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Door-to-door
Door-to-door is a canvassing technique that is generally used for sales, marketing, advertising, evangelism or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often known as ''traveling salesmen'', or by the archaic name ''drummer'' (someone who "drums up" business), and the technique is also sometimes called '' direct sales''. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit. Historically, this was a major method of distributing goods outside large towns, with the salesmen, often self-employed, known as pedlars, peddlers, or hawkers. With the huge growth of retail shops in the 19th century, it became less important, and the development of mail order and finally sales via the internet gradually reduc ...
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Canvassing
Canvassing, also known as door knocking or phone banking, is the systematic initiation of direct contact with individuals, commonly used during political campaigns. Canvassing can be done for many reasons: political campaigning, grassroots fundraising, community awareness, membership drives, and more. Campaigners knock on doors to contact people personally. Canvassing is used by political parties and issue groups to identify supporters, persuade the undecided, and add voters to the voters list through voter registration, and it is central to get out the vote operations. It is the core element of what political campaigns call the ''ground game'' or ''field''. Organized political canvassing became a central tool of contested election campaigns in Britain, and has remained a core practice performed by thousands of volunteers at each election there, and in many countries with similar political systems. Canvassing can also refer to a neighborhood canvass performed by law enfor ...
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Peddler
A peddler (American English) or pedlar (British English) is a door-to-door and/or travelling vendor of good (economics), goods. In 19th-century United States the word "drummer" was often used to refer to a peddler or traveling salesman; as exemplified in the popular play ''Sam'l of Posen; or, The Commercial Drummer'' by George H. Jessop. In England, the term was mostly used for travellers hawker (trade), hawking goods in the countryside to small towns and villages. In London, more specific terms were used, such as costermonger. From antiquity, peddlers filled the gaps in the formal market economy by providing consumers with the convenience of door-to-door service. They operated alongside town markets and fairs where they often purchased surplus stocks which were subsequently resold to consumers. Peddlers were able to distribute goods to the more geographically-isolated communities such as those who lived in mountainous regions of Europe. They also called on consumers who, for w ...
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Political Campaign
A political campaign is an organized effort which seeks to influence the decision making progress within a specific group. In democracy, democracies, political campaigns often refer to election, electoral campaigns, by which representatives are chosen or referendums are decided. In modern politics, the most high-profile political campaigns are focused on general elections and candidates for head of state or head of government, often a President (government title), president or prime minister. Campaign message The message of the campaign contains the ideas that the candidate wants to share with the voters. It is to get those who agree with their ideas to support them when running for a political position. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the cand ...
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Cold Calling
Cold calling is the solicitation of business from potential customers who have had no prior contact with the salesperson conducting the call. It is an attempt to convince potential customers to purchase the salesperson's product or service. Generally, it is an over-the-phone process, making it a form of telemarketing, but can also be done in-person by door-to-door salespeople. Though cold calling can be used as a legitimate business tool, scammers can use cold calling as well. Evolution Cold calling has developed from a form of giving sales pitch using a script into a targeted communication tool. Salespeople call from a list of potential customers that fit certain parameters built to help increase the likelihood of a sale. This modern cold calling, sometimes called "warm calling", tries to "dig deeply to understand" the potential customer. Criticisms With the development of newer technology and the Internet, cold calling has gained some criticism. Jeffrey Gitomer wrote in a ...
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Sales
Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. A period during which goods are sold for a reduced price may also be referred to as a "sale". The seller, or the provider of the goods or services, completes a sale in an interaction with a ''buyer'', which may occur at the point of sale or in response to a purchase order from a customer. There is a passing of title (property or ownership) of the item, and the settlement of a price, in which agreement is reached on a price for which transfer of ownership of the item will occur. The ''seller'', not the purchaser, typically executes the sale and it may be completed prior to the obligation of payment. In the case of indirect interaction, a person who sells goods or service on behalf of the owner is known as a salesman or saleswoman or salesperson, but this often refers to someone selling goods in a store/shop, i ...
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Hawker (trade)
A hawker is a vendor of merchandise that can be easily transported; the term is roughly synonymous with costermonger or peddler. In most places where the term is used, a hawker sells inexpensive goods, handicrafts, or food items. Whether stationary or mobile, hawkers often advertise by loud street cries or chants, and conduct banter with customers, to attract attention and enhance sales. Definition A hawker is a type of street vendor; "a person who travels from place-to-place selling goods." Synonyms include huckster, peddler, chapman or in Britain, costermonger. However, hawkers are distinguished from other types of street vendors in that they are mobile. In contrast, peddlers, for example, may take up a temporary pitch in a public place. Similarly, hawkers tend to be associated with the sale of non-perishable items such as brushes and cookware while costermongers are exclusively associated with the sale of fresh produce. When accompanied by a demonstration or detailed explanati ...
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GroenLinks Members Going Door-to-door, Groningen (2018)
(, ; GL) is a Green politics, green List of political parties in the Netherlands, political party in the Netherlands. It was formed on 1 March 1989 from the merger of four Left-wing politics, left-wing parties: the Communist Party of the Netherlands, the Pacifist Socialist Party, the Political Party of Radicals and the Evangelical People's Party (Netherlands), Evangelical People's Party, which shared left-wing and progressive ideals and had previously co-operated in the Rainbow (Netherlands), Rainbow coalition for the 1989 European Parliament election in the Netherlands, 1989 European Parliament election. After disappointing results in the 1989 Dutch general election, 1989 and 1994 Dutch general election, 1994 general elections, the nascent party fared particularly well in the 1998 Dutch general election, 1998 and 2002 Dutch general election, 2002 elections under the leadership of Paul Rosenmöller, who came to be seen as the unofficial Leader of the Opposition against the firs ...
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Coupon
In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail, coupon envelopes, magazines, newspapers, the Internet (social media, email newsletter), directly from the retailer, and mobile devices such as cell phones. ''The New York Times'' reported "more than 900 manufacturers' coupons were distributed" per household, and that "the United States Department of Agriculture estimates that four families in five use coupons. "Only about 4 percent" of coupons received were redeemed. Coupons can be targeted selectively to regional markets in which price competition is great. Most coupons have an expiration date, although American military commissaries overseas honor manufacturers' coupons for up to six months pa ...
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Season Ticket
A season ticket, or season pass, is a ticket that grants privileges over a defined period of time. History The ''Oxford English Dictionary'' has illustrative quotations which show the term ''season ticket'' used in the United States in 1820 for theatre tickets; and in the United Kingdom in 1836 for boat travel and 1862 for rail transport. Sports In sports, a season ticket grants the holder access to all regular-season home games for one season without additional charges. The ticket usually offers a discounted price over purchasing a ticket for each of the home games for a season individually. In some sports, season ticket holders are usually allowed to buy tickets for other home games (such as the playoffs) earlier than other fans, and may be given priority when buying tickets for their team's allocation at an away game. Seats assigned to season tickets are generally the better ones in their seating section. Season ticket holders are frequently offered preferred sea ...
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Pay Television
Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to Subscription business model, subscription-based television services, usually provided by multichannel television providers, but also increasingly via Digital terrestrial television, digital terrestrial and streaming television. In the United States, subscription television began in the late 1970s and early 1980s in the form of encrypted analog over-the-air broadcast television which could be decrypted with special equipment. The concept rapidly expanded through the multi-channel transition and into the post-network era. Other parts of the world beyond the United States, such as Television in France, France and Latin America have also offered encrypted analog terrestrial signals available for subscription. The term is most synonymous with premium entertainment services focused on films or general entertainment programming such as, in th ...
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Broadband Internet Access
In telecommunications, broadband or high speed is the wide- bandwidth data transmission that exploits signals at a wide spread of frequencies or several different simultaneous frequencies, and is used in fast Internet access. The transmission medium can be coaxial cable, optical fiber, wireless Internet (radio), twisted pair cable, or satellite. Originally used to mean 'using a wide-spread frequency' and for services that were analog at the lowest level, nowadays in the context of Internet access, 'broadband' is often used to mean any high-speed Internet access that is seemingly always 'on' and is faster than dial-up access over traditional analog or ISDN PSTN services. The ideal telecommunication network has the following characteristics: ''broadband'', ''multi-media'', ''multi-point'', ''multi-rate'' and economical implementation for a diversity of services (multi-services). The Broadband Integrated Services Digital Network (B-ISDN) was planned to provide these charact ...
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Direct Marketing
Direct marketing is a form of communicating an offer, where organizations communicate directly to a Target market, pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. In contrast to direct marketing, advertising is more of a mass-message nature. Response channels include toll-free telephone numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses. The prevalence of direct marketing and the unwelcome nature of some communications has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt out. Overview Intended targets are selected from larger populations based on vendor-defined criteria, including average income for a particular ZIP code, purchasing history and presence on other lists. The goal is "to sell directly to consumers" without letting others "join (the) parade." Compared to general ma ...
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