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Deckers Outdoor Corporation
Deckers Outdoor Corporation, Trade name, doing business as Deckers Brands, is a footwear designer and distributor founded in 1973 and based in Goleta, California, United States. The company's portfolio of brands includes UGG (brand), UGG, Teva, Hoka One One, and Koolaburra. It was founded by Doug Otto and Karl F. Lopker. History In 1973, Karl Lopker began his career making and selling flip-flops at craft fairs along the West Coast of the United States. In 1975, Doug Otto visited Hawaii on business and found that locals referred to his sandals as "deckas", a slang word based on their striped layered construction that resembled a "deck" of stacked wood. Liking the name, Lopker and Otto named their brand Deckers. In 1985, Deckers expanded its range of sandals when it entered into a licensing agreement to produce and distribute Teva sandals. Deckers purchased Teva's patents, trademarks, and other assets in 2002. The company was renamed Deckers Outdoor Corporation when it went publ ...
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Goleta, California
Goleta ( ; ; Spanish for "schooner") is a city in southern Santa Barbara County, California, United States. It was incorporated as a city in 2002, after a long period as the largest unincorporated populated area in the county. As of the 2000 census, the census-designated place (CDP) had a total population of 55,204. A significant portion of the census territory of 2000 did not include the newer portions of the city. The population of Goleta was 32,690 at the 2020 census. It is known for being close to the campus of the University of California, Santa Barbara (UC Santa Barbara). History Early history The area of present-day Goleta was populated for thousands of years by the Chumash people. Locally, they became known, by the Spanish, as ''Canaliños'' as they lived along the coast, adjacent to the Channel Islands. One of the largest villages, ''S'axpilil'', was north of the Goleta Slough, not far from the present-day Santa Barbara Airport. The first known European vi ...
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Culinary Art
Culinary arts are the cuisine arts of food preparation, cooking, and presentation of food, usually in the form of meals. People working in this field – especially in establishments such as restaurants – are commonly called chefs or cooks, although, at its most general, the terms culinary artist and culinarian are also used. Expert chefs are in charge of making meals that are both aesthetically beautiful and delicious. This often requires understanding of food science, nutrition, and diet. Delicatessens and relatively large institutions like hotels and hospitals rank as their principal workplaces after restaurants. History The origins of culinary arts began with primitive humans roughly 2 million years ago. Various theories exist as to how early humans used fire to cook meat. According to anthropologist Richard Wrangham, author of ''Catching Fire: How Cooking Made Us Human'', primitive humans simply tossed a raw hunk of meat into the flames and watched it sizzle. An ...
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Richmond, California
Richmond is a city in western Contra Costa County, California, United States. The city was municipal corporation, incorporated on August 3, 1905, and has a Richmond, California, City Council, city council.East Shore and Suburban Railway Chronology
, ''El Cerrito Historical Society'', June 2007. Retrieved August 15, 2007.
Located in the San Francisco Bay Area's East Bay region, Richmond borders San Pablo, California, San Pablo, Albany, California, Albany, El Cerrito, California, El Cerrito and Pinole, California, Pinole in addition to the Unincorporated area#United States, unincorporated communities of North Richmond, California, North Richmond, Hasford Heights, Kensington, California, Kensington, El Sobrante, Contra Costa County, California, El Sobrante, Bayview-Montalvin Manor, Tara Hills, Cali ...
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Annecy
Annecy ( , ; , also ) is the Prefectures in France, prefecture and List of communes in France with over 20,000 inhabitants, largest city of the Haute-Savoie Departments of France, department in the Auvergne-Rhône-Alpes Regions of France, region of Southeastern France. It lies on the northern tip of Lake Annecy, south of Geneva, Switzerland. Nicknamed the "Pearl of the French Alps" in Raoul Blanchard's monograph describing its location between lake and mountains, the town controls the northern entrance to the lake gorge. Due to a lack of available building land between the lake and the protected Semnoz mountain, its population has remained stable, around 50,000 inhabitants, since 1950. However, the 2017 merger with several ex-communes extended the population of the city to 128,199 inhabitants and that of the Urban unit, urban area to 177,622, placing Annecy seventh in the Auvergne-Rhône-Alpes region. Switching from the County of Geneva, counts of Geneva's dwelling in the 1 ...
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Running Shoe
Sneakers ( US) or trainers ( UK), also known by a wide variety of other names, are shoes primarily designed for sports or other forms of physical exercise, but are also widely used for everyday casual wear. They were popularized by companies such as Converse, Nike and Spalding in the mid 20th century. Like other parts of the global clothing industry, shoe manufacturing is heavily concentrated in Asia with nine in ten shoes produced there. Names Sneakers have gone by a variety of names, depending on geography and changing over the decades. The broader category inclusive of sneakers is athletic shoes. The term 'athletic shoes' is typically used for shoes utilized for jogging or road running and indoor sports such as basketball, but tends to exclude shoes for sports played on grass such as association football and rugby football, which are generally known in North America as " cleats" and in British English as "boots" or "studs". The word "sneaker" is often attribut ...
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Sportswear
Sportswear or activewear is athletic clothing, including footwear, worn for sports activity or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons. Typical sport-specific garments include tracksuits, shorts, football or basketball jerseys, t-shirts and polo shirts. Specialized garments include swimsuits (for swimming), wet suits (for diving or surfing), ski suits (for skiing) and leotards and tights (for gymnastics or aerobics). Sports footwear includes football boots (also referred to as cletes), trainers, riding boots, tennis shoes (or running shoes), or ice skates. Sportswear also includes sports bras for running, crop tops, or a bikini top. Sportswear is often worn as casual fashion clothing. For most sports the athletes wear a combination of different items of clothing, e.g. sport shoes, pants and shirts. In some sports, protective gear may need to be worn, such as helmets or Americ ...
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Niche Market
A niche market is the subset of the market on which a product is appealed to a small group of consumers. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it is intended to target. It is also a small market segment. Sometimes, a product or service can be entirely designed to satisfy a niche market. Not every product can be defined by its market niche. The niche market is highly specialized, and aiming to survive among the competition from numerous super companies. Even established companies create products for different niches; Hewlett-Packard has all-in-one machines for printing, scanning and faxing targeted for the home office niche, while at the same time having separate machines with one of these functions for big businesses. In practice, product vendors and trade businesses are commonly referred to as ''mainstream providers'' or ''narrow demographics niche market pr ...
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United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotland, Wales and Northern Ireland. The UK includes the island of Great Britain, the north-eastern part of the island of Ireland, and most of List of islands of the United Kingdom, the smaller islands within the British Isles, covering . Northern Ireland shares Republic of Ireland–United Kingdom border, a land border with the Republic of Ireland; otherwise, the UK is surrounded by the Atlantic Ocean, the North Sea, the English Channel, the Celtic Sea and the Irish Sea. It maintains sovereignty over the British Overseas Territories, which are located across various oceans and seas globally. The UK had an estimated population of over 68.2 million people in 2023. The capital and largest city of both England and the UK is London. The cities o ...
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London
London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Western Europe, with a population of 14.9 million. London stands on the River Thames in southeast England, at the head of a tidal estuary down to the North Sea, and has been a major settlement for nearly 2,000 years. Its ancient core and financial centre, the City of London, was founded by the Roman Empire, Romans as Londinium and has retained its medieval boundaries. The City of Westminster, to the west of the City of London, has been the centuries-long host of Government of the United Kingdom, the national government and Parliament of the United Kingdom, parliament. London grew rapidly 19th-century London, in the 19th century, becoming the world's List of largest cities throughout history, largest city at the time. Since the 19th cen ...
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The Independent
''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was published on Saturday 26 March 2016, leaving only the online edition. The daily edition was named National Newspaper of the Year at the 2004 British Press Awards. ''The Independent'' won the Brand of the Year Award in The Drum Awards for Online Media 2023. History 1980s Launched in 1986, the first issue of ''The Independent'' was published on 7 October in broadsheet format.Dennis Griffiths (ed.) ''The Encyclopedia of the British Press, 1422–1992'', London & Basingstoke: Macmillan, 1992, p. 330. It was produced by Newspaper Publishing plc and created by Andreas Whittam Smith, Stephen Glover and Matthew Symonds. All three partners were former journalists at ''The Daily Telegraph'' who had left the paper towards the end of Lord Hartwell' ...
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Surfing
Surfing is a surface water sport in which an individual, a surfer (or two in tandem surfing), uses a board to ride on the forward section, or face, of a moving wave of water, which usually carries the surfer towards the shore. Waves suitable for surfing are primarily found on ocean shores, but can also be found as standing waves in the open ocean, in lakes, in rivers in the form of a tidal bore, or wave pools. Surfing includes all forms of wave-riding using a board, regardless of the stance. There are several types of boards. The Moche of Peru would often surf on reed craft, while the native peoples of the Pacific surfed waves on alaia, paipo, and other such watercraft. Ancient cultures often surfed on their belly and knees, while modern-day surfing is most often ''stand-up surfing'', in which a surfer rides a wave while standing on a surfboard. Another prominent form of surfing is body boarding, where a surfer rides the wave on a bodyboard, either lying on thei ...
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Tanning (leather)
Tanning, or hide tanning, is the process of treating Skinning, skins and Hide (skin), hides of animals to produce leather. A tannery is the place where the skins are processed. Historically, vegetable based tanning used tannin, an acidic chemical compound derived from the bark of certain trees, in the production of leather. An alternative method, developed in the 1800s, is chrome tanning, where chromium salts are used instead of natural tannins. History Tanning hide into leather involves a process which permanently alters the protein structure of skin, making it more durable and less susceptible to decomposition and coloring. The place where hides are processed is known as a ''tannery''. The English word for tanning is from the medieval Latin verb , from the noun (oak bark). This term may be derived from a Celtic word related to the Proto-Indo-European *' meaning 'fir tree'. (The same root is the source for Old High German meaning 'fir', related to modern German ''Tannenb ...
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