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Equativ
Equativ (formerly known as Smart AdServer) is a French advertising technology company that provides a vertically integrated platform for both advertisers and publishers. The company operates an ad server, a SSP, and a DSP, with a focus on solutions for Advanced TV and premium publishers.Adtech: Smart AdServer se rebaptise Equativ et lève des fonds JDN Created in 2001 as part of Aufeminin, it was sold to private-equity fund Cathay Capital in 2015, then to private-equity fund Capital Croissance in 2021. In 2023, Bridgepoint Group [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bridgepoint Group
Bridgepoint Group plc is a British private investment company listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. History Bridgepoint was founded as NatWest Equity Partners, a private equity firm part of NatWest. One of its early employees was William Jackson, who joined as a graduate in 1986. The firm was renamed Bridgepoint Capital in May 2000 following a management buyout. In May 2001, Bridgepoint closed its first fund following its independence from NatWest. The fund closed at €2 billion, and made its first investments in WT Foods, Virgin Active and Hydrex. The firm closed its Europe II fund in 2001 and its Europe III fund in 2005. Bridgepoint closed its Europe IV fund in 2008 for €4.8 billion. In 2011, the firm was renamed Bridgepoint Advisers. In March 2015, Bridgepoint closed its latest €4 billion Bridgepoint Europe V fund, bringing to €20.5 billion the amount of committed capital raised to date. In August 2018, Dyal Capital Partn ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Supply-side Platform
A supply-side platform (SSP) or sell-side platform is a technology platform to enable web publishers and digital out-of-home (DOOH) media owners to manage their advertising inventory, fill it with ads, and receive revenue. Many of the larger web publishers of the world use a supply-side platform to automate and optimize the selling of their online media space. A supply-side platform interfaces on the publisher side to advertising networks and exchanges, which in turn interface to demand-side platforms (DSP) on the advertiser side. This system allows advertisers to put online advertising and DOOH advertising before a selected target audience. SSPs send potential impressions into ad exchanges, where DSPs purchase them on marketers' behalf, depending on specific targeting attributes and audience data. By offering impressions to as many potential buyers as possible publishers can maximize the revenue. Therefore, SSPs are sometimes referred to as yield-optimization platforms. Oft ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Technology
This is a list of online advertising technology companies. *4INFO * Adbot * Adform *Adobe Systems * ADTECH * Adtile Technologies *Afilias * Alawar Entertainment * Amazon.com * AppNexus * Badgeville * BrightRoll *comScore * Criteo * Daylife * Digital Element * dotMobi * eBuddy * eDirectory * Enplug *Facebook * Fiksu * Fluent, Inc. * Google Inc. * InMobi * Integral Ad Science * Marin Software *Matomy Media * mBlox * Media.net * Metaverse Mod Squad *Neustar * Newsmax Media *Nielsen Holdings * OpenMarket * OpenX * Optimal Payments * OrangeSoda *Oracle Corporation *Quantcast * Rapleaf *Rocket Fuel * Rubicon Project * Sedo * Sitecore * Softlayer * Softonic * Sony DADC * Taykey * Triton Digital * TubeMogul * Unified * Velti * Venable LLP * Yippy *YuMe * ZEDO * Zeta Interactive {{DEFAULTSORT:Advertising technology companies Advertising technology Technology Technology is the application of Conceptual model, conceptual knowledge to achieve practical goals, especially in a re ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Aufeminin
Aufeminin is a digital media group based in Paris, France, founded in 1999. It is 78.43% owned by the TF1 (Télévision Française 1 S.A) and is publicly traded by Euronext Paris in compartment B. (MNEMO : FEM). The group operates in 21 countries, publishing editorial and community-based content for women, including brands such as Netmums. In 2011, aufeminin launched Womenology, a research group on marketing to women. In 2015 the group acquired US-based media group Livingly Media, including the sites Zimbio and Lonny. In June 2015, the group achieved close to 132 million unique worldwide visitors per month, and more than 7 million members on their social networks ''(Facebook, Twitter, Google+, YouTube, Instagram and Pinterest)''. History and operations In 1999, Anne-Sophie Pastel, Marc-Antoine Dubanton and Cyril Vermeulen created the website aufeminin.com. In July 2000, the company became publicly traded and launched Smart Adserver, an independent ad serving software. In 200 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chief Executive Officer
A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in various organizations, including public and private corporations, Nonprofit organization, nonprofit organizations, and even some government organizations (notably state-owned enterprises). The governor and CEO of a corporation or company typically reports to the board of directors and is charged with maximizing the value of the business, which may include maximizing the profitability, market share, revenue, or another financial metric. In the nonprofit and government sector, CEOs typically aim at achieving outcomes related to the organization's mission, usually provided by legislation. CEOs are also frequently assigned the role of the main manager of the organization and the highest-ranking officer in the C-suite. Origins The term "chief executi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Demand-side Platform
A demand-side platform (DSP) is a concept that combines various software for advertisers (or advertising agencies) to automate the process of buying and selling ad impressions in real time. This platform provides digital advertising inventory with a dashboard, where the advertiser can manage their campaign by defining the target audience, bid amount, overall budgets, ad format, and other parameters, while getting feedback about ad impressions and audience behavior. Much like paid search, using DSPs allows users to optimize based on set key performance indicators such as effective cost per click (eCPC) and effective cost per action (eCPA). There are 2 types of DSPs: * Full-service is a hands-off management model from the agency-side, in which the planning, launch and optimization of an advertising campaign is carried out by account managers of the DSP platform. * Self-service, in contrast, is like full-service but the management is carried out by the agency or advertiser them ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Connected TV
A smart TV, also known as a connected TV (CTV or, rarely, CoTV), is a traditional television set with integrated Internet and interactive Web 2.0 features that allow users to stream music and videos, browse the internet, and view photos. Smart TVs are a technological convergence of computers, televisions, and digital media players. Besides the traditional functions of television sets provided through traditional broadcasting media, these devices can provide access to over-the-top media services such as streaming television and internet radio, along with home networking access. Smart TV is different from Internet TV, IPTV, or streaming television. ''Internet TV'' refers to receiving television content over the Internet instead of traditional systems such as terrestrial, cable, and satellite, regardless of how the Internet is delivered. ''IPTV'' is one of the Internet television technology standards for use by television broadcasters. ''Streaming television'' is a term used for prog ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Capital Croissance
Capital and its variations may refer to: Common uses * Capital city, a municipality of primary status ** Capital region, a metropolitan region containing the capital ** List of national capitals * Capital letter, an upper-case letter Economics and social sciences * Capital (economics), the durable produced goods used for further production * Capital (Marxism), a central concept in Marxian critique of political economy * Economic capital * Financial capital, an economic resource measured in terms of money * Capital good * Human capital * Natural capital * Public capital * Social capital Architecture and buildings * Capital (architecture), the topmost member of a column or pilaster * The Capital (building), a commercial building in Mumbai, India * Capital (fortification), a proportion of a bastion Arts, entertainment and media Literature Books * ''Capital'' (novel), by John Lanchester, 2012 * ''Das Kapital'' ('Capital: Critique of Political Economy'), a foundationa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Axel Springer SE
Axel Springer SE () is a European multinational corporation, multinational mass media, mass and online media company, based in Berlin, Germany. The company offers printing and publishing of advertisements, digital classifieds portfolio, marketing models and related services. Axel Springer's operations are segmented into News Media, Classifieds Media, and Marketing Media. The company is organized as a (SE) publishing house and is one of the largest mass media publishers in the European Union, with numerous multimedia news brands, such as ''Bild'', ', ', and the US political news site ''Politico'', which Axel Springer acquired in 2021. The company generated total revenues of about €3.93 billion and an Earnings before interest, taxes, depreciation and amortization, EBITDA increase of 12.8% in the first half of 2023. Following US private-equity firm Kohlberg Kravis Roberts, KKR's majority-stake acquisition in 2020, Axel Springer’s revenues have increased by a total of approxima ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Leveraged Buyout
A leveraged buyout (LBO) is the acquisition of a company using a significant proportion of borrowed money (Leverage (finance), leverage) to fund the acquisition with the remainder of the purchase price funded with private equity. The assets of the acquired company are often used as collateral for the financing, along with any equity contributed by the acquiror. While corporate acquisitions often employ leverage to finance the purchase of the target, the term "leveraged buyout" is typically only employed when the acquiror is a financial sponsor (a private equity investment firm). The use of debt, which normally has a lower cost of capital than Equity (finance), equity, serves to reduce the overall cost of financing for the acquisition and enhance returns for the private equity investor. The equity investor can increase their projected returns by employing more leverage, creating incentives to maximize the proportion of debt relative to equity (i.e., debt-to-equity ratio). Whi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
