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Get A Mac
The "Get a Mac" campaign was a television advertising campaign created for Apple Inc. (Apple Computer, Inc. at the start of the campaign) by TBWA\Media Arts Lab, the company's advertising agency, that ran from 2006 to 2009. The advertising campaign ran in the United States, Canada, Australia, New Zealand, the United Kingdom, Japan, and Germany. Synopsis The Get a Mac advertisements follow a standard template. They open to a plain white background, and a man dressed in casual clothes introduces himself as an Apple Mac computer ("Hello, I'm a Mac."), while a man in a more formal suit-and-tie combination introduces himself as a Microsoft Windows personal computer ("And I'm a PC."). The two then act out a brief vignette, in which the capabilities and attributes of Mac and PC are compared, with PC—characterized as formal and somewhat polite, though uninteresting and overly concerned with work—often being frustrated by the more laid-back Mac's abilities. The commercials end wi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Apple Switch Ad Campaign
Switchers was an advertising campaign launched by Apple Computer on June 10, 2002. It featured what the company referred to as "real people" who had "switched" from the Microsoft Windows platform to the Mac (computer), Mac. An international television and print ad campaign directed users to a website where various "myths" about the Mac platform were "dispelled". The television commercials were directed by Errol Morris. Switchers A young woman who appeared in the commercials, Ellen Feiss, became an internet celebrity. Feiss was a friend of Morris's son Hamilton Morris, who also appeared in a commercial. Localized versions of the commercials, with local "switchers", aired in Iceland and Japan. Certain ads featured celebrities, such as Tony Hawk, DJ Q-Bert, Yo-Yo Ma, Kelly Slater, Will Ferrell and members of De La Soul. Campaign The Switch campaign, while distinctive, was not very effective, and was gradually phased out in 2003. This can be somewhat blamed, however, for the Mac ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Boxing
Boxing is a combat sport and martial art. Taking place in a boxing ring, it involves two people – usually wearing protective equipment, such as boxing glove, protective gloves, hand wraps, and mouthguards – throwing Punch (combat), punches at each other for a predetermined amount of time. Although the term "boxing" is commonly attributed to western boxing, in which only fists are involved, it has developed in different ways in different geographical areas and cultures of the World. In global terms, "boxing" today is also a set of combat sports focused on Strike (attack), striking, in which two opponents face each other in a fight using at least their fists, and possibly involving other actions, such as kicks, Elbow (strike), elbow strikes, Knee (strike), knee strikes, and headbutts, depending on the rules. Some of these variants are the bare-knuckle boxing, kickboxing, Muay Thai, Lethwei, savate, and Sanda (sport), sanda. Boxing techniques have been incorporated into many ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gisele Bündchen
Gisele Caroline Bündchen (, , born 20 July 1980) is a Brazilian fashion model. Since 2001, she has been one of the highest-paid models in the world. In 2007, Bündchen was the 16th-richest woman in the entertainment industry and earned the top spot on ''Forbes'' top-earning models list in 2012. In 2014, she was listed as the 89th-most-powerful woman in the world by ''Forbes''. '' Vogue'' credited Bündchen with ending the heroin chic era of modeling in 1999. Bündchen was a Victoria's Secret Angel from 1999 until 2006. She is credited with pioneering and popularizing the horse walk, a stomping movement created by a model lifting her knees high and kicking her feet to step. In 2007, Claudia Schiffer called Bündchen the only remaining supermodel. Bündchen has appeared on more than 1,200 magazine covers. Bündchen was nominated for Choice Movie Female Breakout Star and for Choice Movie Villain at the 2005 Teen Choice Awards for her supporting role in ''Taxi'' (2004). She ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Spreadsheet
A spreadsheet is a computer application for computation, organization, analysis and storage of data in tabular form. Spreadsheets were developed as computerized analogs of paper accounting worksheets. The program operates on data entered in cells of a table. Each cell may contain either numeric or text data, or the results of formulas that automatically calculate and display a value based on the contents of other cells. The term ''spreadsheet'' may also refer to one such electronic document. Spreadsheet users can adjust any stored value and observe the effects on calculated values. This makes the spreadsheet useful for "what-if" analysis since many cases can be rapidly investigated without manual recalculation. Modern spreadsheet software can have multiple interacting sheets and can display data either as text and numerals or in graphical form. Besides performing basic arithmetic and mathematical functions, modern spreadsheets provide built-in functions for common financial ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
I'm A PC
"I'm a PC" (also known as Pride) is a television advertising campaign created for Microsoft by ad agency Crispin Porter + Bogusky (CPB). The series first began to appear in September, 2008. The new series of commercials replace those that featured the pairing of Jerry Seinfeld and Bill Gates. The $300 million advertising campaign was designed to challenge Apple's Get a Mac campaign, in which a Microsoft Windows PC is personified as an uninteresting office employee overly concerned with work, by showing everyday people to be PC users, thus breaking the perceived stereotype depicted in the Get a Mac commercials. Campaign The ad series features prominent and popular individuals saying "I'm a PC" and has appearances by common international users as well as personalities such as writer Deepak Chopra, mixed martial artist Rashad Evans, actress Eva Longoria, photographer Geoff Green and singer Pharrell Williams. The campaign was created by the CPB advertising agency and exhibited ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Criticism Of Windows Vista
Windows Vista, an operating system released by Microsoft for consumers on January 30, 2007, has been widely criticized by reviewers and users. Due to issues with new security features, performance, driver support and product activation, it has been the subject of a number of negative assessments by various groups. Security Driver signing requirement For security reasons, 64-bit versions of Windows Vista allow only signed drivers to be installed in kernel mode. Because code executing in kernel mode enjoys wide privileges on the system, the signing requirement aims to ensure that only code with a known origin executes at this level. In order for a driver to be signed, a developer/software vendor has to obtain an Authenticode certificate with which to sign the driver. Authenticode certificates can be obtained from certificate authorities trusted by Microsoft. Microsoft trusts the certificate authority to verify the applicant's identity before issuing a certificate. If a driver is ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
IPhoto
iPhoto is a discontinued image editing software application developed by Apple Inc. for use on its Mac OS X operating system. It was included with every Mac computer from 2002 to 2015, when it was replaced with Apple's Photos application in OS X 10.10 Yosemite. Originally sold as part of the iLife suite of digital media management applications, iPhoto is able to import, organize, edit, print, and share digital photos. History iPhoto was announced at Macworld 2002, during which Steve Jobs (then-CEO of Apple) also announced that macOS-X would be the default operating system on new Macs, and revealed new iMac and iBook models. On March 7, 2012, Apple CEO Tim Cook announced an iOS-native version of iPhoto alongside the third-generation iPad. On June 27, 2014, Apple announced that they would cease development of iPhoto and work on a transition to their new Photos app. On February 5, 2015 Apple included a preview of Photos with a beta release of OS X Yosemite. On ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
MagSafe (Mac)
MagSafe is a series of proprietary magnetically attached power connectors developed by Apple Inc. for Mac laptops. Apple also uses the MagSafe name for MagSafe Attach, a wireless power transfer and accessory-attachment feature for the iPhone. The MagSafe power connector was introduced on 10 January 2006, in conjunction with the MacBook Pro, the first Intel-based Mac laptop, at the Macworld Expo. A MagSafe connector is held in place magnetically so that if it is tugged (for example, by someone tripping over the cable), it will be pulled out of the port without damaging the connector or the port, and without pulling the computer off its surface. A thinner and wider version, called MagSafe 2, was introduced in 2012. It was discontinued across Apple's product lines between 2016 and 2019 and replaced with USB-C and USB Power Delivery charging. MagSafe returned to Mac laptops with the introduction of updated MacBook Pro models with MagSafe 3 in 2021. History The basic concep ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
MacBook Pro
The MacBook Pro is a line of Mac laptop computers developed and manufactured by Apple. Introduced in 2006, it is the high-end sibling of the MacBook family, sitting above the ultra-portable MacBook Air and previously the low-end MacBook line. It is currently sold with 14-inch and 16-inch screens, all using Apple M-series chips. Before Apple silicon, the MacBook Pro used Intel chips, and was the first laptop made by Apple to do so, replacing the earlier PowerBook. It was also the first Apple laptop to carry the MacBook moniker. Overview The first MacBook Pro used a similar design to the PowerBook G4, but replaced the PowerPC G4 chips with Intel Core Duo processors, added an iSight webcam, and introduced the MagSafe power connector. The 15-inch model was introduced in January 2006 followed by the 17-inch model in April. Later revisions added Intel Core 2 Duo processors and LED-backlit displays. The unibody 15-inch model debuted in October 2008, with a 17-inch varia ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
MacBook
MacBook is a type of Mac laptop computer that is developed and marketed by Apple that use Apple's macOS operating system since 2006. The MacBook brand replaced the PowerBook and iBook brands during the Mac transition to Intel processors, announced in 2005. The current lineup consists of the MacBook Air (2008–present) and the MacBook Pro (2006–present). Two different lines simply named "MacBook" existed from 2006 to 2012 and 2015 to 2019. The MacBook brand was the "world's top-selling line of premium laptops" . Overview The MacBook family was initially housed in designs similar to the iBook and PowerBook lines which preceded them, which changed to a unibody aluminum construction similar to the one first introduced with the MacBook Air. The unibody construction also has a black plastic keyboard that was first used on the MacBook Air, which itself was inspired by the sunken keyboard of the original polycarbonate MacBooks. The now standardized keyboard brings congruity to t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mark Mothersbaugh
Mark Allen Mothersbaugh (; born May 18, 1950) is an American musician and composer. He came to prominence in the late 1970s as co-founder, lead vocalist and keyboardist of the new wave band Devo, whose " Whip It" was a top 20 single in the US in 1980, peaking at No. 14, and which has since maintained a cult following. Mothersbaugh was one of the primary composers of Devo's music. In addition to his work with Devo, Mothersbaugh has made music for television series, films and video games via his production company, Mutato Muzika. He composed the music for the 13-year run of the animated series '' Rugrats'' and its three related theatrical films. He has created film scores for Wes Anderson and for Marvel Comics films. As a solo musician, Mothersbaugh has released four studio albums: '' Muzik for Insomniaks'', ''Muzik for the Gallery'', ''Joyeux Mutato'' and ''The Most Powerful Healing Muzik in the Entire World''. In 2004, he received the Richard Kirk award at the BMI Film and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
