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Gérson's Law
In Brazilian media culture, Gérson's law is a principle in which a certain person or company gains advantages indiscriminately, without caring about ethical or moral issues. Gérson's Law has come to express highly characteristic and unflattering traits of the national media character, which is interpreted as the character of the population, associated with the spread of corruption and disregard for social rules to obtain advantages. Origin The expression emerged in the mid-1980s when journalist Mauricio Dias interviewed the professor and psychoanalyst from Pernambuco, Jurandir Freire Costa, for the magazine '' IstoÉ'', on the occasion of his article "''Narcissism in Dark Times''". It was during this interview that Dias coined the term "Gérson's Law" to refer to the desire that a large portion of Brazilians have to take advantage of everything. Later, in 1992, in the 18th edition of the magazine Teoria e Debate, the term "Gerson's Law" was mentioned again by Maria Rita Kehl in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Morality
Morality () is the categorization of intentions, Decision-making, decisions and Social actions, actions into those that are ''proper'', or ''right'', and those that are ''improper'', or ''wrong''. Morality can be a body of standards or principles derived from a code of conduct from a particular philosophy, religion or culture, or it can derive from a standard that is Universal morality, understood to be universal. Morality may also be specifically synonymous with "goodness", "appropriateness" or "rightness". Moral philosophy includes meta-ethics, which studies abstract issues such as moral ontology and moral epistemology, and normative ethics, which studies more concrete systems of moral decision-making such as deontological ethics and consequentialism. An example of normative Ethics, ethical philosophy is the Golden Rule, which states: "One should treat others as one would like others to treat oneself." Immorality is the active opposition to morality (i.e., opposition to that w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Istoé
''IstoÉ'' ( Portuguese for 'This is'; often stylized ''ISTO É'') is a weekly news magazine in Portuguese published in Brazil, roughly the equivalent of the American magazines ''Time'' or ''Newsweek ''Newsweek'' is an American weekly news magazine based in New York City. Founded as a weekly print magazine in 1933, it was widely distributed during the 20th century and has had many notable editors-in-chief. It is currently co-owned by Dev P ...''. History The magazine was established in 1976. It is published weekly by Editora Três on Saturdays. It is considered one of the three main magazines being published in the country, along with '' Veja'' and '' Época''. Circulation In 2003 the circulation of ''IstoÉ'' was 362,307 copies. References External links Istoé website 1976 establishments in Brazil Magazines published in Brazil Weekly magazines published in Brazil Magazines established in 1976 News magazines published in South America Portuguese-language magaz ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Vila Rica (cigarette)
Vila Rica is a Brazilian brand of cigarettes, currently owned and manufactured by the R. J. Reynolds Tobacco Company. History The brand was founded in the 1960s and quickly became popular after the Brazilian football player Gérson starred for an ad for the cigarette brand in 1976. Advertising Various poster ads were made to promote Vila Rica in the 1970s. In some, Gérson was included, while in others he was absent. A few TV adverts were also made, which include the famous slogan ''"I like to take advantage of everything, right? You too take advantage!"''. Controversy Vila Rica and Gérson In 1976, a commercial of the Vila Rica brand was shown on Brazilian television, starring the then famous football player Gérson praising the brand with the infamous slogan: ''"Gosto de levar vantagem em tudo, certo? Leve vantagem você também!"'' (''"I like to take advantage of everything, right? You too take advantage!"''). The line became instantly associated with the traditional Brazi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Gérson De Oliveira Nunes
Gérson de Oliveira Nunes (; born 11 January 1941), generally known as Gérson, is a Brazilian former association footballer who played as a midfielder. He won numerous national trophies with the club sides of Flamengo, Botafogo, São Paulo and Fluminense. He is widely known as "the brain" behind the Brazil Football Team that won the 1970 FIFA World Cup in Mexico.Kraba, Millie (2002), The Story Has Been Told. p.85. Xlibris Publishers. Retrieved 27 July 2012 Career Gérson was born and spent his childhood in the city of Niterói, just to the eastern side of Guanabara Bay from Rio de Janeiro, then the capital of the former Rio de Janeiro State. In school he was nicknamed ''papagaio'' (parrot), a nickname he kept throughout his life and which many of his fellow footballers used when addressing him. Both his father and uncle were professional footballers in Rio. His father was a close friend of the legendary Zizinho, widely held as the best Brazilian footballer before Pelé, a s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Superinteressante
''Superinteressante'' (Portuguese for "super interesting"), or ''Super'', is a Brazilian science and culture magazine. ''Super'' employs simple language to explain complex topics to the general public. It is published monthly since September 1987 by Editora Abril and competes with '' Galileu'', a magazine published by Editora Globo that follows a similar style. History In 1987, Editora Abril bought the rights for Spanish magazine '' Muy Interesante'', that would be translated and published in Brazil. However, the magazine's editors found that the style of the articles was not suitable for the Brazilian public, and decided to write their own pieces, maintaining Muy Interesante's layout and style. The magazine was first published as a small paperback with less than twenty pages (called "Edição 0"), which came bundled with other magazines printed by Editora Abril. The second edition, however, was sold separately, featuring a cover article about superconductivity. That edition wa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
José Monserrat Filho
José is a predominantly Spanish and Portuguese form of the given name Joseph. While spelled alike, this name is pronounced very differently in each of the two languages: Spanish ; Portuguese (or ). In French, the name ''José'', pronounced , is an old vernacular form of Joseph, which is also in current usage as a given name. José is also commonly used as part of masculine name composites, such as José Manuel, José Maria or Antonio José, and also in female name composites like Maria José or Marie-José. The feminine written form is ''Josée'' as in French. In Netherlandic Dutch, however, ''José'' is a feminine given name and is pronounced ; it may occur as part of name composites like Marie-José or as a feminine first name in its own right; it can also be short for the name ''Josina'' and even a Dutch hypocorism of the name ''Johanna''. In England, Jose is originally a Romano-Celtic surname, and people with this family name can usually be found in, or traced to, the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Malandragem
(, in Portuguese language, Portuguese) is a lifestyle of idleness, fast living and petty crime. It is traditionally celebrated in samba lyrics, especially those of Noel Rosa and Bezerra da Silva. The concept is common in Brazilian literature, Brazilian cinema and Brazilian music. The exponent of this lifestyle, the ''malandro'' (a masculine adjective), or "bad boy (archetype), bad boy" (rogue, hustler, rascal, scoundrel, gangster), has become significant to Brazilians, Brazilian national identity as a folk hero or, rather, an anti-hero. The ''malandros'' are a classic carioca archetype. The well-dressed, work-shirking wise guy who sidesteps society’s rules to live as he pleases. Definition ''Malandragem'' is a strategic approach used to gain an advantage in various situations, often of an illicit nature. It involves savoir faire and subtlety, demanding aptitude, charisma, and cunning to manipulate people or institutions for the best outcome with minimal effort. Disregard ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Jeitinho
(, in Portuguese language, Portuguese) is a method of accomplishing a goal by circumventing or bending the rules or transgressing social conventions. The concept is a deeply ingrained part of Brazilian culture. Overview The word "jeitinho" is the Inho, diminutive form of ''jeito'', meaning 'way', which comes from the Latin 'jactum'. The usage of 'jeitinho' is derived from the expression ''wikt:dar um jeito, dar um jeito'', meaning "to find a way". It implies the use of resources at hand, as well as personal connections, and creativity. ''Como é que ele conseguiu os bilhetes?'' How did he get the tickets? ''Ele deu um jeito.'' He found a way. Most times Jeitinho is harmless, used to find creative solutions to nonsensical problems and/or excessive bureaucracy, as gatecrashing a party to obtain free food and beverage, or making extraneous handshake deals that don't follow exactly what's in the written contracts. Although it's sometimes seen as dishonest or cunning, in reality it ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Adages
A saying is any concise expression that is especially memorable because of its meaning or style. A saying often shows a wisdom or cultural standard, having different meanings than just the words themselves. Sayings are categorized as follows: * Aphorism: a general, observational truth; "a pithy expression of wisdom or truth". ** Proverb, adage or saw: a widely known or popular aphorism that has gained credibility by long use or tradition. ** Apothegm/Apophthegm: "an edgy, more cynical aphorism; such as, 'Men are generally more careful of the breed of their horses and dogs than of their children.'" * Axiom: a proposition that commends itself to general acceptance; a well-established or universally conceded principle; a maxim, rule, or law.''Oxford English Dictionary'' Online, accessed 2012-04-28 * Cliché or bromide: an unoriginal and overused saying. ** Platitude: a cliché that is unsuccessfully presented as though it were meaningful, original, or effective. * Epigram: a cle ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Advertising Campaigns
An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an marketing strategy, integrated marketing marketing communications, communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Brazilian Cultural Conventions
Brazilian commonly refers to: * Brazil, a country * Brazilians, its people * Brazilian Portuguese, its dialect Brazilian may also refer to: * "The Brazilian", a 1986 instrumental music piece by Genesis * Brazilian Café, Baghdad, Iraq (1937) * Brazilian cuisine ** Churrasco, or Brazilian barbecue * Brazilian-cut bikini, a swimsuit revealing the buttocks * Brazilian waxing, a style of pubic hair removal * Mamelodi Sundowns F.C., a South African football club nicknamed ''The Brazilians'' See also * Brazil (other) * ''Brasileiro'', a 1992 album by Sergio Mendes * Brazilian jiu-jitsu, a martial art and combat sport system * Culture of Brazil * Football in Brazil Association football, Football is the most popular sport in Brazil and a prominent part of the country's national identity. The Brazil national football team has won the FIFA World Cup five times, the most of any team, in 1958 FIFA World Cup, ... {{Disambiguation Language and nationality disambiguation page ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
