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Greenwashing
Greenwashing (a compound word modeled on "whitewash"), also called green sheen, is a form of advertising or marketing spin that deceptively uses green PR and green marketing to persuade the public that an organization's products, goals, or policies are environmentally friendly. Companies that intentionally adopt greenwashing communication strategies often do so to distance themselves from their environmental lapses or those of their suppliers. Firms engage in greenwashing for two primary reasons: to appear legitimate and to project an image of environmental responsibility to the public. Because there "is no harmonised definition of greenwashing", a determination that this is occurring in a given instance may be subjective. Greenwashing occurs when an organization spends significantly more resources on "green" advertising than on environmentally sound practices. Many corporations use greenwashing to improve public opinion of their brands. Complex corporate structures can fur ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Green Marketing
Green marketing refers to the marketing of products that are considered environmentally safe. It encompasses a broad range of activities, including product modification, changes to the production process, sustainable packaging, and modifications to advertising. However, defining ''green marketing'' is not a simple task. Other terms that are often used interchangeably are ''environmental marketing'' and ''ecological marketing''. Green, environmental and eco-marketing are part of the recent marketing approaches which do not just refocus, adjust or enhance existing marketing thinking and practice, but also seek to challenge those approaches and provide a substantially different perspective. More specifically, these approaches seek to address the lack of fit between marketing as it is currently practiced and the ecological and social realities of the wider marketing environment. The legal implications of marketing claims call for caution or overstated claims can lead to regulatory or c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Keep America Beautiful
Keep America Beautiful is a nonprofit organization founded in 1953. It is the largest community improvement organization in the United States, with more than 700 state and community-based affiliate organizations and more than 1,000 partner organizations. Keep America Beautiful aims to end littering, to improve recycling, and to beautify American communities. The organization's narrow focus on littering and recycling has been criticized as greenwashing in that it diverts responsibility away from corporations and industries. History Keep America Beautiful was founded in December 1953 by the American Can Company and the Owens-Illinois Glass Company. Keep America Beautiful conducted many local PSA campaigns early in its history. One of these early campaigns in Pennsylvania ( PennDOT) some attribute to having coined the term " litterbug," although the National Council of State Garden Clubs representative exhibited a "litter bug" emblem at the first Keep America Beautiful organ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
ExxonMobil
Exxon Mobil Corporation ( ) is an American multinational List of oil exploration and production companies, oil and gas corporation headquartered in Spring, Texas, a suburb of Houston. Founded as the Successors of Standard Oil, largest direct successor of John D. Rockefeller's Standard Oil, the modern company was formed in 1999 following the merger of Exxon and Mobil. It is Vertical integration, vertically integrated across the entire oil and gas industry, as well as within its chemicals division, which produces plastic, synthetic rubber, and other chemical products. As the largest U.S.-based oil and gas company, ExxonMobil is the List of largest companies in the United States by revenue, seventh-largest company by revenue in the U.S. and List of largest companies by revenue, 13th-largest in the world. It is the largest investor-owned oil company in the world. Approximately 55.56% of the company's shares are held by institutions, the largest of which as of 2019 were The Vanguard ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jay Westerveld
Jay Westerveld (frequently misspelled ''Westervelt'' and ''Westerveldt'') is an ecologist and researcher of habitats associated with endangered species including the clam shrimp, bog turtle, and the northern cricket frog. Westerveld coined the term " greenwashing". Career In 1986, Westerveld coined the term "greenwash Greenwashing (a compound word modeled on "Whitewash (censorship), whitewash"), also called green sheen, is a form of advertising or marketing spin that deceptively uses green PR and green marketing to persuade the public that an organization ..." in an essay examining practices of the hotel industry. In 2009, Westerveld described a new population of rare clam shrimp, the fourth population recorded in New York state out of approximately a dozen worldwide. He was also responsible for locating the habitat of additional members of a recently discovered species of frog. Between 2008 and 2010, Westerveld opposed construction on the Glenmere mansion restorat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Environmentally Friendly
Environment friendly processes, or environmental-friendly processes (also referred to as eco-friendly, nature-friendly, and green), are sustainability and marketing terms referring to goods and services, laws, guidelines and policies that claim reduced, minimal, or no harm upon ecosystems or the environment. Companies use these ambiguous terms to promote goods and services, sometimes with additional, more specific certifications, such as ecolabels. Their overuse can be referred to as greenwashing.Greenwashing Fact Sheet. 22 March 2001. Retrieved 14 November 2009. frocorpwatch.org To ensure the successful meeting of Sustainable Development Goals (SDGs) companies are advised to employ environmental friendly processes in their production. Specifically, Sustainable Development Goal 12 measures 11 targets and 13 indicators "to ensure sustainable consumption and production patterns". The International Organization for Standardization has developed ISO 14020 and ISO 14024 t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Environmentalist
Environmentalism is a broad Philosophy of life, philosophy, ideology, and social movement about supporting life, habitats, and surroundings. While environmentalism focuses more on the environmental and nature-related aspects of Green politics, green ideology and politics, ecologism combines the ideology of Social ecology (theory), social ecology and environmentalism. ''Ecologism'' is more commonly used in continental European languages, while ''environmentalism'' is more commonly used in English but the words have slightly different connotations. Environmentalism advocates the preservation, restoration and improvement of the natural environment and critical Earth system science, earth system elements or processes such as the climate, and may be referred to as a movement to control pollution or protect plant and animal biodiversity, diversity. For this reason, concepts such as a land ethics, environmental ethics, biodiversity, ecology, and the biophilia hypothesis figure predomina ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jerry Mander
Jerry Irwin Mander (May 1, 1936 – April 11, 2023) was an American activist and author in San Francisco, known for his use of advertising for progressive and ecological causes and for his 1978 book, '' Four Arguments for the Elimination of Television''. Early life and education Mander was born in the Bronx, New York City, and raised in Yonkers, one of two children of Harry Mander, a garment worker who later started a company manufacturing clothing linings, and his wife Eva. Both of his parents were Jewish immigrants who had left Poland and Romania, respectively, to escape persecution. Mander originally aspired to be a professional golfer. He graduated from Lincoln High School in 1953, and then earned a B.S. in economics from the Wharton School at the University of Pennsylvania in 1957, and an M.S. in international economics from Columbia University in 1959. Career After working for a short time in public relations for Worthington Corporation in Newark, New Jersey, in 1960 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Federal Government Of The United States
The Federal Government of the United States of America (U.S. federal government or U.S. government) is the Federation#Federal governments, national government of the United States. The U.S. federal government is composed of three distinct branches: United States Congress, legislative, President of the United States, executive, and Federal judiciary of the United States, judicial. Powers of these three branches are defined and vested by the Constitution of the United States, U.S. Constitution, which has been in continuous effect since May 4, 1789. The powers and duties of these branches are further defined by Act of Congress, Acts of Congress, including the creation of United States federal executive departments, executive departments and courts subordinate to the Supreme Court of the United States, U.S. Supreme Court. In the Federalism in the United States, federal division of power, the federal government shares sovereignty with each of the 50 states in their respective t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
World Summit On Sustainable Development
The World Summit on Sustainable Development 2002, took place in South Africa, from 26 August to 4 September 2002. It was convened to discuss sustainable development organizations, 10 years after the first Earth Summit in Rio de Janeiro. (It was therefore also informally nicknamed "Rio 10.") Declarations The Johannesburg Declaration was the main outcome of the Summit; however, there were several other international agreements. It laid out the Johannesburg Plan of Implementation as an action plan. Agreements Johannesburg, 27 August: agreement was made to restore the world's depleted fisheries for 2015. It was agreed to by negotiators at the World Summit. Instead of new agreements between governments, the Earth Summit was organized mostly around almost 300 "partnership initiatives" known as Type II, as opposed to Type I Partnerships which are the more classic outcome of international treaties. These were to be the key means to achieve the Millennium Development Goals. These ar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Oxford English Dictionary
The ''Oxford English Dictionary'' (''OED'') is the principal historical dictionary of the English language, published by Oxford University Press (OUP), a University of Oxford publishing house. The dictionary, which published its first edition in 1884, traces the historical development of the English language, providing a comprehensive resource to scholars and academic researchers, and provides ongoing descriptions of English language usage in its variations around the world. In 1857, work first began on the dictionary, though the first edition was not published until 1884. It began to be published in unbound Serial (literature), fascicles as work continued on the project, under the name of ''A New English Dictionary on Historical Principles; Founded Mainly on the Materials Collected by The Philological Society''. In 1895, the title ''The Oxford English Dictionary'' was first used unofficially on the covers of the series, and in 1928 the full dictionary was republished in 10 b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Federal Trade Commission
The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) United States antitrust law, antitrust law and the promotion of consumer protection. It shares jurisdiction over federal civil antitrust law enforcement with the United States Department of Justice Antitrust Division, Department of Justice Antitrust Division. The agency is headquartered in the Federal Trade Commission Building in Washington, DC. The FTC was established in 1914 by the Federal Trade Commission Act of 1914, Federal Trade Commission Act, which was passed in response to the 19th-century monopolistic trust crisis. Since its inception, the FTC has enforced the provisions of the Clayton Antitrust Act of 1914, Clayton Act, a key U.S. antitrust statute, as well as the provisions of the FTC Act, et seq. Over time, the FTC has been delegated with the enforcement of additional business regulation statutes and has promul ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Marketing Association
The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States. The AMA was formed in from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society. It also publishes a number of handbooks and research monographs. The AMA publishes the '' Journal of Marketing'', '' Journal of Marketing Research'', '' Journal of Public Policy and Marketing'', ''Journal of International Marketing'', ''Journal of Interactive Marketing'', and ''Marketing News''. It sponsors the collegiate honor society, Alpha Mu Alpha. Organization The American Marketing Association has a board of directors that are elected annually by its members and a set of councils that are appointed. The headquarters are located in Chicago. History At a 1915 convention of the Associated Advertising Clubs of t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
