 1950, the society created its first code of professional standards, and the current PRSA Code of Ethics was last updated in 2000. PRSA also launched an accreditation program and a student society called the Public Relations Student Society of America in 1968. History The Public Relations Society of America was formed in 1947 by combining the American Council on Public Relations and the National Association of Public Relations Councils. The society had its first annual conference in Philadelphia, where Richard Falk was given PRSA's first "annual citation" for advancing the field of public relations. Several ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fair Use
Fair use is a Legal doctrine, doctrine in United States law that permits limited use of copyrighted material without having to first acquire permission from the copyright holder. Fair use is one of the limitations to copyright intended to balance the interests of copyright holders with the public interest in the wider distribution and use of creative works by allowing as a defense to copyright infringement claims certain limited uses that might otherwise be considered infringement. The U.S. "fair use doctrine" is generally broader than the "fair dealing" rights known in most countries that inherited English Common Law. The fair use right is a general exception that applies to all different kinds of uses with all types of works. In the U.S., fair use right/exception is based on a flexible proportionality test that examines the purpose of the use, the amount used, and the impact on the market of the original work. The doctrine of "fair use" originated in common law during the 18 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Publishing Companies Of The United States
Publishing is the activities of making information, literature, music, software, and other content, physical or digital, available to the public for sale or free of charge. Traditionally, the term publishing refers to the creation and distribution of printed works, such as books, comic books, newspapers, and magazines to the public. With the advent of digital information systems, the scope has expanded to include digital publishing such as e-books, digital magazines, websites, social media, music, and video game publishing. The commercial publishing industry ranges from large multinational conglomerates such as News Corp, Pearson, Penguin Random House, and Thomson Reuters to major retail brands and thousands of small independent publishers. It has various divisions such as trade/retail publishing of fiction and non-fiction, educational publishing, and academic and scientific publishing. Publishing is also undertaken by governments, civil society, and private companies ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
