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Crossley Ratings
The Crossley ratings (or Crossleys) were an audience measurement system created to determine the audience size of radio broadcasts beginning in 1930. Developed by Archibald Crossley, the ratings were generated using information collected by telephone surveys to random homes. In 1930, Crossley spearheaded the formation of the Cooperative Analysis of Broadcasting (CAB). The first national ratings service, CAB was supported by subscription and was at first available only to advertisers. Crossley's method of data collection essentially consisted of calling random households in selected cities and asking the respondent to recall what radio programs had been listened to at an earlier point: the previous day in Crossley's first surveys, later modified to a few hours earlier. The survey also divided the day into four listening periods (later known as dayparts), thus uncovering the fact that most radio listening at the time occurred in the evenings. In the industry, the method was known ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Audience Measurement
Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites. Sometimes, the term is used as pertaining to practices which help broadcasters and advertisers determine ''who'' is listening rather than just ''how many'' people are listening. In some parts of the world, the resulting relative numbers are referred to as audience share, while in other places the broader term market share is used. This broader meaning is also called audience research. Measurements are broken down by media market, which for the most part corresponds to metropolitan areas, both large and small. Methods Diaries The diary was one of the first methods of recording information. However, this is prone to mistakes and forgetfulness, as well as subjectivity. Data is also collected down to the level of listener opinion of individ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Audience
An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), or academics in any medium. Audience members participate in different ways in different kinds of art. Some events invite overt audience participation and others allow only modest clapping and criticism and reception. Media audience studies have become a recognized part of the curriculum. Audience theory offers scholarly insight into audiences in general. These insights shape our knowledge of just how audiences affect and are affected by different forms of art. The biggest art form is the mass media. Films, video games, radio shows, software (and hardware), and other formats are affected by the audience and its reviews and recommendations. In the age of easy internet participation and citizen journalism, professional creators share space, an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Archibald Crossley
Archibald Maddock Crossley (December 7, 1896 – May 1, 1985) was an American pollster, statistician, and pioneer in public opinion research. Along with friends-cum-rivals Elmo Roper and George Gallup, Crossley has been described as one of the fathers of election polling. Biography Crossley was born in Fieldsboro, New Jersey, on December 7, 1896. He attended Princeton University for one year in 1917, dropping out to go to work as a copywriter and researcher for J. H. Cross Company, a small advertising firm in Philadelphia. He returned to Princeton and received his bachelor's degree in psychology in 1950. Crossley was research director for ''Literary Digest'' from 1922 to 1926, when he launched his own market research company. In 1929, he developed the Crossley ratings (a term he coined) to gauge the audience size of radio broadcasts. Like Elmo Roper and George Gallup, Crossley successfully predicted the outcome of the 1936 United States presidential election. The pollsters use ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dayparting
In broadcast programming, dayparting is the practice of dividing the broadcast day into several parts, in which a different type of radio programming or television show appropriate for that time period is aired. Television programs are most often geared toward a particular demography, and what the target audience typically engages in at that time. North America On radio Nielsen Audio (known as Arbitron until it merged with Nielsen Holdings in 2013), the leading audience measurement service in the United States, divides a weekday into five dayparts: morning drive time (6:00–10:00 a.m.), midday (10:00 a.m.–3:00 p.m.), afternoon drive (3:00–7:00 p.m.), evenings (7:00 p.m.–midnight) and overnight (midnight–6:00 a.m.). In radio broadcasting through most of the 1990s, dayparting was also used for censorship purposes. Many songs that were deemed unsuitable for young listeners were played only during the late evening or overnight hours, when chi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Orson Welles
George Orson Welles (May 6, 1915 – October 10, 1985) was an American actor, director, producer, and screenwriter, known for his innovative work in film, radio and theatre. He is considered to be among the greatest and most influential filmmakers of all time. While in his 20s, Welles directed high-profile stage productions for the Federal Theatre Project, including an adaptation of ''Macbeth'' with an entirely African-American cast and the political musical '' The Cradle Will Rock''. In 1937, he and John Houseman founded the Mercury Theatre, an independent repertory theatre company that presented a series of productions on Broadway through 1941, including ''Caesar'' (1937), an adaptation of William Shakespeare's ''Julius Caesar''. In 1938, his radio anthology series ''The Mercury Theatre on the Air'' gave Welles the platform to find international fame as the director and narrator of a radio adaptation of H. G. Wells's novel ''The War of the Worlds'', which caused s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The War Of The Worlds (radio Drama)
"The War of the Worlds" was a Halloween episode of the radio series ''The Mercury Theatre on the Air'' directed and narrated by Orson Welles as an adaptation of H. G. Wells's novel ''The War of the Worlds'' (1898). It was performed and broadcast live at 8 pm ET on October 30, 1938 over the CBS Radio Network. The episode is famous for inciting a panic by convincing some members of the listening audience that a Martian invasion was taking place, though the scale of panic is disputed, as the program had relatively few listeners. The episode begins with an introductory monologue based closely on the opening of the original novel, after which the program takes on the format of an evening of typical radio programming being periodically interrupted by news bulletins. The first few bulletins interrupt a program of live music and are relatively calm reports of unusual explosions on Mars followed by a seemingly unrelated report of an unknown object falling on a farm in Grover's Mill, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Arbitron
Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles-based Coffin, Cooper, and Clay in the early 1950s. The company's initial business was the collection of broadcast television ratings. The company changed its name to Arbitron in the mid‑1960s, the namesake of the Arbitron System, a centralized statistical computer with leased lines to viewers' homes to monitor their activity. Deployed in New York City, it gave instant ratings data on what people were watching. A reporting board lit up to indicate which homes were listening to which broadcasts. On December 18, 2012, The Nielsen Company announced that it would acquire Arbitron, its only competitor, for US$1.26 billion. The acquisition closed on September 30, 2013, and the company was re-branded as Nielsen Audio. As ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nielsen Ratings
Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding factor in canceling or renewing television shows by television networks. As of May 2012, it is part of Nielsen Holdings. NMR began as a division of ACNielsen, a 1923-founded marketing research firm. In 1996, NMR was split off into an independent company, and in 1999, was purchased by the Dutch conglomerate VNU. In 2001, VNU also purchased ACNielsen, thereby bringing both companies under the same corporate umbrella. NMR is also a sister company to Nielsen//NetRatings, which measures Internet and digital media audiences. VNU was reorganized and renamed the Nielsen Company in 2007. History The Nielsen TV Ratings have been produced in the U ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
History Of Radio
The early history of radio is the history of technology that produces and uses radio equipment, radio instruments that use radio waves. Within the timeline of radio, many people contributed theory and inventions in what became radio. Radio development began as "wireless telegraphy". Later radio history increasingly involves matters of broadcasting. Discovery In an 1864 presentation, published in 1865, James Clerk Maxwell proposed theories of electromagnetism, with mathematical proofs, that showed that light and predicted that radio and x-rays were all types of electromagnetic waves propagating through free space. Between 1886 and 1888 Heinrich Rudolf Hertz published the results of experiments wherein he was able to transmit electromagnetic waves (radio waves) through the air, proving Maxwell's electromagnetic theory. [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
