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Hal Riney
Hal Patrick Riney (July 17, 1932 – March 24, 2008) was an American advertising executive. Early life Riney grew up in Longview, Washington. He graduated from the University of Washington in 1954 with a degree in art. Riney was a member of Theta Chi fraternity. Career After serving two years in the United States Army doing public relations in Italy, he joined BBDO San Francisco, moving from the mail room to head art director and finally creative director in 1968. In 1970, he hired Paul Williams to write a song for a Crocker Bank commercial, which was later recorded by The Carpenters and became the hit "We've Only Just Begun". In 1976 he joined Ogilvy & Mather, building their West Coast office from scratch. In 1984, Riney created and did voiceover for the noted "Morning in America" and " Bear in the Woods" television commercials for the successful Ronald Reagan 1984 presidential re-election campaign. After creating the Bartles & Jaymes campaign for E & J Gallo Winery, Riney ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Seattle
Seattle ( ) is the most populous city in the U.S. state of Washington and in the Pacific Northwest region of North America. With a population of 780,995 in 2024, it is the 18th-most populous city in the United States. The city is the county seat of King County, the most populous county in Washington. The Seattle metropolitan area's population is 4.02 million, making it the 15th-most populous in the United States. Its growth rate of 21.1% between 2010 and 2020 made it one of the country's fastest-growing large cities. Seattle is situated on an isthmus between Puget Sound, an inlet of the Pacific Ocean, and Lake Washington. It is the northernmost major city in the United States, located about south of the Canadian border. A gateway for trade with East Asia, the Port of Seattle is the fourth-largest port in North America in terms of container handling . The Seattle area has been inhabited by Native Americans (such as the Duwamish, who had at least 17 villages a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bear In The Woods
"Bear", a television commercial known for and often referred to by its opening line "There is a bear in the woods", was created for the 1984 U.S. presidential campaign of Republican Party candidate Ronald Reagan. The commercial featured a grizzly bear wandering through a forest, accompanied by narration suggesting that the bear could be dangerous and that it would be wise to be prepared for that possibility. In the final scene, a man appears and the bear takes a step back. The ad ends with a picture of Reagan and the tagline: "President Reagan: Prepared for Peace." Without directly mentioning opponent Walter Mondale, defense spending, or the Soviet Union (traditionally symbolized by a bear), the ad suggested that Reagan was better prepared to recognize and deal with threats to global stability. Research by award-winning pollster Richard Wirthlin detected the nation's overriding concern about the Soviet Union and how to communicate the solution through subtlety. Details and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
San Francisco Chronicle
The ''San Francisco Chronicle'' is a newspaper serving primarily the San Francisco Bay Area of Northern California. It was founded in 1865 as ''The Daily Dramatic Chronicle'' by teenage brothers Charles de Young and M. H. de Young, Michael H. de Young. The paper is owned by the Hearst Corporation, which bought it from the de Young family in 2000. It is the only major daily paper covering the city and county of San Francisco. The paper benefited from the growth of San Francisco and had the largest newspaper circulation on the West Coast of the United States by 1880. Like other newspapers, it experienced a rapid fall in circulation in the early 21st century and was ranked 18th nationally by circulation in the first quarter of 2021. In 1994, the newspaper launched the ''SFGate'' website, with a soft launch in March and an official launch on November 3, 1994, including both content from the newspaper and other sources. "The Gate", as it was known at launch, was the first large ma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Advertising Federation Hall Of Fame
The Advertising Hall of Fame, operated by the American Advertising Federation (AAF), began in 1948 as a result of a proposal by the New York Ad Club and its president, Andrew Haire, to the Advertising Federation of America, the predecessor organization to the American Advertising Federation. The council of judges and its executive committee are appointed each year by the president of the American Advertising Federation and chair of the Advertising Hall of Fame. These distinguished industry executives are chosen from the ranks of advertisers, agencies, media organizations and academic institutions in the United States. The council of judges considers the election of either living or deceased persons whose record of advertising and service must be accomplished in the United States or with an American company abroad. To be eligible, individuals must be retired from their primary careers. The first African-American woman creative to be inducted into the hall of fame was Carol H. Willia ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including '' Autoweek'', ''Crain's New York Business'', '' Crain's Chicago Business'', ''Crain's Detroit Business'', and '' Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. In 2004, ''Advertising Age'' acquired ''American Demographics'' magazine. In 2007 Ad Age acquired the Thoddands Power 150, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Publicis & Hal Riney
Publicis & Hal Riney is an American advertising agency, founded in San Francisco in 1977 by Hal Riney as Hal Riney & Partners. He had previously led the west coast office of Ogilvy & Mather since 1976. They are best known for their award-winning work on Saturn automobiles and HP. Other notable campaigns have been for Sprint, Crocker Bank, Perrier, Alamo Rent A Car, Henry Weinhard's, E & J Gallo Winery (specifically Bartles & Jaymes), and the 15-year running Jared Fogle campaign for Subway. Riney had previously created and narrated the noted Morning in America and Bear in the woods television commercials for the successful Ronald Reagan 1984 Presidential re-election campaign. The agency was purchased by Publicis in 1998.Elliott, Stuart (May 12, 1998). Gobble, gobble, gobble: Another independent (Riney) is bought by a biggie (Publicis). ''New York Times'' In 1999, materials created by Publicis & Hal Riney for the Cartoon Network animated series ''Dexter's Laboratory'' were rel ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agency
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well. Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign. History The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Publicis
Publicis Groupe S.A. is a French multinational advertising and public relations company. As of 2024, the company is the largest advertising company in the world by revenue. Based in Paris, it is one of the 'Big Four' advertising commpanies, alongside WPP, Interpublic and Omnicom. Publicis Groupe S.A. is headed by Arthur Sadoun, and its agencies provide digital and traditional advertising, media services and marketing services to national and multinational clients. History The company was founded by 20 year old Marcel Bleustein-Blanchet in 1926. After 1945, the company grew rapidly, becoming the world's fourth-largest agency. It was a leader in promoting France's post- war economic boom, especially the expansion of the advertising industry; it was successful because of its close ties with top officials of the French government, its clever use of symbols to promote itself, and its ability to attract clients from widely diverse growing industries. In 2011, Publicis was na ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Saturn Corporation
The Saturn Corporation, also known as Saturn LLC, was an American automobile manufacturer, a registered trademark established on January 7, 1985, as a subsidiary of General Motors. The company was an attempt by GM to compete directly with Automotive industry in Japan, Japanese imports and transplants, initially in the American compact car market. The company was known for its 'no-haggle' sales technique. Saturn marketed itself as a "different kind of car company" and operated quasi-independently from its parent company,—comprehensively introducing a new car, dealer network, pricing structure, workforce and independently managed manufacturing plant in Spring Hill, Tennessee. The first cars themselves launched five years after the company's inception, and they advanced GM's spaceframe construction—manifesting Saturn's market proposition with their dent-resistant polymer exterior panels. Over time, as Saturn drained resources from GM's extensive brand network, the brand would be ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
E & J Gallo Winery
Gallo is an American wine producer and distributor headquartered in Modesto, California. Previously called E & J Gallo Winery, it was founded in 1933 by Ernest Gallo and Julio Gallo of the Gallo family, and is the largest exporter of California wines. It is the largest wine producer in the world, producing over 3% of the world's annual supply of 35 billion bottles with an annual revenue of $5.3 billion. It is also the largest family-owned winery in the United States. Gallo employs about 3,500 people in Modesto and 2,500 in other parts of the state, country, and world. History During Prohibition in the United States, Ernest and Julio Gallo grew grapes and sold them to Eastern states where home winemaking was allowed.Bob Jamieson"Ernest Gallo, the Truth Behind the Myth" ABC News, 8 March 2007 On June 14, 1933, Ernest Gallo filed an application with the Prohibition administration to open a bonded wine storeroom in San Francisco. On June 20, his application was rejected. He was ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bartles & Jaymes
Bartles & Jaymes is a flavored wine cooler and malt beverage line produced by the E & J Gallo Winery in the United States, introduced in 1985, and available in various fruit flavors. Initially producing wine-based coolers, Bartles & Jaymes switched to solely malt-based coolers in 1991, when the federal excise tax on wine was raised. In 2019 Gallo resumed making wine-based coolers, although the product line remains mostly malt-based. TV commercials The product line is remembered for its folksy television commercials, created by Hal Riney, which ran from 1984 to 1991. Two older gentlemen characters, Frank Bartles and Ed Jaymes, sat on a front porch and related their new discoveries or projects on which they were working. The characters were patterned after the winery's founders, Ernest and Julio Gallo. Occasionally ads would be a twist on the idea of senior citizens or folksiness, such as having the pair fly an old-fashioned biplane over a beach, then airdrop crates of their produc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
